customer 2 cloud program, michał skowroński, oracle @ saas day, 15.10.2014, warsaw

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Customer 2 Cloud Program Available for CRM/CX Customers

Michał Skowroński Oracle Polska 15.10.2014


Benefits of the Cloud

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Growth of CRM SaaS

CRM will continue to be the largest global market within SaaS, forecast to grow beyond $5 Billion in 2012 to $9 Billion in 2016

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Source: Forbes.com: Gartner Predicts Infrastructure Services 2013

$5 B

$9 B

2012 2016

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 6

MARKETING SOCIAL COMMERCE SERVICE SALES CPQ

web

mobile

social In store Contact

center Field service

Direct sales

channel

Modern CX A complete solution


Introducing Customer 2 Cloud Program

Packaged Cloud Integrations

Rapid Start-Up Services

Transformational Incremental

Financial Incentives


WHO WHAT WHY

Flexible Financial Incentives

• Siebel, EBS, PeopleSoft, JDE customers paying on-premise support*

• Interested in latest cloud innovations

• Want to migrate on premise apps to the cloud

• Adopt cloud using current support spend

• Flexible to shift to CX Cloud

• Quickly adopt latest CX cloud innovations: Sales, Marketing, Service, Social

• Lower Cost

• Flexibility

• Speed

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*Certain restrictions apply


Adaptable Model to Meet Business Needs A business proposition only Oracle can deliver

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NOT USING Support; wants to apply towards SaaS

Options Example: Existing CX Investments Example: Future CX Cloud

USING Support; wants to exchange some/all for equivalent SaaS

STAY SAME; continues to get value from on-premise apps

Siebel: eService Siebel: Marketing

Marketing Cloud

Siebel: SFA Siebel: PRM

Sales Cloud

Siebel: Service Siebel: Industry Solutions

Continue to Invest in On-Premise


The ‘Iceberg’ of Underlying IT Costs Benefit from Oracle Cloud economies of scale

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Annual Support

Upgrades

IT Staffing

Infrastructure Software

Infrastructure Costs

Annual TCO = 5X Annual Support

Visible $100

$100

$250

$30

$20

~$500*

Annual Subscription

IT Staff

$125

$75

Cost Savings

Annual TCO = 2X Current Support

ON-PREMISE ORACLE CLOUD

3 Year Savings: 4X Current Support *Annual TCO Benchmarks

One-Time Migration Costs

$500

Underlying

Example:


Oracle Cloud Express

Rapid Startup Services Support to get you to the cloud fast

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Based on best practices

Live in days or weeks, depends on needs

Fast & easy

Configuration templates

Fixed scope

Low cost


Packaged Cloud Integrations

• Siebel to Commerce, Sales Cloud, Service Cloud, Social Cloud, CPQ Cloud, Marketing Cloud

• EBS, JDE to Sales Cloud, CPQ Cloud

• 3rd parties…

Connect your existing investments to CX Cloud

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Sales

Service

Marketing

Commerce

Talent

Financial Reporting

Planning

ERP

HR

Social


Modernize Sales How it Works Benefits

Illustrative Customer 2 Cloud - Scenario 1

• Customer uses Siebel for SFA

• Customer is looking for modern cloud SFA that provides:

– Better Mobile Solutions

– Better Integration with Social

– Better Forecasting

– Better Collaboration

• Customer migrates Siebel SFA seats into 3 year contract for Oracle Sales Cloud

• Customer gets free support on Siebel (for 6 months) during the migration to Sales Cloud*

• Customer retires support $$ associated with Siebel SFA seats, and instead invests in Sales Cloud

• Support paid for, but unconsumed, on migrated Siebel seats count toward credit for Sales Cloud

• Customer gets a modern Oracle Sales Cloud

• Sales teams are more collaborative

• Sales uses social selling techniques for better win rates

• Teams forecast better and hit their numbers predictability

• Customer takes advantage of available promotions for Oracle Cloud solutions

• Customer uses Rapid Startup Services and Packaged Cloud Integrations for faster time to value

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*Certain restrictions apply


Change in Business Strategy

How it Works Benefits

• Customer has seats of Siebel eService and no longer using

• Customer has moved away from the web channel and focusing on B2B sales

• Wants a modern marketing B2B cloud solution

• Customer retires Siebel eService seats and purchases a 3 year contract for Marketing Cloud

• For almost same spend on IT, customer is able to leverage committed support spend on Siebel eService towards Marketing Cloud

• Any paid but unconsumed support on Siebel eService being retired is eligible for credit towards the Marketing Cloud

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• Customer gets a modern Marketing Cloud

• CMO gets targeted marketing functionality:

– Across any channel

– With insight into buyer’s digital body language

– Helping buyers buy easier

• Customer can take advantage of available Marketing Cloud promotions

• Customer uses Rapid Startup Services and Packaged Cloud Integrations for faster time to value

Illustrative Customer 2 Cloud - Scenario 2


People Committed to Your Success Support for your business in the cloud

Executive Sponsorship

Oracle Support

Client Success Specialist

Implementation Success Manager

Oracle Account Team


Your Next Step Complimentary Customer 2 Cloud Assessment by Oracle Insight*

*Learn more about Oracle Insight at oracle.com/insight