current disruptions in media: earthquakes or new openings? stanford as catalyst
DESCRIPTION
Across the globe, new word-of-mouth messaging methods are emerging. Many of these involve new technologies. The strategic use of media has become a game changer for both local and global businesses. Traditional media platforms are outpaced by the speed of flash movements as they unfold. Technical discoveries outpace the scientific journals available to announce them. Journalists, entertainers, academics, scientists, and citizens are experimenting with new tools and platforms for content creation, consumption and curation. When the news about Tahir Square, or Occupy Wall Street or, more recently the Brazilian protests, hit the headlines of newspapers and magazines, they were already outdated. Documentaries were equally incapable of tracking and fully describing these movements. Traditional narratives – and the technologies used to tell them - fall short of accurately portraying the ideas and behaviors that are emerging through new modes of communication. Information travels so fast, that news is no longer "new". Ubiquitous media disintermediates traditional business ecosystems. And every company must take on roles of a media company. The world of digital content is experiencing an explosion of innovation in both creation and consumption of media. It may well have been consumer applications that ignited the transformation, but business, enterprise and government interests have joined the party. Across the entire innovation ecosystem of media, new technologies and new uses of it by people are creating a sea change in the way people participate and in the responses they expect, Streaming coverage, both amateur and professional – both business and community, is powered by cutting edge technology in combinations of smartphones, 4G, drone cameras and, even, Google Glass can report on events and movements, products and services. The new role of the Chief Digital Officer has emerged in many organizations - to help management bridge the changing roles usually played by Chief Information Officers, Chief Marketing Officers, and Chief Technology Officers. Labs affiliated with mediaX at Stanford University study how people and information technology interact. We invite discovery collaborations on the future of content for business, education, and entertainment.TRANSCRIPT
Current Disrup,ons in Media: Earthquakes or New Openings?
Stanford as Catalyst
Martha G Russell Execu0ve Director,
mediaX at Stanford University Senior Research Scholar, HSTAR
December 10, 2013
@martharussell hGp://mediax.stanford.edu
In a period of Exponen,al Change Empowerment is key to Abundance
• mediaX at Stanford University as Catalyst • Transforma0ons • Changed Expecta0ons • New Algorithms for People and Technology • Opportuni0es for Co-‐Crea0on
Who is the CDX in your organiza0on?
What can we do together that neither of us can do alone?
Stanford University
Deep Knowledge with Wide Applicability IN THE HEART OF SILICON VALLEY
IN A CULTURE OF RAPID ITERATION, WHERE DISRUPTION IS CELEBRATED, WHERE TALENT, INFORMATION & CAPITAL RESOURCES FLOURISH THE ISSUE IS NOT THE RATE OF TECHNOLOGY TRANSFER
THE ISSUE IS THE EFFECTIVENESS OF INNOVATION AND KNOWLEDGE TRANSFER WE CALL THIS “COLLABORATIVE DISCOVERY”
The mediaX approach WORK ON BOLD IDEAS WITH BUSINESS, TEST SUCCESS/FAILURE CONDITIONS, ITERATE RESULTS QUICKLY, TRANSFER INSIGHTS AT EVERY STAGE
at S T A N F O R D U N I V E R S I T Y
H-‐STAR
HUMAN SCIENCES AND TECHNOLOGIES ADVANCED RESEARCH INSTITUTE
mediaX at Stanford University
Intellectual and Thinking Futures
hGp://www.youtube.com/watch?v=FgZ204lvbUI
CSLI
Eng
EE Psy
Ed
SSP
SCIL
SUMMIT
PBLL
GSB
Ling CHIMe
Art
!!!!
Discovery Collaborations !Span Stanford Labs!
School of Education; Education and Learning Sciences
Digital Art Center
Graduate School Of Business
Communication Between Humans and Interactive Media
Stanford Center for Innovations in Learning
Project Based Learning Laboratory
Symbolic Systems Program
Engineering & Product
Design
Center for the Study Of Language & Information
Stanford University Medical Media & Information Technology
Computer Science
Psychology
Linguistics
Phil
Philosophy
Law Center for Legal Informatics
LIFE Learning in Informal and Formal Environments
CS
Electrical Engineering
SHL Stanford Humanities Lab
VHIL Virtual Human Interaction Lab
PBLL Work Technology & Organization
DVL Distributed Vision Lab
Des Stanford Joint Program in Design d.school
at S T A N F O R D U N I V E R S I T Y
§ 2,043 faculty members § 22 living Nobel laureates § 8897 graduate students and 6890 undergraduate students
§ 2012-‐2013 budget for sponsored research support at $1.35 B
§ 5,100 externally sponsored projects
§ About 10% a year from corpora0ons, founda0ons and individuals
Stanford University today
Changing Residen0al Energy Behavior
12/8/13 9
ENERGY USE
TRANSFORMATION ENGINE
BEHAVIOR CHANGE
COLLECT &
CAPTURE
PERVASIVE SENSORS
SENSOR DEVELOPMENT
COMMUNICATION NETWORK
DATABASE
ANALYTICS
PROGRAMS
FOUNDATIONAL WORK
MEDIA PROGRAMS
POLICY PROGRAMS
COMMUNITY PROGRAMS
MODELING
ECONOMETRIC ESTIMATION
SEGMENTATION
MULTI-AGENT SIMULATION
TECHNOLOGY PLATFORM
PRESENT &
INFORM
WEB ENABLED DEVICES
SYSTEM
GROUP INDIVIDUAL
We LOVE Grand Challenges
10
Productivity of Knowledge Workers 7 projects selected from 25 proposals
Process Integration Platform: Enabling Process Transparency Within Teams and scaling of Process Knowledge Across the Entire Firm
Technologically Mediated Cooperation and Collaboration
EteRNA: Accelerating Knowledge Creation for RNA Bioengineering through Internet-Scale Gaming
The Utility of Calming Technologies in Improving Productivity
Creativity and Culture: Understanding Team Creativity and What Fosters It
A Journey from Islands of Knowledge to Mutual Understanding In Global Business
Meetings
Detecting States of Mind Through Non-Verbal Behavior
Measuring & Increasing Knowledge Worker Produc0vity
at S T A N F O R D U N I V E R S I T Y
Knowledge Worker Productivity
The unique culture at Stanford: • Is strongly oriented toward world-class research • Expects socially-conscious, business-relevant intellectual leadership
at every level of its research, education, and service • Facilitates frequent and fluid interaction with the business community • Respects contributions from non-academic colleagues • Fosters expectation that alumni will become innovators • 12% students involved in startups
Alumni Leadership Networks
Par,cipate in the Media X HSTAR Community • Membership • Visiting Scholars • Research Initiatives • Workshops • Seminars • Conferences at S T A N F O R D U N I V E R S I T Y
Memberships for Discovery Collabora0ons
What Can We Do Together That Neither of Us Could Do Alone?
We are in the midst of major transformations
It has happened before . . .
Prin0ng
. . . to this. From this . . .
Medicine
http://www.google.com/imgres?q=smart+machine+systems&hl=en&biw=1024&bih=596&gbv=2&tbm=isch&tbnid=z2rAm1CwHXFDMM:&imgrefurl=http://www.globalequipmentandfinance.com/M16_Cat_Grader.htm&docid=x0ICnDqhnRdjaM&w=458&h=307&ei=FXyDTqjvA83Rsgb998i6Dg&zoom=1&iact=hc&vpx=427&vpy=300&dur=275&hovh=184&hovw=274&tx=129&ty=161&page=3&tbnh=122&tbnw=163&start=34&ndsp=16&ved=1t:429,r:8,s:34
Tools As Social Actors
Decision systems that are hybrid of AI and HI
Compu0ng Infrastructure hGp://www.vaqueronet.com/coloca0ng.php hGp://www.alpheuscommunica0ons.com
Service Operations
Social Network
Technology Infrastructure and Support
Device components and design, compu0ng plakorm,
service opera0ons, human behavior, and content
Users and content
Microsensors Drive Macro Impacts
New organizational structures
Personal is Global
Other Transforma0ons Were Never Quite Like This!
• Mobile Devices • Social Media
• Big Data • Sensors
• Loca0on-‐based Services
• Cell phones – 2012 – # mobile phones surpassed people
• Tablet computers – 120million in 2012; 665 m in 2016*
• Wearable computers – 15million units in 2013; 70m units in 2017**
• Mobile aps – Average 6 aps per person on Earth & growing*
Mobile Devices
*Gartner Group **Juniper Research
• 1.5 B people on social networks* • 2013: a billion tweets posted every 48 hrs** • Two-‐way communica0on channel woven into fabric of business
• Integrates mobile, data, sensors and LBT • Fount of personalized content that allows IT to understand CONTEXT
Social Media
*Searchenginewatch **MediaBistro
• The OXYGEN of the era of CONTEXT • 90% of world’s data was created in last 2 yrs*
– Every day more data is uploaded than was created in your life0me, un0l several years ago
• The miracle of liGle data – Page Rank, Social Graph, Graph API, Graph Search
• Finding paGerns in unstructured data
Big Data
*IBM
• Measure and report on change – Barometer, error detec0on, Mars’ Curiosity
• Machine to machine communica0on • Diges0ble sensor – Protonics • Smart phones include average 7 sensors • Coming – sensor fusion
Sensors
• Mobile mapping – Crowd-‐sourced data – Track changes – Personalize through integra0on
• Foursquare – 20m reg users in first 2 yrs* • Living on connected GRIDS
– Energy grid, transporta0on grid, smart ci0es, health care, security (weather, retail), educa0on
Loca0on Based Services
*Wikipedia
THE PERFECT STORM
• Mobile Devices • Social Media
• Big Data • Sensors
• Loca0on-‐based Services
TO USHER IN THE AGE OF CONTEXT
New Expectations
• Engagement • Immersion • Mul0tasking • Choice • Iden0ty • Meaning
• What can we learn from past transforma,ons? • What ques,ons do we need to ask about people and technology?
• What are the new algorithms for an abundant future?
New Algorithms
• Total Engagement • Shared AGen0on • Balance of Par0cipa0on
– Crea0ng, consuming, cura0ng
• Hybrid and blended iden00es – Personaliza0on, collec0ve intelligence, context
• Ecosystems of Value
New Algorithm -‐
Total Engagement
Gamification at Work and Play
Gamification at Work and Play
at S T A N F O R D U N I V E R S I T Y
hGp://www.youtube.com/watch?v=GRvoC3cBbk0
New Algorithm -‐ Shared AGen0on
Cogni0ve and Affec0ve Load
Multitasking – Productivity & Memory
Detec,ng States of Mind Through Nonverbal Behavior
• Preliminary results show that gesture can predict the quality of a two-‐person, face-‐to face-‐interac0on
Social Awareness – Shared Attention
at S T A N F O R D U N I V E R S I T Y
Knowledge Worker Productivity
at S T A N F O R D U N I V E R S I T Y
hGp://www.youtube.com/watch?v=8W3V4S6P0Gw
New Algorithm – Blended Iden0ty
Iden0ty is Dynamic: Mo0va0on & Persuasion
Iden0ty is Personal
Trust, Transparency, Security
Iden0ty is Contextual
Art & Science of Feedback
at S T A N F O R D U N I V E R S I T Y
hGp://www.youtube.com/watch?v=u5xNG7lb100
New Algorithms – Par0cipa0on I AM my Content
I Create – I Curate – I Consume
Rapid Prototyping Based on Research
at S T A N F O R D U N I V E R S I T YOn-‐body Systems & Wearable Compu0ng
Knowledge Worker Productivity
Design Habits of Mind at S T A N F O R D U N I V E R S I T Y
Using Self Tracking Data to
Sensor technology ecosystem
Compu0ng Infrastructure hGp://www.vaqueronet.com/coloca0ng.php hGp://www.alpheuscommunica0ons.com
Service Operations
Social Network
Technology Infrastructure and Support
Device components and design, compu0ng plakorm, service opera0ons, human behavior, and content
Users and content
Knowledge Worker Productivity
at S T A N F O R D U N I V E R S I T Y
hGp://www.youtube.com/watch?v=1Q-‐Unnokxw
New Algorithm – Value Ecosystems What insights are needed to optimize technologies, user experiences and business infrastructures for content in the publish on demand mediascape?
Publish on Demand
at S T A N F O R D U N I V E R S I T Y
Publish on Demand
at S T A N F O R D U N I V E R S I T Y
hGp://www.youtube.com/watch?v=h5KTnRrjhXs
SIPX CloudLeap
The Way We USED to Think About Organizations New Organiza0onal Chart Based on Rela0onships
Relationship-Focused Co-Creation Infrastructure
Stakeholder Infrastructure = Rela0onships
(Companies are interlocked through key people – informaQon flow, norms, mental models.(Davis,1996)
Innovation Ecosystems
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Networks Show Ecosystem Changes
• Acquisi,ons & mergers • Eager investors • Opportuni,es for change
DIGITAL MEDIA GROWTH INDUSTRY
Innova,on Ecosystem Visualiza,on and Analysis: A Study of the Emerging Digital Media Industry Martha G Russell, Stanford University; Neil Rubens, University of Electro-‐Communica0ons; Rahul C. Basole, Georgia Ins0tute of Technology; Jukka Huhtämaki, Tampere University of Technology, Tim McCormick, Palo Alto, CA; Russell Thomas,
George Mason University; Kaisa S0ll, VTT; and Jiafeng Yu, Shanghai, CA, Presented at Workshop on Innova0ons in Networks, New York Stern School of Business, September 29-‐30, 2010.
Innovation Ecosystems
STARTUPS IN DIGITAL MEDIA INDUSTRY
Dynamic innova,on University par,cipa,on Eager investors
Many related sectors
Digital media, Saas Social media, mobile eBooks
Many geographic areas NY, SF, LA, London,
Innova,on Ecosystem Visualiza,on and Analysis: A Study of the Emerging Digital Media Industry
Martha G Russell, Stanford University; Neil Rubens, University of Electro-‐Communica0ons; Rahul C. Basole, Georgia Ins0tute of Technology; Jukka Huhtämaki, Tampere University of Technology, Tim McCormick, Palo Alto, CA; Russell Thomas, George Mason University; Kaisa S0ll, VTT; and Jiafeng Yu, Shanghai, CA, Presented at Workshop on Innova0ons in Networks, New York Stern School of Business, September 29-‐30, 2010.
Innovation Ecosystems
21st Century Skill = Network Orchestration
55
at S T A N F O R D U N I V E R S I T Y
In sum
• We’re in the midst of a perfect storm of transforma0ons – Mobile, social, data, sensor, loca0on-‐based technologies
• New Expecta0ons require new algorithms for media & content – Total engagement, shared aGen0on, hybrid iden0ty, par0cipa0on, unlimited
choice, value & meaning • With shared vision transforma0ons can be accelerated
– mediaX at Stanford University is a catalyst
Empowerment is the key to abundance
at S T A N F O R D U N I V E R S I T Y
What Can We Do Together That Neither of Us Could Do Alone
Thank You [email protected]
http://mediax.stanford.edu
• Educa0on’s Digital Future – Life long, life-‐wide learning support for change
• Urban Beyond Measure – Social economy, governance, technology – Social impacts of reform on urban growth and development
• Human-‐Technology Interfaces – Eastern social psychology for tech development – Iden0ty, immersion, boundaries, choices
mediaX – Hong Kong