cuppa phase 3

7/30/2019 CUPPA phase 3

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TEAHOUSE

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as a bit of a recap I am designing for a hypothetical Tea House I named CUPPA.


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e s s e n c e

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We have an essence that reads CLICKFine Place. Fine Tea. We have a vision that our customers willvalue the experience and tradition of sitting down and drinking

fine teas while doing so in a refreshing setting. That this willattract an audience of people ages 25 and older in the KC area.


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e s s e n c e

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We have an essence that reads CLICKFine Place. Fine Tea. We have a vision that our customers willvalue the experience and tradition of sitting down and drinking

fine teas while doing so in a refreshing setting. That this willattract an audience of people ages 25 and older in the KC area.


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l o g o

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The logo is very simple. A circle to reinforce the cup shape fromthe tea-cup with a contemporary sans serif typeface ofKnockout.


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L E I S U R E

a t t r i b u t e

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To remind you all of my attribute starting with leisure,


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S O P H I S T I C A T I O N

a t t r i b u t e

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sophistication


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C O M F O R T

a t t r i b u t e

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comfort


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T R A D I T I O N

a t t r i b u t e

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tradition


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R E F R E S H M E N T

a t t r i b u t e

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and refreshment


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c o l o r

black white metallic gold ink

antique , gold texture

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the colors consist of black and white with moments of gold.


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t o u c h p o i n t s

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When creating the touch points I wanted to keep in mind thecustomers experience. What are things that leave animpression?


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a t t r i b u t el e t t e r h e a d

letter

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Cuppa is a very small local tea house. Letter would be verypersonal and hand written. I looked at the envelope as amoment of appreciation as well so the inside reads thank you

for sipping.


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a t t r i b u t ee n v e l o p e

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The envelope itself is black with the essence on the flap.


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a t t r i b u t em e n u s

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To begin the customers experience they are greeted with three menus. I created three separatemenus so the patrons have the option to view just the tea if they come to just drink tea or toview our sweets or savory options.


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a t t r i b u t em e n u s

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We also ofer high tea which is more of the experience of drinking tea. The tradition of tea andpastries together. Full Tea, Royale Tea, and Grande Tea option.


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a t t r i b u t eb u s i n e s s c a r d s

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Staying personal, next we have business cards I wanted one for the owner as well as one thatrepresents the tea house. Located in the middle is the front of each card which stays the sameon all of the cards.


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a t t r i b u t eb u s i n e s s c a r d s

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I also wanted thekm to be a moment of interaction for the patrons. Eitherbetween the patrons or between the waiter/waitress and the patron. Its a take-a-way they can use as a reminded for CUPPA.


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a t t r i b u t ep a c k a g i n g

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As for takeaways, the packaging I created is for the house blend that CUPPA would sell. CUPPA issit down and stay type of place. So the selling of our tea is just for those customers that wouldlike to continue the experience at home.


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It uses the pattern I created and the packaging stays veryminimal like the rest of the brand only using the black andwhite.


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Along with packing I want to ofer a teacup with the logo as wellas canisters for our loose leaf tea options.


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a t t r i b u t ew e a r a b l e

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The tea house is pretty relaxed so I decided on an apron thatwould be easy for anyone to wear.


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a t t r i b u t ee x t e r i o r

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On a larger scale a customer would see this from the outsideand they might see


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a t t r i b u t ec a r g r a h p i c s

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this car driving about KC


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a t t r i b u t ew e b s i t e

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On another level viewing for a patron would be the website.


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Here is the home page.


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A place where they can view the three menus for tea, high tea,and eats.


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About our tea house


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and of course the location


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a t t r i b u t ei p h o n e

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The iphone still very minimal, mostly used to makereservations.


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Cuppa is a place for people to take a break, a place of leisureand comfort, a place based on tradition, and of course a placewhere the tea is just a refreshing as the environment and

people.


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Cuppa is a place for people to take a break, a place of leisureand comfort, a place based on tradition, and of course a placewhere the tea is just a refreshing as the environment and

people.


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T H A N K Y O U F O R S I P P I N G

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cuppa phase 3

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