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Current & Future Cloud Usage in Germany

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Page 1: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

Current & Future Cloud Usagein Germany

Page 2: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Cloud adoption, dynamics, drivers and motivations

2

Workload trends and public/private cloud choices

Primary IaaS cloud provider

Current, future and discontinued IaaS cloud provider used

Cloud workload repatriation types and rates

Cloud workloads moved to new service provider

The objective of the study was to explore patterns of usage and indications of trends developing among German-based businesses with special reference to:

Objectives

Page 3: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Methodology

3

Germany

ITOS (n=100) and SR.BDMs (n=100)

SMB and large companies Organization currently uses

cloud services All are involved in the

purchasing cloud services All are involved in

providing technology solutions for their department, business unit or the entire company

Online survey

May 2019 Timing

Audience

Geography

Method

KeyQualifications

Page 4: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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27

2615

10

9

65 2

Banking

Manufacturing

Transportation

Retail

Healthcare

Telecommunication

Energy

Other

50

12

11

9

64 4 4

IT

CEO

Finance

Customer Support

Other

Human Resource

Engineering

Marketing & Sales

Demographics & Target Group

4

Company Size (Employees) Job Function

4753

10 - 499

500+

Vertical Sector

Base: total sample (n = 200), data in %

Page 5: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Key findings & takeaways

Page 6: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Key Findings

6

On-premises private clouds are currently preferred on a broad production level especially for:

File/Content Storage

Security

Industry-specificApplications

Significant increase expected for workloads like

AI (on-premises private cloud +72.2%)

CRM / Sales & Marketing(IaaS +87.5%)

ERP (SaaS +77.2%)

currently are the primary CSP for IAAS and will grow even more:

22% expect to add

26% expect to add in the next 2 years.

Next 2 Years

Cloud Service Provider Quality Drivers

Security

Service Durability

Technical Expertise

TOP 3

Cloud Service Usage Inhibitors

Security

Performance Issues

Internal Resources/Expertise

TOP 3

Page 7: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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… and majority is willing to pay

Key Findings

7

Motivators for Premium Payment Willingness

Security

Resiliency

Industry Specific Solutions

Strongest Detractors of Cloud Usage

53% Legal / Compliance Managers

40% FinanceManagers

Cloud Advocates

IT Leadership

IT Infrastructure Managers and Administrators

Executive Management

67% migrated data from public to private cloud

CRM

Email / Apps

Engineering / R&D

41% migrated data from one cloud service provider to another

Other Business Applications

Email / Apps

CRM

Most Important Driver: Security

MovedApplications

MovedApplications

TOP 3TOP 3

up to 15% more for

over lowest cost solutions

Page 8: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Reduced IT budgets motivate executives to consider off-premises clouds. Other motivators:

An upcoming hardware refresh A lack of capacity in data center

Most important motivators for companies to pay for premium and thus for increased service levels:

Security Resiliency Industry-specific Solutions

Companies would be willing to pay highest premium for increased performance.

The topic “security” polarizes: Is not only a driver, it also inhibits organization’s cloud usage the most. “Performance issues” are the second most important inhibitor.

Takeaways

Local customer support in German languageservers located in Germany (data locality)

Industry-specific Solutions

Regulatory Compliance

Local CSPs to use competitive advantages for differentiation:

Page 9: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Top 10 Cloud Provider

Page 10: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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45

42

34

28

25

16

14

10

8

5

Top 10 Used IaaS CSPs

10

Current use Expect to add in 2 years Stopped using in last 2 years

22

26

11

22

18

21

8

10

11

18

13

12

11

13

8

8

9

6

6

51

#1: 20%

#2: 19%

#3: 16%

#4: 16%

#5: 9%

Current primary used provider:

None None

Page 11: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Top 10 CSP Quality Drivers

11

Base: total sample (n = 200), data in %, mult. resp. poss.Q3: Please rank the three most important qualities when selecting a cloud provider? 1 = most important quality, 2 = second most important quality, 3 = third most important quality

significant difference between sub-targets (@95%)

27

611 10 8 7 5 6 5 3

14

159 8 9

77 6 7

5

10

1410 12

87

6 6 46

Security Service

Durability

Technical

Expertise

Low Cost

of Service

Product Uptime Service

Richness

Trust-

worthiness

Industry

Specific

Solutions

Global /

Regional

Presence

Self-service

Capabilities

Most important

2nd most important

3rd most important

#1: 50%

#2: 35%

#3: 29% #4: 29%

#5: 24%

#6: 20%#7: 17% #8: 17%

#9: 16%#10: 13%

10 - 499 empl.: 36%500+ empl.: 23%

Page 12: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Current and Future Cloud Usage

Page 13: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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3022

12

11

1719

1415

1315

14 18

2019 2021

% o

f S

pe

ed

an

d C

ap

aci

ty

SaaS

IaaS / Public Cloud

Hosted Private Cloud

On-premises, Private Cloud

Off-premises, Non-cloud

On-premises, Non-cloud

Current & Future Cloud Usage Intensity

13

Base: total sample (n = 200), data in meanQ1: In rough terms accounting for spending and capacity, approximately what percentage of all your workloads are in each of the followingcloud and non-cloud venues? And, what percentage do you expect to have in each venue in two years?

significant difference between sub-targets (@95%)

In 2 years:10 - 499 empl.: 26%500+ empl.: 19%

Today:10 - 499 empl.: 17%500+ empl.: 12%

Today:10 - 499 empl.: 10%500+ empl.: 15%

Page 14: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Data Migration

14

67% migrated data from public to private cloud

From Public to Private Cloud Between CSPS

41% migrated data from one cloud service provider to another

51-75% of application

Primary Drivers

Control PerformanceSecurity

Primary Drivers

Cost ControlSecurity

CRM / Sales and Marketing Email, Unified Collaboration and Productivity Apps Engineering / R&D / Technical ComputingT

OP

3 Other Business Applications Email, Unified Collaboration and Productivity Apps CRM / Sales and MarketingT

OP

3

51-75% of application

Page 15: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Cloud usage key influencers

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Top 10 Cloud Investment Influencers

16

Base: total sample (n = 200), data in %, mult. resp. poss.Q6: Please rank the top three groups that are most influential in determining your organization’s investment in cloud. 1 = most important group, 2 = second most important group, 3 = third most important group

significant difference between sub-targets (@95%)

3023

8 6 6 104 3 3 4

18

12

14 14 14 9

5 6 3 4

13

11

13 15 11 9

7 4 6 4

IT

Leadership

Executive

Management

IT Infra-

structure

Managers and

Administrators

Security Finance

Managers

Line of

Business

Managers

Cloud

Service

Provider

Marketing

Managers

Legal /

Compliance

Applications

Group

Most important

2nd most important

3rd most important

#1: 60%

#2: 46%

#3: 35% #4: 35%#5: 31%

#6: 28%

#7: 15%#8: 12% #9: 12% #10: 11%

Page 17: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Cloud Usage Advocates & Detractors

17

Base: total sample (n = 200), data in %, mult. resp. poss.Q7: Please select the top three internal groups that are Advocates or Detractors of cloud usage.

significant difference between sub-targets (@95%)

11

14

18

20

22

26

36

38

54

64

IT Infrastructure Managers and Administrators

Executive Management

Security

Line of Business Managers

Developer Group

Finance Managers

Marketing Managers

Applications Group

IT Leadership

Legal / Compliance 53

29

34

40

31

24

35

24

21

11

Advocates Detractors

SR. BDMs: 56%ITOS: 72%

SR. BDMs: 25%ITOS: 14%

SR. BDMs: 17%ITOS: 4%

SR. BDMs: 43%ITOS: 64%

10 - 499 empl.: 28%500+ empl.: 43%

10 - 499 empl.: 16%500+ empl.: 6%

10 - 499 empl.: 16%500+ empl.: 7%

Page 18: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Cloud usage drivers and inhibitors

Page 19: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Motivators for Off-premises Cloud Usage

19

Base: total sample (n = 200), data in %, mult. resp. poss.Q8: What events would motivate you to consider off-premises cloud (Hosted Private Cloud, IaaS, SaaS) as a means of addressing them?Please select the top 3 events.

significant difference between sub-targets (@95%)

1016

22252633353536

44

None

of these

OS Upgrade

Project

Application

Software

Upgrade

Project

Hiring

Challenges /

Skills Gaps

End user

demand for

new features

Peer /

Competitor

Cloud Usage

End user

demand for

faster

provisioning

Data Center

out of Capacity

Hardware

Refresh

Requirements

to Reduce

IT Spending

10 - 499 empl.: 40%500+ empl.: 26%

Reduced IT budgets motivate executives to consider off-premises clouds. Other motivators are an upcoming hardware refresh or a lack of capacity in data center.

Page 20: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Motivators for Premium Paying Willingness

20

Base: total sample (n = 200), data in %, mult. resp. poss.Q9: For which of the following would your organization be willing to pay a premium for increased service levels?Please select all that apply.

significant difference between sub-targets (@95%)

2122222527303131

4648

IndemnificationMigration /

Integration

SupportRegulatory

Compliance

Service

Level

Agreements /

Guarantees

Increased

Performance /

Reduced

Latency

Control of

Data Locality,

Sovereignty

Industry

Specific

Solutions

ResiliencySecurity

10 - 499 empl.: 37%500+ empl.: 54%

SR. BDMs: 14%ITOS: 29%

Security, resiliency and industry specific solutions are the most important motivators for companies to pay for premium and thus for increased service levels.

Page 21: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Base: respondent who are willing to pay premium only (see notes section), data in %Q10: About what percentage premium over the lowest cost solution would you be willing to pay for each of the categories selected above?

14 16 11 14 1910 16 14 16 10

38 30 36 2929

3736 37 37

26

48 54 53 57 52 53 48 49 4764

Security Resiliency Industry

Specific

Solutions*

Control of

Data

Locality,

Sovereignity

Increased

performance /

Reduced

Latency*

Service

Level

Agreements /

Guarantees*

Regulatory

Compliance*

Support* Migration /

Integration*

Indemnification*

>51%

16 - 50%

< 15%

*attention: low basis (< 80)

Companies would be willing to pay highest premium for increased performance

Premium Payment Willingness

Page 22: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Cloud Usage Inhibitors

22

Base: total sample (n = 200), data in %, mult. resp. poss.Q10: Please rank the top three factors that inhibit your organization’s usage of cloud. 1 = most important factor, 2 = second most important factor, 3 = third most important factor

significant difference between sub-targets (@95%)

2716

8 6 9 9 9 7 7 5

16

12

11 14 8 8 9 8 8 9

11

14

13 1111 10 9 10 7 7

Security Performance

Issues

Internal

Resources /

Expertises

Migration /

Integration

Vendor Trust /

Reliability Issues

Compliance /

Regulation

Control of

Data

Locality,

Sovereignity

Organisation

Pushback

and

Resistance

Budget /

Cost /

Pricing

Service

Reliability /

Availability

Most important

2nd most important

3rd most important

#1: 53%

#2: 41%

#3: 31% #4: 30%#5: 27% #6: 27% #7: 26% #8: 25%

#9: 21% #10: 21%

SR. BDMs: 45%ITOS: 60%

SR. BDMs: 37%ITOS: 17%

The topic “security” polarizes: It is not only a driver, it also inhibits organization’s cloud usage the most. “Performance issues” are the second most important inhibitor.

Page 23: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Backup

Page 24: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Demographics

24

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Target Group & Company Size

25

Base: total sample (n = 200), data in %Quota qualifying criteria

5050ITOS SR. BDMs

Base: total sample (n = 200), data in %S0: In your best estimation, how many permanent full-time employees work for your organization worldwide, including all branches and locations? /

Company Size

53

34

1310 - 199 employees

200 - 499 employees

500 employees or more

Target Group

Page 26: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Company Size

26

Base: total sample (n = 200), data in %S0: In your best estimation, how many permanent full-time employees work for your organization worldwide, including all branches and locations?

Company Size

53

34

1310 - 199 employees

200 - 499 employees

500 employees or more

Page 27: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Job Title

27

Base: ITOS only (n = 100), data in %S4: Which of the following best categorize your specific IT job title?

2

21

30

2

1

1

3

1

38

1

CIO

COO

Security Architect

Director of Security Operations

Risk and Compliance Officer

VP of IT Security

VP of IT

Director or Manager of IT

CISO

Director or Manager of Infrastructure Services

IT Job Title

Base: total sample (n = 200), data in %S2: Which of these best describes your job title or level at your company?

Job Title

7

4

36

17

25

11CEO, President, Business Owner

Senior Management

High-level Executive

Mid-level Executive

Senior Manager

Manager

Page 28: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Involvement in Solving Business Problems

28

Base: total sample (n = 200), data in %, mult. resp. poss.S6: Which of the following stages of initiatives that solve business problems with the help of technology solutions (e.g., involve new advanced analytics, connected sensors, software, applications, systems, etc.) are you personally involved in either individually or as part of a committee?

52

62

69

71

67

65

67

Approve investing effort and budget

Determine business requirements

Identify solution options and send out RFPs

Evaluate proposals / recommend vendors

Final vendor selection

Implementation

Start the idea

SR. BDMs: 58%ITOS: 72%

SR. BDMs: 60%ITOS: 74%

SR. BDMs: 63%ITOS: 79%

SR. BDMs: 55%ITOS: 69%

significant difference between sub-targets (@95%)

Page 29: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Current Cloud Usage

29

Base: total sample (n = 200), SR. BDMs (n = 100), ITOS (n = 100), 10-499 empl. (n = 94), 500+ empl. (n = 106), data in %, scale question from 1 to 5S7: How would you rate your organization’s overall usage of cloud, with 1 being no usage of cloud services at all and 5 being all IT workloads and processes delivered via cloud services?

significant difference between sub-targets (@95%)

28

15

19

24

22

44

47

54

37

45

27

30

26

31

29

1

8

1

8

4

5 - all IT workloads and processes 4 3 2 1 - no usage of cloud services at all

SR. BDMs

ITOS

Total

500+ employees

10 - 499 employees

Page 30: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Current Role in Purchasing Cloud Services

30

Base: total sample (n = 200), data in %, mult. resp. poss.S8: What is your current role in the purchasing cloud services for your organization?

45

42

35

37

2

I research products, technologies and brands

I recommend products, technologies and brands

I am part of a group that make the final decision

I am the primary decision maker

I have no role in this decision-making process

SR. BDMs: 31%ITOS: 59%

significant difference between sub-targets (@95%)

SR. BDMs: 3%ITOS: 0%

Page 31: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Broadest Scope of Involved Initiatives

31

Base: total sample (n = 200), data in %, mult. resp. poss.S9: What is the broadest scope of the initiatives involving technology solutions that you have been involved with?

significant difference between sub-targets (@95%)

25

24

51

My Department

My Business Unit /Agency

Entire Company

36

23

41

15

2560SR. BDMs ITOS

37

15

48

15

3253

10 - 499empl.

500+empl.

Targ

et gr

oup

Comp

any s

ize

Page 32: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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72

28

Age & Gender

32

Base: total sample (n = 200), data in %Q20: Which of these age groups do you fit into? / Q21: Are you…?

Age Categories

Female

Male

Gender

12

64

2418 - 34 years

35 - 54 years

55 years or older

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Current Cloud usage

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Current On-premises Private Cloud Usage I

34

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current usage of specific cloud types for the following workload categories using the following ratings: 0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

44 4130 29 28 26 26 26 26 25

22 25

2233

2724 23 21 21 29

16 20

2417

18 27 2723 21

21

18 1424 21 27 23 24 30 32

25

File /

Content

Storage

Security Industry-

Specific

Applications

Networking Database

and Data

Warehousing

Email, Unified

Collaboration

& Productivity

Apps

CRM /

Sales and

Marketing

Content

Delivery

Web

(excluding

search)

Enterprise

Resource

Planning

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

Page 35: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Current On-premises Private Cloud Usage II

35

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current usage of specific cloud types for the following workload categories using the following ratings: 0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

25 25 24 22 22 21 18 18 15 15

3224 27 25 25

1632 28 28 27

16 26 2626 20

33

2424

1727

27 25 23 27 33 30 26 3040

31

Engineering /

R&D / Technical

Computing

Systems

Management

and

Orchestration

Big Data Application

Development

Social

Applications

Other

Business

Applications

Data

Analytics /

Business

Intelligence

AI Media

Streaming

and Digital

Publishing

Virtual DT

Infrastructure

and Mobility

Management

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

Page 36: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Current Hosted Private Cloud Usage I

36

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current usage of specific cloud types for the following workload categories using the following ratings: 0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

29 27 25 25 22 22 21 21 20 20

25 2924 20 26 25 33 32

24 24

20 2221 28 25 26 15 23

24 22

26 2230 27 27 27 31

2432 34

File /

Content

Storage

Security Industry-

Specific

Applications

AI Web

(excluding

search)

Enterprise

Resource

Planning

Networking Systems

Management

and

Orchestration

Email, Unified

Collaboration

& Productivity

Apps

Big Data

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

Page 37: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Current Hosted Private Cloud Usage II

37

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current usage of specific cloud types for the following workload categories using the following ratings: 0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

19 18 18 17 17 17 17 16 16 16

1832 31 31 29 28 22

34 3120

22

1525 24

20 24

19

2322

32

41 3526 28 34 31

4227 31 32

Content

Delivery

Engineering /

R&D / Technical

Computing

Data

Analytics /

Business

Intelligence

Virtual DT

Infrastructure

and Mobility

Management

Media

Streaming

and Digital

Publishing

Application

Development

Social

Applications

CRM /

Sales and

Marketing

Database

and Data

Warehousing

Other

Business

Applications

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

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Current IaaS / Public Cloud Usage I

38

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current usage of specific cloud types for the following workload categories using the following ratings: 0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

28 26 25 24 23 21 20 19 19 19

26 24 28 25 28 30 28 29 29 25

2121

8 1722 16 22 22 18 26

25 2939 34

27 33 30 30 34 30

File /

Content

Storage

Security Networking Web

(excluding

search)

Email, Unified

Collabor. &

Productivity

Apps

Engineering /

R&D /

Technical

Computing

Industry-

specific

Applications

Systems

Management

and

Orchestration

Database

and Data

Warehousing

AI

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

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Current IaaS / Public Cloud Usage II

39

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current usage of specific cloud types for the following workload categories using the following ratings: 0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

18 18 18 17 16 16 16 15 11 9

32 29 25 2238

30 26 22 28 29

2318

16 20

1820 27 32 23 24

2735 41 41

28 34 31 3138 38

Data

Analytics /

Business

Intelligence

Big Data Media

Streaming

and Digital

Publishing

Social

Applications

Enterprise

Resource

Planning

Other

Business

Applications

CRM /

Sales and

Marketing

Virtual DT

Infrastructure

and Mobility

Management

Application

Development

Content

Delivery

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

Page 40: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Current SaaS Usage I

40

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current usage of specific cloud types for the following workload categories using the following ratings: 0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

34 31 30 27 27 25 24 23 23 22

1731

26 29 2825 27 31 28 26

2112 20 21

16 21 16 13 18 20

28 26 24 23 29 29 33 33 31 32

Security Networking Data

Analytics /

Business

Intelligence

File /

Content

Storage

Big Data CRM /

Sales and

Marketing

AI Web

(excluding

search)

Systems

Management

and

Orchestration

Enterprise

Resource

Planning

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

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Current SaaS Usage II

41

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current usage of specific cloud types for the following workload categories using the following ratings: 0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

22 21 22 20 19 18 17 17 17 14

31 30 27 25 32 31 3222 19

36

16 2421

2124

20 1524

20

17

31 25 30 3425 31 36 37

4433

Engineering /

R&D / Technical

Computing

Industry-

specific

Applications

Other

Business

Applications

Database

and Data

Warehousing

Virtual DT

Infrastructure

and Mobility

Management

Email, Unified

Collabor. &

Productivity

Apps

Application

Development

Social

Applications

Content

Delivery

Media

Streaming

and Digital

Publishing

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

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Future Cloud usage

Page 43: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Future On-premises Private Cloud Usage I

43

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categories using the following ratings:0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

45 39 36 34 34 31 30 30 28 28

17 2624 31 30

29 30 26 25 24

22 1820 16 18 21 19 25

24 22

16 17 20 19 18 19 21 19 23 26

Security File /

Content

Storage

Enterprise

Resource

Planning

Networking Industry-

specific

Applications

AI CRM /

Sales and

Marketing

Engineering /

R&D /

Technical

Computing

Email, Unified

Collaboration

& Productivity

Apps

Database

and Data

Warehousing

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

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Future On-premises Private Cloud Usage II

44

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categories using the following ratings:0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

28 27 27 26 26 24 24 24 21 21

32 33 28 2817

32 26 2135 34

19 2119 27

21

1718 33

19 18

21 1926

19

3627 32

22 25 27

Big Data Systems

Management

and

Orchestration

Virtual DT

Infrastructure

and Mobility

Management

Data

Analytics /

Business

Intelligence

Social

Applications

Application

Development

Content

Delivery

Web

(excluding

search)

Other

Business

Applications

Media

Streaming

and Digital

Publishing

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

Page 45: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Future Hosted Private Cloud Usage I

45

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categories using the following ratings:0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

35 31 30 29 29 28 27 25 24 24

27 29 28 3021 27 27 31

2619

1914 24 17

26 16 20 20 26

19

1926

18 24 24 29 26 24 2438

File /

Content

Storage

Enterprise

Resource

Planning

Security AI Virtual DT

Infrastructure

and Mobility

Management

Industry-

specific

Applications

Networking Email, Unified

Collabor. &

Productivity

Apps

Web

(excluding

search)

Social

Applications

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

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Future Hosted Private Cloud Usage II

46

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categories using the following ratings:0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

24 23 23 22 21 21 20 20 19 16

37 33 28 30 31 30 29 27 29 36

2021

20 22 22 18 21 21 21 19

19 23 29 26 26 31 30 32 31 29

Data

Analytics /

Business

Intelligence

Big Data Other

business

applications

Engineering /

R&D / Technical

Computing

Systems

Management

and

Orchestration

CRM /

Sales and

Marketing

Content

Delivery

Database

and Data

Warehousing

Media

Streaming

and Digital

Publishing

Application

Development

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

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Future IaaS / Public Cloud Usage I

47

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categories using the following ratings:0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

34 31 30 30 30 29 27 27 26 26

2522

31 29 25 30 30 29 33 28

1720

13 1716

15 18 21 12 20

24 27 26 24 29 26 25 23 29 26

File /

Content

Storage

Security Networking Web

(excluding

search)

CRM /

Sales and

Marketing

Industry-

specific

Applications

Enterprise

Resource

Management

AI Big Data Data

Analytics /

Business

Intelligence

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

Page 48: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Future IaaS / Public Cloud Usage II

48

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categories using the following ratings:0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

26 25 25 22 21 21 20 16 16 11

24 30 30 30 31 30 3534 31

34

24 20 16 2011 15

1615 21

18

26 25 29 2837 34 29 35 32 37

Systems

Management

and

Orchestration

Email, Unified

Collabor. &

Productivity

Apps

Database

and Data

Warehousing

Virtual DT

Infrastructure

and Mobility

Management

Media

Streaming

and Digital

Publishing

Social

Applications

Other

Business

Applications

Engineering /

R&D / Technical

Computing

Content

Delivery

Application

Development

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

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Future SaaS Usage I

49

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categories using the following ratings:0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

39 38 38 35 35 33 33 33 32 31

21 2821 29 28 27 26 25 21 27

1715

20 14 15 15 15 1820

17

23 19 21 22 22 25 26 24 27 25

Enterprise

Resource

Planning

File /

Content

Storage

Security Networking Big Data Web

(excluding

search)

CRM /

Sales and

Marketing

Systems

Management

and

Orchestration

Virtual DT

Infrastructure

and Mobility

Management

Email, Unified

Collabor. &

Productivity

Apps

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

Page 50: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Future SaaS Usage II

50

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categories using the following ratings:0 – no usage, 1 – non-production usage, 2 – limited production usage, 3 – broad production usage

31 31 30 30 29 28 26 25 20 16

28 27 32 26 27 26 25 29 3636

15 1918

17 1712 16

22 21

11

26 23 2027 27

34 3324 23

37

Engineering /

R&D / Technical

Computing

Data

Analytics /

Business

Intelligence

AI Industry-

specific

Applications

Application

Development

Social

Applications

Media

Streaming

and Digital

Publishing

Database

and Data

Warehousing

Other

Business

Applications

Content

Delivery

Broad Production Usage

Limited Production Usage

Non-Production Usage

No Usage

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Current and Future Cloud Usage

51

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File /ContentStorage

Security Industry-specific

Applications

Networking Databaseand Data

Warehousing

Email, Unified

Collabor. &Productivity

Apps

CRM / Sales and Marketing

Content Delivery

Web (excluding

search)

Enterprise Resource Planning

On-premises Private Cloud

HostedPrivate Cloud

IaaS

SaaS

Broad Production Cloud Type Usage I

52

44 41 30 29 28 26 26 26 26 2539 45 34 34 28 28 30 24 24 36

significant difference between current / future (@95%)

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current… / Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categoriesusing the following ratings: 3 – broad production usage

Current

Future

29 27 25 21 16 20 16 19 22 2235 30 28 27 20 25 21 20 24 31

28 26 20 25 19 23 16 924 16

34 31 29 30 25 25 3016

30 27

27 34 21 31 20 18 25 17 23 2238 38 30 35 25 31 33

1633 39

Page 53: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Broad Production Cloud Type Usage II

53

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current… / Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categoriesusing the following ratings: 3 – broad production usage

current

future

25 25 24 22 22 21 18 18 15 1530 27 28 24 26 21 26 31 21 27

18 21 20 17 17 16 18 25 17 1722 21 23 16 24 23 24 29 19 29

21 19 18 11 17 16 18 19 18 1516 26 2611 21 20 26 27 21 22

22 23 27 17 17 22 30 24 14 1931 33 35 29 28 20 31 30 26 32

significant difference between current / future (@95%)

Engineering / R&D /

Technical Computing

Systems Management

and Orchestration

Big Data Application Development

Social Application

Other Business

Applications

Data Analytics / Business

Intelligence

AI Media Streaming and Digital Publishing

Virtual DT Infra-

structure & Mobility

Management

On-premises Private Cloud

HostedPrivate Cloud

IaaS

SaaS

Page 54: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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File /ContentStorage

Security Industry-specific

Applications

Networking Databaseand Data

Warehousing

Email, Unified

Collabor. &Productivity

Apps

CRM / Sales and

Marketing

Content Delivery

Web (excluding

search)

Enterprise Resource Planning

On-premises Private Cloud

HostedPrivate Cloud

IaaS

SaaS

6 5 9 5 6 2 14 7 6 11

11 4 9 4 5 13 8

-1

10 17

Broad Production Cloud Type Usage I

54

-5

4 4 50 2 4

-2 -2

11

significant difference between current / future (@95%)

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current… / Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categoriesusing the following ratings: 3 – broad production usage

6 3 3 6 4 5 5 1 2 9

Difference (current –future)

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Engineering / R&D /

Technical Computing

Systems Management

and Orchestratio

n

Big Data Application Development

Social Application

Other Business

Applications

Data Analytics / Business

Intelligence

AI Media Streaming and Digital Publishing

Virtual DT Infra-

structure & Mobility

Management

On-premises Private Cloud

HostedPrivate Cloud

IaaS

SaaS

5 2 4 2 40

8 13 6 12

40

3

-1

7 7 6 4 2 12

9 10 8 12 11

-2

1 6 12 13

Broad Production Cloud Type Usage II

55

Base: total sample (n = 100), every respondent evaluated 10 out of 20 items, data in %, mult. resp. poss.Q4: Describe your current… / Q5: Describe your expected usage within the next 2 years of specific cloud types for the following workload categoriesusing the following ratings: 3 – broad production usage

significant difference between current / future (@95%)

-5

7 8 0 4 4 8 8 3 7

Difference (current –future)

Page 56: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Data Migration

56

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Data Migration from Public to Private Cloud I

57

Base: total sample (n = 200) / only if ever migrated applications / data from public to private cloud (135), data in %, mult. resp. poss.Q12: Has your organization migrated any applications or data that were primarily part of a public cloud environment to a private cloud environment? /Q13: What was the primary driver for migrating workloads from a public to a private environment?

33

38

35

5

Yes, to an on-premises cloud environment

Yes, to a hosted private cloud environment

No

Yes, to a non-cloud environment

Application / Data Migration Primary Drivers

1

1

4

4

6

7

8

11

13

16

29

Control

Performance

Costs

Location of CSP (data sovereignty)

Location of CSP (service latency)

Availability

Features / Functionality

Strategic Alignment

Security

Customer Service Issues

Regulatory / Compliance

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Data Migration from Public to Private Cloud II

58

Base: only if ever migrated applications / data from public to private cloud (135), data in %, mult. resp. poss.Q14: In your best estimate, approximately what percentage of the applications running in public cloud were moved to a private environment? /Q15: Which categories of workloads were included in the move from public cloud to a private venue? Please select all that apply.

7

30

43

15

5

76 - 99%

51 - 75%

1 - 25%

100%

Percentage of Moved Applications Top 10 Moved Applications

22

24

24

25

27

27

30

33

33

38

Email, Unified Collaboration and Productivity Apps

Engineering / R&D / Technical Computing

Enterprise Resource Planning

File / Content Storage

Big Data

Networking

Other Business Applications

Application Development

CRM / Sales and Marketing

Social Applications

26 - 50%

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Data Migration Between CSPs I

59

Base: total sample (n = 200) / only if ever migrated applications / data between CSPs (82), data in %, mult. resp. poss.Q16: Has your organization migrated any applications or data from one cloud service provider (CSP) to another? /Q17: What was the primary driver for migrating workloads from one cloud service provider (CSP) to another?

Application / Data Migration

41

59No

Yes

Primary drivers

1

1

1

2

4

6

9

10

16

24

26

Costs

Control

Performance

Location of CSP (data sovereignty)

Location of CSP (service latency)

Availability

Regulatory / Compliance

Customer Service Issues

Features / Functionality

Strategic Alignment

Security

n = 82

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Data Migration Between CSPs II

60

Base: only if ever migrated applications / data between CSPs (82), data in %, mult. resp. poss.Q18: In your best estimate, approximately what percentage of the applications running in the original cloud service provider environment were moved to a different provider? / Q19:Which categories of workloads were included in the move to a new provider? Please select all that apply.

4

26

41

17

12

76 - 99%

51 - 75%

1-25%

100%

Percentage of Moved Applications Top 10 Moved Applications

21

22

22

22

24

27

27

31

31

34

Email, Unified Collaboration and Productivity Apps

CRM / Sales and Marketing

Enterprise Resource Planning

Engineering / R&D / Technical Computing

Big Data

Networking

Application Development

File / Content Storage

Other Business Applications

Media Streaming and Digital Publishing

26-50%

Page 61: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function

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Disclaimer

61

This study was performed by the agency Comperis and paid by Intel.

© Intel Corporation

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

*Other names and brands may be claimed as the property of others.

Page 62: Current and Future Cloud Usage Germany...Finance Customer Support Other Human Resource Engineering Marketing & Sales Demographics & Target Group 4 Company Size (Employees) Job Function