curiouser and curiouser: exposing the collections through social media
TRANSCRIPT
Curiouser and CuriouserExposing Collections Through Social Media
Alice Finding Tiny Door Behind The CurtainTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.net
INTRO: Where do we go from here? Maureen Lane & Brittany Baksa, Franklin & Marshall College
FACEBOOK: Rachel Kassman, Development and Marketing Manager, The Jewish Museum of Maryland
BLOGS: Erin Blasco, Education Specialist, the Smithsonian’s National Museum of American History
TUMBLR: Heidi Herr, Outreach Coordinator for Department of Special Collections, Librarian for Philosophy and English, The Johns Hopkins University
TWITTER: Zerah Jakub, Manager of Education Outreach and Leadership Programs at George Washington's Mount Vernon
Q&A:
Agenda
Join the conversation on twitter
#MAAMsm (not case-sensitive)
Giant Alice Watching Rabbit Run AwayTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.net
Rachel Kassman Development and Marketing Manager
The Jewish Museum of Marylandwww.facebook.com/jewishmuseummd
Exposing collections through a blog
What I’m going to talk about: ● Why expose collections● Just a little NMAH blog background ● Advice you can actually use from our most
awesome posts
Why expose our collections? ● Indicators in public survey data and metrics● Collections make us unique in a crowded market
(History Channel, PBS, NatGeo) ● As digital storytellers, we know objects are great
jumping off points for digital narrative on the blog
Background on the blog
● Share the authentic voices of museum staff, community, volunteers, interns, leadership
● Learn in public, think out loud, bring readers behind the scenes
● Spark conversation and relevant connections to what people are talking about now
Background on the blog
September 2012 - September 2013 Google Analytics overview @erinblasco
Epic win worth learning from #1
● Reader curiosity● List format ● Post can deliver on
the title’s promise ● Cool angle on
familiar topic ● Illustrated with
collection objects
● Frequently Googled question
● Good timing before the holiday
● Starts where the reader is; approachable
Epic win worth learning from #2
Epic win worth stealing from #3
● Posted along with big news of acquisition
● First person was ok here
● Familiar topic, new angle
● Duh, muppets
A few changes that have worked well
● Intro and teaser text above each post ● Send ego massage e-mails loaded with stats
TwitterZerah Jakub Manager of Education Outreach and Leadership Programs The Fred W. Smith National Library for the Study of George Washington at Mount Vernon
@Zerahlynne @GWBooks
OPPORTUNITIES
#MuseumOlympics“Hosted” by @SFMOMA in 2012
#MuseumSuperBowl“Hosted” by @GettyMuseum in 2012 & 2013
A non-scheduled Tweet with an uploaded image allows your audience to view the image as part of the Tweet
Look at that bling!