curriculum and syllabus forstc.ac.in/syllabus/2016-2017/mba.pdf · sub total 3 0 2 3 1 5 0 550 700...

Curriculum and syllabus

for

MBA (MASTER OF BUSINESS ADMINISTRATION)

2016-2017 Batch

Knowledge Wisdom Compassion

SREE SARASWATHI THYAGARAJA COLLEGE An Autonomous, NAAC Re-Accredited with ‘A’ Grade, ISO 9001-2008 certified Institution,

Affiliated to Bharathiar University, Coimbatore

Approved by AICTE for MBA/MCA and by UGC for 20(F) & 12(B) Status

Palani Road, Thippampatti, Pollachi – 642 107

SREE SARASWATHI THYAGARAJA COLLEGE [AUTONOMOUS], POLLACHI

SCHEME OF EXAMINATIONS AND SYLLABI FOR MBA (CBCS) WITH EFFECT

FROM 2016-17 ACADEMIC YEAR ONWARDS

BATCH CODE MEDIUM OF INSTRUCTION: ENGLISH PROGRAMME CODE: MBA

CORE COURSES

*Evaluated at the end of second semester

CORE COURSES

S.NO SPL CODE PART SEM COURSE HOURS CREDITS INT EXT TOTAL

1 Z N6MBA1T51 III I

Core 1:Management

Principles and Practice 5 4 25 75 100

2 Z N6MBA1T52 III I

Core 2:Organizational

Behaviour 5 4 25 75 100

3 Z N6MBA1T53 III I

Core 3:Managerial

Economics 5 4 25 75 100

4 Z N6MBA1T64 III I

Core 4:Financial &

Management Accounting 5 4 25 75 100

5 Z N6MBA1T65 III I

Core 5:Applied Statistics

for Management 5 4 25 75 100

6 Z N6MBA1T66 III I

Core 6:Executive

Communication 5 4 25 75 100

Sub Total 30 24 150 450 600

Additional Courses

7 Z N6MBA1T57 IV I Yoga for Modern Age 2 1 50 - 50

8 Z N6MBA1P68 IV I IT for Managers 2 2 20 30 50

9 Z N6MBA1P69 IV I Management Practice* 2 - - - -

10 - - IV I Business News 3 - - - -

11 - - IV I Words worth 2 - - - -

12 - - IV I Library 1

Sub Total 12 3 70 30 100

TOTAL (1) 30+12 24+3 220 480 700


1 Z N6MBA2T51 III II Core 7:Operations Management

5 4 25 75 100

2 Z N6MBA2T52 III II Core 8:Marketing

Management 5 4 25 75 100

3 Z N6MBA2T63 III II Core 9:Financial Management

5 4 25 75 100

4 Z N6MBA2T64 III II Core 10:Human

Resource Management 5 4 25 75 100

5 Z N6MBA2T65 III II

Core 11:Operations

Research for

Management

5 4 25 75 100

CORE / ELECTIVE COURSES

6 Z N6MBA2T66 III II

Core 12:Research

Methods for

Management

5 4 25 75 100

Sub Total 30 24 150 450 600

Additional Courses

7 Z N6MBA2T67 IV II Entrepreneurship

Development 3 1 20 30 50

8 Z N6MBA1P69 IV II Management Practice 2 2 50 - 50

9 Z - IV II Words worth 2 - - - -

10 - - IV II Business News 4 - - - -

11 - - IV II Library 1 - - - -

Sub Total 12 3 70 30 100

Total (2) 30+12 24+3 220 480 700


1 Z N6MBA3T51 III III Core 13:Global

Business 5 4 25 75 100

2 Z N6MBA3T62 III III Core 14:Strategic

Management 5 4 25 75 100

3 A N6MBA3T5X III III Elective – I: Paper 1 5 3 25 75 100

4 A N6MBA3T5X III III Elective – I: Paper 2 5 3 25 75 100

5 A N6MBA3T5X III III Elective – II: Paper 1 5 3 25 75 100

6 A N6MBA3T5X III III Elective – II: Paper 2 5 3 25 75 100

7 Z N6MBA3R57 III III

Core 15:Internship /

on the job training &

viva voce#

- 3 - 100 100

Sub Total 30 23 150 550 700

Additional Courses

8 Z N6MBA3T68 IV III Quantitative Aptitude

and Verbal Reasoning 5 2 100 - 100

9 Z N6MBA4T69 IV III Business Laws 3 1 25 75 100

9 IV III Words worth 2 - - - -

10 IV III Library 2 - - - -

Sub Total 12 3 125 75 200

Total (3) 30+12 23+3 275 625 900

CORE / ELECTIVE COURSES

*Additional Credit # (Internship Report: 80 marks + Viva Voce: 20 marks – Jointly Evaluated By Internal and

External Examiners)

The number of subjects w.r.t. their depth of theory, the corresponding contact hours and the credits have

been balanced through the four semesters giving due weight age to the practical time days in each

semester.

1.The scheme does not provide uniform credit vs contact hours. This is due to (1) importance of the

subject from concept point of view (2) more practice by the student than teaching & training.

2.Electives I : Paper1,Paper 2 & Electives II : Paper1,Paper 2 will form one subject Group such as HR or

MARKETING or FINANCE or SYSTEMS or OPERATONS or SERVICES in Semester III. Electives I :

Paper 3,Paper 4 & Electives II : Paper 3,Paper 4 will form the Corresponding second subject Group in

Semester IV. The two chosen Elective Groups will together give the student the dual elective option with

any two of the said subject Groups.

Classification of Total credits: 90

S,No Courses Number of Courses Total Credits

1 Core 17 66

2 Elective 8 24

3 Additional courses 7 10

S.N

O SPL CODE PART SEM COURSE

HOU

RS

CREDI

TS INT EXT TOTAL

1 Z N6MBA4T51 III IV Core 16:Management

Information System & Security 5 4 25 75 100

2 A N6MBA4T5X III IV Elective – I: Paper 3 5 3 25 75 100

3 A N6MBA4T5X III IV Elective – I: Paper 4 5 3 25 75 100

4 A N6MBA4T5X III IV Elective – II: Paper 3 5 3 25 75 100

5 A N6MBA4T5X III IV Elective – II: Paper 4 5 3 25 75 100

6 Z N6MBA4R56 III IV Core 17:Project Report & Viva voce

6 3 40 60 100

Sub Total 31 19 165 435 600

Additional Courses

7 Z N6MBA4T67 IV IV Ethics and Values in

Business 3 1 25 75 100

8 - - IV IV Library 4 - - - -

9 - - IV IV Words worth 2 - - - -

10 - - IV IV Management Practice 2 - - - -

Sub Total 11 1 25 75 100

Total (4) 31+11 19+1 190 510 700

Grand total (1+2+3+4) 121+47 90+10* 905 2095 3000

List of Electives

HR Electives a. Human Resources

Development

b. Managing Interpersonal

Effectiveness

c. Advanced Behavioural

Science

d. Performance

Management

e. Labour Welfare &

Industrial Relations

f. Training & Development

g. Organizational Dynamics

h. Strategic Human

Resources Management

MARKETING ELECTIVES

a. Promotion Management

b. Export Management

c. Consumer Behaviour

d. Applied Marketing

Management

e. Industrial Marketing

f. Marketing Research

g. Brand Management

h. Distribution

Management

i. Services Marketing

j. International Marketing

Management

k. Media and Mass

Communication

l. Digital Marketing

FINANCE ELECTIVES

a. Financial Services

b. Equity Research &

Portfolio Management

c. Rural Banking

d. Derivatives

Management

e. Strategic Cost

Management

f. International Finance

Management

g. Insurance & Risk

Management

h. Project Appraisal and

Finance

SYSTEMS ELECTIVES

a. Information Technology

& Applications

b. Software Project

Management

c. Data Mining

d. Electronic Data

Interchange

e. Information Systems

Control and Audit

f. E-Commerce

g. System Analysis and

Design

h. ERP Applications in

Business

i. Computer

Communication

&Network Management

OPERATIONS ELECTIVES

a. Integrated Materials

Management

b. Quality Management

Systems

c. Logistics and Supply

Chain Management

d. Total Productive

Maintenance

e. Total Quality

Management

f. Technology Management

SERVICES ELECTIVES

a. Banking Management

b. Healthcare & Hospital

Management

c. Management of IT

Services

d. Rural Marketing

e. Retail Management

f. Tourism and Travel

Management

Expansions for the titles

SPL : Z for compulsory one and A for alternatives Code : Code number for each of the course

COURSE : Title of the paper

HOURS : Contact hours as per norms allocated for each course

CREDITS : Credit weight age allocated for each course and total for each program

INT : Maximum internal marks allocated for each course

EXT : Maximum external marks allocated for each course

SEMESTER – I

Core:1 - MANAGEMENT PRINCIPLES AND PRACTICE

Credits: 4 Course Code: N6MBA1T51

Total Instructional Hours: 60

Course Objective: To expose the students to the evolution of Management as a Science and to

the theories of management principles and practices!

Skill sets to be acquired: On successful completion of the course the students should have:

Understood management functions and principles.

Learnt the scientific decision making process and problem solving techniques.

Learnt the modern trends in management process.

UNIT I

10 Hours

Management: Science, Theory and Practice - The Evolution of Management Thought and the

Patterns of Management Analysis - Management and Society: The External Environment -

Global and Comparative Management - The Basis of Global Management.

STUDENT EXERCISE:

Interview two local business Experts/Managers and ask them how they learned about Managing.

UNIT II

12 Hours

The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning Premises -

Decision Making - Global Planning.

STUDENT EXERCISE:

Search the internet for “creativity” and illustrate how creativity can be applied to decision

making

UNIT III

13 Hours

The Nature of Organizing and Entrepreneuring - Organizational Structure: Departmentation -

Line/Staff Authority and Decentralization - Effective Organizing and Organizational Culture -

Global Organizing.

STUDENT EXERCISE:

Select one department of your own and Draw its structure and explain its functions,

UNIT IV

13 Hours

Co-ordination functions in Organization - Human Factors - Committees and group Decision

Making - Communication - Global Leading.

STUDENT EXERCISE:

“Leaders are not born they are made” Discuss with an example

UNIT V

12 Hours

The System and Process of Controlling - Control Techniques and Information Technology -

Productivity and Operations Management - Overall Control and toward the Future through

Preventive Control - Global Controlling and Global Challenges.

STUDENT EXERCISE:

SWOT Analysis of any one sector.

TEXT BOOKS:

1. Koontz & Weihrich, Essentials of Management, Tata McGraw Hill, 12th

Edition.2013

2. Rao VSP, Hari Krishna V – Management: Text and Cases, Excel Books, 2012 Edition.

REFERENCES:

1. Stoner & Stoner A.F & James Freeman Edward R, Management, PHI.2011

2. Robert Krcitner, Management, ATTBS.2013

3. Weihrich & Koontz, Management - A Global perspective, McGraw Hill.2012

4. Hellrieger, Jackson & Slocum, Management - A Competency based approach , Thomson

Learning, 13th

Edition.2013

SEMESTER – I

Core 2: ORGANISATIONAL BEHAVIOUR



Course Objective: To expose the students on behaviour of people individually and collectively

in an organizational set up! To learn the modern trends, theories and concepts in organizational

behaviour


Understood personality traits and its influence on organization.

How personality traits can be molded to suit the organization needs.

UNIT I

12 hrs

Organizational Behaviour - Nature and Scope, Challenges and Opportunities, contributing

disciplines, management functions and relevance to OB with response to global and cultural

diversities. Personality - Determinants, structure, behaviour, assessment, psychoanalytical social

learning, job-fit, trait theories.

STUDENT EXERCISE:

Understanding Personality differences through personality assessment.

UNIT II

12 hrs

Emotions and EI as a managerial tool, Implications of EI on the performance of the managers.

Attitudes - Components and Functions, Values - importance, sources, types, Perception -

Process, Selection, Organisation Errors, and Managerial implications. Learning – approaches and

its Implications on managerial performance.

STUDENT EXERCISE:

EI as a managerial tool

UNIT III

12 hrs

Motivation –concepts, needs & theories and Leadership – concepts, perspectives & theories

STUDENT EXERCISE

Types of Leadership

UNIT IV

12 hrs

Stress - Nature, sources, Effects, Influence of personality, managing lifestyle health issues &

occupational stress. Conflict - Management, Levels, Sources, bases, conflict resolution strategies,

negotiation. Foundations of group behaviour: linking teams and groups, Stages of development

Influences on team effectiveness, team decision making. Issues in managing teams.

STUDENT EXERCISE:

Negotiation

UNIT V

12 hrs

Organisational change - Managing planned change. Resistance to change - Approaches to

managing organisational change - Organisational Development - values - interventions, change

management.

Organisational politics - Political behaviour in organisation, Impression management, Self-

monitoring. Organisational culture - Dynamics, role and types of culture and corporate culture,

ethical issues in organisational culture, creating and sustaining culture.

STUDENT EXERCISE:

Impression Management

Note: Cases shall be discussed for each of the units in the syllabus.

Text Books:

1. Robbins.S. Organisational Behaviour, 15th

edition 2014, Prentice-Hall, India.

Reference Books:

1. Hellriegel, D., Slocum, J. W.,Jr. Organizational Behavior 14th

edition. Mason, OH:South-

Western, 2013

2. Harris & Hartman, Organisational Behaviour, Jaico, 2012.

3. Hellinegal.et.al, Organisational Behaviour, Thomson Learning.2011

4. Robbins S.P., OB Concepts contrivances and applications, Prentice Hall.2012

SEMESTER – I

Core 3: MANAGERIAL ECONOMICS



Course Objective: To orient the students on basics of economics as relevant to management. To

enable the students to understand the relationship between economics and business management.

Skill sets to be acquired: On successful completion of the course the students should have learnt

The basic concepts & principles involved in micro and macro economics

The basic concepts and principles that is essential in managerial decision making process.

The techniques and methods of solving problems and the issues at National & International

levels

UNIT I

12 hrs

Managerial Economics - meaning, nature and scope - Managerial Economics and business

decision making - Role of Managerial Economist - Fundamental concepts of Managerial

Economics. Demand Analysis - meaning, determinants and types of demand - Elasticity of

demand.

STUDENT EXERCISE:

Economic factors taken in to consideration to market a product/service.

UNIT II

12 hrs

Supply meaning and determinants - production decisions - production functions - Isoquants,

Expansion path - Cobb-Douglas function. Cost concepts - cost - output relationship - Economies

and diseconomies of scale – cost functions.

STUDENT EXERCISE:

Calculation of cost - output relationship in automobile sector.

UNIT III

12 hrs

Market structure - characteristics - Pricing and output decisions - methods of pricing -

differential pricing - Government intervention and pricing.

STUDENT EXERCISE:

Pricing methods followed by mobile phone companies in India and pricing of various products in

online shopping

UNIT IV

12 hrs

Profit - Meaning and nature - Profit policies - Profit planning and forecasting – Cost volume

profit analysis - Investment analysis

STUDENT EXERCISE:

Profit planning and forecasting of smart watches in India

UNIT V

12 hrs

National Income - Business cycle - inflation and deflation - balance of payments - Monetary and

Fiscal Policies

STUDENT EXERCISE:

Calculation of Inflation

Text Books:

1. Mehta P.L., Managerial Economics – Analysis & Cases, Sultan Chand, 21th

revised edition

2014

Reference Books:

1. Joel Dean - Managerial Economics, Prentice Hall. 2011.

2. Rangarajan .C, Dholakiabh - Principles of Macro Economics, Tata McGraw Hill. 2012

3. Howard Davies Pun-Lee Lam - Managerial Economics an Analysis of Business Issues,

Prentice Hall, 6th

Edition. 2011

4. Atmanand.R., Managerial Economics, Excel, New Delhi. 2012

SEMESTER – I

Core 4:FINANCIAL AND MANAGEMENT ACCOUNTING



Course Objective: To orient the students on concepts, theories and practices in financial

accounting and in management accounting. To bring out the differentiation between the two in

the practical applications.


Understood what financial accounting is all about

Understood the concepts and application of management accounting along with the

preparation and analysis of financial statements

Understood the nuances of cost accounting and its management applications.

UNIT –I

12 hrs

Financial Accounting-Definition - Accounting Principles - Concepts and conventions - Journal -

Ledger - Trial Balance - Final Accounts with simple adjustment (Problems), Depreciation -

Concept - Objectives - Methods - Straight line method, Written down value method (Problems) –

– International Financial Reporting System (IFRS)

STUDENT EXERCISE:

Depreciation; Concept and methods

UNIT – II

12 hrs

Financial Statement Analysis – Meaning – Objectives – Rearranging Financial Statements for

Analysis – Techniques of Financial Statement Analysis: Comparative Statement Analysis,

Common Size Statements, Trend Analysis – Ratio Analysis – Classification of Ratio- Problems

on computation and interpretation of Accounting Ratios.

STUDENT EXERCISE:

Advantages and disadvantages of Ratio Analysis

UNIT – III

12 hrs

Fund Flow Statement Analysis – Preparation of Statement of change in working capital –

Computation of fund from operation and preparation of fund flow statement – Cash flow

statement: computation of cash from operations – Preparations of cash flow statement –

Distinction between Fund flow statements and cash flow statement – Advantages of Fund flow

statement and Cash flow statement.

STUDENT EXERCISE:

Distinction between Fund flow statements and cash flow statement – Advantages of Fund flow

statement and Cash flow statement.

UNIT – IV

12 hrs

Cost Accounting – Meaning and Objectives – Classification – Direct cost – Overheads – Cost

Sheet - Preparations of Cost Sheet –Marginal Costing: - Break Even Point Analysis,

Contribution, PV Ratio, Margin of Safety – Problems on Applications of Break Even concept.

STUDENT EXERCISE:

Break Even Point

UNIT – V

12 hrs

Budget – Budgeting and budget control – Types of Budgets – Preparation of Flexible and fixed

budgets, Master budget and Cash budget.

STUDENT EXERCISE:

Zero Base Budgets

Questions: 60% of the questions shall be problems

40% of the questions shall be theory based.

Text Books

1. Ramachandran.N., Ram Kumar Kakan, “Financial Accounting for Management”, The

TATA McGraw Hill Publishing Company Ltd, New Delhi, 2014.

2. Sharma K Sasigupta, “Cost And Management Accounting” Sultan Chand and Sons, New

Delhi, 2012.

3. Dr.S.N.Maheswari “Management accounting” Sultan Chand and sons, New Delhi. 11th

Edition 2013.

Reference Books:

1. Antony and Recece, Management Accounting. 2011

2. Batty J, Management Accounting.2013.

3. Brown and Howard, Management Accounting. PHI 2014

4. T.Vijayakumar - Accounting for Management, Tata McGraw Hill, 2010 Edition.

SEMESTER – I

Core 5: APPLIED STATISTICS FOR MANAGEMENT



Course Objective: To train the students on Forecasting Techniques and applying Sampling

Theory to real life situations.

Skill sets to be acquired: After the completion of the course the student will be able to apply

Statistical Tools effectively in management decisions.

UNIT I (15 Hours)

Correlation: Definition – Types of Correlation – Correlation Co-efficient r – Calculating r

bivariate data.

Regression: Meaning – Regression lines – uses – problems.

Time Series Analysis: Meaning – Uses; Components of Time Series

Measurement of Trend using – Method of Moving averages – Method of least squares.

Seasonal variations using: Method of moving averages.

Forecasting Techniques: Exponential smoothing.

UNIT II (15 Hours)

Hypothesis Testing : Population–Sample–Null Hypothesis–Alternative Hypothesis–Critical

region–One tailed – Two tailed tests–Type I & Type II errors – Size of Type I & Type II errors –

Level of significance.

Z Test : To test at 5 % level, the significance of the difference between

a). assumed Population Proportion P and sample proportion p.

b). two sample proportions p1 & p2

c). assumed population mean μ and sample means x

d). two sample means x1 and x2

UNIT III (15 Hours)

t Test : To test at 5% level the significance of the difference between assumed population mean

and small sample mean - two small sample means

χ2

test: to test the significance of sample correlation coefficient and to test the independence of

two attributes using 2x2, 2x3, 3x2 contingency table.

UNIT IV (15 Hours)

Analysis of variance – Definition, One-Way and Two-way classification – Meaning and

problems.

UNIT V (15 Hours)

Non parametric Tests for Large samples : Run Test for Randomness. The Matched – Pairs

Sign Test. Mann Whitney Wilcoxon Test. The Kendalls Test of Concordance

Question Paper Structure: 20% Theory and 80% Problems.

TEXT BOOKS:

1. R.S. Bhardwaj “Business Statistics” – Excel Books – Edition 2006, New Delhi.

Unit I, [Page No:265-286,297-310,387-420]

Unit II, [Page No:631-635,637-640,647-649]

Unit III, [Page No:-642,643,662-672]

Unit IV, [Page No:683-694]

Unit V, [Page No:727-740]

REFERENCE BOOKS:

1. Gupta S.C. and Kapoor V.K, Fundamentals of Mathematical Statistics, S.Chand& Co.,

2. Prem Kumar Gupta & Hira D.S., Operations Research – (for Forecasting Techniques in Unit

I)- S Chand Publishers.

3. Dr. Vittal P.R., Business Mathematics and Statistics, Margham Publications, Chennai -

Edition 2006.

SEMESTER – I

Core 6: EXECUTIVE COMMUNICATION



Course Objectives

The course is focused to enhance students‟ understanding of business communication skills.

After completion of the course the students would be able to communicate diligently and

effectively, develop listening skills and identify the various aspects of organizational setting for

business communication, plan and deliver presentations, apply techniques for adapting message

to the audience, master various types of graphic aids and incorporate them and show sensitivity

to ethical and intercultural communication issues.


The confidence to speak in English and express himself adequately

Reasonable ability to carry on interpersonal, team communications and to make

presentations in English

Understood the preparation and development of business letters and reports.

Decent knowledge of business communication concepts

UNIT – I

12 hrs

Basic of Communication – Business Communication – Components, Importance, Types,

Barriers - Media and Channels of Communication, Importance of Feedback - Art of Listening,

Types of listening, Active and Passive Listening, Barriers to listening , Writing E-Mails and E-

Mail Etiquette.

STUDENT EXERCISE

Importance of Feedback

UNIT – II 12 hrs

Oral Communication, Non-Verbal Communication, and Written Communication,

Communicating in Teams, Cross-Cultural Communication.

STUDENT EXERCISE

Cross-Cultural Communication

UNIT – III

12 hrs

Understanding Corporate Communication – Employee Communication – Managing

Correspondence with Governmental machineries –Crisis Communication - Writing for Media

and Media Relations, Understanding Advertisements

STUDENT EXERCISE

Crisis Communication

UNIT – IV 12 hrs

Report writing: Characterizing & Business Reports – Types and Forms of Reports – Project

Proposals – Collection of Data – Tables‟ Constitution – Charts – Writing the Report –

Documenting the Sources – Proof Reading.

STUDENT EXERCISE

Proof Reading

UNIT – V 12 hrs

Communication Technology, Business Meetings – Minutes of Meeting - Business Presentations,

Visual Aids for Business Presentation - Ethics and Communication, Preparing Resume and Job

Applications, Profile of a Good speaker – case study Analysis.

STUDENT EXERCISE

Preparing Resume and Job Applications.

Text Book

Bovee, Courtland L., Thill, John V. and Mukesh Chaturvedi (2011).Business Communication

Today, 3/e; New Delhi: Pearson

Additional Reading

1. Ober, Scot (2009). Contemporary Business Communication, 5/e; New Delhi: Biztantra

2. AnjaneeSethi, and Adhikari Bhavana (2010).Business Communication; New Delhi: Tata

McGraw-Hill

3. JaishriJethwaney, Corporate Communication Principles and Practice, Oxford Publications

Ltd., 2010

4. Ajay Pandit, Rajendra Pal & J.S.Korlahalli - Essentials of Business Communication, Sultan

Chand & Sons, 2013 Edition

SEMESTER – I

YOGA FOR MODERN AGE


Instructional Hours:30

OBJECTIVES:

Understanding the Law of Nature – Learning about Management Techniques and Exam

Preparation.

UNIT: 1 Simplified Physical Exercises of SKY System - (6 Hrs) Simplified Physical

Exercises Kayakalpa – Managing infatuation – Practice.

UNIT: 2 Meditation - (6 Hrs) Definition of Meditation – Mental Frequency – Types –

General and Special meditations in SKY – Importance – Practices – Eye brow centre meditation

– Genetic centre meditation – Clearance – Crown centre meditation.

UNIT: 3 Management of life - (6 Hrs) Concepts of Life – Problems faced by Individual –

Difference between Ego and Personality – Impact of Ego –Factors influencing Personality –

Women empowerment - Individual difference – Role of Hereditary, Environment.

UNIT: 4 Law of Nature - (6 Hrs) Cause and effect - Unity in diversity – Consciousness

and living – Relation between body and consciousness – Conciousness and Society –

Concept of Action-Karmayoga – Role of karma yoga for self management – Impact of Qualities

– Supremacy of love and compassion.

UNIT: 5 Management Techniques - (6 Hrs) Stress Management – Emotional Management

- Self Management – Conflict Management – Peer Pressure Management – Self identity – Self

Monitering – Self Evaluation – Self Reinfocement – Group dynamics – Team Management.

Reference Books:

1. Simplified Physical Exercises – Thathuvagnani Vethathiri Maharishi

2. Karma yoga - Thathuvagnani Vethathiri Maharishi

3. Journey of Conciousness – Thathuvagnani Vethathiri Maharishi

4. Yoga for modern age – Thathuvagnani Vethathiri Maharishi

5. Unified force – Thathuvagnani Vethathiri Maharishi

6. The History of universe and living beings – Thathuvagnani Vethathiri Maharishi

7. Genetic centre – Thathuvagnani Vethathiri Maharishi

8. Psychology - Robrt A. Baron

SEMESTER – I

IT FOR MANAGERS

Credits: 2 Course Code: N6MBA1P68

Total Instructional hours: 30

Course Objective: To train the students - through lab practical lessons - in the use of basic

office management and account management software for effectiveness in their executive roles.


Basics of a Computer; Hardware & Software-Operating systems-Directories and File properties.

Ability to use MS Office, specially MS Word, Power Point and Excel. Introduction to internet

and google applications.

UNIT I

6 hrs

WORD - Creating a new document - Opening/modifying a saved document - Using keyboard

short-cuts & mouse - Adding symbols & pictures to documents - headers and footers - Finding

and replacing text - spell check and Grammar check - Formatting text - line space - character

space - Changing front type, size - Bullets and numbering - Tables - Adding, editing, deleting

tables - Working within tables - Adding, deleting, modifying rows and columns - merging &

splitting cells.

UNIT II

6 hrs

EXCEL - Working with worksheets - Entering, editing, moving, copying, cutting, pasting,

transforming data - Inserting and deleting of cells, rows & columns - Working with multiple

worksheets - switching between worksheets - moving, copying, inserting & deleting worksheets -

Using formulas for quick Calculations - Formatting a worksheet - Creating and editing charts -

elements of an EXCEL chart - Selecting data to a chart - Types of chart - chart wizard -

Formatting chart elements - Editing a chart – Printing charts.

UNIT III

6 hrs

POWERPOINT-Creating new presentations-Auto content wizard-Using template–Blank

presentation-Opening existing presentations-Adding, editing, deleting, copying, hiding slides -

Presentations-Applying new design- Using headers and footers-Animating text-Special effects to

create transition slides-Controlling the transition speed-Adding sounds to slides - Using action

buttons.

UNIT IV

6 hrs

Introduction to Analytics - What is Analytics? - Popular Tools - Role of Data - Scientist -

Analytics Methodology - Problem Definition. Statistical Concepts and their Application in

Business - Descriptive Statistics - Probability Theory - Tests of Significance - Non-parametric

Testing

UNIT V

6 hrs

Worksheet – Introducing excel tables – Building Tables –Analyzing Table Information –

Getting data the Export way – Querying External databases and web page tables – Editing

imported workbook – cleaning data with text functions- using validation to keep data clean.

Text Books:

1. Maria Reid, BPB, OFFICE 2000 complete, 2008 edition

Reference Books:

1. Dyson Peter, BPB, Windows 98 complete

2. Ed, Bott, Using Microsoft OFFICE 2000 by– PHI

3. Jane Calabria & Dorothy Burke, Windows 98 6in1 by PHI

4. Mike Barlow, Real Time Bigdata Analytics : Emerging Architecture, O‟Reilly, 2013

5. Michael Wessler, OCP & CISSP, Big Data Analytics, Alteryx Special Edition, 2013

SEMESTER – I

MANAGEMENT PRACTICE

Credits: 2 Course Code: N6MBA1P69

Total Instructional hours: 30

Course Objectives: To cultivate in the students (by practical) an aptitude to assimilate real time

practices to make the students employment ready by broadening their exposure to industry news,

cases and research, as also train them for team work.

Skills to be acquired: On successful completion of the course the students should have:

Cultivated the habit of extracting useful business news and data

Acquired knowledge on specific industries and industrial sectors.

The skill to effectively participate in team work

The ability to handle real life situations in Management

The ability to read, review and assimilate contemporary management theory and research

UNIT I 6 HRS

Contemporary Business News and Analysis:

The objective of this Unit is to create an aptitude in the student to become aware of current

happenings in Business.

The students are guided (1) to read and understand specified news articles in the newspaper and

selected news items and business reports in the business magazine (2) to prepare extract of their

understanding of their reading (3) to make presentation.

Methodology

All students would be subscribed to their own personal copy of any daily.

Assigned faculty, each day, shall select certain news items from that day‟s newspaper for

students to read on their own after the college hours. During the next day‟s class the faculty shall

call individual students – selected in a predetermined order – to make a verbal or PPT

presentation of his / her learning / understanding of the news item read by him / her the previous

day. News items to be read for the next day shall be assigned and the cycle will continue

throughout the semester.

Assigned faculty, each week – as soon as the subscribed business magazine arrives - shall select

different articles / reports from that week‟s issue for students to read on their own after the

college hours. During the next week‟s class the faculty shall call individual students – selected in

a predetermined order – to make a PPT presentation of his / her learning of the article / report

read by him / her the previous week. Article / Report to be read for the next week shall be

assigned and the cycle will continue throughout the semester.

Assessment

Each student shall be assessed on the spot during his / her presentation and a mark out of 10

would be awarded. The faculty shall ensure that each student is assessed on the above two

aspects (business newspaper and business magazine reading and assimilating) at least twice

during the semester and the higher of the two marks shall be taken as the student‟s final marks in

this Unit.

UNIT II 6 hrs

Journal & Books Review:

The objective of this unit is to enable the students to know the basics of management research

The students are guided (1) to read and understand business management related articles in

national and international journals (2) to read and understand various management related topics

in reference books (3) to prepare extract of their understanding of their reading (3) to prepare

assignment on what they read.

Methodology

Individual students would be provided a personal copy of a (monthly) Journal – “MBA Review”

or any other reputed journal. In addition students would be pre-assigned specific journals and

reference books that are available in the Library.

Each student needs to prepare at least 6 reports during the semester – 2 on articles appearing in

the journal subscribed by him, 2 from the assigned library journal and 2 from the assigned

reference books. The students – with the permission of the faculty – are allowed to spend the

class hour in the library.

Assessment

The assignment shall be valued as and when the report is submitted, each for 10 marks totaling to

60 which would be averaged down to 10 which will be the marks obtained by the student in this

unit.

UNIT III 6 hrs

Review of various Industry Sectors using financial databases:

This will be team based learning. The objective of this unit is to enable the students to know

about various industrial sectors and their performance;

The students are guided (1) to read, refer and understand business performance of various

industry sectors and their inter plays by using financial databases. (2) To read and understand

business performance of selected industries in each sector and analyze its performance. (3) To

understand the impact and contributions of the various industry sectors in the national growth

and societal benefits. (4) To prepare extract of their understanding in the form of an assignment

and PPT.

Methodology

The faculty shall form the teams – a permanent team for that semester - teams with a minimum

of 4 and maximum of 6 students in each team.

The basis of training relating to Industry Sectors shall be the data and information available in

“Survey of Indian Industry” or any such publication by The Hindu or MalayalaManorama or any

other similar publisher. In addition the students would be guided to access appropriate websites

for additional information on the industry sector.

The faculty shall pre-assign at least two sectors of the industry to each team and two specific

companies in the assigned industry sectors. The student teams would then be guided to study the

complete information regarding the assigned sector of industries and the assigned industry

(company). prepare a detailed PPT presentation on each industry sector and the company. The

presentation shall give information regarding the history of the sector, its growth, its past

performance, its challenges and future prospects for the sector in India and for export. Regarding

the assigned company, the presentation shall be on its complete financial performance over the

past 10 years and its scope for the next 3 years.

In each class the faculty shall call a team – selected in a predetermined order – to make a PPT

presentation of their report.

Assessment

The students would be assessed on the spot and through assignments. For spot assessment the

parameters on which the student would be assessed are (1) level of understanding of the sector of

the industry and the assigned company. (2) Group coordination during presentation and (3) value

of specific findings. The marks for each aspect of the presentation would be 10 and the total

would be averaged to 5 and 5 marks shall be for the written assignment of the sector and the

assigned industry totaling to 10. At the end of each presentation, the faculty shall explain the plus

and minus of the presentation.

The faculty shall ensure that all the students are given opportunity to present at least two sectors

each during the semester and the higher of the two sets of marks shall be taken as the student‟s

final marks in this Unit.

UNIT IV 6 hrs

Group Discussions (GD):

The objective of this unit is to prepare all the students in effective participation in GD.

The unit would train the students on principles and practice of GD and guidance on Dos and

Donts. Training will be imparted with warm up GD sessions and practice with live sessions on

pre-assigned and extempore topics of general nature.

Methodology

The faculty shall spend the first two or three classes of the semester – with PPT presentations –

to explain to the students the purpose of GD, how to prepare for it and how effectively to

participate. Further consolidation of this input would be made by conducting a few GD sessions

and explaining to the students what went right and what was not right in each team member‟s

participation.

In preparation for the subsequent GD classes, the faculty shall announce in advance a list of

general topics on which GD would be conducted during the semester and also announce a list of

permanent (for that semester) teams with a minimum of 4 and maximum of 6 students in each

team.

In all the subsequent class hours different teams would be called to carry on a GD for which the

topic (out of list of topics pre-announced) would be chosen on the spot by the faculty. The

faculty shall set the time limit for each GD – recommended 10 minutes.

At the end of each GD, the faculty shall explain the plus and minus of the GD

Assessment

Each student team member would be assessed in the live GD. The parameters on which the

student would be assessed are (1) level of involvement in the discussion (2) communication

ability (voice, language, grammar, tact) (3) strength of the points brought out by the student in

favour of his submission at the GD (4) ability to make the other members see his / her point of

view. The assessment would be out of 10 for each of the above aspects and total marks would be

averaged to 10 for each student.

The faculty shall ensure that all the teams (and thus all the students) are given opportunity to

participate at least twice during the semester and the higher of the two sets of marks shall be

taken as the student‟s final marks in this Unit.

UNIT V 6 hrs

Case let Studies:

The objective of this unit is to give hands on training to the students on simulated real life

business issues of general nature.

The students would initially receive training on how to understand the case and its core issues.

They will also receive training on analysis and recommending solutions.

Methodology

The faculty shall spend adequate time to explain to the students the purpose of Caselet Studies,

how to understand, analyze, prepare a synopsis of data and how to answer set questions or

prepare recommendations / findings.

A book containing a number of case lets (at least twice the number of students in the class) shall

be distributed to the students at the beginning of the semester. The students are to be guided to

prepare the report in the serial order (at the rate of 4 cases per week) of caselets as found in the

book. In each class the faculty shall call individual students – selected in a predetermined order –

to make a verbal or PPT presentation of his / her report and answers to specific questions on the

4 case lets chosen for the week.

Assessment

The students would be assessed on the spot and through assignments. For spot assessment the

parameters on which the student would be assessed are (1) level of understanding of the caselet

(2) communication ability (voice, language, grammar, tact) (3) value of his recommendations /

answers to questions. The marks for each aspect of the presentation would be 10 and the total

would be averaged to 5 and 5 marks shall be for the written assignment of the case, totaling to

10. At the end of each presentation, the faculty shall explain the plus and minus of the

presentation.

The faculty shall ensure that all the students are given opportunity to present at least two case

lets each during the semester and the higher of the two sets marks shall be taken as the student‟s

final marks in this Unit.

SEMESTER – II

Core 7: OPERATIONS MANAGEMENT



Course Objective: To provide practical insight into operations (Production / Manufacturing)

management and to focus on key analytical tools methods.

Skill sets to be acquired: On successful completion of the course the students will

Good idea of manufacturing environment, process components thereof and management of

manufacturing process

Have learnt adequately on analytical tool and methods available for effective design and

management of a manufacturing process

UNIT I 12 hrs

Operations Management–Meaning–Importance–historical contributions– System view of OM -

Operation strategy and competitiveness - Functions of OM – types of production systems

STUDENT EXERCISE:

Operation Strategy

UNIT II 12 hrs

Product design and process selection–Evaluation and Selection of appropriate Production and

Operations technology. Types of layout – analysis and selection of layout – Product and / or

Process layout, Cellular, Lean and Agile manufacturing systems – Computer Integrated

Manufacturing Systems - Assembly line balancing.

STUDENT EXERCISE:

Computer Integrated Manufacturing Systems

UNIT III 12 hrs

Materials management–functions–material planning and budgeting–Value Analysis- purchase

functions and procedure - inventory control – types of inventory – safety stock – order point –

service level – inventory control systems – perpetual – periodic – JIT – KANBAN.

STUDENT EXERCISE:

Value Analysis

UNIT IV

12 hrs

Production planning and control – meaning – functions – aggregate planning – master production

schedule (MPS) – Material requirement planning (MRP) – BOM – Capacity requirement

planning (CRP) – Techniques – problems in MRP and CRP – an introduction to MRP II and

ERP – Business Process Re-engineering - Total Productive Maintenance (TPM) -Theory of

Constraints.

STUDENT EXERCISE:

Business Process Re-engineering

UNIT V 12 hrs

Total Quality Management Concept - Statistical Quality Control for Acceptance Sampling and

Process Control – Concepts of O.C.C. Curve – Use of the O.C. Curve – Concept of Type I and

Type II error – Quality movement – Quality circles –– ISO Quality Certifications and types –

Quality assurance – Six Sigma concept

.

STUDENT EXERCISE:

Six Sigma concept.

Question Paper Structure: 60% Theory and 40% problems

Text Books:

1. K.Aswathappa & K.Shridhara Bhat - Production & Operations Management Himalaya

Publishing House, Revised Edition, 2015

Reference Books:

1. Chary S N, Production and Operations Management, TMH Publications. 2009

2. Joseph G Monks, Operations Management (Theory and Problems), McGraw Hill 2000

3. Chase, Aquilano & Jacobs “Production and Operations Management”, Tata McGraw

Hill.2009

4. Ajay.K.Garg - Production and Operations Management, Tata McGraw Hill, 2012 Edition

SEMESTER – II

Core 8 : MARKETING MANAGEMENT



Course Objective: To orient the students on various aspects of marketing management for

different products and services!


Understood the marketing concepts and marketing tasks in the global economy.

Learnt the buyer behaviour and factors influencing the buyer behaviour.

Understood the marketing communication process, along with knowledge of marketing

channels.

UNIT I

12 hrs

Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction - Value

chain - Delivery network, Marketing environment. 8Ps – Product, Pricing, Place (Distribution),

Promotion, People, Process, Physical evidence and Production

.

STUDENT EXERCISE:

4Ps – Product, Pricing, Place (Distribution) & Promotion.

UNIT II

12 hrs

Market Research, Buyer Behaviour, Market Segmentation and Targeting, Positioning and

differentiation strategies, Product life cycle strategies, New product development, Product Mix

and Product line decisions, Branding and Packaging, Price setting - objectives, factors and

methods, Price adapting policies, Initiating and responding to price changes, Intellectual property

rights and legal Metrology Act-2010

STUDENT EXERCISE:

Intellectual property rights and legal Metrology Act-2010, Product life cycle strategies, New

product development

STUDENT EXERCISE:

Product life cycle strategies, New product development

UNIT III 12 hrs

Marketing channel system - Functions and flows; Channel design, Channel management -

Selection, Training, Motivation and evaluation of channel members; Channel dynamics - VMS,

HMS, MMS, SCM; Market logistics decisions.

STUDENT EXERCISE:

Selection, Training, Motivation and evaluation of channel members

UNIT IV 12 hrs

Integrated marketing communication process and Mix; Advertising, Sales promotion and Public

relation decisions. Direct marketing - Growth, Benefits and Channels; Telemarketing; Viral

marketing and Virtual marketing, Sales force objectives, structure, size and compensation.

STUDENT EXERCISE:

Direct marketing - Growth, Benefits and Channels; Telemarketing

UNIT V 12 hrs

Adapting marketing to new liberalized economy - Digitalization, Customization, Changing

marketing practices, e-business (social marketing tools) – setting up websites; Marketing

Information System, Strategic marketing planning and organization.

Identifying and analysing competitors, Designing competitive strategies for leaders, challengers,

followers and nichers: Customer Relationship marketing - Customer database, Data warehousing

and mining. Attracting and retaining customers, Customerism in India, Controlling of marketing

efforts. Global Target market selection, standardization Vs adaptation.

STUDENT EXERCISE:

Customer Relationship marketing, Attracting and retaining customers, Customerism in India

Note: The subject will be reinforced with Case Studies – Marketing Success Stories

Text Books:

1. Philip Kotler, Marketing Management, Pearson Education PHI 14th Edition, 2012.

Reference Books:

1. Rajan Saxena, Marketing Management, Tata McGraw Hill, 2012.

2. Jayachandran S, Marketing Management, Excel Books, 2013.

3. Michael J Etzel, Bruce J Walker, William J Stanton and Ajay Pandit, Marketing concepts and

cases, TMH 14th Edition, New Delhi, 2012.

4. Perreault and McGarthy, Basic Marketing, Tata McGraw Hill, 2011.

SEMESTER – II

Core 9 : FINANCIAL MANAGEMENT



Course Objective: To train the students on foundation of financial management as opposed to

financial and management accounting!


Learnt the various functions of financial management.

Learnt capital budgeting and cost of capital.

Learnt capital structure, dividend policy and working capital management, etc.

UNIT I 12 hrs

Objectives and functions of Financial Management - Role of Financial Management in the

organisation - Risk-Return relationship- Time value of money concepts - Indian Financial system

- Legal, Regulatory and tax framework. Sources of Long term finance

STUDENT EXERCISE:

Indian financial system

UNIT II 12 hrs

Capital Budgeting - methods of appraisal - Conflict in criteria for evaluation - Capital Rationing

- Problems - Risk analysis in Capital Budgeting.

STUDENT EXERCISE:

Capital Rationing

UNIT III 12 hrs

Cost of Capital - Computation for each source of finance and weighted average cost of capital -

EBIT -EPS Analysis - Operating Leverage - Financial Leverage - problems.

STUDENT EXERCISE:

Advantages of and disadvantages of cost capital

UNIT IV

12 hrs

Capital Structure Theory - Net Income Approach - Net Operating Income Approach – MM

Approach - Dividend Policy - Types of Divided Policy - Dividend Policy and share valuation -

CAPM.

STUDENT EXERCISE:

Factors determining the capital structure theories.

UNIT V

12 hrs

Working Capital Management - Definition and Objectives - Working Capital Policies – Factors

affecting Working Capital requirements - Forecasting Working Capital requirements (problems)

- Cash Management - Receivables Management & Inventory Management.

STUDENT EXERCISE:

Factors determining the working capital requirements.


Text Books:

Dr.S.N.Maheswari, “FINANCIAL ANAGEMENT”, Sultan Chand Publications, April 2012

Reference Books:

1. Pandey I.M, “Financial Management”, Vikash Publishing, New Delhi.2011.

2. Camsey B J, EngeneF.Brigham, “Introduction to Financial Management”, The Gryden

Press.2012

3. Prasanna Chandra, “Financial Management – Theory & Practice”, Tata McGraw Hill,

New Delhi (2012).

4. M.Y.Khan & P.K.Jain - Financial Management, Tata McGraw Hill, 9th

Edition.2010

SEMESTER – II

Core 10: HUMAN RESOURCE MANAGEMENT



Course Objective: To train the students on management of human resources by exposing them

to theories and practices on HR management!

Skill sets to be acquired: On successful completion of this course, the students should have

understood

Functions of HR/Personnel Department

Manpower planning, performance appraisal, …

Salary administration, Labour Welfare, Industrial Relations,

UNIT I 12 hrs

Human Resource Function: Human Resource Philosophy - Changing environments of HRM -

Strategic human resource management - Using HRM to attain competitive advantage – managing

migrated workforce - Organisation of HR departments - Line and staff functions - Role of HR

Managers. Personnel Management, HRM, HCM – Differences.

STUDENT EXERCISE:

Role of HR Managers

UNIT II 12 hrs

Recruitment & Placement: Man Power Planning and Forecasting - Job analysis: Methods - IT

and computerized skill inventory – Job Description - Writing job specification – HR and the

responsive organisation.

Recruitment: Recruitment Sources - Internal and External - Building employee commitment:

Promotion from within - Sources, Developing and Using application forms – E- Recruitment.

Employee Testing & Selection: Selection process, basic testing concepts, types of test, work

samples & simulation, selection techniques, interview, common interviewing mistakes,

Designing & conducting the effective interview, small business applications, computer aided

interview.

STUDENT EXERCISE:

Difference between recruitment and selection

UNIT III 12 hrs

Training & Development

Orientation & Training: Orienting the employees, the training process, need analysis, Training

techniques, special purpose training, Training via the Internet.

Developing Managers: Management Development - On-the-job and off-the-job Development

techniques using HR to build a responsive organisation. Key factor for success, Management

Development Programs – Objectives and Methods.

Performance appraisal: Methods - Problem and solutions - MBO approach - The appraisal

interviews - Performance appraisal in practice, Potential appraisal system.

Managing Careers: Career planning and development - Managing promotions and transfers.

Succession Planning: Family Businesses

STUDENT EXERCISE:

MBO

UNIT IV 12 hrs

Compensation & Managing Quality

Establishing Pay plans: Basics of compensation - factors determining pay rate – Current trends

in compensation - Job evaluation - pricing managerial and professional jobs - Computerised job

evaluation.

Pay for Performance and Financial incentives: Money and motivation - incentives for

operations employees and executives - Organisation wide incentive plans - Practices in Indian

Organisations.

Benefits and services: Statutory benefits - non-statutory (voluntary) benefits – Insurance

benefits - retirement benefits and other welfare measures to build employee commitment.

STUDENT EXERCISE:

Financial incentives practices in Indian Organisations,

UNIT V 12 hrs

Labour relations and employee security: Industrial relation - Collective bargaining; Discipline

administration; Labour Welfare; Whistle Blowers; Performance Management, HR Accounting,

Auditing HR functions, Challenges of HRM function. Absenteeism – Causes of Attrition.

STUDENT EXERCISE:

Collective Bargaining

Text Books:

1. Gary Dessler, "Human Resource Management", 11th

edition, Prentice-Hall of India P.

Ltd.2011.

Reference Books:

1. Rao VSP, Human Resource Management: Text and cases, 1st edition, Excel Books, New

Delhi - 2010.

2. David A.De Cenzo& Stephen P. Robbins, Personnel/Human Resource Management, 3rd

edition, PHI/Pearson.2010

3. John Bernardin H &Joyee E.A.Russel, Human Resource Management - An experiential

approach, 4th Edition, McGraw-Hill International Edition., 2012

4. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance, VI

edition, PHI, 2011.

SEMESTER – II Core 11: OPERATIONS RESEARCH FOR MANAGEMENT



Course Objective: To teach the students about various modeling in Operations Research for

business decision.

Skill sets to be acquired: On successful completion of this course, the student is expected to

process the skills to apply the relevant mathematical and statistical techniques to solve

management problems.

UNIT I (7 Hours)

Origin and Development of OR, Applications of OR, Opportunities and Shortcomings of

Operation Research. Linear Programming Problem: Meaning of LPP – Formulation of LPP,

Graphical Solution of LPP.

UNIT II (8 Hours)

Transportation Problem: Introduction – Formulation of the Transportation Problem- Finding

an Initial Basic Feasible Solution by NWCR and VAM – MODI method to find optimal solution

(only Non Degeneracy is to be considered) – unbalanced, Prohibited, Maximization

Transportation Problem. Assignment Problem: Hungarian Method of Optimal Assignment –

Maximisation Case – Prohibited assignments.

UNIT III (15 Hours)

Decision Analysis: Decision Making Problem – Decision Making Environment.

Decision under uncertainty: Laplaces, Maximin, Maximax, the Savage, Hurwicz Criterion.

Decision under risk – EMV criterion – EOL criterion – EPPI – EVPI. Decision Tree Analysis –

Problems.

UNIT IV (15 Hours)

Inventory Model: Inventory Decision – Costs – Factors affecting inventory, EOQ.

Deterministic inventory model with no shortage – characteristics – Problems, EOQ problem with

finite replenishment and no shortage – EOQ problem with shortages - EOQ problem with price

– Breaks - Probabilistic Inventory problems. Queuing Theory: Characteristics - Necessity –

M/M/1; ∞ ; FIFO Model – Problems.

UNIT V (15 Hours)

Network Scheduling by PERT / CPM network and basic components – Rules of network

construction – CPM analysis – PERT – Distinction between PERT and CPM. Game

Theory: Games and Strategies: Pure and mixed game – minimax and maximin principle –

Principle of dominance – Graphical solution of E x n and M x e games.

Question Paper Structure: 20% Theory and 80% Problems

TEXT BOOKS:

1. Kanti Swarup, P.K. Gupta, Man Mohan Operation Research by Sultan Chand & sons, New

Delhi, Edition 2014.

Unit I: [Page No: 25, 26, 33-35, 39-79]

Unit II: [Page No: 247-248, 253-259, 261-266, 273-287, 298-315]

Unit III: [Page No: 415-438]

Unit IV: [Page No: 509-539] Unit V: [Page No: 763-791, 443-465]

REFERENCE BOOKS:

1. Prem Kumar Gupta, D.S. Hira, Operation Research by Sultan Chand & Co., - New Delhi,

Edition 2009.

2. Dr. J.K. Sharma, Operations Research, Macmillan India Ltd., New Delhi, 2001

3. N.D.Vohra, Quantitative Techniques in Management, Mc Graw Hill Education, 4th

edition,2010.

SEMESTER – II

Core 12: RESEARCH METHODS FOR MANAGEMENT



Course Objective: To orient the students on how to go about research relating to management

needs.

Skill sets to be acquired: On successful completion of the course the students should have

understood:

Scope and significance of research in business decisions.

Sampling techniques along with hypothesis.

Various scaling techniques, parametric and non-parametric tests.

UNIT I 12 hrs

Research - meaning - scope and significance - Types of research - Research Process -

Characteristics of good research - Scientific method - Problems in research – Identifying

research problem – concepts, constructs and theoretical framework.

STUDENT EXERCISE:

Identifying research problem

UNIT II 12 hrs

Hypothesis:- meaning - sources - Types - formulation Research design - Types - case study -

features of good design - measurement - meaning & need - Errors in measurement - Tests of

sound measurement &Techniques of measurement - scaling Techniques - meaning - Types of

scales - scale construction techniques.

STUDENT EXERCISE:

Scaling Techniques

UNIT III 12 hrs

Sampling design - meaning - concepts - steps in sampling - criteria for good sample design -

Types of sample designs - Probability and non-probability samples. Data collection:- Types of

data - sources - Tools for data collection - methods of data collection – constructing

questionnaire - Pilot study - case study - Data processing:- coding - editing - and tabulation of

data - Data analysis.

STUDENT EXERCISE:

Sampling Techniques

UNIT IV 12 hrs

Assumptions about Parametric and Nonparametric tests, F test,Kruskal Wallis Test,

FriedMann Test, Multivariate analysis-factor, cluster, MDS, Discriminant analysis. (NO

Problems). SPSS- its applications & lab practical.

Parametric tests ( Test of Differences – T test, Independent sample T-test, Paired sample test, one

way ANOVA and test of Association – Bivariate correlation, simple regression.

STUDENT EXERCISE:

Assumptions about Parametric and Nonparametric tests

UNIT V 12 hrs

Interpretation-meaning-Techniques of interpretation-Report writing:-Significance–Report

writing:- Steps in report writing-Layout of report-Types of reports-Oral presentation-executive

summary-mechanics of writing research report-Precautions for writing report-Norms for using

Tables, charts and diagrams-Appendix:-norms for using Index and Bibliography.

STUDENT EXERCISE:

Report writing: - Steps in report writing


Text Books:

1. Kothari C.R.- Research methodology, Wishwa Prakashan 2013.

Reference Books:

1. Uma Sekaran, Research Methods for Business, Wiley Publications, 2011.

2. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata McGraw Hill,

2010.

3. Naresh K Malhotra – Marketing Research: An Applied Orientation, Pearson Education, 4th

Edition, 2010.

4. T.N.Srivastava & Shailaja Rego - Business Research Methodology, Tata McGraw Hill,2013

Edition. 2012

Semester II ENTREPRENEURSHIP DEVELOPMENT



Course objective: To develop and strengthen entrepreneurial quality and motivation in students.

To impart basic entrepreneurial skills and understandings to run a business efficiently and

effectively.

Skill sets to be acquired: on the successful completion of the course students will gain

knowledge and skills needed to run a business.

UNIT I 9 hrs

ENTREPRENEURAL COMPETENCE

Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality -

Characteristics of Successful Entrepreneur and challenges – Knowledge and Skills of

Entrepreneur.

UNIT II 9 hrs

ENTREPRENEURAL ENVIRONMENT Business Environment - Role of Family and Society - Entrepreneurship Development Training

and Other Support Organizational Services - Central and State Government Industrial Policies

and Regulations - International Business.

UNIT III 9 hrs

BUSINESS PLAN PREPARATION

Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product -

Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the

Project - Feasibility Report Preparation and Evaluation Criteria.

UNIT IV 9 hrs

LAUNCHING OF SMALL BUSINESS

Finance and Human Resource Mobilization Operations Planning - Market and Channel Selection

- Growth Strategies - Product Launching – Incubation, Venture capital, IT startups.

UNIT V 9 hrs

MANAGEMENT OF SMALL BUSINESS

Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of Business

Units- Effective Management of small Business – Interactions with successful entrepreneurs –

Industry Visit and Review – Role of EDII

TEXTBOOKS

1. K C Sharma, Entrepreneurship Development, Regal Publications New Delhi 2010.

2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Ltd, New Delhi, 2011.

REFERENCES

1. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis,

Biztrantra , 2nd Edition ,2012.

2. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and

Reviews, Tata McGraw-Hill, 2011.

3. P.Saravanavel, Entrepreneurial Development, E P K Publishing House, Chennai - 2011

4. Arya Kumar. Entrepreneurship. Pearson. 2012

5. Donald F Kuratko, T.V Rao. Entrepreneurship: A South Asian perspective. Cengage

Learning. 2012

SEMESTER III

Core 13: GLOBAL BUSINESS



Course Objective: The course is intended to give an exposure to the students on Indian and

Global environment in which the business operates.


Understood the fiscal policy framework and legal environment of business in India

Understood the global management issues.

Understood the concepts and significance of business environment

UNIT I

12 hrs

Business environment - The concept and significance - constituents of business environment -

Business and society – Profits, Corporate Governance, Structure of Boards, Reforms in Boards,

Compensation Issues, Business and Government, Political system and its influence on business,

Theories and research about Indian economy from business prospective as propagated by

management gurus like Prahalad and Amritiya Sen.

STUDENT EXERCISE: Theories and research about Indian economy from business prospective as propagated by

management gurus like Prahalad and Amritiya Sen.

UNIT II

12 hrs

Legal environment of business - Competition Act 2002, Foreign Exchange Management Act-1,

Securities and Exchange Board of India Act, Customs & Central Excise Act, Central & State

Sales Tax, Consumer Protection Act, Patents Act.

STUDENT EXERCISE: Consumer Protection Act, Patents Act

UNIT III

12 hrs

Fiscal Policy - Central finances and New fiscal policy - Direct and indirect Tax structure, VAT,

MODVAT - Service Tax - Expenditure Tax - Public debts & deficit financing; current issues and

policies relating to tax reforms.

STUDENT EXERCISE:

Current issues and policies relating to tax reforms.

UNIT IV 12 hrs

The Global Trade and Investment Environment

International trade Theory: Introduction - An Overview of Trade Theory - Mercantilism -

Absolute Advantage - Comparative Advantage – Heckscher - Ohlin Theory - The New Trade

Theory - National Competitive Advantage - Porter's Diamond. The Revised Case for Free Trade

- Development of the World - Trading System - WTO & development of World trade - Regional

grouping of countries and its impact.

STUDENT EXERCISE: WTO & Development of World trade - Regional grouping of countries and its impact.

UNIT V 12 hrs

Foreign Direct Investment: Introduction - Foreign Direct Investment in the World Economy -

Horizontal Foreign Direct Investment - Vertical Foreign Direct Investment. Benefits and

advantages to host and home countries

The Global Monetary System

The Foreign Exchange Market: Introduction - The Functions of the Foreign Exchange Market.

Exporting, Importing and Counter trade: Introduction-The Promise and Pitfalls of Exporting-

Improving Export Performance-Export and Import Financing-Export Assistance – Counter trade-

Foreign Trade Policy- MOU & JV, IE Code, Wire Transfer, SWIFT Code and ABA number

STUDENT EXERCISE:

Foreign Direct Investment in the World Economy-The Promise and Pitfalls of Exporting

Text Books:

1. Francis Cherunilam - Business Environment, 4PH 21st Edition, 2012.

2. Hill.C.W, International Business: Competing in the Global market place, Irwin-McGraw Hill,

2010

Note: One book does not cover the syllabus. Hence two books prescribed.

Reference Books:

1. Adhikari M - Economic Environment of management, Sultan Chand & Sons, 2010

2. Agarwal A.N - Indian Economy – WishwaPrakashan,2012

3. Davis & Keith William C. Frederik - Business and society,2014

4. Pruti S. - Economic & Managerial Environment in India,2013

SEMESTER III

Core 14: STRATEGIC MANAGEMENT



Objectives:

Students are expected to integrate their knowledge gained in various functional areas to make

business decisions, from the general manager's point of view in the global and Indian context.

Teaching and Examination: Students are expected to keep abreast of the contemporary business

practices by reading the business practices by reading the business magazines and management

journals. Case studies, application project Seminars and group exercises will supplement the

class lectures.

UNIT I 12 hrs

Strategic Management: Definition - Nature and Value - Benefits and Risk - Strategic

Management Process - Mission - Vision of the firm - Hierarchal levels of planning - Strategic

planning process. Competitive advantage of Nations and its implication on Indian Business.

STUDENT EXERCISE:

Competitive advantage of Nations and its implication on Indian Business

UNIT II 12 hrs Environment Analysis: External Environment – Remote Environment – Industry environment –

Operating Environment.Global Environment – Global strategic planning - M.Porter's approach

for Globalization– Competitive strategies for firms in foreign markets. Internal Environment –

SWOT analysis – Value chain analysis – Resource based view of the firm.

STUDENT EXERCISE: Value chain analysis – Resource based view of the firm

UNIT III 12 hrs

Strategy Formation: Long term objectives – Generic strategies - Grand strategies - The role of

diversification - means and forms. Strategic management for small organizations, nonprofit

organizations and large multi product and multiple market organizations.

STUDENT EXERCISE:

Nonprofit organizations and large multi product and multiple market organizations.

UNIT IV 12 hrs Tools of Strategy Planning and evaluation:Competitive cost dynamics - experience curve -

BCG approach - cash flow implication -IA-BS matrix - A.D.Little‟s Life-cycle approach to

strategic planning - Strategic funds programming.

STUDENT EXERCISE:

Strategic funds programming.

UNIT V 12 hrs

Strategy implementation & Control:

Various approaches to implementation of strategy - Matching organization structure with

strategy - 7S model - Strategic control process –Du Pont's control model and other Quantitative

and Qualitative tools - the balanced scorecard methodology -Future of Strategic Management.

STUDENT EXERCISE:

Future of Strategic Management

TEXT BOOK: 1. John A Pearce II, Richard B. Robinson, Amita Mital, Strategic Management-

Formulation,Implementation and Control, Tata Mcgraw Hill, 12th

Edition.2014

REFERENCES:

1. Pearce & Robinson, Strategic Management, All Indian Travellors N D. 2010

2. A.C.Hax and NS, Strategic Management: An Integrative Perspective, Majifu, Prentice Hall.

3. Michael Porter, Competitive strategies.2012

4. John A Pearce II and Richard B Robinson, “Strategic Management: Formulation,

Implementation and Control”, 12th Edition, TMH, 2012 Michael Porter, Competitive

Advantage of Nations.

SEMESTER – III

Core 15: INTERNSHIP / ON THE JOB TRAINING & VIVA VOCE

Credits: 3 Course Code: N6MBA3R57


The Process of Learning through and Valuation of Internship

1. Students shall select or the department shall select and assign a company for the student

to do the internship for a minimum period of 8 weeks at the end of II Semester for

Internship training before the commencement of III Semester. The department (STC)

shall nominate a faculty as mentor to the student for guidance on internship and

preparation of report.

2. The company has to be a Private Limited or Public listed or Government owned

manufacturing or marketing or service providing company with a gross turnover of at

least Rs. 50 crores per annum.

3. The student shall attach himself to a particular department or division or branch of the

company to do the internship. The student shall coordinate with the company to identify

and attach himself to a mentor in the department / division / branch who is a

professionally qualified manager / supervisor with good experience in the company. The

said mentor is the student‟s internship guide inside the company.

4. The student shall be given a questionnaire to facilitate his structured learning during the

internship. The questionnaire shall broadly cover the following aspects:

a. The genesis of the company

b. Nature of its business and important stages of its growth/progress

c. Annual turnover

d. Organization structure and hierarchy

e. Core areas of administration

f. Names and role of the promoters, CEO and key executives

g. Business performance and profitability

h. Functioning of each and every department

i. Production processes

j. Vision, mission and objectives of the organization

k. System prevailing in the organization

l. Total number of workers and executives

m. Present scenario of the industry, which the company belongs to.

n. Market leader of the industry concerned and market share of the company studied.

o. Major competitors of the company or product under study.

p. Major customers of the company

q. A SWOT analysis of the industry to which the company belongs and the company

itself.

r. Any other general particulars of the company and the department / division /

branch

5. In addition to the learning and data collection as above, the student shall seek – from the

internal guide – some specific assignment that can be carried out during the period of

internship and that enables the student to learn the department‟s / division‟s / branch‟s

operation.

6. The “Trainee‟s Log Book (TLB)” will be issued to the student. The student shall log his

daily learning / finding the log book and have it signed by the internal guide.

7. The student shall report on a weekly basis – by email and through telephone call – to the

faculty guide as to the progress (training, observations and learning) in the internship, and

they should attend the review meetings as per specifications.

8. The student shall obtain a Certificate of Internship from the company in their official

letterhead which shall contain the following

a. Full name of the student with his roll / registration number

b. Name of the department / division / branch in which the student did his internship

c. The start date and the end date of internship and the intermediate dates of

student‟s absence (during any working day of the company) if any with reason.

d. Brief details of the work assigned to the student and an assessment of the work

carried out by the student; as also some comments on student‟s overall learning

during the internship and on his/her attitude to learning.

e. On the date of commencement of III semester the student shall submit a brief (1

page) report of his / her internship to his faculty guide along with a copy of the

certificate issued by the company and the Training Log Book

9. The student shall then prepare a detailed Internship Report under the guidance of the

faculty guide. The same shall be submitted in the shape of a project report within 15 days

from the date of commencement of the III semester.

10. The viva voce examination for the Internship will be conducted in the III semester.

SEMESTER – III

QUANTITATIVE APTITUDE & VERBAL REASONING (Common for MBA / MCA / MSW Students admitted on 2015 onwards)



Course Objectives: To inculcate the managerial and problem solving skills among the students.

Skill sets to be acquired: After the completion of the course the student will be able to develop

reasoning skills and face any competitive examinations with confidence.

Unit I (12 Hours)

Analogy

Coding and Decoding

Direction sense Test

Unit II (12 Hours)

Series Completion

Logical Venn diagram

Data sufficiency

Unit III (12 Hours)

Profit and Loss

Ratio & Proportion

Percentages

Unit IV (12 Hours)

Problems on Numbers

Problems on Ages

Problems on Averages

Unit V (12 Hours)

Time & work

Time and Distance

Problems on Train

Text Book:

“Quantitative Aptitude for Competitive Examinations (Science stream)” ,Department of

Mathematics”, Sree Saraswathi Thyagaraja College, Pollachi,2016.

Reference Books:

1. R.S. Aggarwal, A Modern Approach to Verbal and Non-Verbal Reasoning,

S. Chand & Company Ltd, 2011 Edition, New Delhi (For units I & II only).

2. R.S. Aggarwal, Quantitative Aptitude for Competitive Examinations, S. Chand &

Company Ltd, 2012 Edition, New Delhi(For units III, IV, V).

3. B. S. Sijwali, Quantitative Aptitude, Arihand Publications (India) PVT LTD, 2007.

4. Abhijit Guha, Quantitative Aptitude for Competitive Examinations, McGraw Hill

Companies, 2006.

SEMESTER – III

BUSINESS LAWS



Course Objective

The purpose of this course is to acquaint students with various laws, forces and regulatory

measures governing business operations in India.

Skill Sets to be Acquired: On successful completion of the course, the students should obtain

Various laws and acts bound in Indian business.

To get into the partnership deed

UNIT I

Contract Act, 1872 9 hrs

Definition of a Contract and its essentials, Formation of a valid Contract - Offer and Acceptance,

Consideration, Capacity to Contract, Free consent, Legality of object, Discharge of a Contract by

performance, Impossibility and Frustration, Breach, Damages for breach of a contract, Quasi

contracts, Contract of Indemnity and Guarantee, Bailment and Pledge, Agency.

STUDENT EXERCISE: Preparing various contracts between part A and B on leasing the land

UNIT II 9 hrs Partnership Act, 1932 Definition of Partnership and its essentials, Rights and Duties of

Partners: Types of Partners, Minor as a partner, Doctrine of Implied Authority, Registration of

Firms, Dissolution of firms.

STUDENT EXERCISE: Dissolution of firms

UNIT III 9 hrs Sale of Goods Act, 1930 Definition of a Contract of Sale, Conditions and Warranties, Passing of

Property, Right of Unpaid Seller against the Goods, Remedies for Breach.

STUDENT EXERCISE: Remedies for Breach

UNIT IV 9 hrs

Negotiable Instrument Act, 1881 Definition and characteristics, Kinds of negotiable instruments, Promissory Note, Bill of

Exchange and Cheques, Holder and Holder in due course, Negotiation, Presentment, Discharge

from Liability, Noting and Protest, Presumption, Crossing of Cheques, Bouncing of Cheques.

STUDENT EXERCISE: Crossing & Bouncing of cheques

UNIT V 9 hrs

Companies Act, 1956 / 2013 Nature and Definition of a Company, Registration and Incorporation, Memorandum of

Association, Articles of Association, Prospectus, Kinds of Companies, Directors: Their powers

and duties, Meetings, Winding up.

STUDENT EXERCISE: Directors: Their powers and duties, Meetings, Winding up.

Text Book

Kuchhal M.C. - Business Law (Vikas Publication, 4th

Edition),2014

Reference Books

1. Gulshan J.J. - Business Law Including Company Law (New Age International Publisher, 13th

Edition), 2013

2. Avtar Singh - Principles of Mercantile Law (Eastern Book Company, 7th

Edition). 2013

3. Relevant Acts

SEMESTER- IV

Core 16: MANAGEMENT INFORMATION SYSTEM & SECURITY



Course Objective: To impart in the students a strong base for creation and effective utilization

of various forms of management information systems.


understood

The need for MIS

The various types of management information generated by different departments and

their inter-relationship.

Technology tools used in generating and analyzing MIS

The issues and challenges in effectiveness of MIS

UNIT I 12 hrs

Foundations of Information Systems: A framework for business users - Roles of Information

systems - System concepts - Organization as a system - Components of Information Systems - IS

Activities. Types of IS.

STUDENT EXERCISE: Types of IS

UNIT II 12 hrs

IS for operations and decision making: Marketing IS, Manufacturing IS, Human Resource IS,

Accounting IS and Financial IS - Transaction Processing Systems- Information Reporting

System. Information for Strategic Advantage.

STUDENT EXERCISE: Information for Strategic Advantage.

UNIT III 12 hrs

DSS and AI: DSS models and software: What if analysis, Sensitivity analysis, Goal-seeking

Analysis and Optimizing Analysis. Overview of AI, Neural Networks, Fuzzy Logic Systems,

Genetic Algorithms - Expert Systems. The decision making process - Structured, Semi

Structured and Unstructured problems;

STUDENT EXERCISE: The decision making process - Structured, Semi Structured and Unstructured problems.

UNIT IV 12 hrs

Managing Information Technology: Managing Information Resources and technologies – IS

architecture and management - Centralized, Decentralized and Distributed - EDI, Supply chain

management. Global Information technology Management.

STUDENT EXERCISE: Global Information technology Management.

UNIT V 12 hrs

Cyber Security – Cryptography and cryptographic protocols – Operating system security –

network security – software security–Language based security.

STUDENT EXERCISE: Operating system security

Text Books:

1. James A O'Brien, "Management Information Systems", Tata McGraw Hill, 12th

Edition,

2012

Reference Books:

1. Effy Oz, "Management Information Systems", Vikas Publishing House, 3rd

Edition,

2012.

2. Kenneth C Laudon and Jane P Laudon, “Management Information System”, 9th Edition,

PHI, New Delhi, 2010.

3. Srinivasan R., “Strategic Management”, IInd edition, Prentice Hall of India, New Delhi.

4. Senthil M., “Management Information System”, 2013.

SEMESTER – IV

Core 17: PROJECT REPORT& VIVA VOCE

Credits: 3 Course Code: N6MBA4R56

Total Instructional hours:30

Course Objective: To provide an opportunity for the student to learn hands on by taking

specific real life issues / needs of a company and do a research on it.

Skills to be acquired: Ability to understand real life business needs issues and challenges and

acquire the skill to analyse, research and arrive at solutions.

Methodology:

Students shall select or the department shall select and assign a company for the student to do the

project work. The company has to be a Private Limited or publicly listed or Government owned

manufacturing or marketing or service providing company with a gross turnover of at least Rs.

50 crores per annum. The company should not be in the neighbourhood of the family home base

of the student. In such a case special permission from the department (STC) will be given subject

to the stature of the company.

Immediately after III semester, the student is to approach the assigned / chosen company and

seek a subject on which the company would like the student to do the project. The company shall

nominate a Manager or a supervisor who could help the student in the research project.

The department (STC) shall nominate a faculty as mentor guide faculty to the student for

guidance on the research project. Through structured field survey or through other methods of

research, students are expected to prepare a comprehensive project research report duly guided

by an assigned faculty using statistical techniques to the greatest extent possible. The Project

Report shall have the following chapters

Objective of the Research Understaken

Review of Literature

The Methodology of Research

Data and Data Analysis

Findings and Conclusions

Suggestions and Recommendations

Bibliography

Appendices – including survey questionnaire if any.

The student shall be given a period of maximum 2 weeks – towards framing of the research

project and for collection of data for the project. The students are expected to submit the detailed

project report for the project before the end of Semester IV as per deadlines to be announced by

the department.

Evaluation of the Project consists of two parts.

a. Comprehensive internal assessment by the guide in-charge and through phase by phase

presentation to the faculty. The External assessment carries a maximum of 60 marks and

the internal assessment carries a maximum of 40 marks.

b. A viva-voce would be conducted by an external and an internal examiner.

The marks obtained in Project Work shall be reflected in the 4rd

Semester Mark List.

SEMESTER – IV

ETHICS AND VALUES IN BUSINESS



UNIT I 12 hrs

Business ethics – Definition, nature, scope and purpose, Requirements - moral judgment,

Importance and moral standards, features, types and relevance of ethical values, Ethical Theories

STUDENT EXERCISE:

Types and relevance of ethical values, Ethical Theories

UNIT II 12 hrs

Ethics in Corporate –India Vs. Western style of Ethics, Relevance of Indian ethos, Corporate

Social Responsibility [Adherence to laws of the land, schemes for service to society, Regulations

regarding Environment (Pollution and laws thereof) and Social responsibilities of business, Case

Studies, social audit, Social reporting], Professional ethical issues in public and private

organizations.

STUDENT EXERCISE: Corporate Social Responsibility, Professional ethical issues in public and private organizations

UNIT III 12 hrs

Corporate Governance: Ethics in Advertisement, Investment, International Business,

Technology, Jurisprudence, HRM, Environment, Human Values & Indian Managers – Ethics in

managing diverse work force

STUDENT EXERCISE: Ethics in Advertisement, Human Values & Indian Managers

UNIT IV 12 hrs

Ethics for Management Professionals, Quality of Work Life, Total Quality Management

STUDENT EXERCISE:

Ethics for Management Professionals

UNIT V 12 hrs

Ancient Indian Wisdom – Ethical Value System - Law of Karma, Ethics and Religion –

Hinduism, Buddhism, Jainism, Ethical values of Gandhiji, Vivekananda, Aurobindo, Tagore.

STUDENT EXERCISE: Ancient Indian Wisdom, Ethical values of Vivekananda, Aurobindo

Text Book:

1. Indian Ethos and Values in Management by Dr, R. Nandagopal and Dr. RN. AjithSankar

Tata Mc Graw Hill Education Pvt Ltd, New Delhi, 2012

2. BiswanathGhosh, Vikas - “Ethics in Management and Indian Ethos” by TBH Publishing

House Pvt. Ltd, Noida, UP. 2014

Reference Book: Craig E. Johnson - Organizational Ethics A Practical Approach, Sage

Publications, 4th Edition 2013

Note: One text book does not cover the entire syllabus and hence two text books prescribed.

LIST OF ELECTIVES

A.HR ELECTIVES a. HUMAN RESOURCE DEVELOPMENT

Credits: 3 Total Instructional Hours: 60

Course Objective: To enable the students to learn the principles and practices of developing

human resources!


understood

The concept and philosophy behind human resources development

Performance appraisal systems and HRD there from

Career Planning & Training

Effectiveness of HRD for organizational effectiveness

UNIT I

12 hrs

Introduction to the concept and philosophy of HRD - Meaning, scope, importance, difference

between traditional personnel management and HRD - Contextual factors and Human Resource

System Designing. Role Analysis and HRD-Key performance areas, Critical Attributes, Role

Effectiveness, Role analysis methods.

STUDENT EXERCISE

Role Analysis and HRD-Key performance areas, Critical Attributes

UNIT II 12 hrs

Performance appraisals and performance development - objectives of performance appraisal -

The past and the future; Basic considerations in performance appraisal; Development oriented

appraisal system. Interpersonal Feedback and performance counseling - Giving and receiving

feedback; Developing dyadic relationship through effective counseling.

STUDENT EXERCISE

Interpersonal Feedback and performance counseling - Giving and receiving feedback

UNIT III 12 hrs

Training - conceptual framework for training; learning principles; Identification of training

needs; Determination of training objectives; Training programme design; Training methods,

Effectiveness of training, evolution and refresher training, Why training failed to deliver

expected result?

STUDENT EXERCISE

Training methods

UNIT IV 12 hrs

Potential Appraisal and Development. Career planning and Development.

STUDENT EXERCISE

Career planning

UNIT V 12 hrs

Organization Effectiveness - Organisation Culture, HRD climate; Organization Development -

characteristics, HRD - OD interface, Managing change through OD. HRD/OD approach to I.R.

HRD implementation strategies and issues in Human Resources System designing. HRD

experiences in India - Emerging trends and perspectives.

STUDENT EXERCISE

HRD - OD interface, Managing change through OD.

Text Books:

1. PareekUdai&Rao T.V, Designing and Managing Human Resource Systems, Oxford &

IBH.2014

Reference Books:

1. Kandula, R. Srinivasan, Strategic Human Resource Development, PHI, 2012

2. Mandev, An Introductory course in “Teaching and Training Methods for Management

Development” Sterling Publishers.2013

3. Rao T.V, Human Resource Development, Himalaya Publishing, 2013

4. Rao T.V: Prformance Appraisal: Theory and Practice. AIMA-Vikas.2013

b. MANAGING INTERPERSONAL EFFECTIVENESS


Course Objective: To enable the student to learn about oneself and others in the organization

and further learn tools and techniques to make the interaction between one and the others

effective.


understood

To know about one self and how to train one self

The methods of interpersonal communications and their effectiveness

Definitive trainings, psychological theories relating to interpersonal interactions, and

counseling methodologies.

UNIT I 12 hrs

Self Definition and Perception. Self Schemes, Gaining Self Knowledge, Self Knowledge, Self

awareness, Self effectiveness, Self presentation motives and Strategies, Self monitoring,

Impression Management. JOHARI window & MBTI concepts, Types of Counseling – its

successes and failures

STUDENT EXERCISE: Types of Counseling – its successes and failures

UNIT II 12 hrs

Communication - Communication and language, models of - oral - Qualities and profile of a

good speaker, written - clarity, responsibility, simplicity, style, brevity Interpersonal

Communication–Barries-ways of overcoming-Nonverbal Communication-Paralanguage, Eye

Contract, Neuro linguistic aspects, Facial expression, Kinersics, Body language, Deception, and

Detecting deception.

STUDENT EXERCISE: Kinersics, Body language, Deception, and detecting deception

UNIT III 12 hrs

Assertive Training - Nature, importance & relevance to organizational life - Assertion and

aggression, Assertive writing, preparing for assertive business writing - tools, tips, pitfalls,

persuation.When to say Yes/No. Being assertive with oneself - cutting, rewriting, editing and

How to enhance individual assertiveness?

STUDENT EXERCISE:

How to enhance individual assertiveness?

UNIT IV 12 hrs

Transactional Analysis - Introduction, Ego States, exclusion contamination, strokes, Life

positions, Types of Transactions, Time Structures-Withdrawal, Rituals, Pastimes, activities,

games-types, Stamps, Rackets and sweat shirts, scripts. Advantages and disadvantages of TA,

TA tips for performance interviews, Development Planning with subordinates, TA tips for

selection.

STUDENT EXERCISE:

Development Planning with subordinates, TA tips for selection

UNIT V 12 hrs

Counseling - Introduction-other interventions-steps Elements of Counseling-Counseling as a

helping strategy and Significance Predicting People's Problems Journey into life space. Anxiety

and stress counseling to develop organisations, Check list for Counselors, Training for

Counseling.

STUDENT EXERCISE:

Check list for Counselors, Training for Counseling.

Text Books:

1. Venkatapathy.R and Jackson.P.T. Managing Interpersonal Effectiveness, Adhithya

Publishers, 2011.

Reference Books:

1. Fishert Uray Getting to Say yes: Negotiating an agreement without giving in AMA, 2013.

www. Ta Tutor.

2. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance, VIII

edition, PHI, 2011.

3. Thomas Harris I'm okay, you're okay.

c. ADVANCED BEHAVIOURAL SCIENCE


Course Objective:To provide the student with broader & in-depth knowledge of behavioural

theories, measurement & application of concepts including of leadership and to learn how to use

these for organization development!


understood

Deeper aspects of personalities and their behaviours

Behavioural theory vs leadership

The usage of these theories in practice of organization development sets to be acquired:

UNIT I 12 hrs

Personality Theories (Trait Theory, Type Theory) & (Self-Theory, Social Learning Theory)

Extraversion, Introversion measurements. Achievement orientation – self-esteem & risk taking.

Motivation: ERG Theory – Vroom‟s Theory – Porter & Lawler Theory.

STUDENT EXERCISE:

Motivation

UNIT II 12 hrs

Creativity: Creative Process – Creative Personality Techniques of creative problem solving & the

management of creativity.

STUDENT EXERCISE:

Creative problem solving

UNIT III 12 hrs

Attitudes – Formation of attitudes – Methods of measuring attitudes – Attitude of Employee Vs

Employer & their application – The change of attitude characteristics. Determination of attitude

change & persistence.

STUDENT EXERCISE:

Methods of measuring attitudes

UNIT IV 12 hrs

Leadership: Functions – Trait theory, Behavioural Theory, Path Goal Theory, Situational

Theory, Transactional & Transformational Theory Leadership styles – Application of situational

leadership. Situational Leadership in various organizational settings & Leadership styles through

situational leadership.

STUDENT EXERCISE:

Leadership styles

UNIT V 12 hrs

Organizational Development (OD) – Need for OD. Characteristics of OD – Method of

organizational development – Diagnosis of problems – Questionnaire, feed back methods T-

Group& Sensitivity training – Interview methods.

STUDENT EXERCISE:

Need for OD

Text Books:

1. Stephnen .P. Robbins, OrganisationBehaviou , Prentice hall of India Ltd., 11th Edition.2014

Reference Books:

1. French & Bell, Organisational Development, Prentice hall of India Ltd.,2012

2. Umasekaran, Organizational Behaviour, TataMcGraw Hill, 10th Edition.2011

d. PERFORMANCE MANAGEMENT


Course Objective:To enable the student to understand the deeper aspects of performance

management to enable real life practice.


understood

Performance management processes in an organization

Performance planning and evaluation

Creating and implementing performance management systems

UNIT I 12 hrs

Introduction to Performance Management: Role of Performance in Organizations, What is

Performance Management, Dimensions of Performance Management, Role of Appraisals in

Performance Management, Performance Management in today‟s scenario.

STUDENT EXERCISE:

Performance Management in today‟s scenario

UNIT II 12 hrs

Performance Management Process: Relevance of Objectives in organizations and Performance

Management Organizational and Individual Performance in Performance Management, Process

of Performance Management, Performance Management and Human Resource Management.

STUDENT EXERCISE:

Performance Management and Human Resource Management - importance and difference

UNIT III 12 hrs

Performance Planning and Analysis: What is Performance Planning, Performance Planning

and Performance Analysis, KPAs and Performance Planning, Components of Performance

Planning, Objectives of Performance Analysis, Performance Analysis Process

STUDENT EXERCISE:

Structure of performance planning and Importance of performance analysis

UNIT IV 12 hrs

Performing Review and Discussion: Significance of Performance Review in Performance

Management, Process of Performance Review, Performance Ratings: Self Appraisal, Factors

affecting appraisals, Methods and Errors, Reducing Rater Biases. Performance Review

Discussions: Objectives, Requisites, Process, Role of Mentoring and Coaching in Performance

Review Discussions.

STUDENT EXERCISE:

Performance Review in Performance Management. Role of Mentoring and Coaching in

Performance Review Discussions

UNIT V 12 hrs

Implementing Performance Management System: Operationalizing change through

Performance Management Process, Factors affecting implementation, Pitfalls of Implementation.

Experiences in Performance Management: Traditional Practices in the Industry, Recent

approaches in practice, Case studies of Performance Management Systems in select

organizations.

STUDENT EXERCISE:

Pitfalls in Implementation of Performance Management

Text Books:

1. Rao, T.V., “Performance Management and Appraisal Systems – HR Tools for Global

Competitiveness” Response Books, New Delhi, 2012.

Reference Books:

1. ChandhaPrem, “Performance Management – It‟s about Performing – Not just Appraising”,

Macmillan India Limited, New Delhi, 2013.

2. Johnson, C. Merle, Redmon, K. William, Mawhinney, ed., “Handbook of Organizational

Performance – Behaviour Analysis and Management”, Jaico Publishing House, New Delhi,

2013.

e. LABOUR WELFARE AND INDUSTRIAL RELATIONS


Course Objective: To enable the HR students in understanding the Labour, their behaviour

patterns and their welfare aspects in the context of legal framework to ensure productive and

healthy IR.


understood

The history of Industrial relations at national and international levels

The factors that affect the industry relations and how to take care of them

The Legislations relating to Industrial Disputes and Labour welfare

UNIT I 12 hrs

Industrial Relations - Concepts and systems - IR Trends in India. Trade unionism - Theory,

Policy - their influence on HRM - objectives and functions – structure - Types - Indian Trade

Union movement - Their strength and weaknesses - Reasons for the failure of Trade union

Movement in India.

STUDENT EXERCISE:

Strength and weaknesses - Reasons for the failure of Trade union Movement in India.

UNIT II 12 hrs

Labour Relations: - Industrial relations - industrial disputes - causes - handling and settling

disputes - employee grievances - steps in grievance handling - causes for poor industrial

relations– managing separation and dismissal - Role of an Industrial Relations Officer.

STUDENT EXERCISE:

Managing separation and dismissal

UNIT III 12 hrs

Collective Bargaining: - Concept - function and importance - conditions for effective collective

bargaining - worker's Participation in management:- Role and methods of worker's participation.

Why WPM failed in India?

STUDENT EXERCISE:

Worker's Participation in management:- Role and methods of worker's participation

UNIT IV 12 hrs

Working Conditions: Labour Welfare – Importance & Implications of Labour Legislations.

Factories Act 1948 – Records to be maintained – Industrial Safety – Welfare. The Employee's

State Insurance Act, 1948 - The Employee's Provident Funds and Miscellaneous Provisions Act,

1952 - Role of Labour Welfare Officer & Safety Officer – Employee Compensation Act 1923.

STUDENT EXERCISE:

The Employee's Provident Funds and Miscellaneous Provisions Act, 1952

UNIT V 12 hrs

The Payment of Wages Act,1936 - Permissible deductions -The Minimum wages Act, 1948 -

The Industrial Disputes Act 1947 - The Industrial Employment (Standing Orders) Act,1946,

Commissions and Omissions under standing order - The Inter State migrant workmen

(Regulation of employment and conditions of Service) Act 1979 - The Sexual Harassment of

Women at Workplace (Prevention, Prohibition and Redressal) Act 2013

STUDENT EXERCISE:

The Industrial Employment (Standing Orders) Act, 1946

Text Books:

1. Arun Monappa, Ranjeet Nambudiri & P.Selvaraj, Industrial Relations & Labour Laws, Tata

McGraw Hill , 2nd

Edition Reprint 2014

Reference Books:

1. PRN Sinha, Indu Bla Sinha & Seema Priyadarshini Shekhar, Industrial Relations, Trade

Unions & Labour Legislations, Pearson Education 2nd

Edition, 2013

2. Dr.R.Sivarathinamohan, Industrial Relations & Labour Welfare-Text & Cases,PHI Learning

Pvt Ltd, 2010

3. C.B.Mamoria, Sathish Mamoria & S.V.Gankar, Dynamics of Industrial Relations,JBA

Publishers.2015

4. Nair N.G & Latha Nair, Human Resource Management – Sultan Chand & Sons.2013

f. TRAINING AND DEVELOPMENT


Course Objective:To enable the management students to understand the basic principles, areas

and methods of training to improve the productivity of the human resources towards the needs of

the organization.


understood

The concepts of training and development; how to identify the needs, how to develop and

implement training and how to assess the results of training.

The need and importance of training and development for the growth of business and thus

evolve policies and strategic plan for training and development in the

UNIT I 12 hrs

Concepts of T & D & Education, Importance of training and development, Identifying training

needs, Learning principles. Learning curve, organization of training. Structure and function of

training department. Training policy, training strategy. Prerequisites for a sound / successful

T&D system and Trade Apprenticeship.

STUDENT EXERCISE:

Training strategy

UNIT II 12 hrs

Training interventions: On the job training – coaching, apprenticeship, job rotation, job

instruction training. Off the training programme – lectures, conferences, programmed

instruction-training, simulation, role-play.

STUDENT EXERCISE:

Role-play

UNIT III 12 hrs

Need and importance of management development programme – Requirements for successful

management development programme. Management development techniques – Case studies,

incident method, in basket method, sensitivity training, Junior boards, video conferencing.

STUDENT EXERCISE:

Sensitivity training

UNIT IV 12 hrs

Execution of training: Designing the training and development programmes – individual learns

quality – learning preferences – outlining the programme, application to learning. Evaluation of

training: reasons for evaluation process, design of evaluation process, line manager‟s

involvement. Effects of training – Tangible and intangible benefits. Methods of assessing and

scaling the effectiveness of Training. T& D in India

STUDENT EXERCISE:

T& D in India

UNIT V 12 hrs

Need for training in India, training and management development institutes in India –

management associates, educational institutions, consultants – Post training support for

improved performance – Action research for better training.

STUDENT EXERCISE:

Training and management development institutes in India

Case Studies relating to practical aspects of Training and Development

Text Books:

1. Rolf P Lyton – Training and Development, Vistar Publications.2012

Reference Books:

1. Jack J. Philip Training Evaluation and Measurement methods, Jaico Publications.2011

2. Leslie Rae – How to plan and design effective training programme, Infinity books.2012

3. Richard S Johnson, Quality training practices, Vision books private ltd., 2012

g. ORGANIZATIONAL DYNAMICS


Course Objective: To enable the students gain knowledge on the principles and practices of

developing (building) an organization.


understood

The history of organization development, the components of the same, the OD practices, etc

The methods for creating OD plans, implementing the same and monitoring for assessing the

success of OD plans

UNIT I 12 hrs

Introduction to Organisation Development:- Concepts, Nature and Scope of O.D. : Historical

Perspective of O.D. - : Underlying Assumptions & Values Theory and Practice on change and

changing - The Nature of Planned Change - The Nature of Client Systems : Group Dynamics,

Intergroup - Dynamics and Organisations as Systems.

STUDENT EXERCISE:

Group Dynamics

UNIT II 12 hrs

Operational Components of O.D - Diagnostic, Action and Process - Maintenance components

STUDENT EXERCISE:

Maintenance components

UNIT III 12 hrs

O.D.Interventions: - Team Interventions - Inter-group Interventions - Personal, Interpersonal and

group process interventions - Comprehensive interventions - Structural Interventions.

STUDENT EXERCISE:

Team Interventions

UNIT IV 12 hrs

Implementation and assessment of O.D-Implementation conditions for failure and success in O.D.-

efforts-Assessment of O.D. and change in organisational performance-The impact of O.D.

STUDENT EXERCISE:

Assessment of O.D.

UNIT V 12 hrs

Some key considerations and Issues in O.D - Issues in consultant - Client relationship -

Mechanistic & Organic systems and contingency approach - The future of O.D. - Some Indian

experience in O.D.

STUDENT EXERCISE:

The future of O.D.

Text Books:

1. Wendell L.French& Cecil H. Bell,Jr.Organization Development, PHI Sixth edition.2014

Reference Books:

1. French, Bell and Zawacki - Organization Development Theory, Practice and Research

Universal Book Stall, Third Edition2012 .

2. Rosabeth Moss Kanter: The change Masters, Simson&Schaster 2011

3. Dipak Kumar & Bhattacharyya - Organizational Change and Development, Oxford

University Press, 2013 4th Edition.

h. STRATEGIC HUMAN RESOURCES MANAGEMENT


Course Objective: To facilitate the students to have clear understanding on the strategic

importance of human resource as the most important resource of any organization.


understood

The depth of dimensions of human resource as a critical need of strategic planning

The details of planning and implementation of human resource management policies for

effectiveness

UNIT I 12 hrs

An Investment Perspective of Human Resources: Human Resource Investment Considerations–

Training and Development – Improves Retention – Job-secure Workforces – Employment

Practices. The Human Resource Environment: Technology and Organizational Structure –

Management Trends – International Developments.

STUDENT EXERCISE:

International Developments with reference to SHRM

UNIT II 12 hrs

Strategy Formulation: Theoretical Foundations – International Strategy – Human Resource

Contributions to Strategy. Human Resource Planning: Overview of Human Resource Planning –

Managerial Issues in Planning – Selecting Forecasting Techniques – Forecasting the Supply of

Human Resources – Forecasting the Demand for Human Resources.

STUDENT EXERCISE: Human Resource Contributions to Strategy, Forecast the demand and supply of Human

Resources

UNIT III 12 hrs

Strategy Implementation: Workforce Utilization and Employment Practices – Efficient

Utilization of Human Resources – Dealing with employee shortages – Selection of Employees –

– Dealing with Employee Surpluses – Special Implementation Challenges.

STUDENT EXERCISE: Workforce Utilization and Employment Practices

UNIT IV 12 hrs

Strategy Implementation: Reward and Development Systems – Strategically Oriented

Performance Measurement Systems – Employee Development.

STUDENT EXERCISE: Strategically Oriented Performance Measurement Systems

UNIT V 12 hrs

The Performance Impact of Human Resource Practices–Individual High–performance Practices–

Limitations of Individual Best Practices vs. Systems of Practices. Human Resource Evaluation:

Overview of Evaluation – Approaches to Evaluation – Prevalence of Evaluation – Evaluating

Strategic Contributions of Traditional Areas.

STUDENT EXERCISE: Human Resource Evaluation

Case Studies: relating to practical aspects of strategic development of human resources.

Text Books:

1. Charles R. Greer, “Strategic Human Resource Management” Pearson Education Asia, 2013

Reference Books:

1. Chanda, Ashok and Kabra, Shilpa, “Human Resource Strategy – Architecture for Change”,

Response Books, New Delhi, 2012.

2. Greer, R. Charles, “Strategic Human Resource Management – A General Managerial

Approach”, Pearson Education, New Delhi, 2012.

3. Mello, A, Jeffery, “Strategic Human Resource Management”, Thomas Learning, New York,

2012.

4. VenkataRatnam, C.S. “Industrial Relations”, Oxford Press, New Delhi, 2011

B. MAREKTING ELECTIVES

a. PROMOTION MANAGEMENT


Course Objective: To enable the students to distinctly understand the specific scope of

promotion management in the overall marketing management!

Skill sets to be acquired: On successful completion of the course the students should

Have understood the Fundamental concepts required for promotion management

Be familiar with advertising and media management

UNIT I 12 hrs

PROMOTION MIX & PERSONAL SELLING: Promotion Mix Tools, Steps in

Communication process, Factors in deciding promotion mix. Personal selling - Sales force

Design - objectives, strategy six, structure and compensation. Principles of Personal Selling -

Salesmanship, steps in selling process, Negotiation - Models, Strategy & Tactics, Customer

Relationship Management. Evaluation of personal selling

STUDENT EXERCISE :

Negotiation and CRM

UNIT II 12 hrs

ADVERTISTING MANAGEMENT: Meaning, Objectives, Importance, Classification of

advertisement, Economic and Social Effects of Advertising, Organisation of Advertising

Department, Advertising Agency Management, Campaign Planning, Advertising Budget.

STUDENT EXERCISE :

Agency management and advertising budget

UNIT III 12 hrs

ADVERTISING MEDIA MANAGEMENT: Types - Print, Radio, TV, Cinema Outdoor and

other forms - Advantages, Limitations, Availability, Media Rates, Media Planning and

Scheduling.

STUDENT EXERCISE :

Media planning and scheduling

UNIT IV 12 hrs

ADVERTISING CREATIVITY: Advertising Copywriting for Print and Broadcast Media -

Principles, Styles, Advertising Visualization and Design, Production of Print, Broadcast and

other Advertisements, Evaluation of Advertising.

STUDENT EXERCISE :

Production of advertisements for various medias and advertisement evaluation

UNIT V 12 hrs

SALES PROMOTION AND PUBLIC RELATIONS

SALES PROMOTION: Objectives, Tools, Planning, Implementation and Control, Evaluation

of Sales Promotion.

PUBLIC RELATIONS: Objectives, Tools, Media and Message, Evaluation of Public

Relations.

STUDENT EXERCISE :

Evaluation of sales promotion and public relations

Note: The subject would be taught with extensive use of Case Analysis

Text Books:

1. John.J.Burnett–, Promotion Management, AITBS, 2014

Reference Books:

1. VernonFryburger – AITBS, Advertising - Theory & Practice - 2011

2. Beichge, Advertising and Promotion: An Integrated Marketing Communications Perspective

8th Edition, TMH, 2011

3. Cundiff, Stil&Govani, Sales Management, PHI/Pearson. Practical Public Relations - Sam

Black - Universal Book.2012

4. P.K.Agarwal - Advertising, Sales Promotion and CRM, Pragati Prakashan, 5th Edition.2013

b. EXPORT MANAGEMENT


Course Objective: To help students acquire familiarity and knowledge on process of export and

import trade and regulations thereof.


Become generally familiar with Export Trade

Become conversant with procedures, legal and financial aspects

Have a good idea of India in the Export Trade

UNIT I 12 hrs

Export - meaning - scope - functions - Role of export in economic development - Planning for

export - market analysis:- market intelligence and market Research – market selection and entry

strategies for export.

STUDENT EXERCISE

Market selection and entry strategies for export

UNIT II 12 hrs

Legal aspects of export trade:- International law: Private Law - Transport contracts - Payment

and credit - settlement of disputes - Indian Laws: EXIM policy - Law relating to packaging -

pricing - Advertising - distribution.

STUDENT EXERCISE

Pricing - Advertising - distribution.

UNIT III 12 hrs

Export financing: methods and sources of export finance - Terms of payment for export - Letter

of credit - Institutional aid for export financing: RBI, EXIM Bank, ECGC - commercial banks.

Export pricing: Factors influencing export price - Forms of pricing – pricing approaches -

Transfer pricing - Dumping - International price quotation - Incoterms.

STUDENT EXERCISE International price quotation – Incoterms

UNIT IV 12 hrs

India's export performance - Problems in export trade- Export promotion - Need - Export

promotion in India:- Institutional support for export promotion - Export promotion incentives -

EPZ & FTZ, 100% EOU, Export houses, Trading houses - Star Trading houses - Project and

consultancy export.

STUDENT EXERCISE

Project and consultancy export.

UNIT V 12 hrs

Export Procedure and documentation: Export order execution - Product preparation - quality

control and Pre-shipment inspection - Packaging - freight forwarders - Cargo insurance -

customs clearances - Documentation Procedure and clearing Export bills. Import Procedure:-

Import licensing - Replenishment license - Advance import license - Pass book scheme – Import

of capital goods.

STUDENT EXERCISE

Pass book scheme – Import of capital goods.

Text Books:

1. Balagopal TAS - Export management – Himalaya Publishing House, 2006.

Reference Books:

1. Francis Chernmilam RL- International Trade and Export management - Himalaya

2. B.S Rathor& J.S. Rathor - Export Management – Himalaya Publishing.

3. S. Shivaramu - Export Marketing – Himalaya

4. Varshney&Battacharya - International Marketing Sultanchand& sons

5. P.K. Khurana – EXIM Management – Galgotia Publications

c. CONSUMER BEHAVIOUR


Course Objective: To educate the students on dimensions of consumer behaviour to enable him

understand this basis to create company‟s overall business strategy.


Know the importance of consumer behavior in the application of marketing

Have understood the characteristics of consumer behavior

Have learnt to plan to manage consumer behaviour for the benefit of the organization.

UNIT I 12 hrs

Consumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour. Market

segmentation and Consumer Behaviour. Learning-nature, conditions relevant to high and low

involvement strategies, characteristics and types of learning, Brand loyalty, Brand equity

&leverage. Perception-Process, interpretation, Perception and marketing strategy. Perceptual

process and buying behaviour. Perception-Elements, Just notice able difference-its application to

Consumer Behaviour, Perceptual organization and defense, consumer imagery.

STUDENT EXERCISE:

Perception

UNIT II 12 hrs

Motivation - Nature, motivational strategies, theories and their relevance, marketing strategies

based on motivational conflict.

Personality - Psycho-analytical neo-Freudian and social approaches to personality understanding

consumer diversity, Brand personality, Self and self image.

STUDENT EXERCISE:

Brand personality

UNIT III 12 hrs

Attitude formation & change - Tricomponent and structural models of attitudes, sources of

attitude formation, strategies of attitude change, cognitive dissonance, attribution, self perception

theories, Foot in the door phenomenon. Groups - types, Celebrities, Family, Socialization of

family members, Function of family, Family decision-making and consumption - related roles,

Family life cycle.

STUDENT EXERCISE:

Family decision-making

UNIT IV 12 hrs

Culture- Nature - Characteristics - Measurement, Sub-cultures – Nationality, age, geographic,

Regional and Sex, Sub cultural interaction. Cross culture: International perspective cross cultural

consumer analysis, Multinational strategies, Cross–cultural psychographic segmentation

marketing mistakes – undertaking differences.

STUDENT EXERCISE:

Multinational strategies

UNIT V 12 hrs

Opinion leadership & process, Dynamics, motivation and opinion leadership, Measurement and

corporate strategy of opinion leadership. Innovation, Characteristics, Types, Profile of consumer

innovator, Diffusion of innovation, Adoption process.

STUDENT EXERCISE:

Diffusion of innovation

Text Books:

1. Schiffman.L.G. &Kanuk.L.L., Consumer Behaviour, PHI/Pearson, 2014

Reference Books:

1. David L Loudone, Albert J. Della Bitta, Consumer Behaviour, Concepts & Applications,

McGraw Hill 6th

Edition.2012

2. Ingel, Roger & Blackwell, Consumer Behaviour.2012

3. Kurder, Consumer Behaviour, PHI / Pearson,2011

4. Michael R. Solomon - Consumer Behaviour, Prentice Hall, 12h Edition 2013

d. APPLIED MARKETING MANAGEMENT


Course Objective: To enable the students to acquire the knowledge about marketing into

different segments of the market place.

Skill sets to be acquired: On successful completion of the course the students should acquire

fairly good knowledge on marketing to rural consumers and marketing agricultural products,

FMCG products, Pharmaceutical products and technology products

UNIT I 12 hrs

Rural Marketing – Understanding Rural Environment, Rural Market overview, Rural consumer,

Process in rural markets, Rural – Urban disparities – Case Study.

STUDENT EXERCISE: Process and nature of rural marketing, rural consumer

UNIT II 12 hrs

Agricultural Marketing – Introduction to Agribusiness Marketing, Agricultural Marketing in a

Multi-National Environment, Agricultural Development – Case Study.

STUDENT EXERCISE: Growth of Agriculture Sector, Emerging trends in Agriculture Sector

UNIT III 12 hrs

FMCG Industry – FMCG Markets, FMCG Vs Industrial Marketing, Aggressive Marketing and

Competition in the Industry – Case Study.

STUDENT EXERCISE: FMCG in India.

UNIT IV 12 hrs

Pharmaceutical Industry – Health care marketing, overview of the pharmaceutical marketing

practices, Ethical aspects of Pharma marketing, Direct to customer marketing – Case Study.

STUDENT EXERCISE: Ethical aspects of Pharma marketing

UNIT V 12 hrs

Technology Products – Technology and Innovation, market measurement, demand forecasting

and the related product development process for high-technology firms.

STUDENT EXERCISE: Mobile marketing, Trends in Technology.

Text Books:

1. A Guide to Applied Marketing Management, Published by Bronsman Business library of

Schulich School of Business.2013

Reference Books:

1. Badi&Badi, Rural Marketing, Himalaya Publishing House, 2011

2. Habib Ur Rahman, Rural Marketing in India, Himalaya Publishing House, 2011

3. Sivaram Prasad A., Agricultural Marketing in India, Mittal Publications 2011.

4. Krishnama C, Ramakrishnan, “Rural Marketing: Text and Cases”, Pearson Education,

Delhi 2012

e. INDUSTRIAL MARKETING


Course Objective: To enable the students to learn the process of B2B marketing!


gain good idea of marketing to industries and business buyers

gain knowledge on products development and pricing strategies

gain knowledge on management of sales force for industrial marketing

UNIT I 12 hrs

Industrial marketing- B2B & B2C differences - the role of industrial marketing - Understanding

industrial markets – Buying behaviour models-Segmentation-Making & buying decision-The

informal influences.

STUDENT EXERCISE:

Buying behaviour models-Segmentation-Making & buying decision

UNIT II 12 hrs

Marketing & Corporate strategy: The rise of corporate strategy - objectives - strategy

development - company resources - Task of strategy

Preparing marketing plan: Period of Plan - Developing the marketing plans - development of

strategies - the elements of the plan setting out of the plan.

STUDENT EXERCISE:

Developing the marketing plans

UNIT III 12 hrs

Developing new product: The basic approach - Product guidelines. The products search - The

screening process – Organisation of the product function

Communication to industrial marketing: Developing communication opportunities - Choosing

the target – The channel of communication - The company image

STUDENT EXERCISE:

Developing communication opportunities - Choosing the target – The channel of communication

UNIT IV 12 hrs

Concept of pricing strategy: The price – the buying price - The arithmetic of short-term prices -

Price negotiations

Organising the market function: The marketing manager - The basis of organisation -

Departmental organisation. Establishing a marketing department

STUDENT EXERCISE:

Establishing a marketing department

UNIT V 12 hrs

Sales force economics - The role of service - Planned advertising - Price, promotion and public

relations- Territory planning, records and returns Product / market strategies

STUDENT EXERCISE: Planned advertising

Text Books:

1. Raymond Corey, “Industrial Marketing”, Case & Concept, Prentice Hall of Inc, New Jersey,

1983.

Reference Books:

1. Micheal H Morris, “Industrial Organisation Marketing”, 2nd

ed., Macmillan Publishing

Co.,New York, 1992.

2. Pickering J F, “Industrial Structure and Market Conduct”, Martin Robertson & Co. Ltd.,

London, 1986

3. SchereF.M – Industrial Market Structures and Economic Performance”, Rand Mcnally

College Publishing Co., Chicago, 1982

f. MARKETING RESEARCH


Course Objective: To enable the students to learn the concepts and elements of marketing

research for business decisions!


Have understood the concepts and conventions in marketing research and

Be acquainted with marketing research process, tools and techniques and

Be knowledgeable about how marketing research facilitates decision making in marketing

UNIT I 12 hrs

Marketing Research – An Introduction: Conceptual Frame Work – Historical Development,

Nature – Scope – Importance – Relationship with other Disciplines – Consumer and Industrial

Marketing Research – Organization of Marketing Research Department -Marketing Research

Process: Steps in Marketing Research – Problem Definition – Research Design – Field Work –

Data Analysis – Report Preparation – Characteristics of Good Marketing Research – Marketing

Research Plan

STUDENT EXERCISE: Characteristics of Good Marketing Research and Marketing Research Plan

UNIT II 12 hrs

Research Design: Exploratory Research – Descriptive Research – Case Research Design –

Longitudinal / Panel Analysis – Cross Sectional Analysis – Alternative Research Designs –

Simulation – Special Techniques of Marketing Research – Image research – Omnibus – Trade

Research Experimental Design: Concept, Use, Experimentation in Marketing Research,

Limitations, Experimentation Vs Other Primary Data Collection Methods – Purpose and Validity

– Field Setting Vs Laboratory Setting – Uncontrollable External Influencing Factors

STUDENT EXERCISE:

Field Setting Vs Laboratory Setting – Uncontrollable External Influencing Factors

UNIT III 12 hrs

Product Research: New Product Research – Idea Generation, Idea Screening – Concept

Development and Testing, Business Analysis, Product Development, Test Marketing,

Commercialization – Product Life Cycle Research – Product – Mix Research

STUDENT EXERCISE:

Product life cycle research

UNIT IV 12 hrs

Sales Control Research: Sales Forecasting – Sales Analysis – Sales Potential – Methods for

Developing Marketing Potentials – Direct Data Methods, Corollary Data Method – Use of

Surveys to Determine Potentials -Advertising Research: Advertising Content Research,

Advertising Media Research, Advertising Effectiveness Research

STUDENT EXERCISE:

Advertising research

UNIT V 12 hrs

Ethics in Marketing Research: Treatment of Respondents, Buyers & Researchers – International

Code of Marketing Research Practice

Data Analysis: Univariate Analysis, Bivariate Analysis and Multivariate Analysis

STUDENT EXERCISE:

Data analysis

Text Books:

1. Beri, G.C. “Marketing Research”, Second Edition, Tata McGraw-Hill Publication Ltd.,

New Delhi, 1993

Reference Books:

1. Green, Paule E Tull, Donald S and Gerald Albaum “Research for Marketing Decisions”,

Prentice Hall of India, New Delhi, 1993

2. Kinnear, Thomas C and James R. Taylor “Marketing Research” : An Applied Approach,

McGraw Hill International Student Edition, 1995

g. BRAND MANAGEMENT


Course Objective: To expose the students to the world of brands and brand creation as a

strategic tool in growth of business.

Skill sets to be acquired:On successful completion of the course the students should have

understood

The importance of Branding

The Brand positioning and Creating Brand image

The value of the brand towards the growth of the organization

UNIT I 12 hrs

Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name

associations, Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements:

Components & choosing brand elements, Branding challenges & opportunities.

STUDENT EXERCISE:

Branding challenges and opportunities

UNIT II 12 hrs

Brand positioning–Basic concepts–alternatives – risks – Brands & consumers –Strategies for

positioning the brand for competitive advantage–Points of parity–Points of difference-Buying

decision perspectives on consumer behaviour, Building a strong brand–Method & implications

STUDENT EXERCISE:

Building a strong brand

UNIT III 12 hrs

Brand Image, image dimensions, brand associations & image, Brand identity – perspectives,

levels, and prisms. Managing Brand image – stages – functional, symbolic & experiential brands.

Brand Equity – Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult

brands

STUDENT EXERCISE:

Brand equity

UNIT IV 12 hrs

Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line

trap – Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands –need,

methods, Brand Architecture – product, line, range, umbrella & source endorsed brands. Brand

Portfolio Management.

STUDENT EXERCISE:

Brandarchitecture

UNIT V 12 hrs

Brand valuation – Methods of valuation, implications for buying & selling brands. Applications

– Branding industrial products, services and Retailers – Building Brands online. Indianisation of

Foreign brands & taking Indian brands global – issues & challenges.

STUDENT EXERCISE:

Building brands online and Indianisation of foreign brands

Text Books:

1. Kevin Lane Keller, Strategic Brand Management, PHI/Pearson, New Delhi.2012

Reference Books:

1. Chandrasekar, Product Management, Himalaya Publishing House.6th

Edition 2012

2. Harsh Varma, Brand Management, Excell Books, New Delhi.4th

Edition 2011

3. Sengupta, Brand Positioning, Tata McGraw Hill, 4th Edition.2011

4. Paul Temporal - Branding in Asia. The Creation, Development and Management of Asian

Brands for the Global Market, John Wiley & Sons (Asia), Revised Edition.2013

h. DISTRIBUTION MANAGEMENT


Course Objective: To familiarize and make the students to assimilate the concepts of sales and

distribution management


understood

The functions, trends and types of sales management

The factors that contribute to creating and implementing a sales plan

The factors that go into creating and managing distribution channel

The process of human resources for sales management

UNIT I 12 hrs

The field of sales management – functions of sales management – trends in modern sales

management, SPIN Selling. Sales organization structure: Sales management positions – Inter

departmental relations

STUDENT EXERCISE:

Sales management positions – Inter departmental relations

UNIT II 12 hrs

Personal selling – objective – steps – strategies – determining sales force profile – product –

market analysis. Determining sales force size – customer oriented selling strategies Sales force

recruitment–selection–training–motivation–compensation – Evaluation and supervision

STUDENT EXERCISE: selection–training

UNIT III 12 hrs

Determining Sales Budget – targets– territories. Sales process – prospecting, building rapport,

presentation, handling objections, closing the sale, building relationship

STUDENT EXERCISE:

Closing the sale, building relationship

UNIT IV 12 hrs

Distribution logistics: Elements of physical distribution – ware housing – inventory decision,

transportation, trends in distribution

STUDENT EXERCISE:

Trends in distribution

UNIT V 12 hrs

Creating the channel: Deciding the number and location of channel Members.Selection and

appointment of dealers. Managing the dealer Network – dealer – principal relations, dealer

motivation, dealer training – Performance appraisal of dealers

STUDENT EXERCISE:

Dealer training – Performance appraisal of dealers

Text Books:

1. Tapan K Panda, Sunil Sahadev, “Sales and Distribution Management 1st Edition Oxford

Publication, 2005.

Reference Books:

1. BantWeitz, Castleberry S Band Heff Tanner, “Selling”, 2nd

ed., Irwin Chicago, 1995.

2. Eugene M Johnson, David L Kurtz and Eberhard E Scheving, “Sales Management -

Concepts, Practices and Cases”, 2nd

ed., McGraw Hill Int., New York, 1994.

3. K KKhanna, “Physical Distribution Management”, 5th

ed., Himalaya Publishing House,

Mumbai, 1998.

4. Richard R Still, Edward W Cundiff & Norman AP Govini – “Sales Management Decisions”,

Strategies and Cases, Prentice Hall of India, 5th

Edition.

i. SERVICES MARKETING


Course Objective: To enable the students to gain knowledge and skills in the area of marketing

of various types of services!


understood

The types and characteristics of different services and the principles in Service Marketing

The elements and tools needed to take product mix, promotional decision in services

marketing by exposure to prevailing strategies in services businesses

The details of some verticals in services such as hospitality, financial; as also services by

non-profit organizations. And to acquaint students with marketing in Financial services and

Hospitality industry etc.,

UNIT I 12 hrs

Services Marketing - meaning - nature of services - Types and importance - Relationship

marketing - Mission, strategy, elements of design, marketing plan market segmentation.

STUDENT EXERCISE: Relationship marketing, marketing plan & market segmentation

UNIT II 12 hrs

Marketing mix decisions:- unique features of developing, pricing, promoting and distributing

services - Positioning and differentiations strategies, quality of service industries - Achievement

and maintenance, customer support service.

STUDENT EXERCISE: Unique features of developing, pricing, promoting and distributing services

UNIT III 12 hrs

Marketing of hospitality: - Perspectives of Tourism, Hotel and Travel services - Airlines,

Railway, Passenger and Goods Transport - Leissure services.

STUDENT EXERCISE:

Marketing Strategy for Tourism Industry and Hotel Industry

UNIT IV 12 hrs

Marketing of Financial services: - Concept - Features of Banking, Insurance, Lease, Mutual

Fund, Factoring, Portfolio and financial intermediary services.

STUDENT EXERCISE: Leasing Services, Major players in leasing service, Marketing of Factoring Services

UNIT V 12 hrs

Marketing of IT Services. Marketing of Non-Profit Organisations :- Services offered by charities

– Educational service - miscellaneous services - Power and Telecommunication

STUDENT EXERCISE:

Marketing Mix in Charities, Marketing Strategy for Education Industry

Text Books:

1. S.M.Jha, Services Marketing, Himalaya Publishing Company 2014, Mumbai.

Reference Books:

1. Ravishankar, Services Marketing, Indian experiences, South Asia Publication 2014, Delhi.

2. Valarie A Zeitnamd and Mary Jo Bitmer, Services Marketing: Integrating Customer Focus

across the Firm, 3rd Edition, TMH, 2013.

3. Adrian Pyne , Essence of Services Marketing, Prentice Hall of India, New Delhi.2012

4. Venkatesh .K, “Marketing of Information Technology”, McGraw Hill, 2015.

j.INTERNATIONAL MARKETING MANAGEMENT


The objective of the course is to provide students with a perspective of International Marketing

Management, its environment and complexities.

12 hrs

UNIT I:

International Marketing Scope and Significance of International Marketing, the strategic

importance of international marketing, Differences between international and domestic

marketing. Need for international trade, trends in foreign trade.

International market environment: International environment, International Social & culture

Environment, the political legal environment and regulatory environment of international

marketing. Technological Environment ,Business Customs in International Market.

STUDENT EXERCISE: Business Customs in International Market

12 hrs

UNIT II:

Canalising and targeting international market opportunities: regional market Characteristics,

Marketing in transitional economies and third world countries, international market segmentation

and targeting.

International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct

Exporting , Foreign Manufacturing Strategies Without Direct Investment, Foreign

Manufacturing Strategies With Direct Investment. Entry Strategies of Indian Firms.

STUDENT EXERCISE: International Market Entry Strategies

12 hrs

UNIT III:

International product management: International product positioning, Product saturation Levels

in global Market, International product life cycle, Geographic Expansion–Strategic Alternatives.

New products in Intentional Marketing, Product and culture, brands in International Market.

International Marketing Channels: channels –Distribution Structures, Distribution Patterns,

Factors effecting Choice of Channels, the Challenges in Managing An international Distribution

Strategy Selecting Foreign Country Market intermediaries. The management of physical

distribution of goods.

STUDENT EXERCISE: International Marketing Channels

12 hrs

UNIT IV:

Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions,

Grey Market goods, Transfer pricing, Global Pricing – Policy Alternatives. Global Advertising

and branding, selecting an advertising agency. Personal selling, Sales Promotion, Public

Relations and Publicity, Sponsorship Promotion

STUDENT EXERCISE:

Sponsorship Promotion

UNIT V: 12 hrs

Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM

policy of India. Export costing and pricing, Export procedures and export documentation. Export

assistance and incentives in India.

STUDENT EXERCISE: Export assistance and incentives in India.

TEXT:

• Philip R. Cateora, John L. Graham, International Marketing 11/e, Tata McGraw-Hill Co. Ltd.,

2006

REFERENCES • SakOnkvisit, John J. Shaw, International Marketing Analysis and Strategy, 3/e, Prentice-Hall of

India Pvt. Ltd., 2007.

• Isobel Doole and Robin Lowe, International Marketing Strategy, 2/e, Thomson Learning, 2006.

• Subhash C. Jain, International Marketing, 6/e, South-Western, 2006.

• Vern Terpstra, Ravi Sarathy, International Marketing, 8/e, Harcourt Asia Pvt. Ltd., 2007.

• Keegan: Global marketing Management 7/e Pearson Education, Delhi, 2006.

• Roger Bennett & Jim Blythe. International Marketing Strategy Planning Market Entry &

Implementation, 3rd edKogan Page Ltd. 2005.

• Michael Czinketa: International Marketing 8/e Thomson 2007

k. MEDIA AND MASS COMMUNICATION


Course Objective: To enable the students to distinctly understand the specific scope of media

and mass communication in the overall marketing management.


Have understood the Fundamental concepts required for communication

Be familiar with media theory and mass communication

Will have knowledge on new technology in media and mass communication.

Unit 1: Basics of Communication 12 hrs

Concept, Definition, Elements. Functions and history of Human Communication - Interpersonal,

Intrapersonal, Group & Mass Communication – Feedback and evaluation of Communication –

Forms and means of Communication - Communication models.

STUDENT EXERCISE: Communication models.

Unit 2: Media Theory & Mass Communication 12 hrs

Media Systems & Theories- Social Scientific, Normative, Everyday Theories- Normative theory:

Authoritarian, Utilitarian, Socialistic, Social responsibility, development participatory etc.

Nature & Process of Mass Communication – Media of Mass Communication, Characteristics &

typology of audiences etc. media Communication – Media and Women, Human Rights and

Environment.

STUDENT EXERCISE: Media and Women, Human Rights and Environment.

Unit 3 : Communication & Society 12 hrs

Concept & Theory of Development Communication - Planning & implementation of

Communication strategy for Development- Dominant Paradigm - Development Support

Communication- Alternative Paradigm. International Communication – Concept – Origin &

development- Role of league of Nations, legal, ethical & cultural issues - New Challenges-

Political & Social.

STUDENT EXERCISE: New Challenges- Political & Social.

Unit 4 : Communication, Culture & New Technologies 12 hrs

Inter-Cultural Communication-distinction process –modern media as vehicles of intercultural

communication – religions, political & economic pressures; folk culture, intercultural conflicts

and communication- Mass Media & Mass Culture – Globalization: Infotainment & Impact of

New Technology.

STUDENT EXERCISE: Globalization: Infotainment & Impact of New Technology.

Unit 5: New Media Technology 12 hrs

CT: Concept & Scope – CT & IT: - Convergence –End of Mass Communication Internet:

concepts, application and potential of Internet.

STUDENT EXERCISE: Potential of Internet.

Text book:

Kumar J. Keval, Mass Communication in India, Fourth Edition, Mumbai: Jaico publication

Reference books:

1. De Fleur, M Theories of Mass Communication, 2nd Edition, New York; David Mc Kay

2. Klapper, J.T. The effects of Mass Communications, New York Free Press

3. John Vernon Pavlik New Media Technology Allyn & Bacon ISBN 020527093X

4. Michael M. Mirabito, New Communication Technologies: Application, Barbara.

Mogrenstorn, Policy & Impact Focal Press, 4th edition ISBN 0240804295

5. Fiske John Introduction to Communication Studies, London: Methuen.

6. Narula Uma, (Mass Communication Theory and practice, New Delhi: Her-Anand

publication.

7. Redmon James, Trager Robert Media Organization Management, New Delhi: Biztantra.

8. Singhal Arvind, Dearing James Communication of Innovations: A Journey- with Everett

Rogers, Sage.

9. Agee Warren, Ault Philip, Emery Edwin Introduction to Mass Communication, New

York: Harper and Row Publication.

l. DIGITAL MARKETING

Credits: 3


Course Objective

The main objective of the course is to help students understand digital marketing methods, from

a variety of perspectives like analysts, consumers and entrepreneurs.

Skill sets to be acquired

Understands the importance of Internet and its potential to become a marketing channel, Learn

different methods of online marketing

UNIT I

Introduction to Digital Marketing

Meaning and definition of digital marketing, comparison of traditional marketing and Digital

marketing, types of marketing

UNIT II

E-mail Marketing – Learn how to effectively build your users lists, deliver e-mails & generate

relevant contacts.

UNIT III

Social Media Marketing (SMM) – Learn how to build brand, generate leads & aggregate

audience on Social Media marketing.

UNIT IV

Inbound Marketing– Learn how to attract & convert customers by earning their trust through

various techniques such as content marketing.

UNIT V

Search Engine Marketing (SEM) Learn how to effectively run ads on Search Engines, search

Engine Optimization (SEO)– Learn how to get website listed among top search engine results

and E-business payments and security. E-payments - Characteristics of payment of systems,

protocols, e-cash, e-cheque and Micro payment systems- internet security – cryptography –

security protocols – network security.

References

Websites:

1. http://www.convinceandconvert.com

2. eMarketer.com

3. forrester.com

4. contentmarketinginstitute.com

TEXTBOOKS

1. Parag Kulkarni, Sunita Jahirabadkao, Pradeep Chande, e business, Oxford University

Press, 2012.

2. Harvey M.Deitel, Paul J.Deitel, Kate Steinbuhler, e-business and e-commerce for

managers, Pearson, 2011.

3. Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban, Electronic

Commerce –A managerial perspective, Pearson Education Asia, 2010.

REFERENCES

1. Hentry Chan & el , E-Commerce – fundamentals and Applications, Wiley India Pvt Ltd,

2007.

2. Gary P. Schneider, Electronic commerce, Thomson course technology, Fourth annual

edition, 2007

3. Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd

Edition. Tata McGrawHill Publications, 2009

4. Kamlesh K.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata

McGrawHill Publications, 7th reprint, 2009.

C. FINANCE ELECTIVES

a. FINANCIAL SERVICES


Course Objective: To enable the students to understand the various financial products and

management of related services!


Learn the various financial services available in the market.

Learn the various tools and techniques in implementing the financial services

UNIT I 12 hrs

Merchant Banking - Functions - Modes of raising capital from Domestic and foreign markets -

Raising short term funds -Recent developments in the capital markets - SEBI guidelines on

merchant banking in India. NBFCs in India.

STUDENT EXERCISE: Recent developments in the capital markets

UNIT II 12 hrs

Hire Purchase - Concept - evaluation of Hire Purchase Proposals. Leasing -overview - tax

aspects - Lease Accounting - Types of leases - Evaluation of leasing proposals.

STUDENT EXERCISE: Types of leases

UNIT III 12 hrs

Mutual funds - operations performances, regulation - SEBI guidelines for mutual funds.

STUDENT EXERCISE: SEBI guidelines for mutual funds.

UNIT IV 12 hrs

Other financial services. Venture Capital - Bill Discounting - Factoring - credit rating - Asset

securitization - Depositories.

STUDENT EXERCISE: Credit Rating

UNIT V 12 hrs

Mergers and Acquisitions- SEBI code on Take-overs - Business Failures and reorganizations.

Case Analysis, Review of relevant articles.

STUDENT EXERCISE:Business Failures and reorganizations

Note: The subject would be taught with extensive use of Case Analysis

Text Books:

1. Khan M.Y, Financial services, Mcgraw Hill Education, 2012 Edition.

Reference Books:

1. Nalini Prava Tripathy, Financial Instruments and Services, PHI New Delhi 2013

2. Thummuluri Siddaiah - Financial Services, Pearson, 2011 Edition.

3. Madhu Vij Swati Dhawan, Merchant Bnaking and Financial services - Mcgraw Hill

Education, 2012 Edition

b. EQUITY RESEARCH AND PORTFOLIO MANAGEMENT


Course Objective: To enable the student to get in-depth understanding of stock market.


Good understanding of investment settings and valuation of securities

The ability to study the fundamental and technical analysis of the stock market.

Be able to understand portfolio construction, diagnostic evaluation and revisions.

UNIT I 12 hrs

Investment setting - Securities - Securities Market - Sources of investment information - Security

market indicators - Securities Contracts and Regulation Act 1956.

STUDENT EXERCISE: Securities Contracts and Regulation Act 1956

UNIT II 12 hrs

Valuation of Securities: Equity - Preference shares - Debt instruments – Hybrid securities -

derivatives - Asset pricing theories - CAPM - APT - Portfolio theory - Option pricing theory.

STUDENT EXERCISE: Valuation of Bonds

UNIT III 12 hrs

FUNDAMENTALANALYSIS: Economic Analysis - Economic forecasting and stock

Investment Decisions - Forecasting techniques. Industry Analysis - Industry classifications.

Economy and Industry analysis. Industry life cycle-Evaluating Industry relevant factors-External

industry information sources.

COMPANY ANALYSIS: Measuring Earnings - Forecasting Earnings - Applied valuation

techniques.

STUDENT EXERCISE: Factors determining company analysis

UNIT IV 12 hrs

TECHNICAL ANALYSIS: Fundamental Analysis Vs Technical Analysis - Charting methods –

Market Indicators - Trend - Trend reversals - Patterns - Moving Average - Exponential moving

Average - Oscillators - ROC - Momentum - MACD - RSI - Stoastics.

STUDENT EXERCISE: Factors determining technical analysis

UNIT V 12 hrs

Portfolio - Construction - Diagnostics Management - Performance Evaluation - Portfolio

revision, Case Analysis, Review of relevant articles.

STUDENT EXERCISE: Portfolio Performance Evaluation

Text Books:

1. Investment Management : Preeti Singh, “Investment Management” Sultan Chand and Sons,

2015

2. PunithavathiPandiyan, “Security Analysis and Portfolio Management” Vikas Publishing

House,2015

Reference Books:

1. Balla and Tuteja , Investment Management. Sultan & Chand Company Ltd., 2009

2. Graham and Dodd , Security Analysis, Graham and Dodd , Security Analysis 2009

c.RURAL BANKING


Course Objective:To familiarize the students with the State-of-the-art, Policy and Operational

Aspects of Institutional Finances for Rural India


Good knowledge of financial status of rural India

Good knowledge of rural banking system.

Good knowledge on cost of rural financing.

UNIT I 12 hrs

Financial Environment of Rural India

UNIT II 12 hrs

Rural Finance at Macro and Micro Levels.

UNIT III 12 hrs

Commercial Banks and Rural Development

Performance of Commercial Banks and State Bank of India.

STUDENT EXERCISE

Performance of Commercial Banks and State Bank of India.

UNIT IV 12 hrs

Regional Rural Banks in India

Structural Features of Distribution of Farm Credit

STUDENT EXERCISE

Structural Features of Distribution of Farm Credit

UNIT V 12 hrs

Transaction Costs, Utilisation of Credit and its Impact.

Repayment and Overdues

STUDENT EXERCISE

Utilisation of Credit and its Impact

Text Books:

1. Veerashekarappa, Institutional Finance for Rural Development, Rawat Publications, New

Delhi, 1997

Reference Books:

1. Malcom Harper, Practical Micro-Finance, Vistaar Publications, 2003

2. Gurudev Singh and S R Asokan, Institutional Finance in Rural India, Oxford &

IBH Publishing Company, 1988.

3. K.G. Karmakar, Rural credit and self help groups- micro finance needs and

concepts in India, Pakistan development review, 1999.

4. Kurukshetra, Journal of Rural Development.

5. Laxminarasaiah M and A Udayasree, Financing of Weaker Sections by Regional

Rural Banks, Discovery Publishing House, New Delhi, 1999

6. National Bank News Review.

7. Dr. I. SathyaSundaram, Rural DevelopmentHimalaya Publishing house, 2002.

8. Thomas Fisher & M.S.Sriram – Bankers Institute of Rural Development, (Micro Finance,

Tata McGraw Hill) Beyond Micro – Credit - 2002, Vistaar Publications, 2000.

d.DERIVATIVES MANAGEMENT


Course Objective: To introduce the emerging field of derivatives to the students.


Good knowledge of derivative market

Good knowledge on hedging

Good knowledge on use of derivatives in different segments.

UNIT I 12 hrs

Brief introduction about equity market - Meaning – origin, purpose of derivatives‟ market,

types of derivatives and features

STUDENT EXERCISE:

Types of derivatives

UNIT II 12 hrs

Derivatives instruments in equity market & debt market – Introduction about F&O -

futures, trading mechanism, clearing and settlement system, pricing of futures, pricing of option,

profit or loss in F&O, strategies in Futures and options – brief case studies.

STUDENT EXERCISE:

Strategies in Futures and options

UNIT III 12 hrs

Derivative instruments in foreign Exchange market - Introduction about FOREX Market.

Currency futures, options and Swaps – meaning, features and trading mechanism

STUDENT EXERCISE:

Features and trading mechanism

UNIT IV 12 hrs

Derivative instruments in Commodity Market: Meaning, Regulatory framework, NCDEX

system – computation of profit or loss, trading strategies - brief case studies, instruments

available for trading, pricing commodity futures , trading mechanism , clearing and settlement

system

STUDENT EXERCISE:

Pricing commodity futures

UNIT V 12 hrs

Risk Management: Risk containment measures by NSCCL, risk exposures on foreign exchange

rate; Volatility types

Financial Modeling: Application of VAR, ARIMA & GARCH MODELS for different

derivative instruments.

STUDENT EXERCISE:

Risk exposures on foreign exchange rate.

Text Books:

1. Don. M.Chance, “An introduction to Derivatives & Risk Management”, Thompson South

western Publication, 2004

Reference Books:

1. John C. Hull, “Options, futures and other derivatives”, PHI Editions, 6th

Edition, 2005.

2. Robert A Strong, “Derivatives An introduction”, Thomson South western Publication

Limited, 2nd

Edition, 2005

3. Jonow & Turnbull, “Derivative securities”, Team spirit (India) Private limited

4. “NCFM Derivatives Module”, NSE Publication Department, Chennai.

e.STRATEGIC COST MANAGEMENT


Course Objective: To train the students in the techniques of Strategic Cost management.


understood

The purpose and implications of cost control in organizations‟ profitability

The elements, tools and techniques to evolve a cost management plan.

The ability to build-in effective control mechanism in the cost management plan

UNIT I 12 hrs

Costing-Purpose-Utility, Elements of Cost-Cost Sheet-Problems. Designing Cost Systems for Job

and Process oriented manufacturing environments. Cost Reduction and Productivity: Cost

Reduction value Analysis-Productivity-Value added concepts–Learning curves-quality circles.

STUDENT EXERCISE: Value added concepts–Learning curves-quality circles

UNIT II 12 hrs

Total Cost Management - Managing Process Cost - Managing Production Costs - Managing

Delivery Costs - Managing Structural Cost. Target Costing - cost as a source of competitive

advantage - Life cycle costing.

STUDENT EXERCISE: Target Costing - cost as a source of competitive advantage.

UNIT III 12 hrs

Activity Based Costing - Drawbacks of conventional costing - Methodology of ABC - Merits,

Demerits, suitability of ABC - Implementation of ABC. Management Control Systems -

evaluating Management Control Systems - Engineered, discretionary and committed costs -

responsibility centers-Evaluation of the performance of different responsibility centers-Problems.

STUDENT EXERCISE: Evaluation of the performance of different responsibility centers

UNIT IV 12 hrs

Linear Programming and Regression Analysis - Implications of Linear Programming for cost

accountants-Guidelines for Regression Analysis-Applications of Regression Analysis in Cost

functions

STUDENT EXERCISE: Applications of Regression Analysis in Cost functions

UNIT V 12 hrs

Strategic Control systems-Quality, time and cost as competitive weapons. Decentralization and

Transfer Pricing-Organization structure and decentralization-Choices about responsibility centers

- Market based and cost based transfer prices – Multi national transfer pricing.

STUDENT EXERCISE: Market based and cost based transfer prices – Multi national transfer

pricing.

Text Books:

1. Vijay Govindarajan , Strategic Cost Management, Harper Collins Publishers, 2008

Reference Books:

1 Khan & Jain, Management Accounting: Text, Problem ans Cases, Tata McGraw-Hil, 2008

2 Jawahar Lal & Seema Srivastava - Cost Accounting, Tata McGraw Hill, 2008

g. INTERNATIONAL FINANCIAL MANAGEMENT


Course Objective: To enable the students to understand the factors that make up the

International Financial Management different.


Understood the functions, principles and concepts of International Financial Management.

Learnt the foreign exchange market and related theories.

Learnt the risks, tools and techniques for effective management of international investments.

UNIT I 12 hrs

IFM – Nature and Scope, IFM and Domestic financial Management – Balance of payments –

significance - Preparation of BOP statement – Link between BOP and the economy.

STUDENT EXERCISE:

Link between BOP and the economy.

UNIT II 12 hrs

International Monetary System – Gold standard – IMF and World Bank Exchange Rate

mechanism – Factors influencing exchanging rate – Purchasing power parity and Interest Rate

parity theorems.

STUDENT EXERCISE: Difference between International monetary system and World Bank

12 hrs

UNIT III

Foreign Exchange Market - Transactions- Spot, Forward, Futures, Options and Swaps –

Arbitrage and speculation in Foreign exchange market. Exchange arithmetic, Spread, premium

and Discount. International Investment Decisions – Cost of Capital and Foreign Investment.

STUDENT EXERCISE: International Investment Decisions

UNIT IV 12 hrs

Foreign Exchange Exposure-Management of Foreign Exchange Exposure-Techniques for

covering the foreign exchange risk – Internal and external techniques of risk. Evaluation and

Explanation Foreign Direct Investment – Foreign Institutional Investments.

STUDENT EXERCISE:

FDI and FII

UNIT V 12 hrs

International Financial market instruments – International Equities – ADR and GDR Foreign

Bond and Eurobond – Short term and medium term instruments.

STUDENT EXERCISE:

Short term and medium term instruments.

Text Books:

1. Vyuptakesh Sharan, International Financial Management. PHI Learning Private Limited,

New Delhi (2011)

Reference Books:

1. James C Van Horne, Financial Management and Policy, Prentice Hall of India Pvt.Ltd., New

Delhi (1994).

2. S.Kevi - Fundamentals of International Financial Management, PHI, 2013 Edition

g .INSURANCE AND RISK MANAGEMENT


Course Objective: To enable the student to learn the business of insurance management

Skill sets to be acquired: On successful completion of the course the students would have

understood

The dynamics of various types of insurance businesses and their operations

The risks associated with insurance and tools to manage them

The elements that contribute to development of an insurance management plan

UNIT I 12 hrs

Risk and its management - Types of risk facing businesses and individuals- Risk management

– process – methods- Business risk management .Risk identification and measurement - Risk

identification - Evaluating the frequency and severity of losses.

STUDENT EXERCISE:

Evaluating the frequency and severity of losses.

UNIT II 12 hrs

Pooling arrangement and diversification of risk - Risk reduction through pooling independent

losses - Pooling arrangement with correlated losses - Insurers as managers of risk pooling

arrangement

Risk aversion and risk management by individuals and corporations - Risk aversion and

demand for insurance by individuals - Business risk management and demand for insurance

STUDENT EXERCISE:

Business risk management and demand for insurance

UNIT III 12 hrs

Risk retention/reduction decisions - Firm characteristics affecting risk retention (reduction)

decisions - Evidence on business risk reduction decisions - Aggregated or disaggregated risk

management

STUDENT EXERCISE:

Aggregated or disaggregated risk management

UNIT IV 12 hrs

Alternative risk transfer - Description of alternative risk transfer(ART) - Loss sensitive

contracts - Finite risk contracts - Captive insurers – Multiline / multitrigger insurance policies -

Contingent financing arrangement

STUDENT EXERCISE:

Captive insurers – Multiline / multitrigger insurance policies

UNIT V 12 hrs

Analysis tools used in corporate risk management - Risk management tools - Calculating

frequency and severity of losses from historical data - Using entire probability distributions -

Correlation analysis - Using discounted cash flow analysis

STUDENT EXERCISE:

Correlation analysis

Text Books:

1. Harrington E. Scott and Niehaus R. Gregory, Risk management and insurance, McGraw

Hill Education New Delhi 2004

Reference Books:

1. Dorfman S. Mark, introduction to risk management and insurance Prentice hall India

2. Addison Wesley; Emmett J. Vaughan, Therese M. Vaughan, Essentials of Risk

Management and Insurance, Wiley; Edition 2002

3. Arthur C Williams, Peter C Young, Michael L. Smith, Risk Management & Insurance,

McGraw-Hill/Irwin; 8th

edition

4. George E. Rejda, Principles of Risk Management and Insurance

H.PROJECT APPRAISAL AND FINANCE


Course Objective:To provide an understanding of the Procedures, Techniques and Methods of

Project Evaluation, Financing and Control!

Skill sets to be acquired: On successful completion of the course the students would have

understood

The types and importance of project reports and related financing.

The tools, techniques and skills required for effective preparation and due diligence of project

reports

The choices of finances for project funding

UNIT I 12 hrs

Introduction - Project: Importance – Types, Features – Project life cycle. Project planning -

Pre-requisites of a successful project implementation. Management Actions - Investment returns

-Corporate strategy

STUDENT EXERCISE:

Project planning

UNIT II 12 hrs

Financial Evaluation - Evaluation and use of hurdle rates cash flows for project appraisal

Investment evaluation using capital budgeting techniques – cases - Project rating Index

STUDENT EXERCISE:

Project rating Index explain the steps involved

UNIT III 12 hrs

Mathematical modelling for multiples projects, constraints and Options - Mathematical

Techniques for project evaluation – Network technique for Project Management - Multiple

projects and constraints - Valuation of real options – option to delay, extend, abandon projects

and the option to change the output or production methods

STUDENT EXERCISE:

Multiple projects and constraints – Method of Ranking, Mathematical Programming Approach

UNIT IV 12 hrs

Project Appraisal by Financial institutions-Technical, Commercial, financial and managerial

appraisal Economic and environment appraisal - Social cost benefit analysis-Preparation of

Project report

STUDENT EXERCISE: Preparation of Project report

UNIT V 12 hrs

Financing of Projects - Financing of Projects – Raising finance in domestic market and

International markets - Infrastructure financing - Evaluation of Leasing and Hire purchasing -

Tax planning while financing for projects

Contemporary issues in Project Appraisal - Project evaluation in non-profit sector - Mergers

and acquisitions

STUDENT EXERCISE:

Financing of Projects – Venture Capital

Text Books:

1. Prasanna Chandra, “Project Planning, Analysis, Selection, Financing, Implementation”, Tata

McGraw Hill

Reference Books:

1. Project management principles by Project Management Institute – USA

2. Project Management Softwares Nicholas – Project Management Today – Pearson

D. SYSTEMS ELECTIVES

a. INFORMATION TECHNOLOGY & APPLICATIONS


Course Objective: To familiarize the students on those information technology applications

those are relevant for business management.


Understood the functions of business management and related IT applications.

Understood ERP in various functionalities

Learnt the use of internet and web in managing businesses

Learnt the dimension of e-Commerce and Data Base Management systems

UNIT I 12 hrs

Business as a System - Business Applications - Accounting - Inventory - Purchase - Sales -

Human Resources - Production System.

STUDENT EXERCISE: Need for On-Line Integrated Computer based system.

UNIT II 12 hrs

Enterprise Resource Planning - Objectives - Need - Advantages & Disadvantages of ERP

products over traditional Development products

STUDENT EXERCISE:

Migration - resource Planning.

UNIT III 12 hrs

Introduction to Internet - Internet Services - WWW - FTP - E-mail - Newsgroup - Telnet.

Intranets - Purpose - Users

STUDENT EXERCISE: Planning Development & Implementation of Intranets.

UNIT IV 12 hrs

E-Commerce - Need - Infrastructure requirements - Implementation Issues

STUDENT EXERCISE: Security aspects.

UNIT V 12 hrs

Database Management System - Normalization - Oracle terminology - Database Connection -

Creating tables - The Basics of SQL: SQL grammar. Transactions - The Basics of PL/SQL

creating and using stored procedures, Functions and Packages - Retrieving Data with cursors.

STUDENT EXERCISE: Enforcing Business Rules with Database Triggers.

Text Books:

1. James O‟Brien, Management Information System, McGraw Hill.

Reference Books:

1. Richard Hammer, Enterprise Resource Planning, 1998.

2. David Loctman, Developing Personal Oracle for Windows 95 Applications.

3. Ivan Bayross, Commercial Applications Development Using Oracle Developer 2000, BPB

Publications

4. Ivan Bayross, Oracle – 7, The Complete Reference, BPB Publishers.

5. Ravi Kalkota, Frontiers of Electronic Commerce, 1998, ADDISON – WESLEY.

b. SOFTWARE PROJECT MANAGEMENT

Credits: 3 Total Instructional Hours: 60 Course Objective: To enable the MBA students the basics of software business and thus

facilitate their understanding of software project management.


Learnt the various types of software projects and their technical requirements.

Learnt the different planning models for software projects.

Learnt the configuration of software projects and their maintenance.

UNIT I 12 hrs

Introduction to Software Projects: Introduction- software projects - software projects versus

other types of projects - Projects Management - Requirements specification – An overview of

project planning - Project evaluation: Strategic and technical assessment - Risk evaluation -

STUDENT EXERCISE: Project Analysis and Technical planning - Software Estimation.

UNIT II 12 hrs

Activity Planning: Objectives- Project schedules and activities-Different planning models -

Sequencing and Scheduling projects - Network planning model - shortening project duration -

Identifying critical activities

STUDENT EXERCISE: Risk Management: Nature of risk-Management risk-Evaluation risk

UNIT III 12 hrs

Resource Allocation: Nature of resources-Resource requirements-Creating Critical path and

counting the cost- Monitoring and control: Responsibility-assessing progress setting cheek

points- taking snap shots- collecting data - visualizing progress

STUDENT EXERCISE: Cost monitoring - Priority monitoring - Managing people and organizing teams.

UNIT IV 12 hrs

Software Configuration Management: Basic Functions - Responsibilities - Standards -

Configuration management - Prototyping - Models of Prototyping - Planning for small projects:

Introduction - Some problem with student projects

STUDENT EXERCISE: Content of project plan.

UNIT V 12 hrs

Software maintenance and configuration Management: Maintenance characteristics -

Management tasks - Maintenance side effects - Maintenance issues – Configuration.

Management –

STUDENT EXERCISE: Source code metrics - Case study - PRINCE project management.

Text Books:

1. Mike Cotterell, Bob Hughes, "Software project management", Inclination Thomas Computer

press, 1995.

Reference Books:

1. Darrel Ince, H.Sharp and M.Woodman, "Introduction to software project management and

Quality Assurance", Tata McGraw Hill, 1995.

c. DATA MINING


Course Objective: To train the students on concepts and elements of data mining as an

important resource for business management decisions


Understood the scope and significance of using Data Mining in business.

Learnt to effectively use Data Mining in many business applications such as Warehousing,

CRM, etc.

UNIT I 12 hrs

Data Warehousing: Introduction – Data warehousing overview - Overall Architecture - Data

Warehouse Database - Sourcing, Acquisition, Cleanup and Transformation Tools - Meta data -

Access Tools - Data Marts - Data Warehouse Administration and Management

STUDENT EXERCISE: Impact of the Web.

UNIT II 12 hrs

Data Mining: What is Data Mining? - What Data Mining is not? - The motivation for data

mining - Learning from past mistakes - Measuring Data Mining effectiveness - Discovery versus

prediction - Over fitting - State of the industry –

STUDENT EXERCISE: Data Mining Methodology.

UNIT III 12 hrs

Data Mining Business Value: Customer Profitability - Customer Acquisition – Cross Selling -

Customer retention - Customer Segmentation. Building the Business Case: Introduction -

Uncovering the needs for data mining in the company –

STUDENT EXERCISE: Defining the business value - The Costs-Build the business case

UNIT IV 12 hrs

Deploying Data Mining for CRM: Define the problem - Define the user - Define the data - Scope

the project - Trial - Quality Assurance - Launch - Collecting Customer Data: Introduction -

Types of Customer data-Collecting Customer data – Connecting Customer data - privacy and

data mining

STUDENT EXERCISE: Guidelines for privacy - Legal issues associated with data mining.

UNIT V 12 hrs

Customer Scoring: Introduction - The process - preparing the data - Integrating scoring with

other applications-Optimizing the CRM Process: Introduction–Improved Customer Profitability -

Optimized CRM - The Complete loop - Optimal CRM process - Using data mining to optimize

CRM process - Optimization techniques –

STUDENT EXERCISE: Data Mining tools and CRM tools. Cases in Data Mining

Text Books:

1. Jaiwei Jan, Micheline Hamber, "Data Mining Techniques", Elsevier, Morgan Koutmann

Publishers.

Reference Books:

1. Alex Berson, Stephen Smith, Kurt Thearling, "Building Data Mining Applications for

CRM", Tata McGraw Hill, 2002.

d. ELECTRONIC DATA INTERCHANGE


Course Objective: To enable the student to be well familiar with the concepts and technologies

in Electronic Data Interchange as the critical need for B2B transactions.


Understood the technologies of data communication and concepts in data transfer / exchange.

Learnt the standards and process in Electronic Data Interchange.

Understood the Applications of EDI in Business; specially relating Electronic Fund Transfer

and securities thereof.

UNIT I 12 hrs

Electronic Data Interchange: Concepts of Electronic Data Interchange; Formats of EDI;

Communications; Buffering; Format Conversion; Reliability, Geographic Coverage; Application

(Value Added Functions), Value Added Networks. EDI Software: Software Functions; Format

Conversion; Message Management; Security and Access Control; House Keeping and Audit;

Features; Hardware Platforms; Range of Standards;

STUDENT EXERCISE: Open Systems Interaction; Interactive EDI.

UNIT II 12 hrs

EDI Standards: Need for standards; Requirements for a Standard; Scope of EDI Standards;

UN/EDIFACT Standards; Technical EDI Standards; Proprietary Standards; Adaptive EDI.

Control and Remote Hardware: H/W Independence; EDI Host Systems;

STUDENT EXERCISE:

User H/W, Communications H/W; Security.

UNIT III 12 hrs

Implementing EDI: Starting Conditions; Implementation Sequences; Terms of Reference;

Formation of Project Team; Budget; EDI Functional Specifications;

STUDENT EXERCISE: Selection of Network, S/W, H/W, Training.

UNIT IV 12 hrs

Applications of EDI: Trade EDI; Technical EDI; Specialised Transactions; Application

Characteristics; Application of EDI in Retail and Distribution, Transportation, Manufacturing,

Automobile and Electronics Industries. Benefits of EDI: Benefits in Paperwork, Communication

Costs, Errors, Design and Product Data, Lead times,

STUDENT EXERCISE: Inventory Savings, Process Redesign, Customer Service.

UNIT V 12 hrs

Electronic Fund Transfer: Money Transmission and Clearing Systems; Interbank EDI Projects,

Commercial Banking Electronic Fund Transfer. Future of EDI:

STUDENT EXERCISE:

Trends in EDI; Relationship between EDI and Other Techniques.

Text Books:

1. Sokol, Phyllus K., “From EDI to E-Commerce” McGraw Hill, 1995.

Reference Books:

1. Bajaj, K. K. and Nag, Debjani, “E-Commerce The cutting edge of Business”, Tata McGraw

Hill Publishing Company Ltd., New Delhi, 1999.

2. Hendry Mike, “Implementry EDI”, Artech House, 1993.

e. INFORMATION SYSTEMS CONTROL & AUDIT


The objective of the course is to provide students with knowledge of control of Information

Systems and Audit.

Unit I: 12 hrs Overview of Information System Auditing-Conducting an Information Systems Audit,

Overview & steps in an Audit. The Management Control Framework-I: Introduction, Systems

Development Management Controls, Approaches to Auditing Systems Development, Normative

,Models of the Systems, Development Process,

STUDENT EXERCISE:

Evaluating the Major phases in the Systems Development Process,

Unit II: 12 hrs

The Management Control Framework-II: Security Management Controls, Operations

management Controls, Quality assurance Management Controls.

STUDENT EXERCISE:

Quality assurance Management Controls

12 hrs Unit III: The Application Control Framework-I : Boundary Controls, Input Controls,

The Application Control Framework-II: Processing Controls,

STUDENT EXERCISE:

Database Controls, output Controls.

Unit IV: 12 hrs Evidence Collection: Audit Software, Code Review, Test Data, and Code Comparison,

Concurrent Auditing techniques, Interviews, Questionnaires ,and Control Flowcharts.

Performance Management tools. Evidence Evaluation: Evaluating Asset Safeguarding and Data

Integrity,

STUDENT EXERCISE: Evaluating System Effectiveness, Evaluating System Efficiency.

Unit V: 12 hrs Information Systems Audit and Management: Managing the Information Systems Audit

Function, Introduction, Planning Function, Organising Function, Staffing Function, Leading

Function, Controlling Function,

STUDENT EXERCISE:

Some Features of Information Systems Auditing.

TEXT:

• Ron Weber, Information Systems Control and Audit, Pearson Education, 2006.

REFERENCES • James A.Hall: Information Technology Auditing and Assurance, 2/eThomson, 2006.

• David Ricchiute: Auditing and Assurance Services, 7/e, Thomson, 2003.

• Davis, IT Auditing, Tata McGraw-Hill , 2007

• Cannon, Bergmann, Pamplin, CICA- certified Information Systems Auditor, Study Guide, 1/e ,

Sybex, WILEY- India, 2006.

• Ronald, Russel, The CISSP prep Guide, 2/e. WILEY – Dreamtech India pvt Ltd, 2006.

f.E – COMMERCE

Credits: 3 Total Instructional hours: 60

Course Objective: To enable the students to know the dimension of e-Commerce.


Understood the technologies for communication infrastructure for E-Commerce

Understood the various possibilities of business through the internet and web.

Knowledge of security systems in transacting through the net.

UNIT I 12 hrs

Telecommunication Networks: Introduction - LAN - WAN- Internet - What is Electronic

Commerce - Brief history of Electronic Commerce - Advantages and Limitations of Electronic

Commerce - Types of Electronic commerce - Integrating Electronic Commerce- Key questions

for Management

STUDENT EXERCISE:

Advantages and Limitations of Electronic Commerce - Types of Electronic commerce

UNIT II 12 hrs

The Internet and the World Wide Web: The Internet Today - History of the Web – Unique

benefits of the Internet - Internet Architecture - World Wide Web - Concepts and Technology -

Creating Web pages - Launching a Business on the Internet.

STUDENT EXERCISE:

World Wide Web

UNIT III 12 hrs

Electronic Payment Systems: Overview of the Electronic payment Technology - Requirements

for Internet Based payments - Electronic payment Medias – Electronic commerce and banking.

STUDENT EXERCISE:

Electronic commerce and banking.

UNIT IV 12 hrs

E-security: Security in the cyberspace - Designing for security - Virus – Security Protection and

Recovery - Encryption - The Basic Algorithm System – Authentication and Trust - Key

management - Internet Security Protocols and Standards – Other Encryption issues.

STUDENT EXERCISE:

The Basic Algorithm System

UNIT V 12 hrs

Web based Business: Business-to-Business Electronic Commerce-Intranets and Extranets -

Intranets and Supply Chain Management - Legal and Ethical issues – Case studies.

STUDENT EXERCISE:

Intranets and Extranets, Legal and Ethical issues.

Text Books:

1. Elias. M. Awad, “Electronic Commerce", Prentice - Hall of India Pvt Ltd, 2002.

Reference Books:

1. Efraim Turban, Jae Lee, David King, H.Michael Chung, “Electronic Commerce – A Managerial

Perspective", Addison - Wesley, 2001.

2. Elias M Award, “Electronic Commerce from Vision to Fulfillment”, 3rd Edition, PHI, 2006

3. Judy Strauss, Adel El-Ansary, Raymond Frost, “E-Marketing”, 3RD Edition, Pearson Education,

2003

4. Ravi Kalakota, Andrew B. Whinston, "Electronic Commerce - A Manager's guide", Addison -

Wesley, 2000.

5. Ravi Kalakota, Andrew B. Whinston, "Frontiers of Electronic Commerce”, Addition – Wesley,

2000.

g.SYSTEMS ANALYSIS AND DESIGN


Course Objective: To enable the students gain knowledge on Systems and System design for the

IT managed business houses.

Skill sets to be acquired: On successful completion of the course the students should:

Understand the system concepts and Information System Environment

Study and understand Information System analysis and design.

Should understand various steps in system implementation.

UNIT I 12 hrs

System Concepts & Information System Environment: System concepts - definition,

characteristics of a system, Elements of a system, Types of a System, introduction to System

Analysis and Design - System Analysis, System Design, System Development Life Cycle.

STUDENT EXERCISE:

System Development Life Cycle

UNIT II 12 hrs

The Information System Analysis: Introduction - where does the system analysis come from? -

What does it do? - Preparing for Career as a System Analyst - General Business Knowledge -

Technical Skills - Communication skills - Role of System Analyst - Change Agent – Investigator

and Monitor - Psychologist, Sales Person, Motivator, Politician, and Place of the System analyst

position in the MIS organization.

STUDENT EXERCISE:

Role of System Analyst, General Business Knowledge

UNIT III 12 hrs

System Analysis: Problems who System Development Life Cycle approach, Neet for a

Structured approach, Information Gathering. A problem solving approach - Data Flow Diagrams,

Data modeling with logical entity relationship. Process modeling with logical data flow diagram,

Data dictionary, Decision Tree, Decision tables and Structured English.

STUDENT EXERCISE:

Data Flow Diagrams, Data modeling with logical entity relationship

UNIT IV 12 hrs

System Design: Introduction, The Process of Logical & Physical design - Modern Computer

Databases - Different kinds of databases - E-R models - E-R diagrams - Normalization.

Computer outputs and controls, computer inputs and controls, Code design, Computer based

methods, procedures and controls.

STUDENT EXERCISE:

Different kinds of databases

UNIT V 12 hrs

System Implementation: System testing Conversion Compating resistance to change Post

Implementation review Software maintenance Hardware/Software Selection Security disaster/

recovery and ethics in System development.

STUDENT EXERCISE:

Ethics in System development

Text Books:

1. Elias M.Awad, System Analysis and Design. PHI Publication, 2010

Reference Books:

1. Henry F.Korth, Abraham Silberchatz & Sudharsan, Data base System Concepts, Pearson,

2002

2. Jerry L.Whitten, Lonnie D.Bently& Victor M.Bar, System Analysis and Design, PHI 2000

3. Kendall, System Analysis and Design, Pearson, 2002.

4. Robert J Thierauf., System Analysis and Design - A case study approach

h.ERP APPLICATIONS IN BUSINESS


Course Objective:To provide foundation knowledge regarding the concept and structure of ERP

systems and to impart necessary skills for its implementation in a business enterprise!


Have a fair knowledge of what ERP is all about and what is the structure of ERP in different

functional areas of an organization; as also the key issues relating to operational use of ERP

in Indian and Global context.

Would be able to use ERP efficiently in information management and resource management

issues for better managerial control

UNIT I 12 hrs

ERP – An Enterprise Perspective: Production, Finance, Personnel disciplines and their

relationship, Transiting environment, MIS Integration for disciplines, Information/Workflow,

Network Structure, Client Server Integrator Systems, Virtual Enterprise.

STUDENT EXERCISE: Client Server Integrator Systems

UNIT II 12 hrs

Information System Perspective of ERP system: Evolution of Application Software Technology

Management, EDP, MIS, DBMS, DSS, OLAP (Online Analysis and Processing), TP, OAS,

KBS, MRP, BPR, SCM, REP, CRM, Information Communication Technology, E-Business, E-

Commerce, EDI.

STUDENT EXERCISE:

E-Business, E-Commerce, EDI.

UNIT III 12 hrs

Resource Management Perspective of ERP Systems: Functional and Process of Resource

Management, Basic Modules of ERP Systems - HRD, Personnel Management, Training and

Development, Skill Inventory, Material Planning and Control, Inventory, Forecasting,

Manufacturing, Production Planning, Production Scheduling, Production Control, Sales and

Distribution, Finance. Resource Management in global scenario, dynamic data management in

complex global scenario.

Note: The Theory would be supported by practical hours on lab exercises with dummy

modules and templates.

STUDENT EXERCISE:

Resource Management in global scenario

UNIT IV 12 hrs

Key Managerial issues in ERP Systems: Concept Selling, IT Infrastructure, Implications of ERP

systems on Business organization, critical success factors in ERP systems, ERP Culture,

Implementation Issues, Resistance to change, Public Service and Organisations (PSO) Project,

ERP selection issues, Return on Investment, Pre and Post Implementation Issues, Role of

Consultants, Key Consultants in India.

STUDENT EXERCISE: Role of Consultants, Key Consultants in India.

UNIT V 12 hrs

Case Studies relating to practical cases in Finance, HR, Marketing and MIS

Text Books:

1. Garg, V. K. and Venket Krishna N. K., “ERP Concepts and Practice”, PHI Publication,

1997.

Reference Books:

1. Champy, J. Harper, “Re-engineering Management”, Harper Collins, 1995.

i.COMPUTER COMMUNICATION & NETWORK MANAGEMENT


Course Objective: The course aims to combine the fundamental concepts of data

communications and networking and what different alternatives are available with emphasis on

practical applications.


Have learnt the fundamentals of all latest data communication technologies and networking

technologies in terms of hardware, how they interact and how does it serve the managerial

function.

Be able to define the parameters required and guide the design of networking in an

enterprise.

UNIT I 12 hrs

Data communication concepts and application: Introduction to Data communications,

components of data communications, Trends in computer communications and networking.

Network applications

STUDENT EXERCISE:

Trends in computer communications and networking.

UNIT II 12 hrs

Fundamentals of Data Communications and Networking: Messages, characters, bit streams,

symbols and waveforms, digital/analog, serial & parallel, simplex, half-duplex, full duplex,

modem, synchronous/asynchronous transmission, multiplexing, network hardware, network

software, reference models. Physical layer: Transmission media, wireless transmission, the

telephone system, cellular radio, and communication satellites. Data link layer: Media access

control, error control in networks, data link protocols.

STUDENT EXERCISE:

Wireless transmission, communication satellites.

UNIT III 12 hrs

Networking: Network layer: Network topology, network routing, network standards, network

protocols, system network architecture. Local Area Network (LAN): LAN components, Ethernet

(IEEE 802.3), Token ring (IEEE 802.5), selection of LAN, Improving LAN performance.

STUDENT EXERCISE:

Local Area Network (LAN)

UNIT IV 12 hrs

Metropolitan Area Network (MAN) & Wide Area Network (WAN): Telephone network, Dialed

circuit services, Dedicated circuitsources, Switched circuit services, Packet switched networks,

Improving MAN & WAN performance. Backbone networks: Backbone network components,

Fast Ethernet, FDDI.

STUDENT EXERCISE: Metropolitan Area Network (MAN) & Wide Area Network (WAN)

UNIT V 12 hrs

Network Applications and Management: Design of business networks, installation guidelines,

maintenance and security. Case studies on network design and establishment.

STUDENT EXERCISE:

Maintenance and security of networks

Text Books:

1. Black. U., „Computer Networks: Protocols‟, Standards and Interfaces.

Reference Books:

1. David A Stamper, „Business Data Communications‟, Adison Wesley.

2. Jerry Fitzgerald, Alan Dennis, „Business Data Communications & Networking‟, John Wiley

& Sons Inc. S. Tanenbaum, „Computer Networks‟, Eastern Economy ed., PHI.

3. W. Stallings, „Data and Computer Communications‟, Prentice Hall of India Pvt. Ltd., New

Delhi.

E. OPERATIONS ELECTIVES

a.INTEGRATED MATERIALS MANAGEMENT


Course Objective: The Course is aimed at acquainting the student with various objectives and

functions of Materials Management. This course also lays emphasis on decision making process

in the material management area.


Have a clear idea of the materials management function

Have learnt the tools and techniques for effective material management planning and

control, purchasing functions and warehouse management.

UNIT I 12 hrs

INTRODUCTION AND BASIC CONCEPTS

Concept and significance of Integrated Materials Management

Materials codification and computerization

UNIT II 12 hrs

MATERIALS PLANNING AND CONTROL Inventory Planning and Control Models – Theory and Practice ABC, VED and other

classifications EOQ – Reorder point – Lead Time Analysis – Safety – Stocks – Q System – P

System – S System. Materials Requirement Planning (MRP) Materials Problems in Indian

Conditions and Inventory Audit and Inventory Audit and Information Systems

STUDENT EXERCISE:

Requirement Planning (MRP)

UNIT III 12 hrs

PURCHASING

Purchasing Fundamentals–Make or Buy–Source Selection–Vendor Rating – Value Analysis.

Purchase Negotiations – Purchase Timing – Purchase Contracts – Purchase Insurance Purchasing

Capital Goods, Seasonal Goods, Imported Goods Deferred Payment Schemes – Lending

Institutions – Leasing Trends Governmental buying – D.G.S.&D – Evaluation of Purchase

Performance.

STUDENT EXERCISE:

Purchase Negotiations – Purchase Timing – Purchase Contracts

UNIT IV 12 hrs

WAREHOUSING AND STORES Location and Layout of Warehouses and stores – Different typical models. Stores Procedures and

Records for Receipt, Inspection, Issue, Reorder checking – Kardex Sores Accounting.

Warehouse Logistics

STUDENT EXERCISE:

Different typical models

UNIT V 12 hrs

SOME PRACTICAL ISSUES Practical problems in Management of Dead Stocks, Surplus stocks and scraps – Evaluation of

Stores Performance. Materials Handling and Transportation Management. Case Studies relating

to practical issues.

STUDENT EXERCISE:

Materials Handling and Transportation Management

Text Books:

1. Patel M.D, Chunawalla A. and Patel D.R. – Integrated Materials Management (Concepts &

Cases) – Himalaya Publishing House.2010

Reference Books:

1. Datta A.K – Integrated Materials Management A Functional Approach – Prentice Hall of

India P. Ltd.

2. Gopalakrishnan P, Purchasing and Materials Management, Tata McGraw Hill Publishing

Company Ltd.

3. Sandilya M.S. and Gopalakrishnan P – Inventory Management: Text and Cases – Macmillan

Indian Ltd.

4. Jeffrey Liker - The Toyota Way, Amazon, 2014 Edition.

b.QUALITY MANAGEMENT SYSTEMS


Course Objective: To orient the students on what quality is all about in every facet of

management and how to go about achieving it.


Have clear idea of dimensions of quality in terms of functions and products.

Have knowledge of application of analytical tools to control quality

Have knowledge of implications of lack of quality and reliability; as also the various

international standards for measurement of quality.

UNIT I 12 hrs

Quality – meaning and importance; Principles of quality gurus; Quality improvement techniques

– pareto diagrams, cause-effect diagrams, scatter diagrams and run charts; Statistical concepts –

definitions, measures of central tendency, measure of dispersion, concepts of population and

samples and normal curves; Costs of quality; Process variation – Basic forms and Taguchi‟s

view of variation.

STUDENT EXERCISE:

Pareto diagrams, cause-effect diagrams, scatter diagrams and run charts

UNIT II 12 hrs

Statistical process control charts – p chart, np chart, X-bar chart, R chart, S chart and c chart;

Process capability index; Acceptance sampling – single sample plan, sequential sampling plan,

producer and consumer risk, operating characteristic curve and double sampling plan; Design of

experiments – Two level experiments, orthogonal array, grand mean effect, effect of the factors,

repetition error effect, determining significant factors and optimum results.

STUDENT EXERCISE:

Design of experiments – Two level experiments,

UNIT III 12 hrs

Quality loss function; Taguchi loss functions; Types of quality loss function; Robust design

process; Parameter design process; Parameter optimization experiment; Experimental approaches

– one-factor-at a time experiment, full and fractional factional experiment; Analysis of mean

(ANOM) and Analysis of variance (ANOVA); Failure mode and effect analysis.

UNIT IV 12 hrs

Reliability – definition and concepts; Product life characteristic curve – bath tub curve;

Reliability function; Reliability engineering; Total quality management – principles and

practices; Customer satisfaction; Total employee involvement; Total production maintenance;

Quality assurance; Quality circle; Quality audit – world class standards.

STUDENT EXERCISE:

Quality assurance; Quality circle; Quality audit

UNIT V 12 hrs

Quality standards; ISO 9000 : 2000 – concepts, various procedures / clauses, certification

requirements, implementation of ISO 9000 in Indian business environmental; IS 14000 –

concepts and importance; Six sigma; Service quality measurements – SERVQUAL and national

and international standards.

STUDENT EXERCISE:

Implementation of ISO 9000 in Indian business environmental

Text Books:

1 Dale H. Besterfield, et.a. Total Quality Management, Prentice Hall, 2003.

Reference Books:

1. Donna C.S. Summers, Quality Prentice-Hall, 2006, 4th Edition

2. Douglas C. Montgomery, Introduction to Statistical Quality Control, 4th Edition

3. QMS 56 Success Secrets - John Lancaster, Amazon, 2014 Edition.

c. LOGISTICS & SUPPLY CHAIN MANAGEMENT


Objective: The objective of this module is to provide the participants with a good knowledge on

logistics and supply chain management and how these topics can be related with the organization

and their business needs.

Unit I 12 hrs

Logistics Management: Origin and Definition – Types of Logistics – Logistics Management –

Ware House Management – Automation and Outsourcing - Customer Service and Logistics

Management – A Perspective - Concepts in Logistics and Physical Distribution - Distribution

and Inventory

STUDENT EXERCISE:

Distribution and Inventory

Unit II 12 hrs

Types of Inventory Control - Demand Forecasting - Warehousing and Stores Management –

Routing - Transportation Management - Some Commercial Aspects in Distribution Management

– Codification - Distribution Channel Management - Distribution Resource Planning (DRP) -

Logistics in 21st Century

STUDENT EXERCISE:

Distribution Resource Planning (DRP) - Logistics in 21st Century

Unit III 12 hrs

Supply Chain Management: Introduction and Development- Nature and Concept - Importance of

Supply Chain - Value Chain - Components of Supply Chain - The Need for Supply Chain -

Understanding the Supply Chain Management - Participants in Supply Chain – Global

Applications

STUDENT EXERCISE:

Participants in Supply Chain – Global Applications

Unit IV 12 hrs

Role of a Manager in Supply Chain - Supply Chain Performance Drivers - Key Enablers in

Supply Chain Improvement - Inter-relation between Enablers and Levels of Supply Chain

Improvement-Systems and Values of Supply Chain

STUDENT EXERCISE:

Systems and Values of Supply Chain

Unit V 12 hrs

Aligning the Supply Chain with Business Strategy - SCOR Model –Outsourcing and 3PLs –

Fourth Party Logistics – Bull Whip Effect and Supply Chain – Supply Chain Relationships –

Conflict Resolution Strategies - Certifications

STUDENT EXERCISE:

Supply Chain Relationships – Conflict Resolution Strategies - Certifications

Text Book:

D K Agrawal, Textbook of Logistics and Supply Chain Management, MacMillan 2003, 1st

Edition

Reference Book:

1. G Raghuram & N Rangaraj, Logistics and Supply Chain Management - Cases and Concepts.

Mac Millan.

2. Martin Christopher, Logistics & Supply Chain Management: Creating Value-Adding

Networks, FT Press.

3. Janat Shah, Supply Chain Management: Text and Cases, 1st Edition, Pearson.

4. David - Supply Chain Management: Best Practices, 2010 Edition.

d.TOTAL PRODUCTIVE MAINTENANCE


Course Objective: To enable the students to be well familiar with processes, elements and

factors that makes up the total productive maintenance management.


Understood the dimension of maintenance management process and what is meant by total

productive maintenance

Learn the techniques for effective total productive maintenance management

Learn the various applications of total productive maintenance

UNIT I 12 hrs

Maintenance Management – Objectives, Importance – Functions – Structure of the Maintenance

department – Types of Maintenance – Advantages & Disadvantages of Maintenance

Management. Environment of Good Maintenance – Inventory Management in Maintenance –

Maintenance & its service level – Maintenance cost

STUDENT EXERCISE:

Types of Maintenance – Advantages & Disadvantages of Maintenance Management

UNIT II 12 hrs

Total Productive Maintenance (TPM)–Meaning–Basic Philosophy – Goal – Need for Change –

Change Process – TPM and its Environment – Management Information System and TPM –

Equipment Data Base Maintenance – TPM and its Overall equipment Effectiveness.

STUDENT EXERCISE:

TPM and its Overall equipment Effectiveness

UNIT III 12 hrs

Planning of TPM – Blue Print for TPM-8 pillars of TPM-Lean production processes, approaches

and techniques – TPM: Education and Training – Types of Training Required – Training

Schedule – TPM and Equipment Maintenance – TPM and Plant Maintenance – TPM in All

Functional Areas.

STUDENT EXERCISE:

TPM in All Functional Areas.

UNIT IV 12 hrs

TPM Implementation – Method of Implementation – Resistance in Implementation and

Overcoming the Resistance – Role of Top and Middle Level Management in Implementation –

Role of Labour Union/First Level Employees. Role of Maintenance Department – Compensation

– Balancing Compensation and TPM Benefits – Maintenance of TPM system.

STUDENT EXERCISE:

TPM Benefits – Maintenance of TPM system.

UNIT V 12 hrs

TPM and its Application – Planning and Implementation of TPM in Manufacturing & Service

Industries. Planning and Implementation of TPM Small Scale & Large Industries – Planning and

Implementation of TPM in Not-for Profit Organization – Planning and Implementation of TPM

in Public Utility Services.

STUDENT EXERCISE:

TPM Small Scale & Large Industries

Text Books:

1. DaleDester Field, Total Quality Management, 3rd Edition 2004, Pearson Education.

Reference Books:

1. Ramamurthy P, Production and Operations Management, 1st Edition, 2002, New Age

International Publication (P) Limited.

2. Richard Hammer, Enterprise Resource Planning, 1998.

3. TPM Club India - Kobetsu Kaizen Manual, CII Institute, Bangalore, 2013 Edition

e.TOTAL QUALITY MANAGEMENT


Course Objective: To educate the students on concept of quality in production leading to total

quality in business management


Understood the differences between production quality improvement and TQM

Learnt the important factors in production and management processes that contribute to

TQM.

Learnt the various elements in training and education in evolving a TQM process and also

become familiar with various Quality accreditation systems.

UNIT I 12 hrs

Total quality management – concepts – quality management in retrospect – evaluation of quality

approaches – Basic elements of TQM. Accelerating use of TQM – The continuous improvement

process – International trend in continuous improvement process – Service quality Vs Product

Quality. Total Quality: - Value & Differential advantage

STUDENT EXERCISE:

Basic elements of TQM.

UNIT II 12 hrs

Pillars of Total quality management – Strategic thinking and planning, the starting point for total

quality – Total quality policy and deployment guidelines – Total quality approaches – Leadership

for TQM. Attitude & involvement of top management. Organizational implications

STUDENT EXERCISE:

Leadership for TQM. Attitude & involvement of top management. Organizational implications

UNIT III 12 hrs

Total quality models – Enablers for total quality – quality responsibilities – achieving total

commitment to quality – Information & customer – Strategic information system – Strategic

quality management.

STUDENT EXERCISE:

Strategic quality management.

UNIT IV 12 hrs

Quality education and training quality process, Quality system – Quality measurement system –

Quality cost – Quality planning – Quality information feedback – Internal customer conflict –

customer retention and problems.

STUDENT EXERCISE:

Quality information feedback

UNIT V 12 hrs

Tools of TQM – Benchmarking process- Quality Function Deployment – FMEA – Statistical

Process capability &Six sigma – Lean Six sigma – Barriers to TQM implementation

STUDENT EXERCISE: Six sigma – Lean Six sigma

Text Books:

1. Joseph and Berk, Total quality management, Excel Books, 1995.

Reference Books:

1. Bharat Wakhlu , Total quality

2. Bill Creech , Five Pillars of TQM

3. Mohanty R.P and Lakhe R.R. , TQM in service sector

4. Stephen George , TQM Strategies and Techniques

5. Sundararaju , Total quality Management, Tata McGraw Hill, 2001.

6. S.Mohana Krishnan - The Way to the Practice of TQM, Productivity and Quality Publishing

Chennai, 2014 Edition

f.TECHNOLOGY MANAGEMENT


Course Objective: To enable the students to acquire knowledge on different technologies and

technological change for effective management of business processes involving different

technologies.


Understood technological processes and the technique for analyzing organizational impacts

and planning for the management

Acquired the ability to understand new technologies and processes to evolve various aspects

of management of design, development and production based on different technologies

UNIT I 12 hrs

PERSPECTIVES ON MANAGEMENT OF TECHNOLOGY

Management of Technology: Description scope, and implications, A business architecture for

technology management – “Technology cycle” Approach to technology management –

Technological base of the company corporate board and the need for technology analysis.

STUDENT EXERCISE:

Technological base of the company corporate board and the need for technology analysis

UNIT II 12 hrs

METHODOLOGIES TOOLS AND TECHNIQUES

Tools for analyzing organizational impacts of new technology forecasting and planning

technology – knowledge mapping: A tool for management of technology – Process of

developing an R&D Project management – Enterprise engineering in the system age – Managing

the “Technology Gradient” for Global competitiveness.

STUDENT EXERCISE:

Enterprise engineering in the system age

UNIT III 12 hrs

EDUCATION AND LEARNING

Learning Organization – Knowledge imperative and learning process in technology management

- Technical Literacy and the knowledge imperative – Development technology managers

STUDENT EXERCISE:

Development technology managers

UNIT IV 12 hrs

THE NEW PRODUCT PROCESS

Managing technology in the substitution context – A framework for product model and family

competition – Process of managing product definitions in software – Product platform renewal;

Concept to commercialization

STUDENT EXERCISE:

Product platform renewal; Concept to commercialization.

UNIT V 12 hrs

ENERGY MANAGEMENT

Sources of energy, Classification of energy sources, Quality and Concentration of Energy

Source, Alternative sources of energy, Geothermal, Tidal, and Nuclear Energy, Solar, Wind,

Hydro Power, Biomass, Fuel Cell, MHD, Resources of energy use pattern in different regions of

the world, Global trendfor clean technology.

STUDENT EXERCISE:

Global trendfor clean technology

Text Books:

1. Gerard H Gaynor, Hand Book of Technology Management, McGraw Hill, 1994.

Reference Books:

1. David L. Bodde, the International Entrepreneur, Prentice Hall of India, New Delhi.

2. Frederic Betz, Strategic Technology Management, McGraw Hill, 1996.

F. SERVICES ELECTIVES

a.BANKING MANAGEMENT


Course Objective: To enable the students to acquire knowledge on different aspects of day to

day management of banking practices.


Understood banking services in totality

Acquired the ability to quickly adapt to an executive role in a bank

UNIT I 12 hrs Indian Financial System and Banking

Structure and Characteristics of Indian Financial System – Banking – Meaning – Classification

of Banks. Functions of Commercial Banks – Commercial Banks and Industrial Finance the

evolving role – banking consolidation – innovative banking - prudential banking

STUDENT EXERCISE:

Functions of Commercial Banks – Commercial Banks and Industrial Finance the evolving role

UNIT II 12 hrs Development Banking:

Nature of Development Banking – Feasibility Study – Appraisal of Projects; Financial,

Technical and Economics. Social Cost – Benefit Analysis – Development Finance

Institutions.Regional Rural Banks( RRB), Core Banking

STUDENT EXERCISE:

Social Cost

UNIT III 12 hrs Management of Banking Funds

Sources and Uses of bank funds – principles of fund management, asset management & liability

management.. RBI functions – prudential norms. Income recognition, provisioning for loans and

advances and capital adequacy - Analysing bank financial statements – balance sheet analysis –

techniques – CAMEL Rating.RBI Guidelines for new bank License.

STUDENT EXERCISE:

RBI functions

UNIT IV 12 hrs Risk and NPA Management

Risk management – types of risks – credit risks, investment risk, capital adequacy releted risks,

interest rate risk, operational risk, financial innovation risk, FOREX risk, Market risk, IT risk.

NPA Management – classification assets – causes of NPA formation – strategies to minimize.

STUDENT EXERCISE:

NPA Management

UNIT V 12 hrs

E-banking – meaning – types – interbank clearance systems, online payments – RTGS, NEFT,

MICR,CTS,IFSC Code – risks & security systems – governance. CRM for marketing of Banking

Services – principles and practices of quality customer service. Profitability management

systems through e-Governance of banking services and prevention of money laundering.

STUDENT EXERCISE: CRM for marketing of Banking Services

Note: Students would be given practical exposure in a bank

Text Books:

1. Managing Indian Banks – The Challenges Ahead – Vasanth C Joshi, vijaya V Joshi, Sage

Publications.2010

Reference Books

1. Indian Financial System – M.Y. Khan – Tata McGraw Hill,2012

2. Indian Financial System – H.R. Machiraju – Vikas Publishing

3. The Indian Financial System – Vasant Desai – Himalaya Publishing

4. Banking and Financial System – Vasant Desai – Himalaya Publishing

5. Strategic Business Management and Banking – AN Sarkar – Deep & Deep Publications

6. P.K.Srivastava - Banking Theory and Practices, Himalaya Publishing, 2014 Edition.

b.HEALTH CARE & HOSPITAL MANAGEMENT


Course Objective:To enable the students to acquire knowledge on different aspects of day to

day management of health care management and hospital administration


Understood different dimensions of management aspects in health care delivery

Skill to coordinate effectively with clinicians, evolve effective management practices and

coordinate for effective delivery of health care services

Skill to effectively interact with all stake holders in healthcare delivery.

UNIT I 12 hrs

Meaning of Health, concept and determinants of health:History of Healthcare; Healthcare

policy – Government of India & comparative economies; Healthcare plans; Public health,

Preventive Medicine and Family Health Welfare schemes; Mass healthcare

organizational structure, outlays, roles of institutions and impacts. STUDENT EXERCISE:

Family Health Welfare Schemes

UNIT II 12 hrs

Types of healthcare services – nursing & paramedical services –nursing, assisted living,

physiotherapy, counseling; family doctor, community clinics, polyclinics, lab services,

nursing homes, hospitals – multi-specialty, super-specialty; Introduction to hospital /

clinic management – organizational structure –roles & responsibilities of various

positions. Laws governing healthcare services and medico-legal systems; Inter-

relationship between private and Government healthcare providers. STUDENT EXERCISE:

Introduction to hospital / clinic management

UNIT III 12 hrs

Functional units in a hospital (In-patient, Out Patient, Emergency, Causality) / Medical

records in total – origination, preservation, updating – legal compliance – HIS

(Healthcare Information System); Hospital financial and accounting management;

Preparing Hospital Project Report and Financial Planning. Marketing of Healthcare

services – Medical Tourism and Medical Insurance schemes – hospitalization,

domiciliary treatments, personal accident- benefits of medical insurance and pitfalls.

Organisations for Health - Voluntary health agencies in India – Indian Red Cross Society

– Indian Council for child welfare – Tuberculosis Association of India – PAI – Rockfeller

Foundation – Ford Foundation – CARE – International organisations – WHO – UNICEF

– UNDP.

STUDENT EXERCISE:

International organisations – WHO – UNICEF – UNDP.

UNIT IV 12 hrs

HR Planning and Management in Hospitals – Principle of Management, Job definitions,

Selection & Induction, Training and Development, Core Competencies, Performance

Parameters and Standards, Performance Appraisal, Revenue sharing schemes, medico-

legal protections, professional insurance, professional ethics and values, environment for

team work, social objectives, Training and Development for staff.

STUDENT EXERCISE:

HR Planning in Hospitals

UNIT V 12 hrs

TQM in hospitals, Solid – Waste Management and healthcare services – national and

international standards – in healthcare delivery – in administration; Management of -

hygiene maintenance - infection prevention - safety and security of healthcare

professionals - disaster - technology in Medicine – engineering maintenance – biomedical

equipment maintenance – waste disposal – quality standards in administration.

STUDENT EXERCISE:

Waste disposal – Quality standards in administration

Note: Students would be taken to hospitals and primary care centres for on the spot

learning.

TEXT BOOKS:

1. Healthcare Management & Administration, S.L. Goel, Deep & Deep Publications

5th

edition 2013

REFERENCE BOOKS:

1. Healthcare System and Management, SL Goel, Deep & Deep Publications 2012

2. Financial Management of Healthcare Organisations – An Introduction to

Fundamental Tools, Concepts and Applications, William N. Zelman,2013

3. Park K, Text Book on Hygiene and Preventive Medicine, Banarsidas, Bhanoy.2012

4. S.M.Jha - Hospital Management, Himalaya Publishing, 2015 5th Edition

c.MANAGEMENT OF IT SERVICES


Course Objective:To develop competencies to manage to pro-actively deliver excellent service

to customers of IT businesses.

To facilitate effective and professional approaches to managing human, infrastructure, systems

and processes to effectively manage delivery of the business of IT Services – Software

Development and IT Enabled Services


Good overview of products, systems and processes to be delivered by IT Services – Software

Development, IT Enabled Services

Skill to effectively interact with all stake holders in the industry to segregate management

aspects from technical aspects and thus identify the ingredients needed for effective planning

of management of various types of IT services.

Skill to coordinate with the technologists to create strategic plans and facilitate effective

implementation

UNIT I 12 hrs SERVICE CONCEPT

The concept of IT service - understanding customer needs, assessing customer needs &

expectation levels, relationship with customer businesses, achieving operational excellence,

capability maturity model for software and BPO services

ORGANISATION

Overview of organisational groupings - define and manage services, deal with customers, plan

and execute projects, and perform essential administration.

STUDENT EXERCISE: BPO services, Managing Organisational Grouping

UNIT II 12 hrs BUSINESS PROCESSES

The concept of business processes - specific business processes required, based on ITIL model or

similar, primary functions of service management; concept of end-to-end service; definition of

service features and performance targets, planning, funding, resourcing.

CUSTOMER LIAISON

The customer-facing elements of the services organisation, Help-desk, Service Desk; fault

logging and problem management, customer account management.

STUDENT EXERCISE:

Fault logging and Problem management

UNIT III 12 hrs

AVAILABILITY MANAGEMENT

Performance measurement; change management; configuration management; and version

control; resource scheduling; library administration; asset management; shift and team

organisation.

CAPACITY PLANNING

Monitoring of resource usage; determining technology strategy; developing investment plans;

carrying out investment projects; security; business continuity planning and contingency

planning; site planning.

STUDENT EXERCISE: Change Management, Business continuity planning and contingency planning

UNIT IV 12 hrs

SUPPORT PROCESSES

Financial, contracts, and personnel administration.

PLANNING, COSTING AND CHARGING

The requirement to cover costs with income; budget planning and control; need for and methods

of charging of services to customers.

STUDENT EXERCISE:Need for and methods of charging of services to customers.

UNIT V 12 hrs CONTRACTING AND PROCUREMENT

Procurement of hardware and software; service level agreement.

LEGAL AND PROFESSIONAL ISSUES

Cyber laws and regulations; Role of NASSCOM and STPI safety; current EU approaches to

tendering; copyright and licensing issues; the BCS Code of Practice and its use in relation to

Computer Services Management.

STUDENT EXERCISE:

Cyber laws and regulations

Text Books: 1. McNurlin& Sprague, Information Systems Management in Practice, Prentice Hall, 2005,

(7th Ed.)

Reference Books: 1. Bott M. F., Professional Issues in Information Technology, The British Computer

Society, 2005

2. Fidler C. &Rogerson S., Strategic Management Support Systems, Financial Times

Management, 1996

3. Holt, J. and Newton, J., A Manager‟s Guide to IT Law, The British Computer Society,

2004

4. Code of Practice for Information, British Standards Institute, 1998

5. Carroll J. M., Computer Security, 1996, Butterworth-Heineman

d.RURAL MARKETING


Course Objective: To enable the student understand the rural environment in various

dimensions from marketing perspective.


Have good knowledge of rural economy and its impact on marketing

Be able to evolve marketing strategy for the rural market

UNIT I 12 hrs

Rural Economy - Policy interventions, reforms Diagnosis challenges to Indian Marketer.

STUDENT EXERCISE:

Policy interventions in reforming Indian economy through Rural marketing

UNIT II 12 hrs

Rural Marketing - introduction, nature and attractiveness, rural vs urban Marketing.

Opportunities in India

STUDENT EXERCISE:

Opportunities for rural marketing in India

UNIT III 12 hrs

Selecting and attracting markets - introduction Segmentation – Concept, degree, guidelines and

bases, Targeting and Positioning.

STUDENT EXERCISE:

Targeting and Positioning of products in rural markets

UNIT IV 12 hrs

Product Strategy - Introduction, Classification, Significance, Scope. Product Mix, Competitive

product strategies. Pricing strategy – Introduction, Concepts, Significance, Objectives policy.

Case Studies – ITC, AMUL, Nirma, Lijjad Pappad.

STUDENT EXERCISE:

Product Mix, Competitive product strategies

UNIT V 12 hrs

Promotion Strategy-introduction, exploring, Target audience, Designing, Comparison Distribution

strategy-introduction, channels old, new, pragmatic, approaches covering strategy.

STUDENT EXERCISE:

Comparison Distribution strategy & targeted audience (Rural India)

Note: Students would be given field exposure in rural marketing

Text Books:

1. Krishnamacharyalu & Lalitha, Rural Marketing, Pearson Education, 2002.

Reference Books:

1. Ramkishen, New Perspectives on Rural Marketing, Jaico Books, 2002.

e.RETAIL MANAGEMENT


Course Objective: To equip the students with the necessary knowledge base of retailing and

understand the importance of retailing in the application of strategic marketing.


understood

The basic principle of customer relationship maintenance for success of retail marketing

The environmental factors that influence the strategic planning of retail management.

The product and human resource factors that go into designing a retail management plan

UNIT I 12 hrs

Retail Industry in India – Characteristics of retailing – Functions and activities of retailing –

Types of retailers – the changing face of retailing – drivers of success in the retail store.

STUDENT EXERCISE:

The changing face of retailing

UNIT II 12 hrs

Strategic Planning in Retailing: Retail Strategy – Mission –Goals – Retail Consumer behaviour –

Marketing Mix, Positioning.

STUDENT EXERCISE: Strategic Planning in Retailing & its importance

UNIT III 12 hrs

Retail Atmospherics, Establishing and Maintaining a Retail Image: Elements of Retail

Atmospherics – Design Interiors, Exterior, Layout, Display, Décor

STUDENT EXERCISE: Retail Atmospherics

UNIT IV 12 hrs

Merchandise Management – Merchandise acquisition – merchandise control – merchandise

handling – Store operations – role of a store manager- customer service.

STUDENT EXERCISE:

Role of a store manager

UNIT V 12 hrs

Skills, Training, Compensating, Motivating the Retail Employees, SCM in Retailing, Retail

Pricing, Advertising and Promotion.

Feasibility Study on Setting (Locating) New Retail UNIT

STUDENT EXERCISE: Role of SCM in Retailing

Note: Students would be given hands-on training by taking them to selected retail super

markets, departmental stores and product specific retail outlets.

Text Books:

Retail Management, Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava, Oxford University

Press, 2014.

Reference Books:

1. Chunawalla S.A, Cantours of Retailing Management, Himalaya Publishing House, 2008.

2. Dunne P M, Lusch R F, Griffith D A, “Retailing” Thomson South Wester, 2012 acc. 12560.

3. Gopala Krishnan D, Channel Management & Retail Marketing, Himalaya Publishing House,

2007.

4. Micheal Levy &Weitz Barton, “Retailing Management” Tata McGraw Hill, Delhi, 2013.

f.TRAVEL AND TOURISM MANAGEMENT Credits: 3 Total Instructional Hours: 60

Course Objective: To equip the students with the necessary knowledge base of travel and

tourism market and understand the importance of travel and tourism in the development of

country‟s economy.


understood

The broad aspects of travel and tourism industry

The elements and activities of planning and implementation in Travel and Tourism

management

The role of various agencies that have a significant role to play in success of Travel and

Tourism

Unit I 12 Hrs

Tourism –Definitions and Concepts- Tourist destination – Services and Industry –Historical

development of Tourism Industry – General Tourism Trends- General Tourism Trends. Types of

Tourists – Visitor- Traveller, and Excursionist–Definition and differentiation- Tourism,

recreation and leisure, their inter–relationships.

Unit II 12 Hrs

Tourism Products & Attraction- Nature, Characteristics and Components of Tourism Industry.

Difference between tourism and consumer product- Elements and characteristics of tourism

products- Tourism product- production system- Tourism Product Life Cycle - typology of

tourism products.

Unit III 12 Hrs

Types and Forms of Tourism- Inter–regional and intra–regional tourism- inbound and outbound

tourism-domestic, international tourism. Forms of Tourism-religious- historical- social-

adventure- health- business- conferences- conventions- incentives- sports and adventure- senior

tourism- special interest tourism like culture or nature oriented- ethnic or „roots‟ tourism and

VFR.

Unit IV 12 Hrs

Tourist Transportation: Air transportation: The airline industry present policies- practices-

Functioning of Indian carriers- Air Corporation Ac- Air charters.

Surface Transport: Rent-a-car Scheme and Coach-Bus Tour- Fare Calculation- Transport &

Insurance documents- All-India Permits.

Rail Transport: Major Railway Systems of World (Euro Rail and Amtrak)- General information

about Indian Railways- Types of rail tours in India- Place-on-Wheels and Royal Orient- Deccan

Odessy- Toy Trains- Indrail Pass.

Water Transport: Historical past- cruise ships- ferries- hovercrafts- river and canal boats- Fly-

cruise.

Unit V 12 Hrs

A study of International Tourism Organisations- Origin- location and functions of WTO- IATA,

PATA, ASTA, UFTAA, and ICAO.

Text Book:

1. Robert Chrislie Mill, Alastair M.Morrison, 200), The Tourism System: An Introductory

Text, Kendall/Hunt Publications, California 2012

Reference:

Books

1. Bhatia, A.K., - Tourism Development: Principles and Practices, 2012, Sterling Publishers

Pvt. Ltd., New Delhi

2. Charles R.Goeldner, J.R.Brent Ritchie, Tourism Principles, Practices, Philosophies, 14th

Edition, 2013, Johan Willey & Sons Inc.NewDelhi

3. Chris Coper, Tourism, 2011, Pearsons Education Ltd., Hong Kong.

4. Dr.M.Selvam, Tourism Industry in India, HPH, 8th

Edition, 2014

2016-17 SYLLABUS

EXAMINATION PATTERNS AND REGULATIONS

Applicable for MBA

I. Pattern of Examinations:

The college follows semester pattern. Each academic year consists of two semesters and each semester ends with the End Semester Examination. A student should have a minimum of 75% attendance out of 90 working days to become eligible to sit for the External Examinations.

II. Internal Examinations: The questions for every examination shall have equal representation from the units of syllabus covered. The question paper pattern and coverage of syllabus for each of the internal (CIA) tests are as follows:

Question Paper Pattern for MBA Programme

A . CIA Tests during First Semester

a. For courses with 25:75 Internal / External Ratio

Internal Assessment Test

Syllabus: The units or parts of units for which the teaching / training process would be completed.

Maximum marks 75 Duration Three hours

For the Internal Assessment Test the question paper pattern shall be as given below. Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.

Question Paper Pattern

Section A (5 x 6 = 30 marks)

Five Questions of “either / or” type. Each question carries 6 marks. Minimum one and maximum two questions from each completed unit/topic would be asked.

Answer all questions Q.1 (a) ___________________ or

(b) ___________________

Q.2 (a) ___________________ or (b) ___________________

Q.3 (a) ___________________ or (b) ___________________

Q.4 (a) ___________________ or (b) ___________________

Q.5 (a) ___________________ or (b) ___________________

Section B (3 x 10 = 30 marks)

Five Questions with a choice to answer any Three. Each question carries 10 marks. Minimum one and maximum two question from each completed unit/topic would be asked

Answer ANY THREE questions Q.6 ____________________

Q.7 ____________________

Q.8 ____________________

Q.9 ____________________

Q.10 ____________________

Section C (1 x 15 = 15 marks)

Q.11 [One application oriented question or a question on contemporary business news or a case-let. The question would generally be related to one of the units of syllabus covered]

--------------------------------------------------------------------------------------------

B. Model Examination

Syllabus: All the five units for which the teaching / training process would be completed

Maximum Marks: 75 Duration: Three Hours

For Model Examination the question paper pattern shall be as given below. Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.



FIVE Questions of “either / or” type. Each question carries 6 marks. Minimum one question from each completed unit/topic would be asked

Answer all questions

Q.1 (a) ___________________ or (b) ___________________

Q.2 (a) ___________________ or (b) ___________________

Q.3 (a) ___________________ or (b) ___________________

Q.4 (a) ___________________ or (b) ___________________

Q.5 (a) ___________________ or (b) ___________________


FIVE Questions with a choice to answer any THREE. Each question carries 10 marks. Minimum one question from each completed unit/topic would be asked


Q.7 ____________________

Q.8 ____________________

Q.9 ____________________

Q.10 ____________________


Q.11 [One application oriented question or question on contemporary business news or a case-let. The question would generally be related to one of the units of syllabus covered]

A. CIA Tests during Second, Third and Fourth Semesters

b.For courses with 25:75 Internal / External Ratio

First & Second Internal Assessment Test

Syllabus: The units or parts of units for which the teaching / training process would have been completed.

Maximum marks 50 Duration Two hours

For the First Internal Assessment Test the question paper pattern shall be as given below. Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.



FOUR Questions of “either / or” type. Each question carries 5 marks. Minimum one question from each completed unit/topic would be asked.


(b) ___________________

Q.2 (a) ___________________ or (b) ___________________

Q.3 (a) ___________________ or (b) ___________________

Q.4 (a) ___________________ or (b) ___________________


FOUR Questions with a choice to answer any TWO. Each question carries 10 marks. Minimum one question from each completed unit/topic would be asked


Q.6 ____________________

Q.7 ____________________

Q.8 ____________________


Q.9 [One application oriented question or a question on contemporary business news or a case-let. The question would generally be related to one of the units of syllabus covered]

B. Model Examination

Syllabus: All the five units for which the teaching / training process would be completed

Maximum Marks: 75 Duration: Three Hours

For Model Examination the question paper pattern shall be as given below. Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.





(b) ___________________

Q.2 (a) ___________________ or (b) ___________________

Q.3 (a) ___________________ or (b) ___________________

Q.4 (a) ___________________ or (b) ___________________

Q.5 (a) ___________________ or (b) ___________________




Q.7 ____________________

Q.8 ____________________

Q.9 ____________________

Q.10 ____________________


Q.11 [One application oriented question or question on contemporary business news or a case-let. The question would generally be related to one of the units of syllabus covered]

The suggested pattern and assessment procedure in respect of

Management Practice (MP)

For the Course Management Practices (MP) the total assessment shall be done internally and it would be for 50 marks. The details of internal assessment are as follows:

Unit 1 of the said course would be assessed for a total 10 marks.

Unit 2 of the course would be assessed through 2 exclusive assignments. The total of the two assignment rounds shall be 10 marks.

Unit 3 would be assessed through a specific assignment and a Seminar.

The total of these assessments shall be reduced to 10 marks

Unit 4 and 5 of the said course would be assessed through two rounds of GD on specified cases by formation of teams. The total of the two

assessment rounds shall be reduced to 20 marks.

Assignments (UG and PG Programs)

Each student is expected to submit at least two assignments per course.

The assignment topics will be allocated by the subject / course teacher. The students are expected to submit the first assignment before the commencement of first Internal Assessment Test and the second assignment

before the commencement of second Internal Assessment Test. Typed / computer print outs and photo copies will not be accepted for submission.

C. Scoring pattern for assignments

Punctual Submission : 2 Marks Contents : 4 Marks

Originality / Presentation skill : 4 Marks Maximum : 10 Marks x 2 Assignments = 20

marks

Reduce these marks to a maximum of 5 i.e., ( Marks obtained / 20) X 5 ==C

Seminar (PG Programs)

Each PG student is expected to present the two assignments as seminar in the class.

D. Scoring Pattern for Seminars

Logical and clear presentation : 3 Illustration : 3 Originality / Presentation skill : 4

Maximum : 10 Marks x 2 Seminars = 20 marks

Reduce these marks to a maximum of 5 i.e., (Marks obtained / 20) X 5 ===D

Calculating of Internal Marks PG and Parallel programs

( For theory papers having internal component 25 Marks)

a. During First Semester

1. Internal Assessment Tests (A) : Reduce to Maximum of 05 marks

2. Model Examination (B) : Reduce to Maximum of 10 Marks

3. Assignment (C) : Reduce to Maximum of 05 Marks

4. Seminars (D) : Reduce to Maximum of 05 Marks

Internal marks scored = A+B+C+D

b. During Second, Third and Fourth Semesters

1. Internal Assessment Tests : Average of the two tests.

((A1+A2)/2) : Reduced to a Maximum of 05 Marks

2. Model Examination (B) : Reduced to a Maximum of 10 Marks

3. Assignment (C) : Reduced to Maximum of 05 Marks

4. Seminars (D) : Reduced to a Maximum of 05 Marks

Internal marks scored =((A1+A2)/2)+B+C+D

External Examinations:

End Semester Examinations

Semester Examination with Maximum Marks – 75

Syllabus: All the five units of the syllabus Maximum Marks: 75 Duration: Three Hours

For Semester Examination the question paper patterns shall be as given below.

Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.





(b) ___________________

Q.2 (a) ___________________ or (b) ___________________

Q.3 (a) ___________________ or (b) ___________________

Q.4 (a) ___________________ or (b) ___________________

Q.5 (a) ___________________ or (b) ___________________




Q.7 ____________________

Q.8 ____________________

Q.9 ____________________

Q.10 ____________________


Q.11 [One application oriented question or question on contemporary

business news or a case-let. The question would generally be related to one of the units of syllabus covered]

----------------------------------------------------------------------------------------------------------

IV. 1)The question paper pattern for the quantitative aptitude & verbal

reasoning

For External (Written only) : 75 MARKS is as follows:

QUANTITATIVE APTITUDE & VERBAL REASONING

Marks:100 Duration 3 hours

a) Average of two cycle tests – For a maximum of 25 marks

b) Model Examinations – For a maximum of 50 marks

c) Assignment marks – For a maximum of 05 marks

d) Seminar marks – For a maximum of 10 marks

e) Unannounced Quiz – For a maximum of 10 marks

Total marks – 100 marks

V. CALCULATION OF INTERNAL MARKS FOR YOGA FOR MODERN AGE

THEORY 1. Internal Assessment test : Average of the two tests. Reduced to a maximum of 25 marks(A+B/2) 2. Model Examination : Reduced to a Maximum of 25 marks(C) ------------- 50 Marks -------------

Internal Mark score D = (A + B)/2 + C

VI. PROJECT REPORT AND VIVA VOCE

The project assessment will be done for 100 marks for each project / research work. 40 marks for internal assessment and 60 marks for external assessment. The Internal Assessment mark for project evaluation is based on the following criteria.

a. I Review ( Title, Objectives, Reviews) 10 b. Pre final Review ( Questionnaire, Analysis

& Interpretation) 15 c. Final Review & Mock Viva 15

--------------------- 40 ---------------------

The external assessment mark for project evaluation is based on the following criteria a. Methodology 80% ( 60 marks) 48 a. Methodolgy 10 b. Application skill/tools, techniques 18 c. Logical presentation & result 10 d. Regularity with punctuality 10 b. Viva 20% ( 60 marks) 12 ------------------- 60 -------------------

Essential conditions for the Award of Degree / Diploma / Certificates

1. Pass in all components of the degree i.e, Part-I, Part-II, Part-III, Part-IV, and Part –V individually is essential for the award of degree.

2. First Class with Distinction will be awarded for Part III only. Ranking will be based on marks obtained in Part –III only.

3. GPA (Grade Point Average) will be calculated every semester separately and CGPA (Cumulative Grade Point Average) will be calculated from second semester. If a candidate has arrears in a course, then GPA for that particular semester will not be calculated. The CGPA will be calculated for those candidates who have no arrears at all. The ranking also will be done for those candidates without arrears.

4. The improvement marks will not be taken for calculating the rank. In the case of courses which lead to extra credits also, they will neither be considered essential for passing the degree nor will be included for computing ranking, GPA, ACGPA, etc.

5. The grading will be awarded for the total marks of each course.

6. Fees shall be paid for all arrears courses compulsorily.

7. There is provision for re-totaling and revaluation for UG programmes and re-totaling and re-checking for PG programmes, on payment of prescribed fees.

5) Classification of Successful Candidates (Course-wise)

Range of Marks % Grade Points Grade Description 90-100 9.0 – 10.0 O OUTSTANDING 80-89 8.0-8.9 D+ EXCELLENT 75-79 7.5-7.9 D DISTINCTION

70-74 7.0-7.4 A+ VERY GOOD 60-69 6.0-6.9 A GOOD 50-59 5.0-5.9 B AVERAGE 40-49 4.0-4.9 C FAIL 00-39 0.0 U REAPPEAR

ABSENT 0.0 U ABSENT Reappearance is necessary for those who score below 50% Marks

Individual Courses

Ci = Credits earned for course “I” in any semester Gi = Grade Point obtained for course “I” in any semester

“n” refers to the semester in which such courses were credited GRADE POINT AVERAGE [GPA] = { ∑ Ci Gi } / ∑ Ci

GPA = Sum of the multiplication of grade points by the credits of the courses

Sum of the Credits of the Course in a Semester

6) Classification of Successful Candidates (Overall)

CGPA Grade Classification of Final Result

9.5 to 10.0 O+ First Class – Exemplary *

9.0 &> but < 9.5 O 8.5 &> but < 9.0 D++

First Class with Distinction* 8.0 &> but < 8.5 D+ 7.5 &> but < 8.0 D 7.0 &> but < 7.5 A++

First Class 6.5 &> but < 7.0 A+ 6.0 &> but < 6.5 A 5.5 &> but < 6.0 B+

Second Class 5.0 &> but < 5.5 B

4.5 &< U Re-appear

* The candidates who have passed in the fist appearance and within the prescribed semester of the Programme (Major, Allied and Elective Course alone) are eligible

CUMULATIVE GRADE POINT AVERAGE [CGPA] = { ∑n∑i Cni Gni} / ∑n∑i Cni

CGPA =

Sum of the multiplication of grade points by the credits of the entire program Sum of the Credits of the Courses of entire program

In order to get through the examination, each student has to earn the minimum

marks prescribed in the internal (wherever applicable) and external examination in each of the theory course, practical course, project and viva voce.

Normally, the ratio between internal and external marks is 25:75. There is no

passing minimum for internal component. The following are the minimum percentage and marks for passing of each course, at UG and PG levels for external and aggregate is as follows;

Sl.No. Program Passing Minimum in Percent External

(75) Aggregate (100)

1 UG Degree 40% (30) 40% (40) 2 PG Degree 50% (38) 50% (50)

However, the passing minimum marks may vary depending up on the maximum marks of each course. The passing minimum at different levels of marks is given in the following table:

Sl.No. UG & PG

Maximum Marks Passing minimum for UG Passing minimum for PG

Int. Ext. Total Int. Ext. Agg.40% Int. Ext. Agg.50% 1 25 75 100 - 30 40 - 38 50 2 50 100 100 - 60 80 - 75 100 3 40 60 100 - 24 40 - 30 50 4 80 120 200 - 48 80 - 60 100 5 80 20 100 - 8 40 - 10 50 6 160 40 200 - 16 80 - 20 100 7 15 60 75 - 24 30 - 30 38 8 50 - 50 20 - 20 25 - 25 9 - 50 50 - 20 20 - 25 25 10 20 30 50 - - - - 15 25 11 10 40 50 - - - - 20 25 12 - 100 100 - - - - 50 50

Reappearance

The students having arrears shall appear in the subsequent semester (external)

examinations compulsorily. The candidates may be allowed to write the examination

in the same syllabus for 3 years only. Thereafter, the candidates shall be permitted to write the examination in the revised / current syllabus depending on various administrative factors. There is no re-examination for internals. Criteria for Ranking Students

1 Marks secured in all the courses will be considered for ranking of students. 2 Candidates must have passed all courses prescribed / chosen / opted in the

first attempt itself. 3 Improvement marks will not be considered for ranking but will be considered

for classification.

External Examination Grievance Committee:

Those students who have grievances in connection with examinations may represent their grievance, in writing, to the Chairman of Examination Grievance Committee in the prescribed proforma. The Principal will be the Chairman of this Committee.

*************************

curriculum and syllabus forstc.ac.in/syllabus/2016-2017/mba.pdf · sub total 3 0 2 3 1 5 0 550 700...

Documents