curs 8 acca organizational structure 2014
TRANSCRIPT
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BUSINESS ANALYSIS
Chapter 8 -Organizational Structure
Prof.univ.dr. Ion ANGHEL, FRICS, REV, MAA
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Advise on how organizations can be structured
to deliver a selected strategy
Describe Mintzbergs six organizational
configurations;
Describe the types of control processes ;
Describe with examples: outsourcing, strategicalliances, networks, the virtual firm
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Chapter 8
Organizational structure
1. Factors affecting organisational structure
2. Mintzbergsstructural configurations
3. Planning and control processes4. Managing international companies
5. External relationships
6. Summary
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1. Factors affecting organizational structure
Types
Entrepreneurial
Functional (bureaucratic)
Divisional
Matrix
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1. Factors affecting organizational structure
A) Entrepreneurial
(+) Quick and flexible (small family restaurant)
(-) Too slow for large company
(-) Staff Demotivation
(-) Too many decision for one person
(-) No specialization
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1. Factors affecting organizational structure
B) Functional (bureaucratic)
(+) specialization is efficient (experience in a US restaurant,
used 20 h/day, breakfast, lunch, dinner etc.)
(+) good carrier opportunities (-) bureaucratic/ inflexible/slow to adapt
(-) conflict between functions ; lack of
communication between functions
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Advantages
Specialisation is efficient
Good career opportunities and extra responsibilities
Can cope with more products than entrepreneurial
structure
Disadvantages Empire building
Conflict between functions (i.e. lack of goal congruence)
Problems if product base expands (people are too
specialised)
Bureaucratic/ inflexible / slow to adapt
Lack of communication between functions
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C) Divisional structure
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Advantages
Customer has single point of contact
Interfunctional communication enhanced
Staff motivation can be improved through variety of
work and challenges
Very flexible (can easily react to changes in both the
internal and external environments)
Disadvantages
Functional managers expertise is diluted spread
over many projects
Staff are serving two masters; conflict, role
ambiguity, role overload
Time-consuming meetings and higher admin. costs
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1. Factors affecting organisational structure
Centralisation v decentralisation
Decentralisation:
is more likely in large-scale organisations
gives authority to make specific decisions to units andpeople at lower levels in the organisations hierarchy
allows front-line staff to respond flexibly to customer
demands allows local management (of dispersed units) to
respond flexibly to local market conditions
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1. Factors affecting organisational structure
Centralisation: (+) better management control; ex. Minirevelion
ANEVAR
(+) conformity with overall objectives; (+) economy of scale (general management, acquisions
etc.), ANEVAR cost with Vodafone invoice
(-) decisions take time, no flexibility;
(-) reduced job satisfaction;
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2 Mintzbergs structural configurations
strategic apexhigher levels of management technostructureprovides technical input that is not
part of the core activities
operating coremembers involved in producing
goods and services
middle linemiddle and lower-level management
support staffsupport that is not part of the
operating core
ideologybeliefs and values.
Where is the place of accounting services in a
production company ?
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2 Mintzbergs structural configurations
Simple structure: single ownermanager: power ofthe owner (and his family)
Machine bureaucracy: power of technostructure;
Professional bureaucracy: medical staff in a hospital;
Divisionalised form: importance of middle
management;
Adhocracy: not formalize activities, cooperation with
consultancy firm and advertising agency
You want to start your own consultancy/ accounting
company?
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2 Mintzbergs structural configurations
Link between the structures and the building
blocks
As the business and its structure grows, different
building blocks develop and can become more
important:
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Building blockWhat they want What they provide Structure in which
they dominate
Strategic apex Direction Supervision Simple
Technostructure Efficiency Procedures and
standards
Machine
bureaucracy
Operating core Proficiency Expertise and skills Professional
bureaucracy
Middle line Concentration Focus and control Divisional
Support staff Learning Help and training
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3 Planning and control processes
Formal control process Examples of control processes include:
all enquiries are to be processed within 48 hours
of receipt
quality sampling to ensure process meets
specification
the budgeting process.
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3. Planning and control processes
Production control processes Control processes involved in production include:
cost recording
variance analysis
lead times monitoring
quality control inspections
monitoring of rejection levels
achievement of delivery times
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4. Managing international companies
Geographical diversification Reasons why for international diversification
increasing opportunities from global markets.
If local markets are saturated, it may be possible to sell
products into new locations using existing infrastructure.
Risks may be spread as poor results in one market due to
local economic conditions can be balanced against good
conditions in another.
It may be possible to take advantage of particular aspects ofdifferent locations and markets such as low labour costs.
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4. Managing international companies
Possible strategies for geographicaldiversification
A multi-domestic strategy where products and
services are tailored to individual countries and
markets
A global strategy, where standard products are
sold in different countries.
A balance between the two above strategies,where products are largely global but have minor
modifications to suit the requirements of
individual countries.
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4. Managing international companies
Issues for consideration The increased complexity due to operating in a number
of different countries needs to be managed.
How to gain the maximum benefit from the expertise
and advantages of particular countries
The attractiveness of local markets, which depend on
the political environment (ex.the stability of the government)
the strength of the local economy
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5. External relationships
Types of external relationships outsourcing, where products and services, (es. IT, accounting),
that were previously provided within the organisation are
supplied by outside organisations
strategic alliances, co-operative business activities, formed bytwo or more separate organisations for strategic purposes
networks, relationships outside the traditional organisation
boundaries
virtual organisations, which are constructed fromadministratively and geographically distributed business units or
organisations that have rejected the traditional work patterns of
bringing people to one location for a fixed period
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5 External relationships
(outsourcing)
Advantages Disadvantages
Reduced cost Loss of control
Overcomes skills shortages Dependency on supplier
Flexibility Loss of confidentiality
Allows organizations to focus on their core
skillsLoss of in-house skills
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5 External relationships
A company is considering whether to outsource its
IT provision. Suggest some areas of conflict
between the business and its supplier.
Ex. Accounting of fixed assets in state ownership
companies ?
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5 External relationships
The organisation might be interested in ensuring that itsIS/IT function remains dynamic, and responds to changes in
IT and changes in its information systems requirements.
The external supplier, on the other hand, might be more
interested in stability and minimal change, in order to keep
costs under control and avoid the risks that inevitably arise
with system changes and upgrades
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5. External relationships
NetworksOutsourcing & strategic alliances = examples of ways in
which an organisation depends on relationships with
other external organisations. There are a number of other
important forms of networks.
Networks of experts which come together for a
particular project or purpose (valuation of BCR for
privzatization) Teleworking, where individuals are based in different
locations but work together through the use of
information technology.
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5. External relationships
Networks (cont.) One-stop-shops, where a group of organisations are
co-ordinated centrally so that there is one contact
point for the customer with the aim of providing a
comprehensive and seamless service.
Service networks, where the members of the network
provide services to customers through any other
members of the network
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5. External relationships
Example of a successful networkAmazon Amazon = the best known on-line retailers.
Amazon operates its website but relies on external book
publishers and other suppliers, couriers and credit card
companies to deliver the rest of the customer experience.
These partners are also expected to provide Amazon with
information on (stock availability, promotional material.. )
The customer feels that they are dealing with oneorganisation, not many. In addition, the Amazon
Marketplace allows other organisations and individuals to
sell their goods through the Amazon website.
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5. External relationships
Virtual organisations the most extreme form of outsourcing, alliances and
networks.
The core organisation carries out very few activitiesand as much work as possible is carried out by other
organisations.
Virtual organisations have a number of characteristics
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5. External relationships
Virtual organisations (characteristics) development of relationships with a broad range of potential
partners, each having a particular competency that
complements the others.
Virtual organising capitalises on the mobility andresponsiveness of telecommunications to overcome problems
of distance.
Timing is a key aspect of relationships, with key players using
responsiveness and availability to decide between alternatives. There must be trust between players separated in space for
virtual organisation to be effective.
Most virtual organisations have an operating core
E l f i t l i ti
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Example of a virtual organisation
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Chapter 8. Summary
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Homework
Case 19
25 marks
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