Since the 2016 survey, more businesses are engaged online – there is an increased presence and revenue generation is increasing

Businesses are embracing newer technologies, utilising cloud-based solutions for email, storage and backup. Despite moving functions into the cloud, businesses remain confident their data and networks remain secure

Social media is a key marketing tool used by businesses to broaden their audience and generate leads and revenue. However, it is concerning that businesses are not putting in place protocols for SM usage nor have they made plans or strategies for their digital marketing efforts.

CCIQ DIGITAL READINESSSTUDY 2018

WEBSITES

SECURITY

SOCIAL MEDIA

DIGITAL

MARK

ETING

OF BUSINESSES HAVE A WEBSITE PRESENCE

of businesses report they perform back-up on data and files

OF BUSINESSES ENGAGE IN SOCIAL MEDIA MARKETING

of businesses believe they have the appropriate security measures in place

SOCIAL MEDIA HAS BOOSTED REVENUES FOR

39% OF BUSINESSES

OF BUSINESSES STILL DON’T HAVE A DIGITAL

MARKETING PLAN

OF BUSINESSES STILL DO NOT

ADVERTISE ONLINE

TOP PLATFORMS:

USED FOR: Marketing 80%PR 58%Client comms 64%New business 61%

OF BUSINESSES CONSIDER A WEBSITE ESSENTIAL

BUSINESSES REPORTED EARNING LESS THAN 20% OF THEIR INCOME FROM ONLINE

Overall, businesses are increasingly using CRMs to collect and store data digitally. While businesses express strong levels of confidence in their data security and compliance with regulations, there is no knowledge of how well they actually perform

Businesses are looking to continually renew their hardware but remain pragmatic about the level of investment undertaken – especially given the average age of IT is over 2 years old.

Businesses are embracing cloud computing and as costs come down and internet speeds pick up, we should expect to see more uptake in the future.

CUSTOMER DATA

IT SETUP

CLOUD COMPUTING

INTERNET CONNECTIVITY

OF BUSINESSES REPORTING SOME

LEVEL OF CONFIDENCE THE DATA IS SAFE

OF BUSINESSES HAVE A PERSON

IN A DEDICATED IT MANAGER POSITION

OF BUSINESSES BELIEVING THE NBN IS A GOOD INVESTMENT

OF BUSINESSES USE CRMS DOUBLING THE

FIGURE FROM THE 2016 SURVEY (30%).

OF BUSINESSES REPORTED NO TECHNICAL

RELATED PROBLEMS IN THE PAST YEAR

OF BUSINESSES THINK THE NBN WILL REVOLUTIONISE THE

WAY THEY DO BUSINESS

SENTIMENT HAS MOVED STRONGLY AGAINST THE NBN

Only half of the survey responses thought the promised speeds of the NBN would make a positive difference to their businesses

MAJORITY OF DATA COLLECTED IS STORED

ELECTRONICALLY THAN ON PAPER

OF BUSINESSES REPORTED THEIR IT EQUIPMENT IS MORE THAN 2 YEARS OLD.

Overall businesses are feeling relatively confident in their transition to the digital economy. Businesses are excited by the opportunities the digital economy brings but it appears many businesses are unsure where they are positioned as this transformation takes place.

OF BUSINESSES THINK THEY SHOULD

BECOME MORE DIGITALLY SAVVY

HAD A STRONG SENSE OF OPTIMISM ABOUT ADJUSTING

TO DIGITAL BUSINESS OPPORTUNITIES

OF BUSINESSES EXPRESSED CONCERNS THE DIGITAL ECONOMY

WOULD LEAD TO SKILLS SHORTAGES

of businesses have strong levels of concern about potential email attacks

87%

64%

41%

62%45%27%

OF BUSINESSES USE CLOUD-BASED SOFTWARE APPLICATIONS

OF BUSINESSES HAVING MIGRATED ALL THEIR APPLICATIONS TO THE CLOUD

90% 89% 34%

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