PUBLIC RELATIONSPUBLIC RELATIONS

The International Conference on Global Economy

Marketing & Public Relations Council

Session Five

PHILISOPHIES(LOOK AT THE BOARD )

SOCIALNOMICS?!THE SOCIAL MEDIA REVOLUTION

Video

ONE STICK DEBATE!

6 VOLUNTEERS!

PUBLIC RELATIONSPUBLIC RELATIONS

PUBLIC RELATIONS IS A CRUCIAL TOOL OF?

Advertising

Pricing

Place

Integrated Marketing Communication (IMC)

C- Integrated Marketing Integrated Marketing Communication (IMCCommunication (IMC)

PR AND ADVERTISINGPR AND ADVERTISINGPublic Relations Long term

Persuasion

2-way communication

Advertising Short term

Informing the mass audience of the company’s product

One way communication

PR AND ADVERTISINGPR AND ADVERTISING

PR AND ADVERTISING (C’NTD)

Video

PUBLIC RELATIONSPUBLIC RELATIONS Measured Planned Scientific yet psychological Building a desired PERCEPTION

What were the stages of perception What were the stages of perception again? again?

PUBLIC RELATIONS (C’NTD)

Revolves around manipulating or developing acertain perception of the organization and theproducts or service on which it’s offering

FUNCTIONS OF PRFUNCTIONS OF PR

Creating a positive image and reputation.

Clearing name from a crisis/rumor.

Encouraging RETENTION.

Informing the public (including stakeholder)

WHAT IS THE DIFFERENCE BETWEEN A STAKEHOLDER AND A

STOCKHOLDER?

EXAMPLES OF PR

DUMB WARNINGS! http://www.dumbwarnings.com/

SIGNIFICANCE OF PUBLIC SIGNIFICANCE OF PUBLIC RELATIONSRELATIONS

The main aim of PR is to “lessen the gap between how an organization sees itself and how other external factors perceive it”

PR initiates a sequence of behaviors from external forces which eventually benefits to the organization.

TOYOTA IN CRISISTOYOTA IN CRISIS Video

DIVIDE INTO FOUR TEAMS