Cuss Hajar!Build Fast, Learn Fast@ Sale Stock UX Team

January 28, 2017

Hi! @mumolabs is here. How do you do?

About me

Agenda

Our weapon!

Lean UX vs Traditional UX

Start with MVP (Minimum Viable Product)

Lean UX Process ala Sale Stock

Product Ownership

Case Study from Sale Stock

Our Weapon

Adalah tools yang saya dan tim UX pakai untuk menyelesaikan sebuah masalah baik itu untuk customer facing atau internal product.

Tentu yang terpenting adalah kesehatan jiwa dan raga #halah

“Berlatih itu tidak membuat sempurna, tapi dengan berlatih mendidik kita berani,

dengan berani mendidik kita semakin kreatif ”

- Sarah Doody

Lean UX vs Traditional UX

Image from http://mentormate.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-08-at-9.01.15-AM.png

Early Validation Lean UX

Validate internally

● Customer service representatives● Quantitative research

Test externally

● Representative users● Qualitative research

High Collaboration Lean UX

Image from http://3t6vfwxk9eu1tgrij1fje4qa35.wpengine.netdna-cdn.com/wp-content/uploads/2014/04/Capture-01.png

Purpose Lean UX

Solve users’ problems● Business People ● Internal Operation People ● External (Our Lovely Sistas)

Image from http://i.dailymail.co.uk/i/pix/2013/05/23/article-2329398-19D0BD9C000005DC-764_634x494.jpg

Performance Lean UX

Measuring metrics

Success or NoIteration Again or No

Acquisitions

Users come to the website from various channels.

Activation

Users enjoy their first visit (a “happy” user experience).

Retention

Users come back, visiting multiple times.

Referral

Users like the product enough to refer others.

Revenue

Users conduct some monetization behavior.

MVPIn product development, the Minimum Viable Product (MVP) is a product with just enough features to gather validated learning about the product and its continued development.Gathering insights from an MVP is often less expensive than developing a product with more features, which increase costs and risk if the product fails

- wikipedia-

Lean UX Process ala Sale Stock

ProductOwnership

Milikilah, rasakan, pelihara

https://marvelapp.com/121f137

Case Study #1

Adding Chat Button on Product Details

Team: Me & 1 Front-end

Dev Time: +- 4 Days*

Type: A/B Test

Problem:Product detail page is the one highest drop page among other pages.

Solution:one of the experiment to reduce the drop is by placing chat button to assist user on that specific products.

Metrics:➔ Chat button usage (total unique click/total

session)➔ Engagement after clicking chat button➔ Drop rate on product detail page

1.4%

Result AB Test | 1 Week

Chat Button Usage

-1%Drop rate on product

detail page

+1.4%Add to Cart rate

+2.5%Place order rate

Case Study #2

Guest Checkout Flow

Team: Researcher & UXD & Front-end

Dev Time: +- 14 Days*

Type: A/B Test

Problem:We have drop at login page when user continuing to checkout.

Solution:Create new flow of guest checkout, where guest checkout become primary action.

Hypothesis:● Decreasing drop rate: target drop rate goes down

to 20%-25%● Login & daftar will (unfortunately) go down to

10%● But Lanjut tanpa belanja will increase to 45%-50%

Result AB Test

ConclusionThe new guest checkout feature experiment has proven to have higher conversion and lower drop rate than the default checkout.

Case Study #3

Lucky Number

Team: Me & 1 Front-end & 1 Back-end

Dev Time: +- 21 Days*

Type: A/B Test

Problem:To improve retention for both www and app.

Solution:We are going to introduce gimmicks on product feed, giving extra points or lucky prize for stimulation to order again.

Metrics:➔ % number of participants / total order➔ Sista who usage lucky number at first week &

make purchase and then repeat again next week➔ visit retention ((get prize, use) (get prize, no use)

(no prize))

Result AB Test | 1 week | 40% user

67.39%Avg % login > view

2.88%Avg % view > visit Lucky

Number

98.85%Avg % visit Lucky Number >

play

Result AB Test | 1 week | 40% user

+4%Conversion play Lucky

Number

10.16%Avg % play > win > order

+10%Cohort Visit (Retention)

And remember that iteration is key!

Build Fast, Learn FastCuss Hajar!

Thanks!Ceki-ceki careers.salestock.io ya :)

rayi@salestock.idc.2017

Image from http://www.intergreet.com/assets/images/bins/42x/4210_a.jpg