customer activation in 8 easy steps

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NextBee Media Activate Your Customers in 8 Easy Steps

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Find how to activate your customers in 8 simple steps and make more business as your make your existing customer base alive.

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Page 1: Customer Activation in 8 Easy Steps

NextBee Media

Activate Your Customers in 8 Easy Steps

Page 2: Customer Activation in 8 Easy Steps

Spot Dormant Customers

Look out for customers who have stopped purchasing a long time back

Also include in your list customers who do not purchase frequently

A smart Customer Activation software will offer detailed insights to customer footprints and purchases

Page 3: Customer Activation in 8 Easy Steps

Take Advantage of Detailed Insights

Purchases Made

Products Viewed Referrals Sent

Reward Points

Do some profiling Insights will give you a fair idea of what drives your customers

Follow customer trailsCheck out what products interest them & the rewards that attract

Page 4: Customer Activation in 8 Easy Steps

Segregate Customers

When you have the data, segregate your customers into different segments

RewardPreferences

Product Preferences

Age Sex

The bases of segmentation can be those mentioned below and numerous others, based on your targeting strategy

Page 5: Customer Activation in 8 Easy Steps

Target the Segments

Now that you have segmented your customers, it has become easy to target the segments with relevant product pitches, deals and rewards

Offer rewards & incentives to customers based on their reward preferences

Contact them through their preferred mode of communication- phone calls or emails

Send only the most relevant product information and deals, increasing your chances of making business

Page 6: Customer Activation in 8 Easy Steps

Entice Customers Through Exciting Deals

It takes efforts to bring back customers from dormancy

Contact them through emails

Maintain a polite, engaging tone

Send coupons to avail on purchase

Tell them they are valuable

Page 7: Customer Activation in 8 Easy Steps

Referrals Rewards

Referral Rewards motivate customers to act as your recruits

Substantially increase your chances of going viral

Give them rewards based on the number of referrals they make on social media and in person

Mix and match rewards according to customers’ reward preferences

Keep changing the rewards to see which generate more engagement

Strive to offer social recognition as well through social badges & levels

Page 8: Customer Activation in 8 Easy Steps

Engage through Plethora of Options

Make room for gamification

Create contests

Create Leaderboards to generate more participation from customers

Discounts Coupons create excitement

Keep your customers in touch with your business or else you run the risk of being forgotten

Set up easy-to-play games

Page 9: Customer Activation in 8 Easy Steps

Appreciate and Acknowledge their Faith in Your Brand

Do not forget your customers after you make a sale through them

Thank them often

Give them recognition on your social media page by liking their comments

Allow them to share their purchases

Page 10: Customer Activation in 8 Easy Steps

www.nextbee.com

Thank You!

NextBee Media