customer care keynote @ argyle executive forum

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www.bostik.com Transformation @ the Core Argyle Executive Forum Keynote Presentation - Customer Care By Louis Cheung Bostik Inc., an Arkema company

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Page 1: Customer Care Keynote @ Argyle Executive Forum

www.bostik.com

Transformation @ the Core Argyle Executive Forum

Keynote Presentation - Customer Care By Louis Cheung

Bostik Inc., an Arkema company

Presenter
Presentation Notes
Good afternoon. I want to thank Deloitte for inviting me to join all of you today. This is my second time participating in Argyle’s leadership event . My first time was actually last week at the Argyle Supply Chain Forum that took place in New York City. Just like last week, I want to commend the supporting cast of Deloitte for their seamless execution of the logistic today. Personally I want to think Tyler for staying in touch with me over the last two months. He made sure that I am ready for this presentation. In a way, this is the kind of Customer Care that we as potentially future customer of Deloitte, can appreciate. In the next 30 minutes, I will share with you the work-in-progress of a transformation journey that uses CUSTOMER as the singular guiding post.
Page 2: Customer Care Keynote @ Argyle Executive Forum

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Presenter
Presentation Notes
When I say transformation at the CORE, I am talking about things that are more foundational than innovative technology, differentiated products or superb customer order fulfillment. Transformation is about making exponential increase in the economic value of the company. To achieve that kind of change, the organization has to fundamentally reshape the way ALL employees think and behave. We need to tear down a set of old beliefs and practices, and replace them with a different kind of attitude and processes. Customer Care is the center piece of this change journey because Customer is the singular reason the company exists. This applies to ALL employees, not just our customer facing associates.
Page 3: Customer Care Keynote @ Argyle Executive Forum

www.bostik.com

Supply Management

Logistics

Customer Service

Planning

Presenter
Presentation Notes
First, let me provide some context for the information that I will share with you today. My role in Supply Chain covers four primary functions: Customer Service, Planning, Logistics, and Purchasing or Supply Management. I am also responsible for the master data management of our ERP system. These end-to-end responsibilities put me front and center in the Customer centric change journey. As for Bostik, we are a $2B global company with products that are not visible to a large part of the global population that we touch.
Page 4: Customer Care Keynote @ Argyle Executive Forum

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Bostik celebrates 125 years Elastic Bonding

Hardwood Transportation

Hot-melt Pressure Sensitive

Packaging Baby diapers

Polymer Modified Binders

Flooring Waterproofing

Global Strategy

● Stepping-up of Bostik® as a global brand worldwide

Local Consumer Brands

Presenter
Presentation Notes
The company started 125 years ago. Today, a majority of our revenue is built on three technology platforms – Hot Melt Pressure Sensitive Adhesive, Elastic Bonding and Polymer Modified Binder. We create products that are used for hardwood floor adhesives and structural bonding in trains and airplanes. Our adhesives are also used in food packaging, diapers, concrete floors, and all kinds of building and structural waterproofing applications. We are recognized by our customers worldwide with a global image as well as strategically positioned local brands.
Page 5: Customer Care Keynote @ Argyle Executive Forum

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Bostik became part of Arkema in February 2015 $8B, 19,000 employees, 140 plants, 13 RDC

2015 Merged with Arkema $8.1B, 19K employees, 140 plants, 13 RDC

Global and integrated industrial niches

● Fluorochemicals ● Hydrogen peroxide ● PMMA ● Thiochemicals

Industrial Specialties

World of high value and innovative solutions

● Fluoropolymers ● Organic peroxides ● Specialty polyamides ● Specialty Adhesives (BOSTIK)

High Performance Materials

Decorative paints, industrial coatings, acrylic application

● Acrylics ● Coating resins ● Rheology additives ● Photocure resins

Coating Solutions

Presenter
Presentation Notes
A few months ago, Bostik became part of a French company called Arkema. We are now well positioned as a significant part of Arkema’s High Performance Materials sector that makes up more than 40% of the total company revenue. Across the three strategic business sectors, Arkema has about $8 billion revenue generated by 140 plants, 13 research and development centers, and most importantly the 19,000 work force who are talented, innovative and committed to Safety, Quality, Customer Care, and Operational Excellence.
Page 6: Customer Care Keynote @ Argyle Executive Forum

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Changed customer’s image of the new Bostik

Migration to one brand

Presenter
Presentation Notes
As I mentioned earlier, the transformation is built from the core. First is our brand, the way that customers see us.
Page 7: Customer Care Keynote @ Argyle Executive Forum

A global brand that redefines the point of reference for our customers and end-users.

Page 8: Customer Care Keynote @ Argyle Executive Forum

Bostik too

He is flexible

Page 9: Customer Care Keynote @ Argyle Executive Forum

He is adaptive

Bostik too

Page 10: Customer Care Keynote @ Argyle Executive Forum

He is open-minded

Bostik too

Peelable flooring adhesive system (Deconstruction)

Page 11: Customer Care Keynote @ Argyle Executive Forum

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Changed the narrative to shape new attitude & belief in Customer Quality

• Everyone has line of sight of his/her impact on customers.

• There is no such thing as an internal customer.

• Collaborate is about respect

• To do their jobs well, employees must learn about others

• Change the problem so that simple process can be just as effective.

• Quality is everyone’s responsibility.

• Customer Service and Salespeople care for external customers

• Internal customer

• Teams, teams, and teams

• Clearly define job perimeter and focus on doing my job well

• The great ones solve problems with sophisticated process and complex system

• Manufacturing takes care of product quality and delivery

Page 12: Customer Care Keynote @ Argyle Executive Forum

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Source Buy & Receive Schedule Make Distribute

& Ship Return Order & Forecast

Changed to an end-to-end business process management

that begins and ends with customers S&OP

Demand Capacity

Inventory

Customer & business process lead the conversation

Page 13: Customer Care Keynote @ Argyle Executive Forum

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Integrated Management Teams Executive Team

Business Teams Bostik Operation Leadership Team

Americas Supply Chain Leadership Team

Business Owner

Sale

s

Mar

ketin

g

Tech

nica

l Se

rvic

es

Fina

nce

Supp

ly

Cha

in

Ope

ratio

n

R&

D

Business Teams

ASCLT

BOLT

BU SC OP CFO HR CTO

Page 14: Customer Care Keynote @ Argyle Executive Forum

page 14

Bostik Business Model

Page 15: Customer Care Keynote @ Argyle Executive Forum

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Bostik Business Model • Office of Continuous Improvement

• Training modules

• Use the concept, drop the jargon

• Problem solving tools

• Institutionalize project management

• Customer Teams

• Customer complaint (CIO) process and system

• Collaborative tools

Page 16: Customer Care Keynote @ Argyle Executive Forum

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Measure as the customers see it • On-time-in-full-R

• Order lead-time

• Customer complaint process (CIO)

• Response time

• Repeat rate

• Net promoter score

• $ Quality Index