customer decision journey
DESCRIPTION
TRANSCRIPT
![Page 1: Customer Decision Journey](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b9a8434a7959232e8b4588/html5/thumbnails/1.jpg)
Customer Decision Journey
![Page 2: Customer Decision Journey](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b9a8434a7959232e8b4588/html5/thumbnails/2.jpg)
www.marriott.fr/hotels/travel/ncejw-jw-marriott-cannes/
![Page 3: Customer Decision Journey](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b9a8434a7959232e8b4588/html5/thumbnails/3.jpg)
Type of customer
• Customer looking for a 5* hotel in Cannes, in south of France
• Perfect situation in the city, on “La Croisette” in front of the beach
• Customer looking for a luxurious services
• Customer looking for leisure
• Customer can also looking for corporate meetings
![Page 4: Customer Decision Journey](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b9a8434a7959232e8b4588/html5/thumbnails/4.jpg)
Research hotel on internet
• Customer goes on internet and research: “hotel 5* in Cannes”
• The first link that customer found is www.booking.com and www.hotels.com (OTA)
• JW Marriott hotel arrives in the 4th and 2nd place
![Page 5: Customer Decision Journey](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b9a8434a7959232e8b4588/html5/thumbnails/5.jpg)
Hotel’s information
• 5* hotel
• Cannes – Croisette
• Comments of the hotel on OTAs are good and he has a high score of like
• Choice type of rooms
• High budget
![Page 6: Customer Decision Journey](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b9a8434a7959232e8b4588/html5/thumbnails/6.jpg)
Making reservation
• Directly on the OTAs www.booking.com or www.hotels.com
• Easy and fast
• Promotions
![Page 7: Customer Decision Journey](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b9a8434a7959232e8b4588/html5/thumbnails/7.jpg)
Conclusion
Use OTAs to fit a journey is the easier way to book an hotel and get some exclusive promotions.
Nowadays it is the most common way for booking on Internet.