customer conversion - how to increase the roi of your marketing fast

Customer Conversion How To Increase The ROI of Your Marketing Fast

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Today at our Small Business Marketing Blog I wanted to talk to you about increasing your customer conversion.

Because it doesn't matter if you have a sales focus or a marketing focus. It doesn't matter what strategy your leveraging right now to get your more customers. What does matter is that there is a investment of resources to convert the customers you have.



And one of the most important focuses you can have is finding new ways to increase the ROI of your customer conversion right now.

If you have a customer conversion process right now that isn't giving you the return you want...although it does generate qualified leads then we should talk.


Converting your prospect into customers can become easier and easier as we understand a few ideas and build a few key skills.

1. We want to make sure, the series of steps in our communication that we use to convert new customers builds desire in our prospects.


The feeling of desire that we are building in our prospects is to move towards what they want or to move away from what they don't want.

Being great at this process is a amazing gift we give our prospects if our products or services have value. Because those are the driving feelings that get people to take action and buy something.


2. Then build the trust that your product or service is their best choice. If its not the best choice..simply develop it to be the best choice so you can be real with your marketing or sales process.

3. Then we want to use each step in the process to just focus on selling the next step in the process.


So if your conversions aren't as high as you want. You can either increase the level of influence each step has in the first two areas we talked, about or you can increase the number of steps or touches your communication have.
