custom insert card (cic) guide

1Sweda CUSTOM INSERT CARDS INFORMATIONwww.swedausa.comwww.swedausa.com

CUSTOMINSERT CARDS 15

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2 Sweda CUSTOM INSERT CARdS INFORMATIONwww.swedausa.com

CUSTOM INSERT CARDS

What can the Custom Insert Cards do for my clients? Create an additional call to action after the presentation of a promotional product.

A CIC can assist in driving a message, promotion, sales initiative, benefit, awards, fund-raise, gather consumer information, create a sales-lead list, create donation solicitation

lists, and be a point of sale (POS) advantage.

A CIC has an endless number of opportunities to extend your marketing message:

1. Participation Solicitation - Directed to a webpage provided by end user or distributor •PrintQRcode •Printwebaddress - Sign up - Donate to Non Profit -Rate/Survey

2.FrequentBuyer/UserProgram -HolePunchUsageforFreeProductwhenfull(ex.Yogurtcard) -MarkOffUsageforFreeProductorDiscountonnextpurchase - Instill Habit •Automobilepurchase ºCardealergives5oilchangesfree/6thregularprice º Car care frequent user card

3. Monetary Program - % of cost •Buyonegetonefree(discounted) •20%offorder - Flat Value

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CUSTOM INSERT CARDS

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Every client has a credit card processing bank that they use for their everyday credit card trans-actions.(Forexample:‘PaymentTech/ChaseBankisoneofthelargestinthecountry.Thesepro-cessing banks have a stored value card module for each of their accounts with specific codes and passwordsforthiscustominsertcardbuild.Yourcustomerwillsupplyyouwillaspreadsheetliketheexamplesbelowthatwillreadexactlywhatmonetaryactiontoperformwhichiskeyedintothemagneticstrip.Theinformationtobeencodedcomesfromtheenduserspointofsalesoftware.)

HOW DO I WORK WITH CUSTOMERS TO ADD MONETARY VALUE TO CICS?

Here are two sample files for stored value card module numbers that were used to print gift cards with CIC solution

provided by the end user/client.

CIC

0678665657 00137291252128509 00548772083285411 00928672514716957 00269514096313909 00709972098204289 00416173123671963 00763793441006307 00397911385872459 0024517

1 2.63E+09 00265132 5.76E+08 00429373 1.11E+09 00577874 2.3E+09 00342735 5.73+09 00737716 2.16E+09 00416697 3.44E+09 00898978 1.44E+09 00185179 1.92E+09 0099667

•Themagstripecardinformationpointofsalesoftwaredriven.•Thenumberstobeencodedareprovidedbytheenduserssoftware,•IfENDUSERwants500giftcardsprinted,theywillprovide500differentnumbers given to us using their software. •Thenumbersontheleftsidearetheactualnumbersbeingencodedonthemagstripe•Thenumbersontherightarethehumanreadablenumbersthatareprintedonthecard•Forsafetyreasonthetwonumbersarenotidenticalbutthesoftwarecrossreferencesthem.•WeimportthemthroughourCIBadgesoftwareandHITbatchprintsothateverycardwill have its own number. •ThenumbersareencodedontrackII•ConfirmswipeorcardreadercanreadtrackII,(retailcardreadersdo)


CUSTOM INSERT CARDS

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QUICK REFERENCE GUIDE

CUSTOM INSERT CARDS

1. Provide card numbers on a spreadsheet provided by end-users Point of SaleSoftware/CashCardModule.

2. SaveasaCSVfile/extension.

3.Pleasedictatewhattrackthenumbershouldbeencodedon(TrackIorTrackII)

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CUSTOM INSERT CARDS

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CASE STUDYunion bank

•UnionBankusesQ1tohittheirfinancialplanningandinvestmentchannelhard.

•TheyroutinelygavethissmalljournaltocustomersthattheyfelthadthefinancialstabilitytobecomestronginvestmentcustomerforUnionBank’sfinancialplanners.

•ByinsertingtheCICintothezipperpouch,UnionBankcustomersweredrawntotheirwebsitewhereUnionBankgaveeachcustomerafull3monthsoffreefeesfortheirnewlycreatedfinancialplannedportfoliowhenacustomersignsuponline.


CUSTOM INSERT CARDS

CIC

• Ally Bank used this CIC card inserted into Neptune Cleaning Cloth as a giveaway to encourage customers to open new personal checking accounts.

•Winew/Swine(noticethepiggybankontheback)wasthenameoftheinternalcompetitionwhilethe$1000drawingperweekfor10weekswas directed to the consumer.

•ThiswasalsoaninternalcompetitionforasalesgoalgivenbytheirVPofSales.

•Totalcosttobankfromdistributor$4.99.

•Increasedparticipationfrompreviouseventsby35%.

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CASE STUDYALLY BANK


CUSTOM INSERT CARDS

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Case Studybookstore rush

•AJunior College Bookstore with heavy inventory and slow sales of software products needed to move product quickly at the beginning of the term with a creative incentive program

•Thestorecreatedpre-loadeddiscount“giftcard”CICsthatwereincludedinpromotion-al giveaways at pre-term rush events

•Studentswereofferedadiscountwhentheyusedthe“giftcards”topurchasesoftwareon secure website or at the bookstore and were also entered to win a drawing

•Thecardsdrovepurchasesandincreasedsoftwaresalesfrompreviousperiodsover49%

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Case StudyPacific Life

•Pacific Life created a customer lead kit for distribution at employee fairs and financial planningevents.ThekitincludedawaterbottlewithaCICinsidethatdirectedconsumerstoenter a chance to win a vacation by signing up through the website.

•Whenconsumerssignedupforachancetowinonline,thewebsitepromptedthemwithadditional questions with their financial planning needs.

•Thesequestionshelpeddeterminetheconsumer’sfinancialreadinessforinvestmentandhelped to isolate qualified leads for Pacific Life sales team follow-up.


CUSTOM INSERT CARDS

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•Sharp Hospitalsponsoreda5kand10krunfortheAmericanHeartAssociate(AHA)tohelp fight heart disease

•Runnersweregivenawelcomepackagewhentheyregistered;thispackageincludedanotebook with an enclosed CIC that instructed participants to sign up, donate, or volunteer for this and future events

•Whencustomersregisteredforfutureactivitiesonlineusingthepromocodeprovidedonthe CIC, consumer information was then used by the AHA for further solicitation

Case Studysharp hospital

12 Sweda CUSTOM INSERT CARdS INFORMATIONwww.swedausa.comwww.swedausa.com

custom insert card (cic) guide

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