Craig Gilman Digital AdviserAssistant Youth AdviserCEOP Ambassador

Good Practice in CommunicatingTo a Digital Generation…

Who are we talking about?

Generation Y1980’s -1995?18-32 year olds

iGen1995 – Present0-17 year olds

Appeal of Technology to GenY & iGen

• Always on• Anonymity• Addictive• Access to the world• Active not passive medium• Away from supervision• Acceptance – identity and status • Amplifier (gives children a voice)• The online world IS the child’s

world

“If you took away my mobile phone you would take away a part of me”

The Appeal of

• News feeds – boast by post• Applications – huge range of apps• Photos/tags comment and tag photos – face recognition• Events/groups• Friends find link, be in constant contact + on your

mobile• Messages (superseding email)• Live chat – (superseding IM) • Time line• Video link and embed• Social location

User age distribution on Facebook in United Kingdom

But I hate charts…

Generation Y1980’s -1995?18-32 year olds

55% of UK Facebook Users

iGen1995 – Present0-17 year olds

11-15%(ish) of UK Facebook Users not supposed to have facbook before age 13!

70%(ish) of UK Facebook Users!34% of the UK population

Generation Y+ iGen =

It has never been easier to keep in touch with other people – and people all over the world.

The church should be part of the public market place, and making contact in new ways are an opportunity not a threat.

I’m sure St Paul would have been a regular blogger had the technology been available to him. Bishop of St Asaph, Gregory Cameron

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48% OF 18 TO 34 YEAR OLDS

CHECK FACEBOOKRIGHT WHEN THEY WAKE UP…

ABOUT 28% CHECK THEIR FACEBOOK

ON THEIR SMART PHONESBEFORE GETTING OUT OF BED.

Wrong Question!

“Communities already exist. Instead, think about how you can help that community do what it wants to do”

Mark Zuckerberg

FacebookFor Church:ReachingThe MissingGeneration

WHAT IS IT?"Twitter allows churches to send quick updates, drive traffic to

websites & remind people of events more efficiently than ever.“

USERS ARE THEMOST

INFLUENTIAL ONLINE GROUP

Reason to Tweet Company or Brand (% of US Twitter Users)Reason to Tweet % of Users

Get updates on future products 38%

Stay informed about company activities 32

Receive discounts and promotions 31

Get updates on upcoming sales 30

Get free samples, coupons, etc 28

For fun or entertainment 26

Get access to exclusive content 25

Learn more about company 25

Show support to company to others 23

Share ideas, provide feedback 20

For education about company topics 14

Recommended 14

Get direct message from company 10Source: ExactTarget, August 2010

10 top tips

1. Focus your Twitter use for communicating general church information

2. Use Twitter as one part of your overall social media presence

3. Brand your Twitter page to match your church website

4. Connect with your followers through # tags

5. Be social! Retweet or reply to tweets

6. Mix up your tweets7. Keep a metered, steady

flow8. Reach out to bloggers in

your church that are on Twitter

9. Give and it shall be given unto you.

10. Keep your tweets positive and to the point

Internet Safety…

Inline Privacy

Who are you with?

Where are you?

The Importance of Privacy Settings

of 12-15 year olds don’t use privacy settings on their social networking profiles – Ofcom Medial Literacy Report 2009

31%

Practice Intentionality, Humility, Authenticity

1. Practice regular check-ins

2. Make the intention to not go online immediately before bed and immediately after waking up

3. Practice mindful Social Networking

4. Practice authentic Social Networking

5. Adopt one or two Facebook friends for one month

Practice Intentionality, Humility, Authenticity

1. Practice regular check-ins

• What am I feeling now?

• What kind of thoughts are going through my head

• What kind of emotions did that email surface?

Practice Intentionality, Humility, Authenticity

2. Make the intention to not go online immediately before bed and immediately after waking up

• Give yourself space

• Perhaps memorise a passage (maybe Psalm 23)

• Say a short prayer – invite God into the details

• Perhaps try a simple examen

Practice Intentionality, Humility, Authenticity

3. Practice mindful Social Networking

• How much time do you spend on FB, twitter, etc.?

• How do you spend that time?

• Check in with yourself

Practice Intentionality, Humility, Authenticity

4. Practice authentic Social Networking

• Take a look at the pictures you’ve posted

• Evaluate the information you’ve shared

• Try to be YOU

Practice Intentionality, Humility, Authenticity

5. Adopt one or two Facebook friends for one month

• Pick a couple of people to give special attention to

• Find out what’s going on in their lives

• Pray for them daily

• Send them nice messages, pictures etc.

• Invite them to meet up

Digital Footprints• What goes online stays online• What would a future employer

think?• How much time are you online?

Sister Maria Jesus Galan was expelled from her convent after spending too much time on Facebook

25 per cent of employers have reportedly rejected job candidates after looking at their Facebook page.

Finally, brothers, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable— if anything is excellent or praiseworthy— think *(blog, tweet, post) about such things.Philippians 4:8

*okay so I added that bit…

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