curriculum vitae -...

Fred Beard, Ph.D. 4109 Wood Castle St., Norman, Oklahoma, 73072

(405) 237-0805 ❖ [email protected] jmc.ou.edu/FredBeard/FredBeardHome.html

Curriculum Vitae Educational Background 1995 Ph.D., Department of Communication, University of

Oklahoma. Concentrations: Organizational communication and quantitative research methods.

1987 M.A., Journalism and Mass Communication, School of Journalism and Mass Communication, University of Oklahoma. Concentrations: Advertising, public relations, and quantitative research methods.

1985 B.A., Journalism and Mass Communication, School of Journalism and Mass Communication, University of Oklahoma. Concentration: Advertising.

Academic Positions 8/2014- Gaylord Family Research Professor, Gaylord College of Journalism and Mass Communication, University of Oklahoma. Teach Advertising Research, Contemporary Problems in Advertising, and Advanced Quantitative Methods. Currently serve as Vice-Chair of the University of Oklahoma Institutional Review Board II.

8/2003-8/2013 Full Professor, Gaylord College of Journalism and Mass Communication, University of Oklahoma. Taught Advertising Research, Contemporary Problems in Advertising, and Advanced Quantitative Methods. Served as Vice-Chair of the University of Oklahoma Institutional Review Board II, as chair of the OU Research Council and as a member of numerous university and college committees.

8/8/1998-8/2003 Director of Research and Associate Professor, Gaylord College of Journalism and Mass Communication, University of Oklahoma. Taught Advertising Research, Advertising Copy & Layout, Contemporary Problems in Advertising, and Introduction to Graduate Studies. Served as a member of Committee A, the Research and Creative Activity Committee, the OU Institutional Review Board, and the OU Research Council. Also served as college assessment liaison.

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8/1992-8/1998 Assistant Professor, Advertising Sequence Coordinator, H. H. Herbert School of Journalism and Mass Communication, University of Oklahoma. Taught Advertising Media, Advertising Research, Advanced Copywriting, Contemporary Problems in Advertising, Advertising Campaigns, and Principles of Integrated Marketing Communication. Served as chair of the Computer Policies & Planning Committee, as a member of the Graduate and Teaching Committees, and as a member of the University of Oklahoma College of Arts and Sciences’ Computer Advisory Committee. Also served as the School’s Coordinator of Computer Services, Y2K coordinator, graduate liaison, and assessment liaison.

8/1988-8/1992 Visiting Assistant Professor, H. H. Herbert School of Journalism and Mass Communication, University of Oklahoma. Teaching assignments: Writing for the Mass Media (JMC 2033), Advertising Research (JMC 3333), Advertising Media (JMC 3363), Contemporary Problems in Advertising (JMC 4333), Advertising Campaigns (JMC 4343). Served as the School’s Coordinator of Computer Services and was a member of the Computer Policies & Planning Committee.

8/1986-12/1987 Graduate Research Assistant, H. H. Herbert School of Journalism and Mass Communication, University of Oklahoma. Assisted faculty with research project design, survey research, and content analysis. Also provided computer hardware and software support for faculty and staff.

Books Beard, F. K. (2018). Comparative advertising: History, theory, and practice. Lanham, MD: Lexington Books.

Beard, F. K. (2007). Humor in the advertising business: Theory, practice, and wit. Lanham, MD: Rowman & Littlefield Publishers, Inc.

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Refereed Journal Articles—National/ International

Mortimer, K., Laurie, S., & Beard, F. K. (in press). Has advertising lost its meaning: Views of UK and US millennials. Journal of Promotion Management.

Beard, F. K. (2018). Archiving the archives: The world’s collections of historical advertisements and marketing ephemera. Journal of Historical Research in Marketing, 10(1), 86-106.

Ahmed, R., Beard, F. K., & Yoon, D. (2016). Examining and extending advertising’s dual mediation hypothesis to a branded app in a mobile phone context. Journal of Interactive Advertising, 16(2), 133-144.

Beard, F. K. (2016). Comparative television advertising in the U.S.: A thirty-year update. Journal of Current Issues & Research in Advertising, 37(2), 183-195.

Beard, F. K. (2016). Professionals’ views of comparative advertising and the scholarly research literature: A review and synthesis. Journal of Marketing Communications, 22(3), 271-283.

Beard, F. K. (2015). The effectiveness of comparative versus noncomparative advertising for prominent nonprofessional service brands. Journal of Advertising Research, 55(3), 296-306.

Beard, F. K. (2013). A history of comparative advertising in the United States. Journalism & Communication Monographs, 15(3), 114-216.

Beard, F. K. (2013). Practitioner views of comparative advertising: How practices have changed in two decades. Journal of Advertising Research, 53(3), 313-323.

Beard, F. K. (2012). The U.S. advertising industry’s self-regulation of comparative advertising. Journal of Historical Research in Marketing, 4(3), 369-386.

Beard, F. K., & Yang, A. (2011). Choosing and evaluating digital and online media: A conceptual/instructional model. Journal of Advertising Education, 15(2), 5-13.

Beard, F. K. (2011). Competition and combative advertising: An historical analysis. Journal of Macromarketing, 31(4), 386-401.

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Beard, F. K., & Nye, C. (2011). A history of the media industry’s self-regulation of comparative advertising. Journalism History, 37(2), 113-121.

Anderson, J. F., Beard, F. K., & Walther, J. B. (2010). The local management of computer-mediated conversation. LANGUAGE@INTERNET, 7. Retrieved from http://www.languageatinternet.de/

Beard, F. K. (2010). Comparative advertising wars: An historical analysis of their causes and consequences. Journal of Macromarketing, 30(3), 270-286.

Beard, F. K., & Klyeuva, A. (2010). George Washington Hill and the “reach for a Lucky” campaign. Journal of Historical Research in Marketing, 2(2), 148-165.

Beard, F. K. (2008). How products and advertising offend consumers. Journal of Advertising Research, 48(1), 13-21.

Beard, F. K. (2008). Advertising and audience offense: The role of intentional humor. Journal of Marketing Communications, 14(1), 1-17.

Beard, F. K. (2005). Sponsored research activities in journalism and mass communication programs. Journalism and Mass Communication Educator, 59(4), 365-380.

Morton, L., & Beard, F. K. (2005). Faculty productivity in traditional academic research and professional and creative activities by Carnegie classification of educational institutions. Journalism and Mass Communication Educator, 60(2), 176-189.

Beard, F. K. (2005). One hundred years of humor in American advertising. Journal of Macromarketing, 25(1), 54-65.

Beard, F. K., & Tarpenning, D. (2005). Humorous advertising concepts and premises: Generation, execution and evaluation. Journal of Advertising Education, 8(2), 17-32.

Beard, F. K. (2004). Hard-sell “killers” and soft-sell “poets”: Modern advertising’s enduring message strategy debate. Journalism History, 30(3), 141-149.

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Beard, F. K. (2003). College student attitudes toward advertising’s ethical, economic, and social consequences. Journal of Business Ethics, 48(2), 217-228.

Beard, F. K. (2002). Peer evaluation and readership of influential contributions to the advertising literature. Journal of Advertising, 31(4), 65-76.

Beard, F. K. (2002). Interns and their supervisors: Patterns of productive beliefs, attitudes and behaviors. Teaching Public Relations, 57(Fall), 1-4.

Beard, F. K. (2002). Exploring the use of advertising agency review consultants: Relationship success, reasons for use, and extent of influence. Journal of Advertising Research, 42(1), 39-50.

Beard, F. K., & Kim, K. (2001). Linking the use of advertising agency review consultants to agency search outcomes. Journal of Advertising Research, 41(2), 49-56.

Beard, F. K., & Tarpenning, D. (2001). Teaching TV advertising creative using digital video on the desktop. Journal of Advertising Education, 5(1), 23-32.

Beard, F. K., & Olsen, R. (1999). Webmasters as mass media gatekeepers: A qualitative exploratory study. Internet Research: Electronic Networking Applications and Policy, 9(3), 200-211.

Beard, F. K. (1999). Client role ambiguity and satisfaction in client-ad agency relationships: Small vs. large accounts. Journal of Advertising Research, 39(2), 69-78.

Beard, F. K., & Morton, L. (1999). Effects of internship predictors on successful field experience. Journalism and Mass Communication Educator, 53(4), 42-53.

Ha, L. S., Beard, F. K., & Kelsey, R. (1998). Students’ computer knowledge levels and advertising course performance. Journalism and Mass Communication Educator, 53(1), 33-43.

Beard, F. K. (1997). Preparing campaigns students for groupwork. Journal of Advertising Education, 2(1), 54-64.

Beard, F. K. (1997). Integrated marketing communications and its association with conflict in client-ad agency relationships. Journal of Marketing Communications, 3(4), 217-230.

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Beard, F. K. (1996). Integrated marketing communications: New role performance issues and expectations in the client-ad agency relationship? Journal of Business Research, 37(3), 207-216.

Beard, F. K. (1996). Marketing client role ambiguity as a source of dissatisfaction in client-ad agency relationships. Journal of Advertising Research, 36(5), 9-20.

Beard, F. K. (1991). Implementing pc technology with organizational change. Journalism and Mass Communication Educator, 46, 70-73.

Beard, F. K. (1989). Market surveys prove audience existence, size. College Media Review, 28, 9-10.

Refereed Journal Articles—National/ International—Reprints

Beard, F. K. (2016). Preparing campaigns students for groupwork. Journal of Advertising Education, 20(1-2), 111-121. (Reprinted from Journal of Advertising Education, 2(1), 54-64).

Refereed Journal Articles—Regional

Beard, F. K. (2015). Comparative advertising of services. Southwestern Mass Communication Journal, 30(2). Retrieved from: http://swmcjournal.com/spring-2015/

Mitchell, K. A., & Beard, F. K. (2010). Measuring Internet dependence among college students: A replication and confirmatory analysis. Southwestern Mass Communication Journal, 25(2), 15-28.

Beard, F. K., McKinzie, W., & Gade, P. (2005). Two decades of J/MC scholarship: A content analysis of the Southwestern Mass Communication Journal. Southwestern Mass Communication Journal, 20(1), 1-14.

Beard, F. K. (2005). Successful humorous advertising campaigns: A case study. Southwestern Mass Communication Journal, 20(1), 41-52.

Morton, L. P., & Beard, F. K. (2003). Faculty productivity in ACEJMC programs revisited: Traditional academic research, professional and creative activities. Southwestern Mass Communication Journal, 18(2), 1-11.

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Beard, F. K., & Tarpenning, D. (2002). What’s so funny? A conceptual/instructional model of humorous advertising message factors. Southwestern Mass Communication Journal, 17(2), 14-29.

Turk, J., & Beard, F. K. (1987). To know us is to love us: Do public relations messages really make a difference? Southwestern Mass Communication Journal, III, 80-92.

Non-refereed Journal Articles—National/International

Beard, F. K. (2017). The ancient history of advertising: Implications and insights for 21st-century practitioners. Journal of Advertising Research, 57(3), 239-244.

Beard, F. K. (2016). Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957). Journal of Historical Research in Marketing, 8(4), 585-594.

Beard, F. K. (2015). Forgotten classics: The Business of Advertising, by Earnest Elmo Calkins (1915). Journal of Historical Research in Marketing, 7(4), 573-583.

Beard, F. K. (2007). The ethicality of in-text advertising. Journal of Mass Media Ethics, 22(4), 356-359.

Book Chapters and Encyclopedia Entries (invited)

Beard, F. K. (2016). A history of advertising and sales promotion. In D. G. Brian Jones & M. Tadajewski (Eds.), The Routledge companion to marketing history (pp.203-224). New York: Routledge.

Beard, F. K. (2014). Advertisement. In S. Atardo (Ed.), Encyclopedia of humor studies. London: Sage Publications.

Beard, F. K. (2013). Ninety trillion spams and counting: Rethinking the marketing social contract in a Web 2.0 world. In P. J. Kitchen (Ed.), The dominant influence of marketing in the 21st century: The [marketing] leviathan. London: Palgrave MacMillan.

Beard, F. K. (2008). Negative comparative advertising: When marketers attack. In P. J. Kitchen (Ed.), Marketing metaphors and metamorphosis (pp. 42-56). Houndmills, Basingstoke, Hampshire, UK: Palgrave Macmillan.

Book Essays (invited) Beard, F. K. (2008). Brilliant or offensive advertising? In S. Moriarity & N. Mitchell (8th ed.), Advertising principles &

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practice (p. 92). Upper Saddle River, NJ: Pearson Prentice Hall.

Beard, F. K. (2008). So you think you want to create a funny ad? In S. Moriarity & N. Mitchell (8th ed.), Advertising principles & practice (p. 391). Upper Saddle River, NJ: Pearson Prentice Hall.

Refereed Articles— Conference Proceedings

Beard, F. K. (2010). Competition and combative advertising: An historical analysis. In T. Rittenburg and M. Peterson (Eds.), Proceedings of the 35th Annual Macromarketing Conference (pp. 135-155).

Beard, F. K. (2009). One hundred years of advertisers at war: Motives and consequences. In T. H. Witkowski (Ed.), Proceedings of the 34th Annual Macromarketing Conference (pp. 42-62).

Beard, F. K. (2004). Humor in advertising: A review of the research literature, 1993-2003. In T C Melewar (Ed.), Proceedings of the 9th International Conference on Corporate and Marketing Communications (CMC) (pp. 42-56).

Beard, F. K. (2002). Foundational contributions to the literature of advertising: Educator versus practitioner perspectives. In P. De Pelsmacker (Ed.), Proceedings of the 7th International Conference on Corporate and Marketing Communications (CMC) (pp. 195-211).

Beard, F. K. (1993). Conflict in the integrated marketing communications task group. In E. Thorson (Ed.), Proceedings of the 1993 Conference of the American Academy of Advertising (pp. 21-31).

Refereed Abstracts— Conference Proceedings

Beard, F. K. (2011). An historical analysis of the US advertising industry’s self-regulation of comparative advertising. In Leighann C. Neilson (Ed.), Proceedings of the 15th Biennial Conference on Historical Analysis and Research in Marketing (CHARM) (p. 216).

Beard, F. K., & Nye, C. (2010). Caught in the middle: A history of the media industry’s self-regulation of comparative advertising. In W. Lee (Ed.), Proceedings of the 2010 Conference of the American Academy of Advertising (pp. 52-53).

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Beard, F. K. (2006). Practitioner views of humor in advertising: A twenty-year update. In W. J. Kehoe and L. K. Whitten (Eds.), 2006 SMA Proceedings, Advances in Marketing: Linking Organizations and Customers (pp. 16-17).

Beard, F. K. (2003). One hundred years of humor in American advertising: The evolution of professional thought. In L. Carlson (Ed.), Proceedings of the 2003 Conference of the American Academy of Advertising (pp. 23-27).

Tarpenning, D., & Beard, F. K. (2002). Humorous advertising concepts and premises: Generation, execution and evaluation. In Avery Abernethy (Ed.), Proceedings of the 2002 Conference of the American Academy of Advertising (pp. 100-101).

Beard, F. K. (2001). A factor analysis of college student attitudes toward advertising: A differentiated replication. In Charles R. Taylor (Ed.), Proceedings of the 2001 Conference of the American Academy of Advertising (pp. 144-145).

Beard, F. K. (1997). IMC and the client-ad agency relationship: Good news for both sides. In M. Carole Macklin (Ed.), Proceedings of the 1997 Conference of the American Academy of Advertising (pp. 240-242).

Beard, F. K. (1996). Marketing clients and their advertising agencies: The antecedents and consequences of client role ambiguity in complex service production. In Gary B. Wilcox (Ed.), Proceedings of the 1996 Conference of the American Academy of Advertising (pp. 189-190).

Newsletter Articles Beard, F. K. (2007, June). Reflections on academic advertising’s “man in black.” AAA Newsletter, American Academy of Advertising, p. 14.

Beard, F. K. (2006, Summer/Fall). Dr. Seuss goes to war. Pulse, JayMac, University of Oklahoma.

Beard, F. K. (1997, Fall). Teach your students well. Internships and Careers Newsletter, Association for Education in Journalism and Mass Communication, pp. 1, 2.

Editorial Duties ❖ Editorial Board, Fall 2014-Present Journalism & Mass Communication Quarterly ❖ Editorial Board, Fall 2013-Present Journal of Advertising

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Research ❖ Editorial Board, Spring 2012-Present Journal of Current Issues & Research in Advertising ❖ Editorial Board, Fall 2010-Present Journal of Advertising Education ❖ Editorial Board, Spring 2010-Present Southwestern Mass Communication Journal ❖ Editorial Board, Fall 2009-Present Journal of Advertising ❖ Editorial Board, Fall 2009-Present Journal of Historical Research in Marketing ❖ Editorial Board, 2002-Present Journal of Marketing Communications ❖ Ad Hoc Reviewer, 2017 Journal of Business Research ❖ Ad Hoc Reviewer, 2017 Journal of Interactive Advertising ❖ Ad Hoc Reviewer, 2015, 2016 European Journal of Marketing ❖ Ad Hoc Reviewer, 2012, 2015 Journal of Business Ethics ❖ Ad Hoc Reviewer, 2012 American Journalism ❖ Ad Hoc Reviewer, 2011 Journalism & Mass Comm. Quarterly ❖ Ad Hoc Reviewer, 2010 Journal of Advertising Education ❖ Ad Hoc Reviewer, 2009 Journal of Marketing Communications (Special Issue, Cross-Media Effects) ❖ Ad Hoc Reviewer, 2009 Journal of Marketing Communications (Special Issue, New Advertising Formats) ❖ Ad Hoc Reviewer, 2007 Psychology & Marketing ❖ Ad Hoc Reviewer, 2007, 2008, 2010, 2012 Journal of Advertising

Research ❖ Ad Hoc Reviewer, 2009 Journal of Historical Research in Marketing ❖ Ad Hoc Reviewer, 2008, 2009, 2013, 2015, 2017 International Journal of Advertising ❖ Ad Hoc Reviewer, 2005, 2006, 2007, 2010, 2012, 2013, 2016

Journal of Macromarketing ❖ Ad Hoc Reviewer, 2003 Marketing Theory ❖ Ad Hoc Reviewer, 2002, 2003 Southwestern Mass Communication Journal ❖ Ad Hoc Reviewer, 2001, 2004, 2005, 2006, 2007, 2008, 2009 Journal of Advertising ❖ Ad Hoc Reviewer, 2000 Teaching Public Relations ❖ Ad Hoc Reviewer, 1997, 1998 Journalism and Mass Communication Educator

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Conference Papers—Refereed National/International

Beard, F. K., and Rony, N. K. (2017, May). Identifying competitors in advertising: Comparing the views of U.S. corporate and ad agency professionals. Paper presented at the 15th Annual International Conference on Communication and Mass Media, Athens, Greece.

Beard, F. K. (2017, June). Archiving the archives: The world’s collections of historical advertisements and marketing ephemera. Paper presented at the 18th Biennial Conference on Historical Analysis & Research in Marketing, Liverpool, UK.

Laurie, S., Mortimer, K., & Beard, F. K. (2017, June). What is advertising? A study of the perceptions of Millennials. Paper presented at the International Conference on Research in Advertising, Ghent, Brussels.

Ahmed, R., Beard, F. K., & Yoon, D. (2016, March). Examining and extending advertising’s dual mediation hypothesis to a branded app in a mobile phone context. Paper presented at the annual conference of the American Academy of Advertising, Seattle, WA.

Beard, F. K. (2015, July). Successful comparative advertising campaigns: Practitioner beliefs and the academic research literature. Paper presented at the annual International Conference on Research in Advertising, London, UK.

Beard, F. K. (2015, May). A history of advertising and sales promotion. Paper presented at the Conference on Historical Research and Analysis in Marketing, Long Beach, CA.

Beard, F. K. (2013, April). Professionals’ views of comparative advertising and the scholarly research literature: A review and synthesis. Paper presented at the 18th Annual Conference on Corporate and Marketing Communications, Salerno, Italy.

Beard, F. K. (2012, August). The effectiveness of comparative versus noncomparative advertising for nonprofessional services. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Beard, F. K. (2011, August). Practitioner views of comparative advertising: A twenty-year update. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, St. Louis, MO.

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Beard, F. K. (2011, May). An historical analysis of the US advertising industry’s self-regulation of comparative advertising. Paper presented at the Conference on Historical Analysis and Research in Marketing, New York, NY.

Yang, A., & Beard, F. K. (2010, August). Choosing and evaluating online media: A conceptual/instructional model. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Denver, CO.

Beard, F. K. (2010, June). Competition and combative advertising: An historical analysis. Paper presented at the Macromarketing Seminar, Laramie, WY.

Beard, F. K., & Nye, C. (2010, March). Caught in the middle: A history of the media industry’s self-regulation of comparative advertising. Paper presented at the annual conference of the American Academy of Advertising, Minneapolis, MN.

Beard, F. K., & Klyeuva, A. (2009, August). “Reach for a Lucky instead of a sweet”: A history of advertising’s most controversial campaign. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Boston, MA.

Beard, F. K. (2009, June). One hundred years of advertisers at war: Motives and consequences. Paper presented at the Macromarketing Seminar, Kristiansand, Norway.

Beard, F. K. (2007, July). Our product’s better than yours, and you’re ugly, too! Conceptualizing the uses and effects of the comparative, satirical attack ad. Paper presented at the International Conference on Research in Advertising, Lisbon, Portugal.

Beard, F. K. (2006). Practitioner views of humor in advertising: A twenty-year update. Paper presented at the annual conference of the Society for Marketing Advances, Nashville, TN.

Beard, F. K. (2006, August). Humor in advertising and audience offense: An exploratory study. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, San Francisco, CA.

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Beard, F. K. (2005, August). Advertising and audience offense: The effects of media type and potentially offensive products, services and themes. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, San Antonio, TX.

Beard, F. K. (2004, April). Humor in advertising: A review of the research literature, 1993-2003. Paper presented at the 9th International Conference on Corporate and Marketing Communications (CMC), Coventry, UK.

Beard, F. K. (2003, August). Hard-sell killers and soft-sell poets: Modern advertising’s enduring message strategy debate. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Kansas City, MO.

Beard, F. K. (2003, March). One hundred years of humor in American advertising: The evolution of professional thought. Paper presented at the annual conference of the American Academy of Advertising, Broomfield, CO.

Beard, F. K. (2002, April). Foundational contributions to the literature of advertising: Educator versus practitioner perspectives. Paper presented at the 7th International Conference on Corporate and Marketing Communications (CMC), Antwerp, Belgium.

Tarpenning, D., & Beard, F. K. (2002, April). Humorous advertising concepts and premises: Generation, execution and evaluation. Paper presented at the annual conference of the American Academy of Advertising, Jacksonville, FL.

Beard, F. K. (2001, April). A factor analysis of college student attitudes toward advertising: A differentiated replication. Paper presented at the annual conference of the American Academy of Advertising, Salt Lake City, UT.

Beard, F. K., & Tarpenning, D. (2000, August). Teaching TV advertising creative using digital video on the desktop. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Phoenix, AZ.

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Beard, F. K., & Morton, L. (1998, August). Predicting successful internships. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Baltimore, MD.

Beard, F. K. (1997, August). Inside the advertising and public relations internship. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Beard, F. K. (1997, August). Preparing campaigns students for groupwork. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Beard, F. K. (1997, April). IMC and the client-ad agency relationship: Good news for both sides. Paper presented at the annual conference of the American Academy of Advertising, St Louis, MO.

Beard, F. K. (1996, April). Marketing clients and their advertising agencies: The antecedents and consequences of client role ambiguity in complex service production. Paper presented at the annual conference of the American Academy of Advertising, Vancouver, B.C.

Beard, F. K. (1995, March). Integrated marketing communications: New role performance issues and expectations in the client-ad agency relationship? Paper presented at the annual conference of the American Academy of Advertising, Norfolk, Virginia.

Beard, F. K., & Anderson, J. F. (1993, May). A descriptive content analysis of corporate advertising appearing in two general news magazines. Paper presented at the annual conference of the International Communication Association, Washington D.C.

Beard, F. K. (1993, April). Conflict in the integrated marketing communications task group. Paper presented at the annual conference of the American Academy of Advertising, Montreal, Canada.

Anderson, J. F., Beard, F. K., & Walther, J. B. (1992, October). Computer-mediated communication (CMC): A conversation analysis. Paper presented at the annual conference of the Speech Communication Association, Chicago, IL.

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Beard, F. K., & Carrell, B. J. (1991, November). Proposed culture-specific values model to evaluate ethical behavior across cultures. Paper presented at the conference of the Association for the Advancement of Policy and Development in the Third World, Nassau, Bahamas.

Conference Papers—Refereed State/Regional

Beard, F. K. (2014, October). The comparative advertising of nonprofessional services: A content analysis of U.S. television commercials. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Denver, CO.

Beard, F. K. (2010, November). The comparative advertising research literature: A review and synthesis. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Round Rock, TX.

Mitchell, K. A., & Beard, F. K. (2009, November). Measuring Internet dependence among college students: A replication and confirmatory analysis. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Arlington, TX.

Beard, F. K. (2007, October). Surveys of j/mc student satisfaction and program assessment: Why do it, how to do it, and what can be learned from it. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Norman, OK.

Beard, F. K., McKinzie, W., & Gade, P. (2004, November). Two decades of J/MC scholarship: A content analysis of the Southwestern Mass Communication Journal. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Little Rock, AR.

Beard, F. K. (2004, November). Successful humorous advertising campaigns: An explanatory, multiple-case study. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Little Rock, AR.

Beard, F. K. (2003, November). Journalism and mass communication program and faculty participation in sponsored research activities. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Salt Lake City, UT.

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Morton, L., & Beard, F. K. (2002, November). Faculty productivity in ACEJMC-accredited programs revisited: Traditional academic research and professional and creative activities. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, San Marcos, TX.

Beard, F. K., & Tarpenning, D. (2001, November). What’s so funny? A conceptual/instructional model of humorous advertising message factors. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Tulsa, OK.

Beard, F. K., & Kim, K. (1999, November). Consultants, clients, and controversy: A secondary analysis of ad agency review outcomes. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Jonesboro, AR.

Beard, F. K., & Olsen, R. (1998, November). Webmasters as media gatekeepers in the academic realm of the World Wide Web. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, El Paso, TX.

Beard, F. K., & Costello, C. (1995, October). Interactive media and the future of advertising: Thoughts from the field. Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, San Angelo, TX.

Beard, F. K. (1994, October). Comparing new media technology users and non-users: An emerging media-based knowledge gap? Paper presented at the annual symposium of the Southwest Education Council for Journalism and Mass Communication, Flagstaff, AZ.

Beard, F. K. (1993, April). A systems perspective of the external roles and functions of the organizational boundary spanner. Paper presented at the annual Sooner Communication Conference, Norman, OK.

Beard, F. K. (1992, March). General systems theory: The evolution of a theoretical framework for the social sciences. Paper presented at the Graduate Research Symposium for the Social and Behavioral Sciences, Norman, OK.

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Beard, F. K. (1992, April). Multiple sequences in group development: A review and critique of a program of research. Paper presented at the Sooner Communication Conference, Norman, OK.

Beard, F. K. (1992, April). The theory, philosophy, and basic concepts of Ludwig von Bertalanffy’s general systems theory. Paper presented at the Sooner Communication Conference, Norman, OK.

Beard, F. K. (1991, April). A review and critical evaluation of James E. Grunig’s multisystems theory of organizational communication. Paper presented at the Sooner Communication Conference, Norman, OK.

Beard, F. K. (1991, April). Applying evaluation research concepts to the development and evaluation of planned social change communication campaigns. Paper presented at the Sooner Communication Conference, Norman, OK.

University-Sponsored Conferences/Colloquia

Beard, F. K. (2014, November). The comparative advertising of nonprofessional services: A content analysis of U.S. television commercials. Gaylord College of Journalism and Mass Communication BYOR, Norman, OK.

Beard, F. K., & McKinzie, W. (2004, November). Two decades of J/MC scholarship: A content analysis of the Southwestern Mass Communication Journal. Gaylord College of Journalism and Mass Communication Brownbag Colloquium, Norman, OK.

Beard, F. K. (2003, October). Journalism and mass communication program and faculty participation in sponsored research activities. Gaylord College of Journalism and Mass Communication Brownbag Colloquium, Norman, OK.

Morton, L., & Beard, F. K. (2002, October). Faculty productivity in research, professional and creative activities. Gaylord College of Journalism and Mass Communication Brownbag Colloquium, Norman, OK.

Beard, F. K., Schaub, L., & Couch, R. (1997, April). Teaching digital photography. Presentation at the Technology Tour de Force, University of Oklahoma, Norman, OK.

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Beard, F. K., & Couch, R. (1997, April). Teaching on the Web. Presentation at the Technology Tour de Force, University of Oklahoma, Norman, OK.

Beard, F. K. (1994, April). Travelers on the information superhighway: Who are they and where are they going? Paper presented at the annual conference of the National Association of College Broadcasters, Southcentral Region, Norman, OK.

Doctoral Dissertation Beard, F. K. (1995). Marketing clients and their advertising agencies: The antecedents and consequences of client role ambiguity in complex service production. Unpublished doctoral dissertation, University of Oklahoma, Norman, OK.

Master’s Thesis Beard, F. K. (1987). A general psychographic analysis and market survey of a college newspaper target audience. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Grant Activity Beard, F. K. (2013). Gaylord College of Journalism and Mass Communication Faculty Enrichment Grant. $2,003

Beard, F. K. (2013). Vice President for Research Faculty Travel Assistance Grant. $1,001

Beard, F. K. (2011). A content analysis of comparative advertising. Gaylord College of Journalism and Mass Communication Faculty Enrichment Grant. $2,000

Beard, F. K. (2011). Gaylord College of Journalism and Mass Communication Faculty Enrichment Grant. $1,080


Beard, F. K. (2010). Vice President for Research Faculty Travel Assistance Grant. $471


Beard, F. K. (2009). Vice President for Research Faculty Travel Assistance Grant. $1,030

Beard, F. K. (2007). Gaylord College alumni survey. University of Oklahoma VP for Instruction & Assessment. $350

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Beard, F. K. (2006). Vice President for Research Faculty Travel Assistance Grant. $408

Beard, F. K. (2006). Gaylord College of Journalism and Mass Communication Faculty Enrichment Grant. $806

Beard, F. K. (2005). Vice President for Research Small Grant Program. $963


Beard, F. K. (2004). Vice President for Research Small Grant Program, University of Oklahoma. $648

Beard, F. K. (2003). Journalism and mass communication program and faculty participation in sponsored research activities. Vice President for Research Small Grant Program, University of Oklahoma. $714.50


Beard, F. K. (2002). Vice President for Research Small Grant Program, University of Oklahoma. $573

Beard, F. K. (2000). Seminal literary contributions to the discipline of advertising: Academic and practitioner perspectives. American Academy of Advertising Research Fellowship. $2,728

Beard, F. K. (1999). Exploring relationships between the use of advertising agency review consultants and agency search outcomes. University of Oklahoma College of Arts and Sciences Faculty Enrichment Grant. $971

Beard, F. K. (1997). Causes of client dissatisfaction with advertising agencies: A role theory perspective. University of Oklahoma Research Council. $713.50

Beard, F. K. (1997). College of Arts and Sciences computing progress project. College of Arts and Sciences, University of Oklahoma. $33,000

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Beard, F. K., & Ramsey, S. (1997). Graduate student recruiting funds project. Graduate College, University of Oklahoma. $2,500

Beard, F. K., & Schaub, L. (1996). Teaching digital photography. Technology for Learning Improvement Program, University of Oklahoma. $2,000

Beard, F. K., Morton, L., & Ramsey, S. (1996). Enhancing student learning via Web-supported college courses. Technology for Learning Improvement Program, University of Oklahoma. $1,000

Professional Work Experience

1/88-7/88 Market Research Analyst, General Research & Analysis, Inc., Oklahoma City, Oklahoma. Provided consultant services to clients in the areas of marketing research and communications, and business management and development.

1/87-11/87 Research Director, Sooner Survey ’87. Conducted a market analysis and readership study for The Oklahoma Daily, campus newspaper, University of Oklahoma.

1984-1987 Prepared fliers, press releases and other informational pieces for Citizens Against Sexual Assault, Norman, Oklahoma. Served internship with News and Media Services, University of Oklahoma.

1/84-8/85 Newspaper Advertising Sales Representative, The Oklahoma Daily. Prospected new accounts, planned creative and persuasive selling strategies, wrote advertising copy and designed print advertisements.

9/77-12/82 General Manager, Ken’s Pizza Parlors of Edmond, Inc., Oklahoma City, OK. Responsible for cash control, cost analysis, scheduling, inventory, personnel. Launched the opening of three restaurants in Dallas, Texas, coordinating contractors, suppliers, hiring and training of new employees, promotions for opening.

Workshops & Seminars Presented

University of Oklahoma Instructional Development Program (1999, April 14). More strategies for enhancing a productive program of scholarly publishing. (Co-presentation with Dr. Linda Morton.)

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University of Oklahoma Instructional Development Program (1999, March 31). Scholarly manuscript preparation. (Co-presentation with Dr. Linda Morton.)

University of Oklahoma Instructional Development Program (1999, February 24). Selecting a journal and marketing the scholarly article. (Co-presentation with Dr. Linda Morton.)

University of Oklahoma Instructional Development Program (1999, February 10). Working habits and attitudes of successful authors. (Co-presentation with Dr. Linda Morton.)

University of Oklahoma Instructional Development Program (1999, January 27). An introduction to the art of scholarly publishing. (Co-presentation with Dr. Linda Morton.)

Armed Forces Short Course (1997). Theories of Mass Communication. Norman, OK.

Herbert School of Journalism MacWorkshop Faculty Development Program (1996, October). Taking digital pictures. Norman, OK.

Summer Academy for Computer Technology and its Impact on Society (1996, June). Computers in journalism and mass communication. Norman, OK.

Herbert School of Journalism MacWorkshop Faculty Development Program (1994, February). Working with System 7.0. (Co-presentation with Colin Costello). Norman, OK.

Herbert School of Journalism MacWorkshop Faculty Development Program (1993, February). Word processing power tips: MS Word 5.0. Norman, OK.

Herbert School of Journalism MacWorkshop Faculty Development Program (1993, February). Working with Aldus PageMaker. (Co-presentation with Laura Schaub). Norman, OK.

Armed Forces Short Course (1993). Advertising message strategy development: A social/organizational marketing approach. Norman, OK.

Herbert School of Journalism MacWorkshop Faculty Development Program (1993, February). The electronic lecture: Desktop presentation technologies. Norman, OK.

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Armed Forces Short Course (1992, February, September). Advertising and the public affairs practitioner. Norman, OK.

Oklahoma Press Association Advertising Short Course (1991, September). Effective advertising campaign planning for retail clients. Oklahoma City, OK.

Workshops & Seminars Attended

2016 OU Create and WordPress Training, The Center for Teaching Excellence, Norman, OK.

2015 Annual IRB Conference, sponsored by Public Responsibility in Medicine and Research and Applied Research Ethics National Association, Boston, MA.

2013 Annual IRB Conference, sponsored by Public Responsibility in Medicine and Research and Applied Research Ethics National Association, Boston, MA.

2004 Annual IRB Conference, sponsored by Public Responsibility in Medicine and Research and Applied Research Ethics National Association, San Diego, CA.

SkillPath Seminars (1996, October). Troubleshooting & maintaining the Macintosh. Oklahoma City, OK.

Promotional Products Association International VIP Winter Seminar (1995, February). Dallas, TX.

Advertising Age Professional Seminars (1994, October). Brand-building through integrated marketing. Chicago, IL.

The National Computer Educator’s Institute (1991, July). Data communications and local area networks. Edmond, OK.

Instructional Development Program (1992, Fall). New faculty professional development seminar. University of Oklahoma, Norman, OK.

Proprietary Research Beard, F. K. (1988). New career curriculum feasibility study. Funded by U.S. Economic Development Administration.

Beard, F. K. (1988). A guide to the development of a federal procurement marketing program. Funded by U.S. Economic Development Administration.

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Beard, F. K. (1988). Research proposal to improve the function of the Randolph-Sheppard Vendor Program. Funded by U.S. Department of Education.

Beard, F. K. (1987). A market survey report prepared for The Oklahoma Daily. A sales and marketing presentation resource for advertising sales representatives.

Dissertations, Theses & Professional Projects Directed

Fisher, N. (2015). Social media mores: Experimentally validating social media management techniques for practitioners. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Ahmed, R. (2015). Examining and extending advertising’s dual-mediation hypothesis to a branded app in a mobile phone context. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Nye, C. (2011). Fair trial/free press issues in the federal criminal trials of Timothy McVeigh and Terry Nichols. Unpublished doctoral dissertation, University of Oklahoma, Norman, OK.

Delaney, D. (2010). The print medium’s photographic portrayal of Joseph Biden Jr. and Hillary Clinton during the 2008 Democratic primaries. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Paul, K. (2010). To what extent and in what form does user-generated content exist in facebook food and drink groups? Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Withrow, C. (2010). Recreation of an empire: The fall and rise of Nintendo. Unpublished master’s project, University of Oklahoma, Norman, OK.

Mitchell, K. (2009). Measuring Internet addiction: A replication and confirmatory analysis. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Collier, T. (2008). Discrimination, dissatisfaction, and disappearing acts: A qualitative study of minotiry professionals in the media and mass communication industry. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Lovell, A. (2006). Buchanan Bicycles advertising creative plan. Unpublished master’s project, University of Oklahoma, Norman, OK.

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Blackbourn, A. (2004). A quantitative study of organizational behavior in integrated advertising agencies. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Wiedemann, B. (2003). Information-seeking behavior on a political Web site: Comparing use of text vs. video and the relative effects. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Bennett, S. C. (2002). An exploration of broadcast journalists' use of the World Wide Web and their adoption of web-based reporting. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Gahagan, B. (2001). Impact of electronic mail communication in a K-12 school system evaluated on the basis of employee attitudes and perceptions. Unpublished doctoral dissertation, University of Oklahoma, Norman, OK.

Kim, K. (2001). Perception of advertising in a new medium: Comparing the student’s attitudes toward Internet advertising to TV & magazine advertising. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Rickey, P. (2001). A Content analysis of scientific framing in mass media accounts of global warming. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Frederick, J. D. (1999). A comparison between love letters and romantic e-mail as hypersonal communication media. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Salem, H. (1998). Trends in the use of hybrid corporate advertisements: Underlying factors and contentment levels with this genre of advertising. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Olsen, R. (1998). A study of Webmasters as organizational gatekeepers in the academic realm of the World Wide Web. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Chen, P. (1997). Newspapers’ promise of profits on the World Wide Web. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

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Henry, S. C. (1993). A study of receiver prejudice and the use of ethnic models. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Chou, L. (1991). Standardization in international advertising? The management perspective. Unpublished master’s thesis, University of Oklahoma, Norman, OK.

Honors & Awards The Stanley C. Hollander Best Paper Award, Conference on Historical Analysis and Research in Marketing, Liverpool, U.K., 2017.

Top Paper, Finalist, Annual Symposium of the Southwest Education Council for Journalism and Mass Communication, Denver, CO., 2014.

Top Paper, Third Place, 18th Annual Conference on Corporate and Marketing Communications, 2013, Salerno, Italy.

“Highly Commended” Article Award, Journal of Historical Research in Marketing, Emerald Group Publishing Limited, 2011.

Top Five Paper (with co-author Kelly Mitchell), Annual Symposium of the Southwest Education Council for Journalism and Mass Communication, 2009, Arlington, TX.

Top Five Paper, Annual Symposium of the Southwest Education Council for Journalism and Mass Communication, 2004, Little Rock, AR.

Top Paper, First Place, 7th International Conference on Corporate and Marketing Communications (CMC), 2002, Antwerp, Belgium.

Top Five Paper, First Place (with co-author Linda P. Morton), Annual Symposium of the Southwest Education Council for Journalism and Mass Communication, 2002, San Marcos, TX.

Top Five Paper, Second Place (with co-author David Tarpenning), Annual Symposium of the Southwest Education Council for Journalism and Mass Communication, 2001, Tulsa, OK.

Top Five Paper, First Place (with co-author Koang-Hyub Kim), Annual Symposium of the Southwest Education Council for Journalism and Mass Communication, 1999, Jonesboro, AR.

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Finalist, Gaylord College (formerly H. H. Herbert School) of Journalism and Mass Communication Distinguished Teaching Award, 2009, 2006, 2005, 2001, 1999, 1997, 1994.

ANBAR Management Intelligence Citation of Excellence.

Faculty Member of the Year, University of Oklahoma Advertising Club, 1995-96.

American Academy of Advertising Industry Fellowship, 1994.

Courses Taught—JMC ❖ JMC 5133/JMC 6133—Quantitative Methods ❖ JMC 5073—Introduction to Graduate Study ❖ JMC 5970—Principles of IMC ❖ JMC 4343—Advertising Campaigns ❖ JMC 4333—Contemporary Problems in Advertising ❖ JMC 3393—Advanced Copywriting ❖ JMC 3363—Advertising Media ❖ JMC 3353—Advertising Copy & Layout ❖ JMC 3333—Advertising Research ❖ JMC 2033—Writing for the Mass Media

Courses Taught—College of Liberal Studies

❖ LSTD 5326—Advanced Study ❖ CLS—Study in Depth

❖ LSTD 5533—Theoretical Foundations ❖ LSTD 5310—Independent Study Social Sciences

Service—College of JMC (Selected)

❖ Chair, Core Writing Course Task Force Fall 2014-Spring 2015

❖ Member, Gaylord Chair Search Committee Fall 2015-Spring 2016 ❖ Member, Centennial Committee Fall 2011-2013

❖ Research Committee Present ❖ Member, Search Committee Fall 2015-Spring 2016 ❖ Chair, Search Committee Fall 2006-Spring 2007 ❖ Member, Policies & Procedures Committee Spring 2007 ❖ Mentor, Dr. Robert Kerr Fall 2005-Fall 2008 ❖ Mentor, Dr. Shari Veil Fall 2007-Spring 2010 ❖ Member, Graduate Committee Fall 2004-Spring 2010 ❖ Member, Research Committee Fall 2007-Present ❖ Director of Research & Creative Activity Fall 2001-Spring 2005 ❖ Member, Committee A Fall 2002-Fall 2003 ❖ Member, Committee A Fall 1999-Spring 2001 ❖ Chair, Search Committee Fall 2004-Spring 2005

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❖ Member, Search Committee Fall 2003 ❖ Member, Search Committee Fall 2001-Spring 2002 ❖ Advertising Sequence Coordinator 1992-Spring 2000 ❖ Graduate Liaison 1997-Spring 2000 ❖ Assessment Liaison 1994-2007 ❖ Member Research Committee Fall 2002-Spring 2006 ❖ Chair, Research Committee Fall 2001-Spring, 2002 ❖ Chair, Curriculum Committee Fall 2000-Spring 2001 ❖ Chair, Technology Committee Spring 1988-Spring 1998 ❖ Member, Technology Committee Fall 2003 ❖ Member, Technology Committee Spring 1997-2001 ❖ Member, Graduate Committee Fall 1995-Spring 2000 ❖ Judge, Oklahoma Interscholastic Press Association 1996 ❖ Member, Search Committee (B&EM) 1995 ❖ Chair, Ad Hoc Capstone Course Committee 1993

Service—College of Arts & Sciences (Selected)

❖ Member, Computer Advisory Committee 1994-Spring 2000

Service—University (Selected)

❖ Vice-Chair, OU Institutional Review Board II Summer 2013- Present ❖ Member, IRB Executive Board Fall 2013-Present

❖ Member, iRIS Improvement Committee Fall 2013-Present ❖ Member, Ad Hoc Faculty Senate Discussion

Group on Conversion to a Flat Tuition Summer 2013 ❖ Chair, OU Research Council Spring 2007-Spring 2008 ❖ Member, OU Research Council Fall 2006-Spring 2007 ❖ Representative, Institutional Conflict

of Interest Committee Spring 2007-Spring 2008 ❖ Member, VP Research Ad. Committee Fall 2007-Spring 2011 ❖ Member, VP Research Analysis and Assessment Sub-

Committee Fall 2009-Spring 2011 ❖ Member, VP Research Ad Hoc RC Committee

Fall 2009-Spring 2011 ❖ Member, Faculty Awards Council Fall 2007-Spring 2008 ❖ Member, OU IRB Fall 2001-Summer 2013 ❖ Member, OU Research Council Fall 2001-Summer 2003 ❖ Helen Robson Walton Centennial Chair

in Marketing Strategy Search Committee Sprint 2004-Fall 2006 ❖ CourseNet Client Design/Usability Subcommittee Fall 1999 ❖ Member, OU Academic Programs

Council Spring 2001-Fall 2001

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❖ Member, OU Faculty Appeals Board Summer 2001-2005 ❖ Member, Student Satisfaction Assessment

Committee Spring 2002-2005

Service—Professional (Selected)

❖ Paper Session Moderator: Annual Symposium of the Southwest Education Council in Journalism and Mass Communication 2014

❖ Paper Session Moderator: 18th Annual Conference on Corporate and Marketing Communications 2013

❖ Member, AAA Research Committee Spring 2000-Present ❖ Promotion/Tenure Reviewer, Iowa State Univ. 2013 ❖ Textbook Reviewer, Bridgepoint Education 2013 ❖ Promotion Reviewer, Florida International Univ. 2009 ❖ Paper Panel Discussant, AEJMC 2009 ❖ Panel Participant, Measuring Outcomes of the Internship

Program, AEJMC 2009 ❖ Proposal Reviewer: Fonds voor Wetenschappelijk Onderzoek

– Vlaanderen (FWO) or Research Foundation – Flanders 2008 ❖ Proposal Reviewer: Israel Science Foundation 2007 ❖ Tenure Reviewer, Virginia Commonwealth Univ. 2007 ❖ Tenure Reviewer, University of New Mexico 2007 ❖ Paper Reviewer, ICORIA 2007, 2008, 2009, 2010, 2011, 2012,

2013, 2016 ❖ Member, SWECJMC Executive Board Spring 2002-Fall 2004 ❖ Textbook Reviewer, Wiley-Blackwell 2012 ❖ Textbook Reviewer, SAGE Publications 2012 ❖ Textbook Reviewer, Pearson/Prentice-Hall 2008 ❖ Textbook Reviewer, Rowman & Littlefield Publishing 2005 ❖ Paper Session Moderator, AAA 1994, 2003 ❖ Paper Session Moderator, SWECJMC 2003 ❖ Paper Session Moderator, AEJMC (Ad Division) 2003 ❖ Textbook Reviewer, Allyn & Bacon Publishing 2002 ❖ Paper Session Chair, 7th International Conference on

Corporate and Marketing Communication 2002 ❖ Paper Panel Discussant, AAA 2001 ❖ Paper Reviewer, AAA 1993, 1998, 1999, 2000, 2001,

2002, 2003, 2004, 2005, 2006, 2007, 2009, 2010, 2011, 2012, 2013 ❖ Paper Reviewer, AEJMC (Ad Division) 1993, 1998, 1999, 2001,

2002, 2005, 2007, 2009, 2010, 2013

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❖ Panel Proposal Reviewer, AAA 2002, 2003 ❖ Tenure Reviewer, Florida International University 1998 ❖ Paper Reviewer, IABC (Advertising Division) 1996 ❖ Paper Reviewer, BEA (Communication

and Technology Division) 1995 ❖ Chair, Advertising Division Awards Committee,

Council for Advancement and Support of Education 1993 ❖ Textbook Reviewer, Mitchell Publishing Co. 1991

Service—Public ❖ Presentation, Purcell Rotary Spring 2015 ❖ Presentation, Senior Group, Trinity Lutheran Church Summer 2014 ❖ Presentation, First Christian Church Men’s Fellowship Group

Spring 2014 ❖ Presentation, Shawnee Kiwanis Spring 2014 ❖ Presentation, Rivermont Retirement Community Summer 2013 ❖ Presentation, Shawnee Lions Club Spring 2013 ❖ Presentation, Epworth Villa Men’s Group Summer 2012 ❖ Presentation, Purcell Rotary Spring 2012 ❖ Presentation, Norman Business Assoc. Spring 2012 ❖ Presentation, Elk City Daily News Fall 2011 ❖ Presentation, OU Organizational Staff Council Fall 2011 ❖ Presentation, OKC Messiah Lutheran Church Senior Group Summer 2011 ❖ Presentation, Central Oklahoma Mensa Summer 2011 ❖ Presentation, Crosstimbers Rotary Club Spring 2010 ❖ Presentation, OU Alumni and Friends of Love County Spring 2009 ❖ Presentation, Shawnee Lion’s Club Fall 2008 ❖ Presentation, Rivermont Retirement Community Summer 2007 ❖ Presentation, OU Dorm Residents Fall 2007

Professional Memberships

❖ American Academy of Advertising

References Judy VanSlyke Turk, Ph.D., APR FreeAgent author, writer, editor, PR educator 3405 Stuart Ave. Richmond, VA 23221 (804) 319-6568 (cell) [email protected]

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Tim Hudson, Ph.D. Dean School of Communication Point Park University 201 Wood Street Pittsburgh, PA 15222 (412) 392-4748 [email protected]

Charles C. Self, Ph.D. Professor Emeritus of Journalism and Mass Communication Gaylord College of Journalism and Mass Communication The University of Oklahoma 4512 20th Street North Arlington, VA 22207 (405) 325-1117 [email protected]

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