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Kelly ZugIn-The-Field Representative in Eastern Europe

Current Partner WorkshopMarch 2015

AgendaIntroductions

What’s New on GlobalGiving Effectiveness Dashboard, Analytics

Getting the Most Out of GlobalGiving

GlobalGiving Calendar, Partner Rewards, Project Ranking, Rethinking Your Project Page

How to think like a donor

Introductions!

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Who are you?

What do you do?

Why is it important?

Imagine if you had to explain your organization to a potential funder in a clear and concise way.

Would your current donors and community describe your organization the same way?

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2014 was our best year yet!

$32 Million to more than 1,800 organization

That’s more than ever before!

*Number of donors, not $ sum

What’s New on GlobalGiving?

Effectiveness Dashboard

Our Hypothesis: The Most Effective Organizations are those who Listen, Learn, Act (Repeat)

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GlobalGiving’s Mission To catalyze a global market for ideas, information,

and money that democratizes aid and philanthropy.

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New Web Analytics Tool Calendar

What’s on Your Web Analytics?

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Date Picker

Overall numbers

Web Analytics Chart

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What’s on Your Web Analytics?

Web Analytics

Project Report Metrics

  •  Intended to help you fundraise for an individual

or one specific activity. •  A budget of $250 - $10,000 and are only active on

the site for 3 months. •  Only require 1 report, 90 days after it is funded. •  Microprojects are tied to an existing parent

project on GlobalGiving. •  Get a bump up in GlobalGiving’s project ranking!

 

‘Support Ian’s  Education”  Nyaka AIDS  Project  

Microprojects help you attract new donors!

GlobalGiving Assessment

One thing you like about

GlobalGiving

One thing you would change

about GlobalGiving

Something you hope to learn in this workshop

Getting the most out of GlobalGiving

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Project Leader Manual

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Sign up for a free 1-1

Consultation

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2015 Matching Days  March 18th: 30% match; $60,000 available in matching

  May 13th: Pro-rated match; $75,000 available in matching

  July 15th: Partners 30%, Leader 40%, Superstar 50%; $115,000 available in matching

  September 16th: 30% match; $70,000 in matching; $6,000 in bonus awards

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Sixth Annual Photo ContestGrow your supporter base without asking for donations!   Submit up to three photos by July 10th   75 photos will be selected by a judge for voting on GlobalGiving’s website   Voting will take place between August 3rd and August 7th   The photo with the most votes will be awarded $1,000   Four runners-up will be featured for a full day on the GlobalGiving

homepage and will be highlighted though GlobalGiving’s social media

Training Opportunities  Board and Strategic Planning Support (Deadline April 3rd)   Social Impact Academy (Deadline May 22nd)

Two-month course; 9 webinars; Measuring impact & collecting community feedback

  Technical Support (Deadline June 5th) Apply for GlobalGiving’s Operations Analyst help in scoping and executing a technical project

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Increasing Visibility of Your Project

Increasing your

Project Rank

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Improve Your Project Ranking

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40% the amount of time since your previous project report

20% the number of donors that your project has attracted

20% the amount of money your project has raised, relative to other projects

20% how close is the project to being fully funded

Partner Rewards

Partner Rewards Program  Makes it possible for GlobalGiving to be more transparent in

our corporate recommendations and donor promotions   Gives you concrete ways to help your organization stand out   Rewards organizations that are reporting regularly,

participating in campaigns, keeping up with their donors

  Helps GlobalGiving better manage a growing network

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What is my Partner Reward Level?

Benefits of becoming a Leader/Superstar

Want even more? Become a Superstar Organization to Get Most likely to be recommended to a corporate partner Featured in GlobalGiving social media and in donor communications Better rewards on certain Bonus Days!

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Leader  Organiza,on  Benefits  Eligible  to  be  recommended  to  a  corporate  partner  Featured  in  GlobalGiving  social  media,  and  highlighted  in  donor  communica8ons  Ability  to  post  Microprojects!  Ability  to  post  volunteers  opportuni8es  on  the  GlobalGiving  site  and  its  volunteer  partner  sites  

Improve your Partner Rewards

To Become a LEADER •  $4,000 to $23,999 in donations •  At least one active project for

9 consecutive months •  At least one donation every 3 months

over the last year •  Between 50 to 74 donors •  Active time on site: 9 to 11 months •  Average of one report per project every

4 months over the last year.

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To Become a SUPERSTAR •  $24,000 or more donations. •  At least one donation every 3 months

over the last year •  75 or more donors •  Active time of site: Active 12 months or longer •  Average of one report per project every

three months •  None or only one project retired in the last year due to lack of project reports.

Project Reports

Make the Most Out of Project Reports!

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•  Story Telling •  Interview with a beneficiary •  Add a link to your Facebook page •  Add a link to sign up for your news

letter •  Plan the timing of your project

reports

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•  Does not include photos •  No thank you to donors •  Does not tell a story •  Content is not relevant to the project

•  Does not include photos or includes poor quality photo(s) •  No thank you to donors •  Makes sense but might not be appropriately directed at donors

•  Detailed update specific to the project, but without photos •  Includes photos of various quality •  Report content does not elicit emotion, but includes substantial

content on the project

•  Includes at least one vibrant and high resolution photo •  Report directed at donors , thanks donors •  tells a story using specific people from the project

•  Detailed update specific to the project; directed at GlobalGiving donors •  Thanks donors several times •  Includes quotes and/or stories about the project •  Several vibrant and high-resolution photos •  Elicits emotion

1- Poor

2- Fair

3- Good

4- Very Good

5- Excellent

15 Minute Break!

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Putting yourself in the shoes of a donor

Here is $1,000. What organization will you support?

Provides  20  children  with  fresh  drinking  water  everyday  

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Summary: UNICEF states that Guatemala has the highest percentage of chronically malnourished children in Latin America and the fourth highest in the world. We know this can be combated in the short-term by food support and in the long-term through education. Only 30% of children who start primary school education get to grade six and even less go onto secondary school. We provide free, good education to 600 children and team it with the nutrition they need for the best start in life.

Summary: This project aims to build futures by providing an education for over 400 orphaned, abandoned, and poverty-stricken children in Guatemala. Nuestros Ahijados is dedicated to "breaking the chains of poverty through education and formation."

School  Supplies  

One  month’s  tui8on  

Transporta8on  to  school  for  one  year  

Educate  A  Guatemalan  Orphan  

Provides  a  daily  piece  of  bread  and  fruit  for  a  child  for  a  full  year    Provides  weekly  salary  of  locally  educated  teacher  

Water  and  Food  for  600  children  in  Guatemala  

Compelling Project PageSpecific, action –oriented Description

Easy to understand, jargon-free, project specific

Close-up, High-resolution

photo

Tangible, realistic, varied goals

Redefining GlobalGiving’s Fee

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GlobalGiving Sustainability15 % Fee

2% Administration Fees

Keeps GlobalGiving sustainable as a nonprofit to provide for you

Reliable connection with worldwide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards U.S. tax deductions donations

10% Resources and Access that Directly Benefit your Organization

Access to 400,000+ donors and 60+ Corporations

Donor Management Tools and Analysis

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Calendar of Organization Campaigns & Matching Days

Gift Cards, Reoccurring Donations, and Tribute Giving

Rewards and benefits for being active

Continuous Innovation

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2% Administration Fees

Keeps GlobalGiving sustainable as a NGO to provide for you

Reliable connection with world wide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards U.S. tax deductions donations

The majority of our donors cover at least a portion of the fee as they complete their donation.

Averages to 9% Fee

 

10% Resources and Access for Your Organization

Access to 400,000+ donors and 60+ Corporations

Donor Management Tools and Analysis

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Calendar of Organization Campaigns & Matching Days

Gift Cards, Reoccurring Donations, and Tribute Giving

Rewards and benefits for being active

Continuous Innovation

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GlobalGiving  UK