culver city recycling program
TRANSCRIPT
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Recycling Success
The Secrets of Our
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Approach
Outreach: ology
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We use our unique Outreach:ology approach that combines research based findings and creative solutions to create effective communication strategies that lead to behavior change.
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Social Norm
Research shows that social norms are the most powerful motivator for
behavior change. With the Culver City Multi-Family Recycling Program, we set out to create a recycling social norm in
Culver City!
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Secret #1: Make It Easy
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FREE Services
Free Pick-up
Free Assessment
Free Materials
Free Bin Replacement
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Secret #2: Make It FREE
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Secret #3: Find Champions to Support the Project
Sharon Brown, President of the French Quarter HOA
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Use Champions to Speak About the Project
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Use Champions to Speak About the Project
Sharon Brown
Greg Rainer
Diane Rossiter
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Secret #4: Attractive and Useful Materials
• Materials were desired by residents
• All materials had a consistent look and feel
• Educational materials such as site signs, posters and brochures were
fun, informative and appealing
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Results
Tonnage increased 7.3% from April 2011 to October 2011!
We surpassed our goal by 71%, reaching 3,420 units!
Contamination rate dropped from 19.6% to 8.4%!