DATASHEET

What Is the Customer 360-Degree View?

■■ A variety of operational and transactional data sources are blended to an on-demand analytical view across customer touch points to better surface the customer experience.

■■ Customer-facing employees and partners are provided with information, which is made available inside everyday line-of-business applications.

Why Do It? ■■ Provide a complete customer view to sales and services teams, empowering them to grow upsell and cross-sell revenue opportunities and to better serve the customer.

■■ Better understand how customers perceive your products and services, while decreasing cus-tomer churn.

■■ Create a single repository that avoids single view integrations, and enables quicker insights and improved access to metrics.

Value of the Pentaho Platform

■■ Staff savings and productivity: Rapid time to value through drag-and-drop visual development for big data integration, making big data accessible to all data developers.

■■ Operational intelligence: Ability to embed analytics into actionable line-of-business applications for each relevant customer-facing role.

■■ Broad and robust data connectivity: Ability to blend traditional data sources with big data via the adaptive big data Layer, which protects data flow processes from changes in big data technolo-gies, thus reducing risk.

■■ Comprehensive analytics: Comprehensive analytics platform that includes easy-to-create and easy-to-use ad hoc analysis, data discovery, advanced visualizations, highly formatted reports, simple-dash boards that provide instant access to the right information for all roles.

Customer 360-Degree ViewBlueprint for Big Data Success

Reduce Customer Churn and Identify New Revenue Opportunities

CRM System

Documents & Images

Claims

Online Interactions

Call Center View

Admin Info

NoSQL

Predictive Analytics

PDI

PDI

Analytic Database

CRM System

Documents & Images

Claims

Online Interactions

Call Center View

Admin Info

NoSQL

Predictive Analytics

PDI

PDI

Analytic Database

HITACHI is a registered trademark of Hitachi, Ltd. Pentaho is a trademark or registered trademark of Hitachi Vantara Corporation. All other trademarks, service marks and company names are properties of their respective owners.

P-029-B BTD April 2019

Hitachi Vantara

Corporate Headquarters 2535 Augustine Drive Santa Clara, CA 95054 USA HitachiVantara.com | community.HitachiVantara.com

Contact InformationUSA: 1-800-446-0744Global: 1-858-547-4526HitachiVantara.com/contact

Example: Online Shopping ServiceChallenge:■■ Needed sophisticated, multichannel mobile analytics along with traditional business intelligence to help measure and improve busi-ness outcomes for clients via marketing campaigns.

Solution:■■ Pentaho Business Analytics for reporting, analysis and dashboards to track marketing analytics.

■■ Pentaho Data Integration was used to create blended views of information across Hadoop, the data warehouse and other transaction-based sources.

Benefits:■■ More rapid analysis against Hadoop (seconds versus minutes).

■■ Analysis of massive web click stream data sets against campaign data to understand buying patterns.

■■ Lowered technical barriers by providing an intuitive extract, trans-form and load (ETL) process without requiring significant coding training for both big data and traditional data sources.

Retail Data

CustomerPreference Data

Hadoop

NoSQL Database

Marketing andAdvertising

Leveragereporting

Operations

Identify supplytrends

with data visualization

Customer Web

Web Purchases

Retail Inventory

Email Tracking

Social Media

Web/Mobile Tracking

PentahoData

Integration

PentahoData

Integration

HitachiVantara

PentahoData

Integration