CURRICULUM VITAE JUDY CAROL DRENNAN

HOME ADDRESS 54/2 Goodwin Street

Kangaroo Point QLD 4169 AUSTRALIA

COMMUNICATION B/H: 07 3138 5308 A/H: 07 3878 6451 M: 0412 604 613

E: j.drennan@qut.edu.au CITIZENSHIP Australian PRESENT Professor in Marketing POSITION School of Advertising, Marketing and Public Relations

QUT Business School Queensland University of Technology

ACADEMIC PhD 2000 Deakin University QUALIFICATIONS Dissertation topic: Information Technology and Small Business:

Impact, Strategies and Changing Industry Structure

Master of Education 1988 University of Melbourne

Awarded First Class

Bachelor of Education (Commerce) 1978

University of South Australia AWARDS

2008 Best Paper Award

Australian and New Zealand Marketing Academy Conference

“Advertising avoidance in the online social networking environment”

2006 Best Paper Award Australian and New Zealand Marketing Academy Conference

“Consumer Appraisals of Mobile Marketing Communications”

2006 Best Paper Award 3rd Australian Nonprofit and Social Marketing Conference

“Exploring M-Consumers’ Transitioning between Vulnerability and Responsibility: An M-Gambling Consumption Study”

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2005 Award in Recognition of Outstanding Performance and

Support, School of Advertising Marketing and Public Relations, QUT

2005 Special Recognition for Post Graduate Research Coordinator, School of Advertising Marketing and Public Relations, QUT

2002 ANBAR Citations of Excellence, Best 50 Management

Papers for 2002

“Mobile Digital Technology: Emerging Issues for Marketing” 2001 Best Paper Award

Small Enterprise Association of Australia and New Zealand Conference

“Impact of Personal Characteristics on Small Business Internet

Strategy and Performance” 2000 Teaching Innovation Award, School of Management,

University of Queensland 1995 Best Paper in Track Award

Australian and New Zealand Academy of Management “Information Technology Success Factors for Small Business

Managers”

1995 Teaching Excellence Award, Bowater School of Management and Marketing, Deakin University

1988 John and Elizabeth Robertson Prize for Excellence in

Research & Writing in Education, Awarded for Masters of

Education Dissertation, Melbourne University.

SUMMARY OF PROFESSIONAL APPOINTMENTS

Aug 2009 – Present

Mar 2007 – Aug 2009

June 2004 – Feb 2007

Professor in Marketing School of Advertising, Marketing and Public Relations QUT Business School

Queensland University of Technology Associate Professor in Marketing

School of Advertising, Marketing and Public Relations Faculty of Business Queensland University of Technology

Senior Lecturer in Marketing School of Advertising, Marketing and Public Relations

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Faculty of Business

Queensland University of Technology

Jan 1998 – June 2004 Lecturer in Marketing

UQ Business School Faculty of Business Economics and Law University of Queensland, St Lucia, Qld

Jan 1997 - Dec 1997 Associate Lecturer in Marketing and Management

Graduate School of Management

Faculty of Business Economics and Law University of Queensland, St Lucia, Qld

Feb 1986 - June 1996 Lecturer B in Management and Marketing Bowater School of Management and Marketing Faculty of Management

Deakin University, Burwood Campus, Melbourne

Feb 1983 - Feb 1986 TAFE Teacher

School of Business, RMIT Melbourne, Victoria 3000

Sep 1981 - Sep 1982 Lecturer Department of Business Studies South Thames College, London, UK

RESEARCH My research direction has extended from the two key areas of my PhD dissertation, which

concerns information technology and small business. Two main research themes emerged from this work consisting of e-marketing and entrepreneurship. My later research direction progressed to include mobile phone marketing (m-marketing) and social marketing. All my

grants, publications and research supervision relate specifically to these particular areas of my expertise. In view of the importance of teaching in my profession, I also publish in the education field.

E-marketing/m-marketing and social marketing. Currently, I am involved in collaborative projects examining the social, psychological and economic impacts of mobile digital

technology on consumers. Specific research projects include an ARC Discovery Grant examining Young women’s harmful alcohol consumption: a social marketing prevention strategy and an ARC Linkage grant focusing on a multidisciplinary assessment of the

mental health outcomes of cyber-participation. Broader research projects include mobile phone marketing, m-gambling, emotions related to mobile phone consumption, youth well-being, and consumer responses to marketing strategies in the m-marketing context. My research has also been published in quality journals such as the Journal of Advertising Research, European Journal of Marketing, Journal of Services Marketing,

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Journal of Marketing Management, and Journal of Organizational and End User

Computing.

Entrepreneurship and small business. My research focuses on factors affecting

entrepreneurial intentions and social entrepreneurship in technology diffusion. As a small business researcher, I have specifically targeted the services industry and gained access to a large number of Australian firms. My research has been published in International

Journal of Innovation and Entrepreneurship, Small Enterprise Research, and conference proceeding for Small Enterprise Association of Australia and New Zealand and International Council of Small Business.

RESEARCH GRANTS

AWARDED:

2012 Young and Well CRC $2,293,209

Safe and Well Online

Spears B, Collins P, Drennan J, Zeederberg M,

Borbone V, Collins P, & Spry P

2012 Young and Well CRC $2,061.796 Preventative E-tools for promoting the positive mental health and wellbeing of young Australians

Hides L, Kavanagh D, Drennan J, Young R, Shochet I, Tjondronegero D, Johnson D, Zelenko, Buckley L, Kuhn K, Dingle, & White A

2011 Beyond Blue $139,924 Development of an action research design and implementation plan for a men’s specific low-intensity psychological support service.

Robert King, (QUT) David Kavanagh (QUT), James Bennett-Levy (Uni Sydney) Judy Drennan (QUT) Judy Singer (University of Sydney) and Richard Fletcher (The

University of Newcastle)

2010 Australian Research Council (ARC) Discovery Grant $140,000

2010

2008

Young women’s harmful alcohol consumption: a social marketing prevention strategy

Drennan J, Connor J, Kavanagh D, Tjondronegoro D, Fry

M, Previte J and White A. Smart Services CRC New Financial Services

Drennan J and Wyeth P

Department of Health and Ageing Tender

$163,750

$98,500

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Provision of Strategies to Support Drug and Alcohol Online

Activities

Kavanagh D, Klein B, Drennan J, Baker A, Connor, J & Young R

2008

Smart Services CRC One Stop Personalized Financial Services

Drennan J, Raymond K, Singh S

$265,440

2008 Australian Research Council (ARC) Linkage Grant Promoting youth wellbeing through participatory digital media: A multidisciplinary assessment of the mental health outcomes of cyber-participation Cunningham SD, King RJ, Drennan JC, McWilliam K, Burns JM, Kuddell C

$91,880

2006 Queensland Government Treasury Responsible

Gambling Grant M-Gambling: A Strategic Social Marketing Approach to Protect Vulnerable Consumers

Drennan J., Previte, J., and Mort, G.

$36,157

2006 QUT ARC 2007 Incentive Grant Going Interactive: Designing and Implementing Context-Specific Artificial Intelligence to Model Deviant Customer Behaviour

Drennan J, Kaplan S., Johnson L, Drennan, P and Russell-Bennett R.

$1,000

2006

2006

Solo Media Consumer In-Store Behaviour Russell-Bennett R and Drennan J

QUT ARC Encouragement Grant (for near miss in 2005 round) Consumption of Mobile Digital Technology and Its

Impact on Youth Well-Being– Drennan J., Brown, M. and

Mort, G.

$8992

$5,000

2005 QUT Faculty Research Initiative Grant The Experience of Australian Female Entrepreneurs: An Update

Drennan, J and Bennett, R.

$ 4,952

2004 QUT Faculty Research Initiative Grant Exploring New Directions in Social Marketing: The Social entrepreneur – Drennan J

$ 2,725

2001 UQ Development Grant Internet Sponsorship: Evaluation of Corporate Strategies

$12,000

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and Consumer experiences - Cornwell T B and Drennan J

2000 UQ New Staff Grant $ 9,708 Small Firm Internet Use in Electronic Villages: A

Knowledge and Entrepreneurship Model – Drennan J

1999 ARC Discovery Grant (Small) $11,899

Investigation of Internet Acceptance Factors and Competitive Strategies in Australian Small Business –

Drennan J

1998 UQ Early Career Grant $13,850 Strategic and structural impacts of IT networks on small

business- Drennan J

PUBLICATIONS

My publications include the following refereed journals, refereed conference proceedings, book chapters, books, non-refereed papers and teaching materials.

BOOK AND JOURNAL REFEREED PUBLICATIONS

INVITED REFEREED BOOK CHAPTERS

1. Keeffe, D. and Drennan J. (2010) “Five Tools to Manage and Prevent Customer

Misbehaviour during Service Experiences”, in Patti, C, Rizzuto R and Henthorn J, (Eds.) Customer Experience Management: Lessons and Insights for the Cable Industry, Access Intelligence, LLC in Rockville, MD ISSN # 1069-6644

2. Drennan, J., Previte, J., and Mort, G (2008) “Understanding the Impact of

Household End Users' Privacy and Risk Perceptions on Online Behavior” Chapter

II in Professor Steven Clarke (Ed) End User Computing Challenges and Technologies: Emerging Tools and Applications, Hershey, New York

3. Drennan, J., (2002), ‘E-Services’ Chapter 14 in McColl-Kennedy, J.R. (Ed) Services Marketing: A Managerial Approach (pp: 359-390), John Wiley & Sons, Queensland

REFEREED JOURNALS

1. Chen, T, Drennan, J and Andrews L (2012) “Experience Sharing”, Journal of

Marketing Management, Vol 28, No 13/14, pp 1535-1552

2. Schuster, L, Drennan, J, and Lings, I (Accepted) “Consumer acceptance of m-

wellbeing services: A social marketing perspective”, European Journal of

Marketing

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3. Andrews, Lynda, Drennan, Judy, and Russell-Bennett, Rebekah (2012) “Linking

perceived value of mobile marketing with the experiential consumption of mobile phones”. European Journal of Marketing, 46(3/4) pp. 357 - 386

4. Andrews L, Cacho-Elizondo S, Drennan J and Tossan V (2012) “Consumer

Acceptance of an SMS-based Smoking Cessation Program: A Multi-Country Study”, Health Marketing Quarterly 30(1)

5. Bianchi C and Drennan J. (2012) “Drivers of satisfaction and dissatisfaction for

overseas service customers: A critical incident technique approach”, Australasian Marketing Journal, Vol 21, Iss 1, pp 97-107

6. Song J, Andrews L and Drennan J (2012) "Exploring regional differences in Chinese consumer acceptance of new mobile technology: A qualitative study" Australasian Marketing Journal, Vol 20, Iss 1, pp 8-88

7. Kay-Lambkin, F J, White A, Baker AL, Kavanagh DJ, Klein B, Proudfoot J,

Drennan J, Connor J and Young R (2011) “Assessment of function and clinical

utility of alcohol and other drug web sites: An observational, qualitative study”, BMC Public Health 11:277 (5 May)

8. Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) “Capturing affective experiences using the SMS experience sampling (SMS-ES) method”. International Journal of Market Research, 53(4), pp. 1-27.

9. Drennan J, Brown M and Sullivan-Mort G (2011) “Phone Bullying: Impact on

Self-Esteem and Well-Being”, Young Consumers, Vol 12, No 4, pp 295-309

10. Gottleib U, Brown M & Drennan J (2011) “ The Influence of Service Quality

and Trade Show Effectiveness on Post‐ Show Purchase Intention”, European Journal of Marketing, Vol 45, Iss 11.12, pp. 1642-1659

11. White A, Kavanagh D, Stallman H, Klein B, Kay-Lambkin F, Proudfoot J, Drennan J,, Connor J, Baker A, Hines E, Young R (2010) “Online Alcohol Interventions: A Systematic Review”, Journal of Medical Internet Research,

Vol 12, Iss 5, e62

12. Kay-Lambkin F , White A, , Baker A, Kavanagh D, Klein B, Proudfoot J, Drennan J,, Connor J, Young R (2010) “Assessment Of Function And Clinical Utility Of

Alcohol And Other Drug Web Sites: An Observational, Qualitative Study”, Drug And Alcohol Review Vol 29 pp 13-14

13. Wessels L and Drennan J (2010) “An Investigation of Consumer Acceptance of M-Banking”, International Journal of Bank Marketing, Vol 28, Iss 7, pp 547-

568

14. Klein B, White A, Kavanagh DJ, Shandley K, Kay-Lambkin F, Proudfoot J,

Drennan J, Connor J, Baker A (2010), ”Content and functionality of alcohol and

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other drug websites: Results of an online survey”, Journal of Medical Internet

Research Vol 12, No 5, e51

15. Kelly L, Kerr G & Drennan J (2010) “Avoidance of Advertising in Social

Networking Sites: The Teenage Perspective”, Journal of Interactive Advertising, Vol 10, Iss 2, 16-27

16. Russell-Bennett R, Hartell C & Drennan J (2010) “Consumer

Satisfaction And Redress With A Government Third-Party

Complaints Agency”, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol 23, pp 65-82

17. McDonnell J & Drennan J, (2010) “Virtual Product Placement as a

New Approach to Measure Effectiveness and New Brands”, Journal of Promotion Management Special Issue, Vol. 16, Iss. 1/2; p. 25

18. Kerr G & Drennan J, (2010) “Same but different - Perceptions of

IMC amongst marketing communication partners in Australia”, Journal of Promotion Management Special Issue, Vol. 16, Iss. 1/2; p. 6

19. Weeks, C., Cornwell, T.B., and Drennan, J. (2008) “Leveraging

Sponsorships on the Internet: Activation, Congruence, and

Articulation”, Psychology and Marketing, (1.232) Vol 25, Iss 7, pp 637-654

20. Drennan, J. and Previte, J. (2007) “The Prototypal Social

Entrepreneur: A Case Study About Social and Economic Leveraging of Virtual Community in Regional Australia”,

International Journal Of Internet And Enterprise Management, Vol 5, No. 2, pp 136 - 157

21. Mort, G.S, and Drennan, J. (2007) “Mobile Communications: A

Study of Factors Influencing Consumer Use of M-Services”, Journal of Advertising Research, Vol 47, No. 3, pp 302-312

22. Andrews, L., Kiel, G., Drennan, J., Weerawardena, J. and Boyle,

M. (2007) “Gendered Perceptions of Experiential Value in Using

Web-Based Retail Channels”, European Journal of Marketing, Vol. 41, No 5/6 (June).

23. Drennan, J., Mort, G.S. and Previte, J. (2006) “Privacy, Risk

Perception and Expert Online Behavior: An Exploratory Study of Household End Users”, Journal of Organizational and End User Computing, Vol 18, No 1, pp 1-20.

24. Drennan, J., Kennedy, J. and Renfrow, P. (2005) “The Impact of Childhood Experiences on the Development of Entrepreneurial

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Intentions”, International Journal of Entrepreneurship and Innovation, Vol 6, No 4, pp 231-238

25. Watjatrakul, B. and Drennan, J. (2005) “Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective”, Journal of Marketing Management, Vol 21, pp 701-723.

26. Mort, G.S. and Drennan, J. (2005), “Marketing M-Services:

Establishing a Usage Benefit Typology Related to Mobile User Characteristics”, Journal of Database Marketing and Customer Strategy Management, Vol 12, No 4, pp 327-341.

27. Drennan, J., Kennedy, J. and Pisarski, A. (2005) “Factors Affecting

Student Attitudes Towards Flexible On-Line Learning in Management Education, The Journal of Educational Research, Vol 98, No 4, pp 331-338. (0.667)

28. **Cornwell, T.B. and Drennan, J. (2004), “A

Consumer/Consumption Research Agenda Dealing with Issues

Emerging from Globalization and Fragmentation”, Journal of Macromarketing, Vol 24, No 2, pp 108-121.

29. Drennan, J. and Cornwell, T.B. (2004) “Emerging Strategies for

Sponsorship on the Internet”, Journal of Marketing Management, Vol 20, No 7/8, pp 897-918.

30. Drennan, J. and McColl-Kennedy J.R. (2003) “Relationship

between Internet Use and Perceived Performance in Retail and

Professional Service Firms”, Journal of Services Marketing, Vol 17, No 3, pp 295-309

31. Kennedy, J., Drennan, J., Renfrow, P. and Watson, B. (2003) “The

Influence of Role Models on Students' Entrepreneurial Intentions”, Queensland Review, Vol 10, No 1, pp 37-52.

32. Mort, G.S. and Drennan, J. (2002) “Mobile Digital Technology: Emerging Issues for Marketing”, Journal of Database Marketing,

Vol 10, No 1, pp 9-23. ANBAR Citations of Excellence, Best 50 Management Papers, 2002.

33. Kennedy, J. and Drennan, J (2002) “Entrepreneurial Intentions of Women”, Small Enterprise Research, Vol 10, No 1, pp 75-87

34. Kennedy, J. and Drennan, J (2001) “A Review of the Impact of

Education and Experience on New Venture Performance”, International Journal of Innovation and Entrepreneurship, Vol 2, No 3, pp 153-169

35. Drennan J and Bodi A, (1996) “Information Technology Success

Factors for Small Business Managers”, Journal of Australian and

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New Zealand Academy of Management, Vol 2, No 1, pp 12-20

** Cited as a top ten reading in Macromarketing for doctoral students in a journal article by Shapiro, S.J. (2006) “A JMM-Based Macromarketing Doctoral Level Reading List”, Journal of Macromarketing , Vol 26,

No 2 250-255.

SUBMITTED:

McWilliam, K, King, R and Drennan J “Investigating the Potential of Peer-to-Peer Communications in Australian Bullying Campaigns Targeting Youth” Health Promotion International

REFEREED CONFERENCE PROCEEDINGS

36. Wessels L, Drennan J and Lings I (2011), “Consumer Adoption of

M-Interventions in Mental Health” World Social Marketing

Conference, Dublin Ireland April 2011

37. Andrews, L and Drennan, J. (2010). ‘Using TAM to examine

consumer acceptance of a mobile phone assisted smoking cessation program in Australia’ in conference proceedings for European Marketing Academy Conference (EMAC), held at the

Copenhagen Business School, Copenhagen, Denmark, June 1 – 4, CD ROM.

38. Andrews L, Drennan J, Tossan V and Cacho-Elizondo S (2010). “Examining the gendered aspects of consumer acceptance of an SMS-assisted smoking cessation program”, Conference proceeding

for the International Not for Profit and Social Marketing Conference, held on 15-16 July at Queensland University of Technology, Brisbane Australia.

39. Andrews LM, Drennan JC, Tossan V, Cacho-Elizondo S, (2010)

“Using TAM to examine consumer acceptance of a mobile phone

assisted smoking cessation program in Australia”, Conference proceedings - 39th EMAC Conference : The Six Senses - The Essentials of Marketing, p1-8

40. Chen T, Drennan JC, Andrews LM, (2009) The rise of smart

consumers, Proceeding from the 'Australia and New Zealand

Marketing Academy Conference 2009 : Sustainable Management and Marketing Conference, p1-9

41. Kelly LM, Kerr GF, Drennan JC, (2009) 'Try hard': Attitudes to advertising in online social networks, Proceedings from the Australia and New Zealand Marketing Academy Conference

2009: Sustainable Management and Marketing, p1-7

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42. Song J, Drennan JC, Andrews LM, (2009) Exploring Chinese

consumer's perceptions of using new mobile technology: A qualitative study, Proceedings from the Australia and New Zealand Marketing Academy Conference, p1-8

43. Mahyari P, Drennan J, & Kuhn K (2009) “Virtual product placement:

Examining the role of involvement and presence in second life” Proceedings from the 'Australia and New Zealand Marketing

Academy Conference Nov 30-Dec 3 2009

44. Andrews L and Drennan J (2009), “Students’ Perceptions, Experiences and Beliefs about the use of Facebook in Subjects at an Australian University”, On-line conference proceedings of the

Australian and New Zealand Marketing Academy Conference (ANZMAC), 30 November – 2nd December, 2009, held by Monash

University, Melbourne.

45. Mahyari P, Drennan J, & Luck E, (2009) “The Effectiveness Of

Virtual Product Placement in the immersive environment”,

European Marketing Academy Conference, Nantes, France, May 25-29, 2009

46. Russell-Bennett R, Gallegos D & Drennan J, (2009) “Applying brand equity to the social product of breastfeeding” Academy of Marketing Conference, Leeds, UK, July

47. Kelly, L, Kerr, G and Drennan J (2008) “Advertising avoidance in the online social networking environment” Australian and New

Zealand Marketing Academy Conference, Sydney, Australia, Dec 1-3 [CD-ROM] Best Paper in Track Award

48. Zhang O, Kerr G, and Drennan J, (2008) “Consumer Power Types in an Australia Online Brand Community”, Australian and New Zealand Marketing Academy Conference, Sydney, Australia,

Dec 1-3 [CD-ROM]

49. Keeffe, D, Russell-Bennett, R and Drennan J (2008) “Consumer

Misbehaviour in High-Credence Services: Investigating Misbehaviour in Health Care”, SERVSIG International Research Conference, Liverpool, United Kingdom, June 5-7 [CD-ROM]

50. Andrews L, Drennan J and Russell-Bennett R (2008) “Consumers’

Emotional Appraisals and Action Tendencies Arising from Mobile

Viral Marketing” 37th EMAC Annual Conference, Brighton, United Kingdom, May 27-30 [CD-ROM]

51. Drennan J, Luck E and Wiyanto T (2008), “Love as a commodity: human branding in the online dating context”, 37th EMAC Annual Conference, Brighton, United Kingdom, May 27-30 [CD-ROM]

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52. Drennan J, Drennan P, and Keeffe D (2007), “Research in Consumer Misbehaviour: A Simulation Game Approach”, Australian and New Zealand Marketing Academy Conference,

Dunedin, New Zealand, Dec 3-5 [CD-ROM]

53. Andrews L and Drennan J (2007), Extending Holt's (1995) Typology

of Consumption to Examine the Marketing Domain in the Experiential Consumption of Mobile Phones Australian and New Zealand Marketing Academy Conference, Dunedin, New

Zealand, Dec 3-5 [CD-ROM]

54. Weeks, C., Cornwell, T.B., and Drennan, J. (2007) “Using the

Internet to Leverage Sponsorships”, 36th EMAC Annual Conference 2007 Reykjavik, Iceland , May 22-25 [CD-ROM]

55. Andrews, L., Drennan, J and Russell-Bennett (2006) “Consumer Appraisals of Mobile Marketing Communications”, Australian and New Zealand Marketing Academy Conference, Brisbane,

Australia, Dec 4-6 [CD-ROM] Best Track Paper

56. Sarri, R. and Drennan, J. (2006) “Music Purchase Behaviour: The

Effect of Emotional Loyalty on Intention to Purchase”, Australian and New Zealand Marketing Academy Conference, Brisbane, Australia, Dec 4-6 [CD-ROM]

57. Weeks, C., Cornwell, T.B., and Drennan, J. (2006) “Online

Leveraging of Sponsorships”, Australian and New Zealand

Marketing Academy Conference, Brisbane, Australia, Dec 4-6 [CD-ROM]

58. Leo, C., Bennett, R and Drennan, J. (2006) “A Conceptual Model of

Customer Advocacy in Services Marketing: A Definition and Key

Antecedents”, Australian and New Zealand Marketing Academy Conference, Brisbane, Australia, Dec 4-6 [CD-ROM]

59. Drennan, J., Previte, J. and Mort, G.S. (2006) “Exploring M-

Consumers’ Transitioning between Vulnerability and Responsibility: An M-Gambling Consumption Study”, 3rd Australian Nonprofit

and Social Marketing Conference 10-11 August, 2006. [CD-ROM] Best Paper

60. Previte, J., Drennan, J. and Mort, G.S. (2006) “M-technology,

Consumption and Gambling: A Conceptualisation of Consumer Vulnerability in an M-Gambling Marketspace” 2006 Macro Marketing Conference, Queenstown, New Zealand, June 6-8 [CD-ROM]

61. Beatson, A., Coote, L. and Drennan, J. (2006) “Self-Service Technology, Satisfaction and Consumer Retention” European

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Marketing Academy Conference, Athens, 23-26 May 2006 [CD-ROM]

62. James, D. and Drennan, J. (2005) “Exploring Addictive

Consumption of Mobile Phone Technology” Australian and New Zealand Marketing Academy Conference, Fremantle, December 5-7, 2005 [CD-ROM]

63. Andrews, L., Drennan, J. and Bennett, R. (2005) “Emotions in the

Experiential Consumption of Mobile Phones”, Australian and New

Zealand Marketing Academy Conference, Fremantle, December 5-7, 2005 [CD-ROM]

64. Kennedy, J. and Drennan, J. (2005) “The Impact of Role Models

and Prior Experience on Entrepreneurial Intentions” Small Enterprise Association of Australia and New Zealand, Armidale, 25-28 September, 2005 [CD-ROM]

65. Bennett, R., Hartel, C. and Drennan, J. (2005) “It’s Not About the

Money! Key Drivers of Satisfaction with Government Third-Party Complaint Handling” Australasian Non Profit Marketing Conference, Melbourne, 23-24 September, 2005 [CD-ROM]

66. Fitzgerald, L., Drennan, J. and Bennett, R. (2005) “Mobile Phone

Consumption and Implications for SMS Marketing” European

Marketing Academy Conference, Milan 24-27 May, 2005 [CD-ROM]

67. McDonnell, J. and Drennan, J. (2005) “Virtual Product Placement”, European Marketing Academy Conference, Milan 24-27 May, 2005 [CD-ROM]

68. Previte, J., Bennett, R and Drennan, J. (2004) “New Directions in

Social Marketing: A Meso-Level Perspective”, Australasian Non

Profit Marketing Conference, Canberra 23-24, September, 2004 [CD-ROM]

69. Drennan, J., Kennedy, J. and Renfrow, P. (2004) “Understanding Entrepreneurial Intentions: The Importance of Childhood

Experiences”, SEAANZ Conference, Brisbane, 26-29 September, 2004 [CD-ROM] (Best Paper Candidate)

70. Drennan, J. and Sullivan Mort, G. (2004) “Consumer Acceptance of

M-Services: Marketing Implications”, European Marketing Academy Conference, Murcia, Spain, May 18-21, 2004 [CD-ROM]

71. Drennan, J. and Sullivan Mort, G. (2003) “Examination of the

Influence of Personal Attributes on Consumer Use of M-Services”, Australian and New Zealand Marketing Academy Conference, Adelaide 2003 [CD-ROM].

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72. Fitzgerald, L. and Drennan, J. (2003) “Using Q-Methodology to

Study the Metaphors of Consumption for Mobile Phone Users”,

Australian and New Zealand Marketing Academy Conference, Adelaide, 2- 4 December 2003 [CD-ROM]

73. Kennedy, J., Drennan, J., Renfrow, P. and Watson, B. (2003) "Role

Models for Choice of Academic Discipline at University", Women in Research Conference, Rockhampton, 13-14 November, 2003 [CD-ROM].

74. Kennedy, J., Drennan, J., Renfrow, P. and Watson, B. (2003)

"Situational Factors and Entrepreneurial Intentions", SEAANZ Conference Proceedings, Ballarat, 28 September – 1 October, 2003

75. Kennedy, J. and Drennan, J. (2002) “Effects of Enterprise

Education on Entrepreneurial Attitudes of Male and Female

Secondary School Students”, SEAANZ Conference, Adelaide, September 22-24, 2002

76. Mort, G. and Drennan, J. (2002) “ Dial M for Direct: Mobile

Technology and Direct Marketing.” American Marketing Association Educators' Conference, San Diego, California,

August 6-9, 2002

77. Drennan, J., Kennedy J. and McColl-Kennedy, J.R (2002), ‘Testing

the Technology Acceptance Model: A Comparison Between Retail and Professional Health Service Firms’, 11th Annual Frontiers in Services Conference, June 27-29, 2002 Maastricht, The Netherlands

78. Cornwell, T.B. and Drennan, J. (2002) "Sponsorship on the

Internet" Conference proceedings of the American Academy of Advertising Conference, Jacksonville, Florida, US, March 24-28 in press

79. Drennan, J and Kennedy, J., (2001) “Impact of Personal

Characteristics on Small Business Internet Strategy and

Performance”. SEAANZ Conference Proceedings Wellington [CD-ROM] (Won Best paper award)

80. Drennan, J., Bennett, R. and Andrews, T. (2001) “The Quest to

Educate the Knowledge Worker of the Future: Integrating high-tech and high-touch learning in marketing education” Conference proceedings of ODLAA, Sept 24-27 [CD-ROM]

81. Kennedy, J. and Drennan, J., (2001) “Gender and New Venture

Creation: A Life Stage Approach”. Conference Proceedings of SEAANZ 12-14 September [CD-ROM]

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82. Sullivan Mort, G. M. and Drennan, J. (2001) “M-Marketing: New

Directions in b2c E-Business". ANZMAC 2001 Conference, Auckland, New Zealand. [CD-ROM]

83. Drennan, J. and Kennedy, J. (2000) “Small Firm Internet Uptake:

How Important is an Innovative Attitude?” Conference Proceedings of ANZMAC 2000, Gold Coast, 6-9 December, pp 272-276

84. Drennan, J. and Kennedy, J. (2000) “Internet Acceptance and Use

by Small Firms: A Study of the Pharmacy Sector”, Conference

Proceedings of 45th ICSB World Conference, Brisbane, 7-10 June [CD-ROM].

85. Drennan, J. and Kennedy, J. (1999) “Internet Use Factors for Small Business”, Conference Proceedings of 44th ICSB World Conference, Naples, 20-23 June [CD-ROM].

86. Kennedy, J. and Drennan, J. (1999) “Inter-Firm Alliances: Their

Impact on New Venture Performance”, Conference Proceedings of 44th ICSB World Conference, Naples, 20-23 June [CD-ROM].

87. Drennan, J. and Kennedy, J. (1999) "A Study of Factors Impacting

on Small Business Internet Use in the Service Sector", Abstract in International Services Marketing Conference, Brisbane, 5-7 April, p 5.

88. Kennedy, J. and Drennan, J. (1998) “The Impact of Education and

Experience on Performance of New Ventures”, Conference

Proceedings of 43rd ICSB World Conference, Singapore, 8-10 June [CD-ROM].

89. Drennan, J. and Kennedy, J. (1998) “The Effect of Training and

Experience on Voluntary IT Usage for Small Business”, ANZAM Conference Proceedings, Adelaide, 6-9 December [CD-ROM].

90. Drennan, J and Kennedy, J. (1998) “Assessing the Impact of

Education and Experience on the Performance of New Small

Businesses”, SEAANZ Annual Conference Proceedings, Burnie, Tasmania 13-15 September [CD-ROM].

91. Kennedy, J. and Drennan, J. (1998) “The Impact of Education and

Experience on Performance of New Ventures”, Conference Proceedings of 43rd ICSB World Conference, Singapore, 8-10 June [CD-ROM].

92. Drennan J, (1997) “IT Networks and Small Business: A

Comparative Study of Four Industries” Abstract in ANZAM ’97 Conference Proceedings, p 134

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93. Hagel, P, Zulian, F, with Drennan J, Mahoney D, and Trigg M,

(1996) “Value Adding: Adapting a Paper-Based Teaching Case for

the WWW Environment”, Conference Proceedings of ASCILITE’96, Adelaide South Australia, 2-4 December.

94. Drennan, J and A Bodi. (1995) “Information Technology Success

Factors for Small Business Managers”. ANZAM Conference held in Townsville, Queensland. December. (Won best paper in track).

REPORTS

King R, Kavanagh D, Bennett-Levy J, Drennan J, Singer J & Fletcher R (2011) Development of an action research design and implementation plan for a men’s

specific low-intensity psychological support service. Final Report prepared for Beyond Blue.

Kavanagh D, White A, Klein B, Proudfoot J, Kay-Lambkin F, Drennan J, Connor J, Baker A & Young R (2009) Provision of Strategies to Support Drug and Alcohol Online Activities, Final Report prepared for Department of Health and Ageing

Drennan J, Previte J, Luck E & Sullivan Mort G (2008), M-Gambling: A Strategic Social Marketing Approach to Protect Vulnerable Consumers, Final Report prepared for and

funded byQueensland Office of Liquor, Gaming and Racing

NON-REFEREED BOOKS

Whitcomb, A, Bowen, B, Hagel, P and Drennan, J. (1990) Easykeys, Thomas Thorne, UK. (UK adaptation of Australian text).

Hagel P. and Drennan J., (1988) Easykeys, Thomas Nelson, Melbourne

NON-REFEREED CONFERENCE PAPERS

Holzl, A. and Drennan, J. (1999) “Southern Brakes and Plastics case study:

An example of putting best theory into best practice for online learning”, Effective Courses/ Effective Teaching at University Conference,

Brisbane, 1-2 November, http://www.tedi.uq.edu.au/conferences/teach_conference99/papers/Holzl.html

TEACHING Changes in delivery of tertiary education from traditional lecturing mode to flexible, multi-

media mode provided me with opportunities to build new skills in teaching and curriculum development. As an experienced lecturer and qualified educationalist, I aim to provide high quality, innovative and meaningful learning experiences for both my coursework and

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research students. To present an overview of my efforts to achieve these aims, I have set

out my teaching accomplishments and philosophy below: Teaching Philosophy

My teaching philosophy has developed from my studies in education and my experiences in tertiary institutions both overseas and in Australia. I strongly believe that variety of

teaching methods, recognition of individual differences, and a genuine interest in students’ learning lead to enthusiastic and motivated students. Consequently, I put serious effort into preparation, not only of the material itself, but the method of providing or facilitating this

knowledge. I also attend workshops to gather up-to-date knowledge of the latest technologies and educational concepts, which assist me to consider and implement new teaching and assessment methods for improved student learning.

Equally important is the sharing of ideas with other lecturers, tutors and students. Unit teams, tutors’ meetings and discussions with fellow educators are essential for developing

new ideas while ensuring consistency in delivery of units. During my years of teaching, I have demonstrated an ability to create innovative learning experiences for students with the development of an interactive web site, application of video-conferencing technology,

use of web site assessment, team teaching and the writing of diverse course programs. I have also been diligent in working closely with research students to complete their

Doctoral, Masters and Honours theses with excellent examination results, including a gold medal for best PhD dissertation, and publication of their work in journals and conference proceedings. I have an excellent working relationship with all my completed PhD students,

and two are now members of the AMPR academic staff. The following section provides details of my research supervision completions and current students:

COMPETITIVE TEACHING GRANTS AWARDED

2008 QUT Teaching and Learning Grant - Getting it right - the nexus between pedagogy, embedding of new media technologies in units and students' learning needs $9800

2003 UQ Business School Teaching Development Grant for Introduction to Marketing Online Case Study $6000.

2000 UQ Business School Teaching Development Grant for Internet Marketing Online Material Development $5000.

1995 CSDF Grant for Multi- Media Project at Deakin University $2500.

The web site for this multi- media case study is: http:/www2.deakin.edu.au/bowater/case_study/case_study.htm

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RESEARCH SUPERVISIONS PhD Theses

Completed: 1. Boonlert Watjatrakul, University of Queensland, “Information Technology and

Systems Sourcing Decisions: A Comparative Study of Transaction Cost Theory

versus the Resource Based View” – Awarded 2002 2. Amanda Beatson (nee Rowe), University of Queensland, “The Impact of Service

Delivery Mode on Overall Satisfaction and Loyalty Orientation” – Awarded 2004

3. Dennis Foley, University of Queensland, “Understanding Indigenous Entrepreneurship: A Case Study Analysis” – Awarded 2005 (Won Gold Medal for Best PhD Dissertation in World Business Institute Doctoral Thesis Competition)

4. Udo Gottlieb, University of Queensland, “Trade Show Effectiveness and Outcomes: A Visitor’s Perspective” – Awarded 2006

5. Marie-Louise Fry, Queensland University of Technology, “Message Processing of

Fear Based Drink Driving Advertising” – Awarded 2006 6. Lynda Fitzgerald, University of Queensland, “Consumer Perceived Value of Using

M-Marketing Applications” - Awarded 2007

7. Kerri Kuhn, Queensland University of Technology, “The Impact of Brand and Product Placements in Electronic Games on Consumer Attitude to the Brand and Corporate Image: An Empirical Investigation of Video Games and Advergames” -

Awarded 2008 8. Cheryl Leo, Queensland University of Technology, “Frontline Employee as

Customer Advocates Following Service Failure”. Awarded 2010

9. Dominique Keeffe, Queensland University of Technology, “Consumer Misbehaviour During Service Encounters: The Influence of Emotions, Psychological Contract Violations and Service Provider Behaviour”. Awarded 2010

10. Peter Song, Queensland University of Technology, “Adopter Segments And Adoption Determinants of China Upcoming 3g Mobile Technology”. Awarded 2010

11. Tom Chen, Queensland University of Technology, “Mobile Online Services: From

Novelty to Norm”. Awarded 2012 12. Elaine Zhao, Queensland University of Technology, “The Role of Mobile Media in

Enhancing Brand-Consumer Relationship”. Awarded 2012

13. Michelle Hall, Queensland University of Technology, “Imagining Neighbourhood-Based Community: An autoethnography”. Completed

Current: 14. Kelly Choong, C, “In Pursuit of The Pink Dollar: Creating Value Through Sub-

Cultural Understanding”.

15. Lisa Wessels, Queensland University of Technology, “Consumer Adoption of M-Interventions in Mental Health”

16. Ryan McAndrew, Queensland University of Technology, “Group Motivation Gains in

Risky Consumer Behaviour” 17. Anthony Carr, Queensland University of Technology “Customer Equity

Management: the Impact of Strategy Drivers and Customer Data Management on

Customer Equity Outcomes” 18. Tifani Wiyanti, Queensland University of Technology, “The Cyborg Consumer”

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19. Parisa Mahyari, Queensland University of Technology, “The Influence of Mobile

Digital Technology on Luxury Brand Image”. 20. Rachel Sato, Queensland University of Technology, “Help-seeking for young men’s

mental well-being: a social marketing approach”

Masters Theses Completed:

1. Lynda Fitzgerald, University of Queensland, “Consumer Acceptance of the Web for Purchasing: A Multi-method Exploration” – Awarded 2002

2. Julienne Senyard, Queensland University of Technology, “New: Relationship

Marketing, Coopetation, Networks and its impact on Growth SME’s in Australia” – Awarded 2006

3. Michelle Hall, Queensland University of Technology, “The Role of Consumption

Spaces and Consumer Behaviour in the Development of a 'Sense of Place.” Awarded 2008

4. Louise Kelly, Queensland University of Technology, “Teenager’s Perceptions of

Advertising in the Online Social Networking Environment”, Awarded 2008 5. Olivia Zhang, Queensland University of Technology, “The Exploration of Consumer

Power in Online Brand Communities: A Comparison Case Study in China and

Australia”. Awarded 2008 6. Elizabeth McPherson, Queensland University of Technology, “Overcrowding in

Queensland Schools – Density and Its Influence on Adaptive Strategies in Changing

Populations - An Explanatory Study”. Awarded 2010 7. Parisa Mahyari, Queensland University of Technology, “The Effectiveness of

Marketing Communication within the Immersive Environment”. Awarded 2010

Honours Theses

Completed: 1. Andrew Quek, University of Queensland, “A Study on Retailer Strategies for Online

Grocery Retailers in the Web Environment” – Awarded 2001

2. Xinying Chua, University of Queensland, “M-service: Consumer Expectations of Mobile Self-Service Technology” – Awarded 2003 First Class Honours

3. Trent Hennessey, Queensland University of Technology, “International Students as

Post-modern Consumers: Examining the Relationship between Price, Perceived Value, and Service Quality in an Australian Higher Education Institution” - Awarded 2004 First Class Honours

4. Rhys Sarri, Queensland University of Technology, “Impact of Emotional Loyalty on Willingness to Pay for Music Downloads.” Awarded 2006 First Class Honours

5. Tifani Wyanto, Queensland University of Technology, “Love as a Commodity:

Human Branding in the Online Dating Context” – Awarded 2007 First Class Honours

6. Lisa Wessels, Queensland University of Technology, “Motivators and Inhibitors for

Mobile Phone Banking”. Awarded 2009 First Class Honours

Thesis Examiner

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Parkinson J, 2009, “Building Loyalty to Breastfeeding through Social Marketing”,

QUT Honours Thesis Johnston, M 2009 PhD Thesis, UQ White, C 2008 PhD Thesis by Publication, RMIT

Kreis, K 2007 “Internal Social Marketing: Conceptualising Internal Market Orientation as a Social Marketing Strategy”. QUT Honours Thesis

McGill, P 2007 “Educational Bequests: Factors Affecting Motivations to Give”

Griffith University Masters Thesis Zainuddin N. 2006 “Heart, Mind and Body: A Tri-dimensional Approach to

Business Brand Loyalty” QUT Honours Dissertation

Dobele, A. 2006 “'Enhancing Word-of-Mouth Referrals”, Southern Cross University, PhD Dissertation

Moh’d A. Al-hawari. 2005 “The Impact of Automated Service Quality on Bank

Financial Performance”, Central Queensland University PhD Dissertation Yesberg, A 2005 “Electronic Customer Relationship Management (eCRM): A

qualitative approach to understanding online business relationships within the

eCRM industry”, QUT Honours Dissertation Lelayouthayotin, L. 2004 “Factors Influencing Online Purchase Intention: The

Case of Health Food Consumers in Thailand”, University of Southern

Queensland, DBA Dissertation Nguyen D. 2004 “Strategic Service Recovery”, University of Queensland PhD

confirmation document

Doig J 2001 “Advertising and the Internet: A Snapshot of Agency and Client Perceptions of the Value of the Internet as a Promotional Tool”, QUT Masters of Business dissertation

Course Development and Delivery As a lecturer at Queensland University of Technology, The University of Queensland and Deakin University, I have developed and taught a wide range of subjects at postgraduate and undergraduate level that include:

Undergraduate Postgraduate Services Marketing

Marketing Communications E-Marketing Introduction to Marketing

Organizational Behaviour Management Organizational Theory

Business Communications Management Communications

Marketing Communications

E-Marketing Marketing Management Small Business Management

Methodology for Teaching Postgraduate Information Technology

My sustained excellence in teaching can be validated by teaching awards from two different universities and by my teaching evaluations. My first award was presented in 1995 by the Bowater School of Management and Marketing at Deakin University for

Teaching Excellence, which was won for innovation in developing off-campus material for Organizational Theory. The second recognition for teaching was a Teaching Innovation Award presented in 2000 by the School of Management at the University of Queensland for

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my work in developing and presenting interactive online material for the Introduction to

Marketing and Internet Marketing courses with over 2000 students over five campuses in both flexible and traditional delivery.

My teaching evaluations by students have been generally high with the following ratings over three types of courses:

Large undergraduate class – traditional lecture format:

Services Marketing (QUT): 4.16/5 Marketing Communications (UQ): 4.3/5 UQ Introduction to Marketing (UQ): 4.3/5, 3.9/5, 3.9/5

Small undergraduate classes – flexible delivery format: Internet Marketing (UQ): 4.8 and 4.4/5; 4.6, 4.0, 4.1 and 4.3/5 Introduction to Marketing (UQ): 6/7, 6/7

Postgraduate MBA classes – lecture and seminar format Small Business Management (UQ): 5.8/7

Teaching Innovation and Course Development For two years, I was involved in developing flexible delivery material for a new degree, Bachelor of Business (Communications), at UQ. In addition to the introductory marketing subject, I have also been responsible for developing Marketing on the Internet. As one of

the first lecturers in Internet Marketing in Queensland, I have assisted other Universities in developing their Internet courses. At QUT, I have been involved in developing CRA in the

Marketing area. A summary of some of my teaching innovations and course development are set out below:

2005-2008 Services Marketing Writing of new tutorial material to encourage students to

undertake field research in the services area, present creative and original

workshops, and link lecture material with tutorials more effectively. Involved with development of CRA for this unit. Inclusion of industry guest lecturers to provide a real world viewpoint and possibilities for work experience. One

outcome was that two students from Services Marketing won a competition to work with marketing firm on a campaign.

1999-2003 Internet Marketing Development and implementation of new undergraduate and MBA courses using flexible online learning. In 2003, won a $5000 teaching grant for further course development. Successfully completed

online delivery course for Internet Marketing. 1999-2001 Introduction to Marketing Development and implementation of flexible online

learning in the undergraduate program to large classes. I received an award for Teaching Innovation from the School of Management, UQ Business School, 2000 for these innovations. In 2003, won a $6000 teaching grant to

develop innovative online case study. Successfully completed online case study and based on marketing department in the non-alcoholic beverage industry.

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1998 Small Business Management Developed new MBA course focusing on the

management of small business enterprises. This was the first time that this course had been delivered at postgraduate level.

1995 Organizational Theory Developed and wrote learning materials for new undergraduate course. Won an award for teaching excellence from the Bowater School of Management and Marketing at Deakin University for this

unit. 1995 Strategic Management With assistance from CSDF (Commonwealth Staff

Development Fund) Grant, developed innovative online case study to assist students to learn about management strategies. This online case study has been cited by as an example of best practice in Holzl A (Ed) Creating

Learning Environments for Higher Education (1999) Vol 9, Issue 3.

NON-REFEREED TEACHING PUBLICATIONS

Drennan Judy (Ed) Melissa Johnson, Michael Gardiner, Judy Drennan (1999)

Module 1 The Marketing Discipline 1st Edition, Graduate School of Management, The University of Queensland, ISBN 1864991623

Drennan Judy (Ed). Melissa Johnson, Michael Gardiner, Judy Drennan (1999)

Module 2 Marketing Environments, Strategies and Forecasting 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864991631

Drennan Judy (Ed). Melissa Johnson, Jane Summers (1999) Module 3

Consumer Markets and Business-to-Business Marketing 1st Edition,

Ed Judy Drennan, Graduate School of Management, The University of Queensland ISBN 186499164X

Drennan Judy (Ed). Melissa Johnson, Jane Summers (1999) Module 4

Decision Support Systems and Market Research 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864991658

Drennan Judy (Ed). Melissa Johnson, Michael Gardiner, Lorelle Frazer (1999)

Module 5 Market Segmentation, Target Marketing and Positioning 1st

Edition, Graduate School of Management, The University of Queensland ISBN 1864991666

Drennan Judy (Ed). Melissa Johnson, Jane Summers (1999), Module 6

Product Decisions 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864991674

Drennan Judy (Ed). Melissa Johnson, Michael Gardiner, Lorelle Frazer (1999)

Module 7 Pricing Principles, Strategies and Tactics 1st Edition,

Graduate School of Management, The University of Queensland ISBN 1864991682

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Drennan Judy (Ed). Melissa Johnson, Michael Gardiner, Lorelle Frazer (1999)

Module 8 Distribution Decisions 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864991690

Drennan Judy (Ed). Melissa Johnson, Michael Gardiner, Lorelle Frazer (1999)

Module 9 Promotion Decisions 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864991704

Drennan Judy (Ed). Melissa Johnson, Jane Summers, Judy Drennan (1999)

Module 10 International Marketing, Relationship Marketing and Electronic Marketing 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864991712

Drennan Judy (Ed). Melissa Johnson, Jane Summers, Judy Drennan (1999)

Module 11 Executing the Marketing Plan 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864991720

Drennan Judy (Ed). Melissa Johnson, Jane Summers (1999) Module 12

Ethics and Social Responsibility 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864991739

Drennan Judy (Ed). Previte, J. (1999) Module 1 Introduction to the Internet

1st Edition, Graduate School of Management, The University of Queensland ISBN 186499441X

Drennan Judy (Ed) Previte, J. (1999) Module 2 Internet User

Characteristics and Behaviour 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864994428

Drennan Judy (Ed) Previte, J. (1999) Module 3 Online Research 1st Edition,

Graduate School of Management, The University of Queensland ISBN 1864994436

Drennan Judy (Ed) Previte, J. (1999) Module 4 Marketing Communication

on the Net 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864994444

Drennan Judy (Ed) Previte, J. (1999) Module 5 Web Development- Part 1

1st Edition, Graduate School of Management, The University of Queensland ISBN 1864994452

Drennan Judy (Ed) Previte, J. (1999) Module 6 Product and Pricing on the

Internet 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864994460

Drennan Judy (Ed) Previte, J. (1999) Module 7 The Net as a Distribution

Channel 1st Edition, Graduate School of Management, The University of Queensland ISBN 1864994479

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Drennan Judy (Ed) Previte, J. (1999) Module 8 Web Development – Part 2

1st Edition, Graduate School of Management, The University of Queensland ISBN 1864994487

Drennan Judy (Ed) Previte, J. (1999) Module 9 The Internet Marketing Plan

1st Edition, Graduate School of Management, The University of Queensland ISBN 1864994495

Drennan Judy (Ed) Previte, J. (1999) Module 10 Relationship Marketing 1st

Edition, Graduate School of Management, The University of Queensland ISBN 1864994509

Kennedy, J. and Drennan, J. 1997. Electronic Overhead Transparencies

for the Text Book Management by Robbins, S., Bergman R. and Stagg, I. ISBN 0-7248-1035-8.

Austin J, Drennan J, Hagel P, Lawrence A, McWilliams J, Siebert I and

Thomas G (1995) Organisational Theory Study Guide, Deakin University, Victoria ISBN 0 7300 1899 7

External Recognition of Teaching

2005 Publication of article in B level international education journal,

The Journal of Educational Research”, based on my teaching

innovations in flexible delivery mode.

2003 Publication of chapter on e-services in Services Marketing : A

Managerial Approach. Invited by editor to write chapter based on my

expertise in the area.

2001, 2002, 2003 Invitation to speak as guest lecturer for Institute of Continuing and TESOL (Teaching English as a Second Language) Education on marketing concepts.

2000, 2001 Invitation to speak as guest lecturer for Dept of Human Movement on

marketing concepts and marketing plans.

1999 Invitation to present at the UQ Business Associates Seminar series on

Future Global Product Development and the Internet.

Invitation to speak as guest lecturer for Dept of Human Movement at

QUT on the topic of marketing theory and practices.

Invitation to speak as guest lecturer Technology Management Centre

on the impact of the Internet on small business.

Invitation to give guest lecture for Institute of Continuing and TESOL

Education on marketing concepts.

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Invitation by Teaching and Educational Development Institute (TEDI) at UQ to give a presentation to other academic teachers on the Web-based interactive case study that I developed with a team at Deakin

University. 1998 Recognition of teaching innovation by Parliamentary Minister. My

web-based interactive case study (Southern Brakes and Plastics) was highlighted and recognized as ‘very innovative’ by the Hon. Dr David Kemp MP - Minister for Employment, Education, Training and Youth

Affairs in his address on ‘Strategic Developments In Higher Education’ to the OECD Thematic Review Seminar on the First Years of Tertiary Education Sydney, 21 April 1998.

http://www.detya.gov.au/archive/Ministers/kemp/ks210498.htm

1995 Commonwealth Staff Development Funding (CFDF) grant for Innovative Teaching for a project titled “Development and Use of Innovative and Flexible Multi-media Case Study Materials” to develop

the prototype for use in the teaching of Strategic Management. The

web site for this multi-media case study is: http:/www2.deakin.edu.au/bowater/case_study/case_study.htm

ACADEMIC/PROFESSIONAL LEADERSHIP AND COMMUNITY ENGAGEMENT

I have an extensive track record of academic and professional leadership within the University sector and professional associations. My sustained roles in chairing research and teaching committees have resulted in measurable successes and disseminated

output. As an active committee member, I have been involved in working parties to develop Faculty and School policies and strategies. I have also written submissions and presented cases on behalf of these committees for consideration by the Faculty and University

Executive Boards. In addition, I have sat on selection panels at three different Universities ranging from Lecturer level to Head of School level. At QUT, I completed the 2006 Leading in Your Career course, and have chaired PhD confirmation panels, Dean’s Honours

Program (Marketing students) selection panels and AMPR research seminars. The following is a summary of my academic/professional leadership and community engagement:

2008 Services Innovation Research Program Leader. Development and

dissemination of research strategy that aims to increase industry and government grant application successes, achieve top quality journal publications, encourage internal and external research collaboration and

streamline research support. 2008 Australian Marketing Institute Marketing Accreditation Committee.

Review and develop guidelines, policies and procedures relating to the accreditation of marketing courses.

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2007-8 Project Leader Smart Services CRC One-Stop Personalised Financial

Services with Professor Kerry Raymond. Writing of Project Details in collaboration with team and responsible for report on user studies into how people think about their personal finances within their social and cultural

contexts 2005-8 Member Faculty Research and Development Committee.

Worked on selection of Faculty Research Initiative Grants, Student Post-graduate Sub-committee and operationalized Faculty level research strategies at School level.

2005 -8 AMPR Post-graduate Research Program Coordinator. Responsible for

interviewing and selecting research students, liaising with supervisors, acting

as internal examiner. Initiatives include coordinating round table workshops for students, organizing research seminars and building a strong research student community in the School. Interviewed and selected candidates for

2006 Dean’s Honours Program. 2005-8 AMPR Honours Co-ordinator. Marketing of Honours Program within QUT,

interviewing, advising and selecting students, liaising with potential supervisors to match with students, meeting regularly with Honours cohort to track progress and provide support.

2004-8 Editorial Board Membership: Journal of Organizational and End User

Computing

2004-8 Reviewer, Journal of Organizational and End User Computing, ANZMAC,

ANZAM, SEAANZ

2005-7 Chair, School Research and Development Committee. Initiatives in this

role have included development of journal ranking list, work on a conference

ranking list, encouraging academic staff to convert conference papers to journals via research funding, and providing support for grant applications.

2004-7 Director Services Leadership and Innovation Research Program QUT: mentor colleagues in development of research program; assist in the writing and refinement of journal articles; oversee activities of post-doctoral fellows;

run research seminars to improve methodology skills of staff; apply for external competitive grants; produce AMPR Research Newsletter.

2006 Conference Chair with Professor Charles Patti Australian and New Zealand

Marketing Academy Conference. Responsible for successful execution of

national conference with 400 national and international participants.

2006 Chair, Conference Proceedings Committee Australian and New Zealand

Marketing Academy Conference. Responsible for selecting and liaising with

track chairs for 20 marketing areas, editing and publication of conference proceedings and ensuring an effective and efficient software program for processing of paper reviews.

27

2006 Assistant Editor International Conference on Information Systems,

Milwalkee USA. Invited by the Editor of the Journal of Organization and End User Computing to act as Assistant Editor in organising reviews of

papers for this international conference. 2006 Member, Faculty Academic Board. Nominated to represent the School of

Advertising Marketing and Public Relations.

2005 Track Chair, E-Marketing Australian and New Zealand Academy of

Marketing Conference. Co-ordinating review of papers in E-Marketing track,

liaising with Conference Proceedings Editor, Track Chairs and reviewers.

2005 Member, AMPR Strategic Planning Committee. Involved in team decision

making for ensuring strategic goals of School are being met.

2003-4 Director – Bachelor of Business Management Honours Program .

Responsible for marketing Honours Program, selecting students, liaising with

supervisors, writing reports, selecting examiners and overseeing examination procedure.

2003 Course Co-ordinator for the Introduction to Marketing course across two campuses at UQ. Responsibility for subject design, assessment, on-line learning materials, WebCT management, bulletin board communication,

hiring of sessional staff, tutor training, liaison between campuses, and student management

2000-2001 Library Liaison Officer Graduate School of Management. Responsible for ordering of new journals, textbooks, audiovisual material and research books for Department of Management.

2000 Active member of the Flexible Learning Working Party developing policy

for flexible delivery in the School of Management. Contribution to

development of recommendations based on experience with Flexible Learning. Report widely distributed to Heads of Schools.

1999-2002 Course Chair for Internet Marketing at UQ. Responsible for co-ordinating course, providing teaching materials for the course team, writing assessment criteria, updating WebCT modules. This was the first post-graduate subject

to be delivered in flexible mode using WebCT within School of Management at UQ.

1999-2000 Course Chair for the Introduction to Marketing course across five campuses at UQ. Writing of flexible delivery course material, use of first WebCT based course in School of Management at UQ.

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1995 Co-Unit Chair and Unit Coordinator for the core Management subject at

Deakin University in the Bachelor of Commerce with over 2000 students over three campuses in both on and off-campus mode.

1994-1995 Chair, Research and Graduate Studies Committee for the Bowater School of Management and Marketing at Deakin University. Responsible for developing research opportunities and increasing output.

1994 Unit Chair for Marketing Management in Bachelor of Commerce at Deakin

University

1990-1993 Unit Chair, Impact of Information Technology on Society within Graduate

Diploma of Information Technology Education (Business).

1990-1992 Elected Staff Representative, Faculty Board, Faculty of Management,

Deakin University. Active in writing winning application for PhD

scholarships for female staff. 1997-2001 Member, Teaching and Learning Committee, Graduate School of

Management. Involved in working parties and produced teaching and learning report.

Other more community based committees in which I have played a role are:

2003, 2004 Queensland State selector of the Yellow Pages Business Grant Program & 2005

2000 Queensland State judge of Plan Your Own Enterprise Competition held in

conjunction with the Small Enterprise Association of Australia and New

Zealand for young people under the age of twenty years 1990-3 President, Deakin University Creche. This role required liaison with the

student union, academic staff, child care staff and government agencies. I was responsible for dealing with parent concerns, raising funding, writing submissions to the University and marketing of the creche.

1995 Judge of Australian Business Week national competition for schools.

PROFESSIONAL ASSOCIATIONS:

AASM (Australian Association of Social Marketers) SEAANZ (Small Business Association of Australia and New Zealand) ANZMAC (Australian and New Zealand Academy of Marketers)

ICSB (International Council of Small Business) EMAC (European Marketing Academy)