Curriculum

Social Media Marketing

With Freelancing

Learning Objective

This course will focus on the Basic to Expert concepts of Social Media marketing and Freelancing.

Who Should Attend

This course is for every individuals, who have basic or no knowledge of Social Media marketing and now want to enhance their skills to optimize the performance of their business through an amazing concept called Social Media marketing and Freelancing.

Duration: 2 Months

Facebook Marketing

Lesson 1: Intro on How to Use the Course

Lesson 2: Introduction to Facebook and its free marketing method

Lesson 3: Create - Facebook Company Page

Lesson 4: Create - Facebook Ads Manager Account

Lesson 5: Master Ads Funnels

Lesson 6: Setting budget

Lesson 7: Content Calendar

Lesson 8: Develop Audience Personas

Lesson 9: Defining Your Target Audiences

Lesson 10: Creating Your Ads

1. Awareness

Brand Awareness

Reach

2. Consideration

Traffic

Engagement

App Installs

Video views

Lead Generation

Messages

3. Conversion

Conversions

Catalog sales

Store Traffic

Lesson 11: Learn Which Campaign Objectives Are Best For Your Product or

Service.

Lesson 12: Landing Page Builders. Learn About Highly Converting Landing

Pages.

Lesson 13: Facebook Pixel Creation and Installation

Lesson 14: Facebook Remarketing

Lesson 15: Backup Plans

Instagram Marketing

Lesson 1: Introduction to Instagram Marketing

Lesson 2: Importance of Hashtags in Instagram, creation of Instagram modules

LinkedIn Marketing

Lesson 1: Introduction to LinkedIn Marketing

Lesson 2: Importance of Hashtags in LinkedIn, Importance of Followers.

Lesson 1: Getting Started

Lesson 2: Introduction to Freelancing

Lesson 3: Freelancing platforms

• Fiverr

• Upwork

• Guru

• People per hour

• Freelancer

Lesson 4: What Platform you should start with?

Lesson 5: Signing up/ completing profile on different platforms

Lesson 6: Things to keep in mind while making a profile

Lesson 7: Create and Represent your portfolio

Lesson 8: Creating a new gig on Fiverr

• Category of your interest

• Detail

• Pricing

• FAQ

• Picture, video or pdf setting on gigs

Lesson 9: Sending buyer request on Fiverr

Lesson 10: Introduction to cover letter

Do’s and Don’ts while writing a cover letter

Lesson 11: Completing an order on Fiverr

Lesson 12: How to write a proposal on Upwork?

Lesson 13: Payment cycle on Fiverr and Upwork

Lesson 14: Things you should avoid in freelancing

Lesson 15: Freelancing platform’s terms and conditions.