cummins filtration south east asia magazine 2009...read and find out more about cummins filtration...

Cummins FiltrationSouth East AsiaMagazine 2009

CONTENTS

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Campaign Summation 08Merchandising Items 10Testimonials 24

About Cummins Filtration

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Read and find out more about Cummins Filtration and Fleetguard.

Published by

Cummins Filtration International Corporation (Singapore) 8 Tanjong Penjuru, Singapore 609019 Phone : +65 6266 3833 Fax : +65 6265 6909

cumminsfiltration.com

Production Manager Michael Tan

Marketing Co-ordinator Kiky Goh

Lay-out & Design Dragon.Fly Integrated Marketing Solutions Pte Ltd

Cummins Filtration South East Asia Magazine The Year of “Keep it Moving” ©2009

January 12February 13March 13-14April 15May 16June 16-17

July 18August 19-20September 21-22October 23November 24 December 25

Newsletter Archives

For newsletter updates, please visit : http://www.cumminsfiltration.com/en/product_literature/en_lit_asia.shtml

Cummins Filtration South East Asia Magazine 2009

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Cummins Filtration is the leading worldwide designer and manufacturer of filtration products and exhaust systems for heavy-duty diesel powered equipment. Our broad product lines cover a wide variety of applications and markets, including:

• Heavy, medium and light-duty trucks

• Industrial equipment for construction, mining, agriculture and marine applications

• Oil & Gas

• Power generation

Started in 1958, Cummins Filtration today is a multinational company with diverse channel distribution, including:

• Hundreds of global Original Equipment Manufacturers (OEMs)

• Over 23,000 dealer/distributor outlets

• End users

Global and Diverse

Our reach and scope are truly global. With our corporate headquarters located in Nashville, Tennessee, Cummins Filtration employs over 6,000 people worldwide. We operate 23 production plants in nine countries, 16 distribution centres on six continents and three joint ventures.

The Cummins Filtration “Value Package”

Cummins Filtration provides a total “value package” of products and services to meet our customers’ requirements for:

• Extended uptime

• Increased operator comfort

• Lower operating costs

• Reduced environmental impact

Cummins Filtration provides the broadest product coverage in the industry, including:

• Air intake and filtration

• Coolant and coolant treatment

• Centrifugal filtration

• Closed crankcase ventilation filtration

• Exhaust system and accessories

• Fluid filtration

• Hydraulic filtration (industrial and mobile)

• Industrial silencers

• Service parts, maintenance kits, fluid analysis and coolant test kits

ABOUT CUMMINS FILTRATION


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• Integrity. Strive to do what is right and do what we say we will do.

• Innovation. Apply the creative ingenuity necessary to make us better, faster, first.

• Delivering Superior Results. Exceed expectations, consistently.

• Corporate Responsibility. Serve and improve the communities in which we live.

• Diversity. Embrace the diverse perspectives of all people and honour with both dignity and respect.

• Global Involvement. Seek a world view and act without boundaries.

Our Vision

Our Mission

Our Values

Making people’s lives better by unleashing the Power of Cummins.

• Motivating people to act like owners working together.

• Exceeding customer expectations by always being first to market with the best products.

• Partnering with our customers to make sure that they succeed.

• Demanding that everything we do leads to a cleaner, healthier, safer environment.

• Creating wealth for all stakeholders.

Customer Support ExcellenceThrough the Lens of the Customer

Customer Experience

The true product of our organization and why customers buy our products

Philosophy

Customer Experience

What is expected from all of usStandards

we provide to our customerby delivering

globally through innovative products and services

Together real valuedependablesolutions

Safety

Reliability

Responsiveness

Relationship

Resolution Focused


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Cummins Filtration Awards

Cummins Filtration is dedicated to give their customers the best filtration products in the market. For years, Cummins Filtration has won numerous awards as proof that Cummins Filtration always gives innovation, best performance and quality on their products. With these awards, customers can be assured that they’ll get the best from Cummins Filtration. Some of the awards that Cummins Filtration has won these recent years :

• Frost & Sullivan’s 2008 Best Practices Award

• American Filtration & Separations Society’s 2007 Engineering Merit Award

• Tennessee Governor’s 2006 Award of Excellence

• Heavy Duty Trucking Magazine’s 2006 Top 5 Aftermarket Products

• TWNA’s 2007 Technical Achievement Award

• Equipment World’s 2006 Top 3 Innovation Award

• Nifty Fifty’s 2006 Best 50 Products

• Construction Equipment Magazine’s 2006 Top 100 Products

Cummins Filtration Worldwide

In the mid-1970s, Cummins Filtration began expanding to meet the challenges and opportunities for growth and enhanced customer support. Today, we operate in all corners of the world and are the only filtration and exhaust company that provides global solutions for global customers.

As our customers expand internationally, Cummins Filtration is ready and able to serve them. Our resources are continually focused on penetrating new global markets. In South Africa, for example, our new distribution centre serves emerging markets. In addition, we’ve opened a new marketing office in Japan to meet the growing demands for an on-site Cummins Filtration presence. Many Cummins Filtration employees routinely visit our international customers to ensure that we meet the diverse and unique needs of customers throughout the world.

Community Involvement Cummins Filtration has a history of making positive contributions in countries where we conduct business. We focus our efforts on community improvement programs in the following specific areas :

• Youth and education

• Equity and justice

• Economic development

• Community development

• Arts and culture

At each location, a committee of both salaried and hourly employees, along with community leaders, plans the major focus activities for the facility, tracks results and reports against measurements. Each global entity chooses three to five projects to sponsor each year through both monetary and hands-on equity support.

Global Engineering Capabilities We are widely recognized as the world leader in technological advancement and hold over 200 active global patents. With industry awards for multi-layered StrataPore™ media to advanced centrifugal separators with patented ConeStaC™ technology, Cummins Filtration engineers design advanced products to solve modern equipment needs. Product design capabilities are supported by continual investment in research and development, technical capability and tools such as:

• State-of-the-art scanning electron microscope

• Nine engine test cells

• Vibration dynamics laboratory

• SLA/engine-wear testing equipment



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England Belgium

France

South Africa

India

Singapore

China

JapanSouth Korea

Australia

Brazil

Mexico

Nevada GeorgiaTennessee

IowaWisconsin

Canada

OhioKentucky

Cummins Filtration Worldwide Presence

Our reach and scope are truly global. With our corporate headquarters located in Nashville, Tennessee, we operate 23 production plants in nine countries, 16 distribution centres on six continents and three joint ventures.

Cummins Filtration Singapore’s Distribution Centre

Cummins Filtration Singapore’s Distribution Centre is the main hub to distributes Fleetguard products to distributors and end-users throughout the South East Asia and South Asia region.


� Cummins Filtration South East Asia Magazine 2009

This special edition culminates our “Keep It Moving” campaign which begun in Q3 2006 till 2008. It pays tribute to you—our customers, end-user of our products and Delivery Partners—for your encouragement, contribution and patronization of our merchandise. We hope you will enjoy reading the contents.

“Keep it Moving” focuses on ASSURANCE, PERFORMANCE and INNOVATION. It was timely when we launched because the company went through a branding strategy. It gave us a good opportunity to introduce our new company identity as Cummins Filtration over Fleetguard. We were able to espouse on the themes by customizing our marketing initiatives with South East Asia and South Asia regional flavors. These are reflected in our newsletters, posters, marketing merchandises, promotions, seminars and product campaigns. You might have seen and been part of it. We hope through this magazine you will get to see the efforts and acknowledgements from the bigger Customer-Cummins Filtration Singapore in South and South East Asia.

On the commercial fronts, we have seen these efforts contributed to our business growth and those of our Delivery Partners. We could not have achieved this by ourselves. For the end-users, we would like to believe you, too, have gained from the assurance, performance and innovation of the goods and services that we and our Delivery Partners have provided.

Moving forward, we have seamlessly made the transition into our corporate “Get Real” campaign. This theme is becoming more relevant with the challenging year we all expect to see in next year’s business. We have gone through such times before and have emerged much stronger. You, our valued customers, our resourceful people, our stable business models and structures and our advanced quality products have helped to ride us out in the past. Nothing changes except more focus, diligence and discipline in doing our work. As you develop your strategic plan to overcome these challenging times, I wish you will continue to associate with the companies and products with a proven record.

During this celebrative period, we at Cummins Filtration Singapore wish that you have a happy time with your family and more progress in your business going into 2009.

Thank you.

Soh Leng LengDirector – SEACummins Filtration Singapore

YEARS OF “KEEP IT MOVING”

FOREWORD

Cummins Filtration South East Asia Magazine 2009 9

Cummins Filtration is moving fast on the success of its Keep It Moving! Campaign. Launched last year, this campaign highlighted the unique qualities and attributes that are associated with Fleetguard—performance, innovation and assurance.

Keep It Moving! campaign focuses on the real commitment of their product lines with the following :

• Assurance - Highlighted the award-winning filtration products of Fleetguard that is recognized by industry-renowned experts. The awards—which includes the StrataPore Media award, Advance Venturi Nozzle design on tube award and the Patented Constac Technology award—proved that Cummins continues to lead the industry based on customer partnership, technological innovation and the protection of engines, equipment, people and the environment.

• Performance - It showcased the latest in commercial testing equipment that offers real world testing and made sure that specifications of all major OEMs are met and surpassed with high standards.

• Innovation - Focused on the engineering expertise of Cummins Filtration that has been proven through the years. It simply shows that Fleetguard products never stops researching on innovative ideas and improvement that benefits both the engine and the environment.

In line with these elements, Cummins Filtration is now on a roll towards the future. To further progress and keep up with the real commitment of their product lines and services, Cummins Filtration is again proud to launch their new campaign for 2009—“Dependable”.

In line with the “Dependable” campaign, a new set of marketing tools (posters, banners, pull-up banners, wall stickers, floor stickers, flags, etc.) will highlight the dependability of their products and services. The visuals will show the full blast improvement of the new product lines and its technology advancements. The main focus of the campaign is to combine all three values mentioned in the previous campaign and make a strong stand that Cummins Filtration is still the most dependable filtration product in many ways.

In-Store Displays

200�-200� CAMPAIGN SUMMATION

Vehicle Sticker

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200� Keep It Moving! Posters

200� Get REAL! Posters

Campaign Summation


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200� - Q2 Assurance PosterCode : CFS - P0807

Cummins 2009 CalendarCode : CFS - P0814

200� - Q2 Performance PosterCode : CFS - PP0805

Cummins 2009 Monthly ReminderCode : CFS - P0813

200� - Q2 Innovation PosterCode : CFS - P0806

200� - Anti-Piracy PosterCode : CFS - P0808

MERCHANDISING


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For ordering, please contact :Elaine

Phone : +65 9734 2441Email : [email protected]

Ballmain Ball PenCode : CFS - P402

Post-it PadCode : CFS - P401

9 Bulbs LED LightCode : CFS - P204

USB LightCode : CFS - P501

USB Wireless MouseCode : CFS - P201

Truck ClockCode : CFS - P303

Golf UmbrellaCode : CFS - P506

Ballmain 4-in-1 PenCode : CFS - P403

Merchandising


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NEWSLETTER ARCHIVES

200� Fleetguard Fantasy Racing

Fantasy Racing is back for another great season of fun and prizes!

Add more enjoyment to the 2008 NASCAR Racing season by playing Fleetguard Fantasy Racing. Playing is easy! All you do is pick 5 drivers to build your fantasy racing team and then come back once a week to see how you’ve done.

Your points are based on how many Nextel Cup points your drivers earn in each race. Just like last season, the player with the most points at the end of each race will receive a 16x20 Metal Thunder lithograph from drivers like Dale Earnhardt Jr., Tony Stewart and Kevin Harvick. The 2008 Grand Prize and Runner-up winners at the end of the regular season and the Championship Challenge will win a flat-panel HDTV, JVC radio and SIRIUS subscription and an 80GB iPod.

In addition to these great prizes, you can visit the Fleetguard Fantasy Racing website to find real-time racing results, tons of in-depth racing content including driver and track profiles, statistics, and more!

Beginning February 4, logon to cumminsfiltration.com/fantasyracing to register or contact your local Fleetguard distributor for more information.

1st Prize GRAND PRIZE

Widescreen, flat-panel HDTV

2nd Prize 1st RUNNER-UP

JVC Satellite Radio with 1 year subscription

�rd Prize 2nd RUNNER-UP

80GB iPod

Fuel Pro Launch in the Port Industry

Bangkok port and Laem Chabang port are two of the biggest international ports in Thailand and most of the terminal tractors in use, such as Ottawa, Kalmar, Sumittomo, Mitsui Paceco, Clark, Kramer, Belotti Ferrari etc, are powered by Cummins Engine. Cummins Diethelm Limited (CDL) took the opportunity to educate the authority to focus on improving the fuel system. The fuel system is the key of the factor to engine life where contaminated fuel will shorten life of the engine and increase higher operating cost.

A project was launched to protect the fuel system by installing Fuel Pro on the equipments. Khun Suriya, Technical Sales Representative of CDL who is cover Laem Chabang ports offered the units of Fuel Pro on trial to customer for demonstrating the performance. After the Fuel Pro was installed to the machine and put to work about a month, the contamination was drained out to show to the customer.

Customer was convinced of the outstanding performance of Fuel to protect his fuel system, when contaminants and water was drained out. Those would be most detrimental to engine should they be allowed to flow into the engine. The customer commented, “It not only protect my fuel pump and injectors but also save a lot of my operating cost!”.

South East Asia Newsletter - January 200�For online version, please visit : http://www.cumminsfiltration.com/pdfs/product_lit/asia_pacific_brochures/cf_singapore_nl_1-08.pdf


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Fleetguard Seminar in Cambodia

Cummins Filtration has organized a seminar with Comin Khmere (CK) recently in its new premises with the support of its Trading and Service Divisions. This 1-day seminar has gathered about 35 invitees representing all segments where Fleetguard products are present : namely telecom, hospitality, garment, construction and many more.

The content of the Seminar was introduced by Mr. George Lim, Cummins Filtration Business Manager - South East Asia, who made efficient use of the time showing how Fleetguard can assist the end users in meeting their specific requirements and the significant savings they can realize by working with reputable companies like Comin Khmere and Cummins Filtration. The entire

Fleetguard product line CK officially distributes in Cambodia was illustrated, thanks to different workshops promoting the use of Test kits and Fuel/Water Separators. The audience has been able to better understand the unique features and how they would measure the payback of using genuine filters. To conclude, a lunch was served on CK sport court where all attendees and organizers have discussed their respective business activities and filtration needs.

South East Asia Newsletter - February 200�

CDL Laem Chabang Branch

On Feb 29, 2008, Cummins Diethelm Limited (CDL) Thailand set up a branch in Laem Chabang, located in Eastern of Thailand, to support the port operation which has grown at an annual rate of 10% since 2003. Laem Chabang port was ranked the 20th biggest in the world in terms of TEUs (Twenty-foot Equivalent Unit) in 2005. This port alone processed up to 4.2 million TEUs in 2006.

The growing numbers of port handling equipments power by Cummins at Laem Chabang provides a big opportunity for Fleetguard products. CDL Laem Chabang branch will be working more closely with and will support all container handling contractors who are working in this area to promote Fleetguard.

South East Asia Newsletter - March 200�

Mr. Claus Bressmer, Vice President Diethelm Technology, and Khun Udomsak Hongthong, Executive After Market Manager, were present to grace the event.

CDL Parts Manager, Khun Surasak and Khun Wilailuk, Technical Sales Representative set up the display area to show FG products during customer visit at the Laem Chabang branch. Product in picture is the latest Industrial Pro Display.

For online version, please visit : http://www.cumminsfiltration.com/pdfs/product_lit/asia_pacific_brochures/cf_singapore_nl_2-08.pdf



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CF Singapore Warehouse Move

South East Asia Newsletter - March to April 200�

APRIL - On March 3, 2008, Cummins Filtration Singapore (CFS) new Distribution Centre (DC) was opened to serve our customers. The new CFS DC is equipped with many features designed to serve our customers to an even higher standard.

Poised to take advantage of the strong business outlook in Asia, it provides an additional capacity for adding value-added services and customized solution to meet our aggressive 5 years growth plan. It delivers productivity within a CFS constraint resources and yet in a safe and conducive working environment.

The new CFS DC is located in a recently completed multi-storey logistic hub. The new premise is located on the 5th floor at 46A Tanjong Penjuru, accessible by even a 40 footer container trucks. It is a stone throw away from the previous location.

Expanded to more than double the space at 46,000 sq ft., it has a total of 8 elevated container bays. The automated elevating bays effectively reduced loading and unloading time by more than 50%. The engineered racking system with safety H-cladding also increased pallet capacity. Inventory flow had significantly improved with well planned work designated areas.

Designed and built office was a huge change from before that effectively caters to the whole range of warehouse operational activities. The spacious operation room looks out onto the loading/unloading areas and is connected to Cummins Network. Available next door are a meeting room with an 8 sitting capacity and pantry areas for our customers and staff use.

CFS staff was delighted to move into the new DC. “This warehouse was planned to be bigger, faster and safer. We planned it to meet all

H & S requirements from local and corporate representative to the best of our knowledge. The project also brings out the team spirit and co-operation from our staff” said Helen Siah, Manager-Operation.

“I like the new warehouse which is cleaner, more spacious and brighter” expressed Vani, CFS Warehouse Assistant.

Chua, CFS Warehouse Supervisor added, “It even comes with a view, and I enjoy the sea breeze while overlooking the entire south coast of Singapore. That cheers me up when doing routine work.”

CFS can now look forward in doing what it does best – Moving Fleetguard products across the region, aptly sticking to our regional slogan, Keep It Moving!

MARCH - We would like to thank our customers for their patience during the period of 22nd to 29th February 2008 when shipments and collection were put on hold to facilitate the final phase of shifting into our new and bigger warehouse - physically moving and stock taking of the inventories. The new premise is a stone throw away from the old warehouse, located on the 5th floor of 46A Tanjong Penjuru. We reckon that the new warehouse will provide increased productivity with the help of its modern infrastructure and doubled capacity over the size of the previous location. We will update you in our next newsletter more about this new warehouse.



Cooling System : As Easy As 1,2,�.

On May 27-28, 2008, Business Managers from Cummins Filtration Singapore, Vincent Leong and Michael Tan, shared with the Singapore Cummins office on the simple and easy method of maintaining the cooling system.

Staffs from Singapore Cummins offices (RDO, EBU and CSSSPL) actively participated and provided real life scenarios on daily interaction with customers with regards to cooling system maintenance practices. Besides sharing the correct practices and benefits; the most important fact brought across are that by using Fleetguard’s Fully Formulated Coolant, it helps to reduce overall maintenance costs.

The sessions provided wealth of easy to digest information that raised confidence of personnel in advising coolant maintenance; especially so for the frontline staff. The easy to use guide provided, made sure that champions of Fleetguard’s coolant product will surely come across as confident individuals with professional knowledge of the a proper cooling system practices.

South East Asia Newsletter - May 200�

Counterfeit activities had been uncovered in various regions. Some of the latest trends we picked up recently are the look-alikes, where the design are similar to Fleetguard design except of their brand names and some claims were made to be in affiliation with Cummins Filtration China. These claims are illegitimate, planned to deceived customer, putting more harm than protection in your engines.

Beware! New Faces of Fake Filters

South East Asia Newsletter - June 200�

Use of fake or look-alikes will compromise engine protection via following :

• Poor filtration micron rating, limited capacity, reliability & strength.

• Poor sealing; resulting in fluid leakage.

• Element burst; sending debris into engine systems.

• Starvation; causing lack of lubrication or loss of power.

• Rust formation; due to usage of low grade metal and poor process treatment.

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Insist on genuine Fleetguard filters. Always procure from trusted sources!

South East Asia Newsletter - June 200�

Published Warning Notices : Singapore, Vietnam and Philippines

You can refer to our website on our authorized distributors at www.cumminsfiltration.com or should you encounter any counterfeit activity, please contact the following counsel in the respective country :

Singapore : Amica Law LLC. 30 Raffles Place, #18-03-04 Chevron House, Singapore 048622 Tel. (65) 6303 6210, Fax : (65) 6303 6222 / 6536 9332 Contact person : Mr. Jason Chan or Ms. Elaine Tan

Malaysia : Messrs Shearn Delamore & Co. 7th Floor, Wisma Hamzah-Kwong Hing No.1 Leboh Ampang 50100 Kuala Lumpur Tel : (60) 2076 2929/2087, Fax : (60) 2072 2758 Contact person : Karen Albrahim Email : [email protected]

Vietnam : Diethlelm & Co Ltd Technology 94 Tran Quoc Toan St., Hoan Kiem Dist., Hanoi, Vn Tel : ++ 84-4 9424 725, Fax : ++ 84-4 9424 730 Contact person : Do Nhu Tam Anh Email : [email protected]

Philippines : Quisumbing Torres 12th Floor, Net One Centre, 26th Street Corner 3rd Avenue Crescent Park West, Bonifacio Global City Taguig, Metro Manila 1634 Tel : (632) 819-4700, Fax : (632) 816-0080 / 728-7777 Contact person : André P.G. Betita Email : [email protected]

Indonesia : PT. Patrick Mirandah Co. Indonesia Sona Topas Tower, 6th Floor Jalan Jend. Sudirman Kav. 26 Jakarta 12920, Indonesia Tel : (62) 21 250 6720, Fax : (62) 21 529 60569 Contact person : Debbie Juliane Sari Manurung Emial : [email protected]

Others : Cummins Filtration Singapore No.9 Tanjong Penjuru Singapore 609019 Tel : (65) 6266 3833, Fax : (65) 6265 6909 Contact person : George Lim Email : [email protected] www.cumminsfiltration.com


Project Perisai - Indonesia

Project Perisai (Shield) was launched in Indonesia last 7 July 2008 and was conducted in Banjamasin. Its main objective is to educate the market about the extended functions of a coolant, specifically Fleetguard’s Fully Formulated Coolant which is recommended by Cummins (please refer to Cummins Service Bulletin - 3666132-04). More than just providing anti-freezing protection in the radiator - it also provides additional protection against corrosion, scaling and other major potential damages to the engine. Additionally, Fleetguard is easy to use with its hassle-free service maintenance procedures.

The seminar included events such as in-depth products training and an introduction to using the 6 Sigma methodology as a platform for improving the process for product promotion that will benefit end-customers. The key differences in engine cooling system protection between

heavy-duty and light-duty operation was included in the discussion as to prevent any future error of using light-duty maintenance regime on heavy-duty application. In PT Altrak, a total of 29 participants from various functions all over Indonesia (such as Training Development, Service, Parts Logistics, etc.) attended the Coolant Marketing Kit launch. This team was lead by Mr Djoenaidi Soesanto – the Manager of Parts Marketing. And the Coolant Champion for PT Altrak Mr. Sarbaini helped localize the products training to all the employees of PT Altrak. This is a tremendous feat considering that he has just undergone a half-day direct product training with the CF Singapore staff!

The week-long launch ended with an on-site visitation (photo on the left) to fully understand the actual requirements of the end customers which provided valuable advice for future improvements in our cooling system service maintenance program to the customers.

South East Asia Newsletter - July 200�

“Project Perisai’s main objective is to educate the market about the extended

functions of a coolant...”

HIGHLIGHTS OF THE SEMINAR

• Identifying the common engine failure issues such as water pump impeller pitting, liner pitting, deposits & scaling, metal corrosion, cavitation corrosion and plugging.

• Discussing the benefits of Fleetguard with its easy 3-step maintenance system.

• Cummins recommendation on the use of Fully Formulated Coolants since it meets the ASTM D6210/The Maintenance Council RP 329 (ethylene glycol) and The Maintenance Council RP 330 (propylene glycol) specifications.

• An introduction to using the 6 Sigma methodology.

• Key differences in engine cooling system between heavy-duty and light-duty engines.

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South East Asia Newsletter - August 200�

Project Perisai - Thailand

Project Perisai (Shield) was launched in Thailand during Jul 28 - Aug 6, 2008 with Cummins Diethelm Limited (CDL). CDL’s Part Manager, Khun Surasak, was designated by Khun Udomsak (Executive Manager—After Market ) as the Coolant Project Champion due to his strong understanding of engines application. The main task was to deliver the benefits—protection and cost savings— of Fully Formulated Coolant to the market, especially to the end users. The project was supported by Cummins Filtration’s Thailand Business Manager, Khun Pipat, and S.E.A. Business Manager, Michael Tan.

Properties of Fully Formulated Coolant (Glycol + Additive + Water): Also commonly referred as Anti-freeze, most of the customers know that it is for use in cold countries. This is a misconception of the Anti-Freeze properties, as it provides Anti-Boil and corrosion protection too! It raises boil point over that of water; and lowers the freeze point. In the area of raising the boil point, it should be understood that once the coolant exceeds its boil point, coolant contact at the heat rejection surface is broken and heat rejection rate is reduced. The resulting hot spot can cause cracking of the head (particularly at the exhaust valve seat region) due to extreme temperature variations, associated expansion and contraction differences. Localized corrosion can easily elevate at the steam hot spot especially when considering all the factors for corrosion are in place like heat, water vapour and other corrosive agents.

“Most of the customers know that Anti-Freeze is for use in cold countries ...This is a misconception of the Anti-Freeze property as

it provides Anti-Boil and corrosion protection too!”

Benefits of Glycol is that it has less surface tension than plain water and when mixed with water at 50%, it basically makes water more wet.

In the engine cooling system this “wetting agent” effect provides much improved carry-over of the chemical additive (DCA4) to penetrate into the metal surface and carry out the transformation from a soft exposed surface to a hard and less penetrable surface. Glycols, while being slightly heavier than water, are completely soluble and mixes well. And since it is slightly heavier, it works a bit like a shock absorber fluid and sees to it that the coolant has a better dampening effect on the bubble imploding shockwaves caused by cavitations. Glycol is an important chemical to mix with the coolant at 40%-60%. For more information, refer to Cummins Service Bulletin 3666132-04.

Fleetguard Fully Formulated Coolant are such as:

1. ES Compleat EG — Ethylene Glycol based.

2. PG Plus — Propylene Glycol based, low toxicity protecting the environment.

Continued on page 20



South East Asia Newsletter - August 200�

Led by Khun Surasak and his sales team. The project covered more than 200 participants from the different segments of Port, Mining, Construction, Cement, Marine and Rail. They were convinced that Fleetguard’s Coolant products and its easy maintenance process, will help in the long term protection of the fleet and will also save costs in the long run. The Water Chek, 3-Way Test kit and Quik Chek demonstration help customers have a more concrete understanding of ES Compleat and proves the reliability and quality of the product.

Fleetguard Fully Formulated Coolant provides a total solution to support a fleet of machines. It also provides protection against corrosion, deposits and scaling, cavitation corrosion and plugging in the cooling system. It is easy to use and environmentally friendly. “It is not only a coolant but it also helps me to save cost.” A loyal customer said.

HIGHLIGHTS OF THE SEMINAR

• Identifying the common engine failure issues. Discussion of failure of cooling system and how to protect it.

• Cleaning the cooling system with Restore or Restore Plus.

• The Fully Formulated Coolant is mixed with Glycol + Additive + Water .

• Cummins recommendation of coolant to meet standard such as ASTM D6210.

• Coolant maintenance test kits: A. Water check — Water Quality Test. B. 3 Way Test — Additive Maintenance (Replenishment level). C. Quik-Chek — Overall Coolant Quality (Renew or Keep).

• Feature and Benefits of ES Compleat.

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Continued from page 19


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Product Seminar - Singapore

On 19th August 2008, Vincent Leong (Cummins Filtration business manager) conducted a one-day product refresher seminar for Cummins Sales & Service Singapore staffs and its key dealers, namely Filtec Pte Ltd and Kian Ann Engineering. Participants’ background ranges from customer service to sales and marketing. Key topics that were discussed include Coolant, Opti Air, Fuel Water Separators, Venturi Combo Lube Filters as well as Look-Alike and Fake Filters. There was positive feedback from the participants, particularly on the topic of look-alike and fake filters, as it will equip them with insights on educating their end users and key accounts.

South East Asia Newsletter - September 200�

Frank Sullivan Recognizes Cummins Filtration for Strong Contributions to Aerosol Filtration Technology

24 Jun 08 — Based on its recent analysis of the aerosol filtration market, Frost & Sullivan recognizes Cummins Filtration with the 2008 North American Frost & Sullivan Award for Product Innovation of the Year for developing high performance air filtration and crankcase ventilation systems that protect engines and significantly reduce total engine emissions.

These systems provide superior protection in applications such as heavy duty trucks, agriculture, construction and mining equipment, and a variety of industrial products such as portable power generators, small engines and vehicle cabin filtration systems.

With over 50 years experience in air filtration technology, Cummins Filtration has the most extensive product coverage in the industry, including a variety of filtration systems, coolants, fuel additives and exhaust systems. Its Fleetguard® air filtration products are highly efficient (up to 99.7 percent) and help original equipment manufacturers (OEMs) meet customer demands for engine performance.

Fleetguard products are recognized as robust and durable, allowing longer service life and providing greater uptime than competitive products in the market. Through both its products and services portfolio, Cummins Filtration provides a total value package to meet clients’ requirements for extended uptime, increased operator comfort, lower operating cost, and reduced environmental impact.

“Cummins Filtration has demonstrated excellence in product development and innovation, which is also reflected in terms of the range of its intellectual property portfolio – 525 global patents, of which nearly 80 percent relate to filters or filtration technology alone,” says Frost & Sullivan Research Analyst Krzysztof Grzybowski. “ This design expertise provides Cummins Filtration a solid foundation to embark upon its product development efforts.


Continued on page 22


South East Asia Newsletter - September 200�

One prominent innovation is the Fleetguard OptiAir™ filtration system, which is a complete line of seven air cleaner sizes, covering air flow requirements up to 1100 CFM. This modular system offers up to 50 percent greater particulate capacity in a rugged composite housing. Higher flow and lower restriction means that the filter can do the work of conventional filters in a smaller overall package size.

Fleetguard crankcase ventilation filtration systems offer diesel engine OEMs the ability to decrease the amount of emitted particles including oil droplets and aerosolized crankcase blow-by – a requirement necessitated by increasingly stringent regulations. The system offers two technologies – service free, life of the engine impactors, and highly efficient coalescers featuring multilayer media.

“Crankcase gases from heavy duty engines can contribute up to 120 percent of the total allowable particulate matter emissions, and the global trend over the last five years has been to completely eliminate oil drip with advanced open crankcase ventilation (OCV) breather solutions or in closed crankcase ventilation (CCV),” notes Grzybowski . “Cummins Filtration has applied the Impactor and Coalescer technologies to over 60 percent of the EPA 2007 engines produced.”

In summary, Frost & Sullivan recognizes Cummins Filtration’s significant contributions in aerosol filtration product development and innovation by bestowing upon it the prestigious Award for Product Innovation of the Year.

Each year, Frost & Sullivan presents this Award to the company that has carried out new research, which has resulted in innovation(s) that have or are expected to bring significant contributions to the industry in terms of adoption, change, and competitive posture. The Award recognizes the quality and depth of a company’s research and development program as well as the vision and risk-taking that enabled it to undertake such an endeavour.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company’s TEAM Research, Growth Consulting and Growth Team MembershipTM empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit http://www.awards.frost.com.

“Cummins Filtration has demonstrated excellence in product development and innovation, which is also reflected in terms of the range of its intellectual property portfolio – 525 global

patents, of which nearly 80 percent relate to filters or filtration technology alone”

22

Newsletter Archives

Continued from page 21


Newsletter Archives

2�

Shipbuilders in Thailand - Protected by Fleetguard

A ship building and repairing company in Thailand embarked on a huge project that involved building more than 10 units of crew boats which operated in offshore oil rigs. Three units of Cummins KTA 50 and two units of KTA38 engine was used to power the generators of each vessel.

Mr. Khun Buncha, service manager of Cummins Diethelm Limited (CDL), is responsible for providing engineering expertise for the crew for both operational and maintenance requirement. In addition, the features and benefits of a Fully Formulated Coolant as warranted by Cummins, such as the ES Compleat, was introduced and discussed into detail in how it could prolong life of engine.

Included in the discussion were the benefits and serviceability of the ES Compleat Coolant. It is a Fully Formulated Coolant that provides superior engine protection, extends service interval and simplifies any maintenance program. It is compatible with gaskets, elastomers and other non-metallics in the engine. Not only does it optimize cooling system performance, it also provides antifreeze and antiboil protection.

Because of its remarkable performance and versatility, the ES Compleat received positive feedbacks from the maintenance engineers; as they mentioned that it is very convenient to use and there is no need to be concerned about coolant contamination.

South East Asia Newsletter - October 200�

“ES Compleat is a Fully Formulated Coolant that provides superior engine protection,

extends service intervals and simplifies any maintenance program.”



24

Newsletter Archives

Bus and Truck Exhibition 200� - Thailand

South East Asia Newsletter - November 200�

Last 9 -11th October 2008, Cummins Diethelm Limited (CDL) participated in the Bus and Trucks Exhibition held in Thailand. Over 20,000 visitors attended in a span of 3 days—this is considered the largest and most successful exhibition to-date. Khun Pipat from Cummins Filtration Singapore (CFS) together with Khun Udomsak and Khun Surasak from Cummins Diethelm Limited (CDL) Thailand, exhibited the new technology of Fleetguard products with their corresponding staff.

The Natural Gas Vehicle (NGV) uses the CNG technology and in turn delivers outstanding results in comparison with the competitor’s product. The combustion temperatures of the CNG are considerably higher than fuel and diesel and needs to be properly cooled down with the help of Fleetguard’s ES Compleat coolant. This is important especially on the exhaust valve and valve seat of the engine which are considered one of the main hotspot areas. Khun Udom, Cummins Diethelm Limited (CDL) General Manager, places a special focus on the needs of bus and truck engines which stresses on cost efficiency, while maintaining durability. The innovative technology of a Cummins NGV engine is more than able to provide these benefits to the customer.

Among the successful products featured at the Cummins Diethelm Limited (CDL) exhibition, the gas filter NG5900 captured the undivided attention of the participants. This unique filter helps contaminate the oil present during compression since it will cause a short lifespan on the gas nozzle if overlooked. Other products included in the exhibition were Fleetguard products specifically Opti Air, Enviro Guard, Lube filtration, and Fuel Pro.



2�

Newsletter Archives

Last 6 August 2008, George Lim from Cummins Filtration Singapore, Willy Suaberon from Cummins Philippines and Synotrotek has conducted a 5-day training seminar in the Philippines—specifically four days in Mindanao and one day in Cebu. The training was about the Marine, Agriculture and Mining industries. It is targeted at penetrating new filtration products into key customer accounts together with the Service Maintenance Training for Cummins engines.

Topics discussed in the training were : Lubrication Filtration - Real Contaminants and different types of media, Coolants - Premix PG Plus and servicing method, New Products - Fuel Water Separators and OptiAir. Some of the clarifications against the common misconception on the following were also discussed in the seminar : Real contaminants in the engine; Anti-freeze is for cold countries only; Any micron rating for air filtration; Usage of minder gauge; and Fuel water separator - Seeing is believing.

The dedication and hard work of the sales team has led to the significant increase in the number of Cummins Fuel Water Separator purchased by various customers in the Philippines.

Marine, Agriculture and Mining Industries Seminar - Philippines

South East Asia Newsletter - December 200�

From September to November 2008, a series of ‘Voice of Customer’ session was conducted in order to acquire important information straight from the customers themselves. One of the topic involved in the discussion was the customer’s requirements on engine maintenance products.

By initiating these sessions, Cummins Filtration received honest and constructive opinions from the distributors, retailers and end-customers which identified missing product details that ultimately affects customer satisfaction. On the other hand, it assisted in confirming Cummins Filtration’s status as a premium engine maintenance products supplier in the region.

Inside the program for the ‘Voice of Customer’ sessions, an educational presentation was conducted to further help the market understand the importance of buying genuine products and adhering to proper maintenance guidelines. Other valuable messages were discussed which provided the customers a better comprehension on the product usage. It also helped the sales team provide a higher level of service to the customers with them showing the customers how to reap the optimum benefits of the operation costs and maximizing the uptime of the fleet.

Participants from various countries such as Indonesia, Malaysia, Singapore, Sri Lanka, Philippines, Thailand and some fit customers have contributed in making the ‘Voice of Customer’ sessions a success.

Riding on rental genset that promotes the Cummins Filtration Pro-series, a total of 21 units of Fuel Pro - Fuel Water Separator will be installed on-site when it is leased to the customers in various segments. Customers will experience the benefits of our Fuel Water Separator and build-up the acceptance of our Fleetguard Pro-series. This holistic effort by Cummins Sales and Service Philippines Inc. will complement Cummins Filtration’s direction to capitalize on new products opportunity.

Special acknowledgement goes to the Cummins Sales and Service Philippines Inc. sales and rental team for their outstanding effort. Keep up the good work!

“Voice of Customer” Sessions

Promoting the Fuel Separator



“It is really amazing! Since I installed one unit of Fleetguard Advanced Filtration ROT14, I started saving a very significant amount of money.

After the installation, we have saved more than 90% of the maintenance cost when buying consumables.

Furthermore, it also relieved headaches caused by too frequent fuel filter blocking and downtime has been solved totally.

Previously, I did not believe what this unit could do. I only thought that Fleetguard over advertised their products but finally it has been proven.

Now, my division gains more profits for these units rental business. Thanks to Fleetguard Advanced Filtration ROT14 HCS.”

Mr. Fitrah Jaya Atmaja, Head of Rental Division of PT Altrak 1978

Indonesia

2�

TESTIMONIALS

“We, Cummins Diethelm Limited, have been an authorized Cummins Distributor in Thailand for more than 45 years.

Fleetguard provides total solution for customers who expects high quality filtration products with strong technical support.

Customers who demand quality & premium will demand Fleetguard.We are very pleased to be part of Fleetguard’s success in Thailand.”

Udomsak Hongthong, CDL Executive After Market Manager

Thailand


“Being a nationwide Service & Parts Sales Manager of Diethelm & Co Ltd Technology operating in the field of Equipment Service for more than

13 years, I have dealt with Fleetguard products for long. With the long term quality consistence, our customers (end-users) and I have been so

confident about the growth of this brand in the market. The advanced technology application has made a real impression to

customers, especially the Stratapore and how we prevent tar damage as well as how to improve environmental protection with user-friendly filters.Such non-stop improvement has been supporting us and our customers so much in our business. We are grateful for that. Looking for long term

& close cooperation with Cummins Filtration.”

Ngo Duc Tho, SPS Manager, Diethelm & Co Ltd Technology

Vietnam

2�

Testimonials

“Cummins Filtration is able to collect goods on a daily basis, have fast collection, good customer service and online check availability.

I have encountered less failures and problems ever since my company (Kee Beng Filters) have started using Cummins Filtration products around

13 to 14 years ago.

I can attest the fact that Cummins air filters can last longer compared with the competitor’s filter. I recommend Cummins since they are trustworthy,

have quality-assured products and can deliver to their customers.”

Mr. Howard Thong, Kee Beng Filters (S) Pte Ltd

Singapore

“Charoen Yont Thai Group (CYT) has been a Cummins dealer for more than 30 years, primarily in marine industry.

I trust in Fleetguard’s quality and always recommend Fleetguard products to our customers.

Thank you for the great sales and technical support from CDL and Pipat from Cummins Filtration.”

Mr. Surachai Phermphanworawat, Charoen Yont Thai Group Executive Director

Thailand


“I have been working in the field of Emergency Power Generation for more than 10 years in various engineering and marketing positions.

Cummins Filtration products are of high quality, reliable and economical. Cummins Filtration products provide value for money.”

Mr. Sudath De Silva, Aftermarket Manager, Trade Promoters Limited

Sri Lanka

“Fleetguard products, especially filters and coolant from Cummins Filtration, are well accepted in Malaysia market and it has now become a household brand due to the its proven quality, technical and back-up support to the customers. Cummins Filtration facilitated the online checking system and

established a new warehouse which further enhanced the customer service support on timely stocking, as well as improved on-time delivery.”

Hussainey Alias, Fleetguard Product HeadScott & English (M) Sdn Bhd, Shah Alam Selangor Malaysia

Malaysia

2�

Testimonials

“I use Fleetguard products for the maintenance of my fleet’s equipments. I am working in Lignite mining at Lampang.

ES Compleat coolant is an outstanding product that can be used for all types of equipments. Fleetguard provides the solution for me with storage tanks and dispenser units that helps my staff work faster and is convenient for maintaining coolant system. It saves my time and

operating costs.”

Mr. Chityothin Waneesorn, Italian-Thai Development

Thailand


“With over 10 years of experience in the after sales market for Cummins engines, I have observed that Cummins Filtration has been proven to

excel in both quality and reliability. I am confident that Cummins Filtration will continue to prove its excellence and will be my only filtration product

of choice when I embark my business enterprise in after sales market.Special thanks to Hong Seng Power Sdn Bhd who has recently arranged a warehouse visit and product training by Cummins Filtration Singapore.”

Mr. Andy Yeo, Eugen Power

Malaysia

“What we like from the Fleetguard design is the active indicator—as long it is properly installed—which is as per the suggestion of CJ Field

Technician. Ever since the change, our on-site mechanics has never been awaken from their sleep just to replace the fuel water separator filter.

They are happy with the filter SMART indicator system. All they need to do is to see the level of the fuel in relation to the cartridge body.”

Mr. Eko Hariyanto, Prima Tractor

Indonesia

“We are convinced of the product dependability. It gives the protection an engine needs. We walk the talk...by installing fuel-water-separator on our

genset rental sets.

Within the product range, we have the options of recommending easier- to-use product such as fully formulated coolant compared to typical SCA mixture which makes one a chemist. We value add by repacking for the convenience of certain market segment e.g. marine to carry the product

on board.”

Mr. Willy S. Suaberon, Parts and Service, Marketing Manager Cummins Sales and Service Philippines Inc.

Philippines

29

Testimonials

“I have recently joined the Trading Team of Comin Khmere and I have to say that in the short span of time, I’ve gained so much confidence in

representing Fleetguard. It is important to sell a highly engineered quality product and the earnest relationships we build with customers is by

representing Fleetguard. These are the same customers who equally value the unparalleled and uncompromising quality that only Fleetguard

can deliver.”

Mr. Christopher Borja, Business Development Manager, Trading Division, Comin Khmere

Cambodia

“When I started doing business with Fleetguard, I was very impressed by the product features and benefits that was delivered by Pipat, Thailand’s Business Manager. I needed to inform my staff so they can understand

the product and build-up the value when selling to the customer.Fleetguard is not only an outstanding product but has excellent support

from Pipat and Cummins Diethelm Limited too.”

Mr. Perapong Chiewattanakul, Paragon Machinery

Thailand


“I have been working for the Cummins Distributor in Sri Lanka for more than 15 years and I would say we can rely on Cummins Filtration products not only for Cummins applications but also for non-Cummins

applications. We always encourage our customers to use Cummin Filtration Products where applicable.”

Mr. Renuka De Silva, Service Manager, Technical Specialist, Trade Promoters Limited

Sri Lanka

“There has been an increase demand of Fleetguard filters on my customers’ engines. It is proven to be of high quality and value for money

products that the users can trust.I feel confident and proud to be their distributor.”

Mr. Andy Wong, Marketing Manager, Cummins Sales and Service Singapore

Singapore

�0

Testimonials


“Fleetguard has a complete program for the engine cooling system. In the past 15 years, I have not seen any other product that can replace it or

dislodge its position in the market.”

Jimmy Neo, FILTEC Pte Ltd

Singapore

“My responsibility is to maintain the Excavator Hitachi Model EX1100 which involves working in quarry application.

I install Fuel Pro in the machine to protect it from dirt and water getting into the fuel system. Fuel Pro cleans the fuel to safely pump fuel and

makes the nozzle life longer. Sy Klone pre-cleaner saves my time to clean the air filters and is cost-efficient. Fleetguard products are not only

cost-saving but increases machine availability too.”

Mr. Surachai Puthong, Siam Cement Group

Thailand

“Being in a Service Department in the Service Company for an oil and gas industry, people demand that we provide a high service quality to all of

our wire line surface equipment. And Fleetguard is one of the outstanding product that is very helpful to all our fleet. It is simple and easy to bring

the product all over Indonesia.”

Mr. Nixon, WPS Equipment Maintenance CoordinatorHalliburton Energy Services

Indonesia

“I am in the aftermarket business for more than 40 years—focusing on the Bus & Truck segment. The quality products that I have sold help build-up my reputation that the customer can rely on. A Fleetguard

product is the one that I focus on. Fleetguard products are premium products which are, in the long term,

cost-saving than others.”

Mr. Piphat Mingviriya, T.S. Auto Parts

Thailand

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