curs 8 acca organizational structure 2014

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    BUSINESS ANALYSIS

    Chapter 8 -Organizational Structure

    Prof.univ.dr. Ion ANGHEL, FRICS, REV, MAA

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    Advise on how organizations can be structured

    to deliver a selected strategy

    Describe Mintzbergs six organizational

    configurations;

    Describe the types of control processes ;

    Describe with examples: outsourcing, strategicalliances, networks, the virtual firm

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    Chapter 8

    Organizational structure

    1. Factors affecting organisational structure

    2. Mintzbergsstructural configurations

    3. Planning and control processes4. Managing international companies

    5. External relationships

    6. Summary

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    1. Factors affecting organizational structure

    Types

    Entrepreneurial

    Functional (bureaucratic)

    Divisional

    Matrix

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    1. Factors affecting organizational structure

    A) Entrepreneurial

    (+) Quick and flexible (small family restaurant)

    (-) Too slow for large company

    (-) Staff Demotivation

    (-) Too many decision for one person

    (-) No specialization

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    1. Factors affecting organizational structure

    B) Functional (bureaucratic)

    (+) specialization is efficient (experience in a US restaurant,

    used 20 h/day, breakfast, lunch, dinner etc.)

    (+) good carrier opportunities (-) bureaucratic/ inflexible/slow to adapt

    (-) conflict between functions ; lack of

    communication between functions

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    Advantages

    Specialisation is efficient

    Good career opportunities and extra responsibilities

    Can cope with more products than entrepreneurial

    structure

    Disadvantages Empire building

    Conflict between functions (i.e. lack of goal congruence)

    Problems if product base expands (people are too

    specialised)

    Bureaucratic/ inflexible / slow to adapt

    Lack of communication between functions

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    C) Divisional structure

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    Advantages

    Customer has single point of contact

    Interfunctional communication enhanced

    Staff motivation can be improved through variety of

    work and challenges

    Very flexible (can easily react to changes in both the

    internal and external environments)

    Disadvantages

    Functional managers expertise is diluted spread

    over many projects

    Staff are serving two masters; conflict, role

    ambiguity, role overload

    Time-consuming meetings and higher admin. costs

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    1. Factors affecting organisational structure

    Centralisation v decentralisation

    Decentralisation:

    is more likely in large-scale organisations

    gives authority to make specific decisions to units andpeople at lower levels in the organisations hierarchy

    allows front-line staff to respond flexibly to customer

    demands allows local management (of dispersed units) to

    respond flexibly to local market conditions

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    1. Factors affecting organisational structure

    Centralisation: (+) better management control; ex. Minirevelion

    ANEVAR

    (+) conformity with overall objectives; (+) economy of scale (general management, acquisions

    etc.), ANEVAR cost with Vodafone invoice

    (-) decisions take time, no flexibility;

    (-) reduced job satisfaction;

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    2 Mintzbergs structural configurations

    strategic apexhigher levels of management technostructureprovides technical input that is not

    part of the core activities

    operating coremembers involved in producing

    goods and services

    middle linemiddle and lower-level management

    support staffsupport that is not part of the

    operating core

    ideologybeliefs and values.

    Where is the place of accounting services in a

    production company ?

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    2 Mintzbergs structural configurations

    Simple structure: single ownermanager: power ofthe owner (and his family)

    Machine bureaucracy: power of technostructure;

    Professional bureaucracy: medical staff in a hospital;

    Divisionalised form: importance of middle

    management;

    Adhocracy: not formalize activities, cooperation with

    consultancy firm and advertising agency

    You want to start your own consultancy/ accounting

    company?

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    2 Mintzbergs structural configurations

    Link between the structures and the building

    blocks

    As the business and its structure grows, different

    building blocks develop and can become more

    important:

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    Building blockWhat they want What they provide Structure in which

    they dominate

    Strategic apex Direction Supervision Simple

    Technostructure Efficiency Procedures and

    standards

    Machine

    bureaucracy

    Operating core Proficiency Expertise and skills Professional

    bureaucracy

    Middle line Concentration Focus and control Divisional

    Support staff Learning Help and training

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    3 Planning and control processes

    Formal control process Examples of control processes include:

    all enquiries are to be processed within 48 hours

    of receipt

    quality sampling to ensure process meets

    specification

    the budgeting process.

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    3. Planning and control processes

    Production control processes Control processes involved in production include:

    cost recording

    variance analysis

    lead times monitoring

    quality control inspections

    monitoring of rejection levels

    achievement of delivery times

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    4. Managing international companies

    Geographical diversification Reasons why for international diversification

    increasing opportunities from global markets.

    If local markets are saturated, it may be possible to sell

    products into new locations using existing infrastructure.

    Risks may be spread as poor results in one market due to

    local economic conditions can be balanced against good

    conditions in another.

    It may be possible to take advantage of particular aspects ofdifferent locations and markets such as low labour costs.

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    4. Managing international companies

    Possible strategies for geographicaldiversification

    A multi-domestic strategy where products and

    services are tailored to individual countries and

    markets

    A global strategy, where standard products are

    sold in different countries.

    A balance between the two above strategies,where products are largely global but have minor

    modifications to suit the requirements of

    individual countries.

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    4. Managing international companies

    Issues for consideration The increased complexity due to operating in a number

    of different countries needs to be managed.

    How to gain the maximum benefit from the expertise

    and advantages of particular countries

    The attractiveness of local markets, which depend on

    the political environment (ex.the stability of the government)

    the strength of the local economy

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    5. External relationships

    Types of external relationships outsourcing, where products and services, (es. IT, accounting),

    that were previously provided within the organisation are

    supplied by outside organisations

    strategic alliances, co-operative business activities, formed bytwo or more separate organisations for strategic purposes

    networks, relationships outside the traditional organisation

    boundaries

    virtual organisations, which are constructed fromadministratively and geographically distributed business units or

    organisations that have rejected the traditional work patterns of

    bringing people to one location for a fixed period

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    5 External relationships

    (outsourcing)

    Advantages Disadvantages

    Reduced cost Loss of control

    Overcomes skills shortages Dependency on supplier

    Flexibility Loss of confidentiality

    Allows organizations to focus on their core

    skillsLoss of in-house skills

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    5 External relationships

    A company is considering whether to outsource its

    IT provision. Suggest some areas of conflict

    between the business and its supplier.

    Ex. Accounting of fixed assets in state ownership

    companies ?

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    5 External relationships

    The organisation might be interested in ensuring that itsIS/IT function remains dynamic, and responds to changes in

    IT and changes in its information systems requirements.

    The external supplier, on the other hand, might be more

    interested in stability and minimal change, in order to keep

    costs under control and avoid the risks that inevitably arise

    with system changes and upgrades

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    5. External relationships

    NetworksOutsourcing & strategic alliances = examples of ways in

    which an organisation depends on relationships with

    other external organisations. There are a number of other

    important forms of networks.

    Networks of experts which come together for a

    particular project or purpose (valuation of BCR for

    privzatization) Teleworking, where individuals are based in different

    locations but work together through the use of

    information technology.

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    5. External relationships

    Networks (cont.) One-stop-shops, where a group of organisations are

    co-ordinated centrally so that there is one contact

    point for the customer with the aim of providing a

    comprehensive and seamless service.

    Service networks, where the members of the network

    provide services to customers through any other

    members of the network

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    5. External relationships

    Example of a successful networkAmazon Amazon = the best known on-line retailers.

    Amazon operates its website but relies on external book

    publishers and other suppliers, couriers and credit card

    companies to deliver the rest of the customer experience.

    These partners are also expected to provide Amazon with

    information on (stock availability, promotional material.. )

    The customer feels that they are dealing with oneorganisation, not many. In addition, the Amazon

    Marketplace allows other organisations and individuals to

    sell their goods through the Amazon website.

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    5. External relationships

    Virtual organisations the most extreme form of outsourcing, alliances and

    networks.

    The core organisation carries out very few activitiesand as much work as possible is carried out by other

    organisations.

    Virtual organisations have a number of characteristics

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    5. External relationships

    Virtual organisations (characteristics) development of relationships with a broad range of potential

    partners, each having a particular competency that

    complements the others.

    Virtual organising capitalises on the mobility andresponsiveness of telecommunications to overcome problems

    of distance.

    Timing is a key aspect of relationships, with key players using

    responsiveness and availability to decide between alternatives. There must be trust between players separated in space for

    virtual organisation to be effective.

    Most virtual organisations have an operating core

    E l f i t l i ti

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    Example of a virtual organisation

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    Chapter 8. Summary

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    Homework

    Case 19

    25 marks

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