The treasure of Brighton….

http://www.seaspraybrighton.co.uk/

Sea Spray26 New Steine

Brighton BN2 1PD

BOGLIETTI LAURA MBA2B

…It’s an hotel with special characteristics, very original ones because it’s not the kind

of hotel that you would describe like any other hotel for instance being a normal hotel,

this hotel doesn’t really fit in that category because it has its own looks that put it in

another category from a normal hotel this is because of the THEMED ROOMS it has

in it.

Sea spray hotel, as a boutique hotel contains 16 rooms, but each and every one of

these rooms posses a different theme inside of them.

Given that it’s a really special hotel with themed rooms with, the

target is:

- Leisure:

- Adults, child, couples (because of the numerous « romantic

suites »)

- People who want to relax (there is a spa within the hotel with

a sauna and massages)

- especially short stays (because of really attractive prices)

- People are looking for a sea-view offered by Seaspray hotel

- Market geography segmentation: the hotel is situated on the

england coast, so a lot of english customers, french and

spanish.

Awareness: People are looking for an original experience close to the beach, in the

south of England, in Brighton. They look for these kind of news hotels: boutique hotels.

A lot of hotels appear on the « google page », when they type: « Boutique hotel Brighton »

Consideration: Then, people start to « investigate » and compare the different hotels

they’ve found on the page in order to book for the one they are reallyinteresting in websites comparison is starting.

Internet is full of criterias and charasteristics about each hotel so thatcustomers are able to compare: the location, the facilities, setting, views, originality, price…

Intent: The customer will follow some of old customers point of views thanks to

Trip advisor, and all the social networks as Facebook, twitter and

everything…

At the end, the customer will choose the friendly, peaceful and familial

Sea Spray Hotel (originality of the rooms, a new concept, and a breath-

taking view on the sea and Brighton Pier) instead of choosing other less

« business » and « fashion » hotels in Brighton.

Decision: The customer will finally choose to book on Sea Spray Hotel website in

order to find some more details about it and a personal assistance.

So, he books on it

Because, it’s the most « famous journey » that

customer use nowadays and it really represents

the way people book now.

Most of the Sea Spray customers represent

families and people who want to relax and enjoy

friendly moments.

The OTAS’s seem to be used for information

purpose. Sometimes, it is used just to make

people aware that their choice is the best.

But Sea Spray hotel, even it is a small

hotel, has a strong presence on the social

networks with a lot of pictures and videos

which show the different events that occur

in Brighton and within their hotel. Their e-

reputation « is shining ».