CHAPTER – I

INTRODUCTION

1.1 INTRODUCTION

Customer Perception is the key success factor for any retailer in current competitive

market. With a view to comprehend the competitive market scenario , the most upcoming suburb

after the launch of many new retail outlets and malls, an effort was made to ascertain and analyze

customer views and preferences for the same through process of Brand Recall. Also, a detailed

study was made to understand the performance pattern of major competitors of Pantaloon shop.

In doing so, it was possible to assess the competition in the market, hence enabling us to

position ourselves more effectively and strategize on a long term basis. During the course of this

project, I was also fortunate enough to be able to study the promotional campaigns carried out in

the store

LED TVs are just expensive LCD-based TVs with fancy backlights. Of course, it gets a

lot more complicated than that see LED TVs

LED TV displays are not an entirely new technology, but a variation on LCD displays, which

otherwise feature fluorescent-type backlights. Thus, LED TV screens are, to the surprise of

many, still LCD TVs. They're just part of the evolution and improvement in existing LCD

technology.

The LED has become a pivotal illumination technology with a wide variety of applications.

Since their initial invention, LEDs have been used in many diverse applications such as watches,

calculators, remote controls, indicator lights, and backlights for many common gadgets and

household devices. The technology is advancing at a rapid pace and new applications continue to

emerge as the brightness and efficiency of LEDs increase.

1.2 INDUSTRY PROFILE

In a consumer electronics market where LCD TV is the central focus, Samsung, the

leading global TV manufacturer, managed to jump into the limelight with a new design concept

– the ‘LED TV’. Even though this LED-backlit LCD TV cannot be considered a product with a

total innovative concept, with the combination of features such as Samsung’s edge-type LED

backlight, new ID design, and the ultra slim 2.99cm profile, a star product was born and it has

became an instant hit this year. Samsung intentionally coined the term ‘LED TV’ to differentiate

this new model from all the existing LCD TV product lines available on the market, in an effort

to establish a brand new market segment.

As of 3Q09, various other highly-recognized TV brands have also jumped on the

bandwagon with their own LED TV models. Although this ‘Blue Ocean’ market will inevitably

be a ‘Red Ocean’ one, end consumers will be the ones enjoying the benefit. 

SAMSUNG

At its initial launch, Samsung introduced the 6, 7, 8 series LED TV, with a wide

selection of sizes ranging from the mainstream 32W to 55W. Take 46W for example, the price

range of different LED models falls between $2,599 ~ $3,199, about 1.5 to 2 times that of CCFL

models. In addition to its new, dazzling ID "Touch of Color", the breakthrough design of

adopting edge-type white LEDs has slimmed down the TV profile to only 2.99cm, making other

brands of LCD TVs seem obsolete in comparison.

On the performance of models with basic specification, Samsung offers the 120Hz

refresh rate with 3,000,000:1 contrast ratio in its standard package across all its series; and in the

8 series, it upgraded the specifications to 240Hz and 5,000,000:1, creating a close-knit

association of LED TVs with vivid and crisp image quality. In addition, the integration of

Internet connectivity and multimedia playback also added to the diversity of the product. All

these features are part of the successful packaging of the Samsung’s LED TV.

Yet, if we were to assess Samsung’s LED TV by a stricter measure, the product has not

incorporated any new elements in its design apart from the adoption of edge-type LEDs.

Nonetheless, Samsung has a mastered the key to its success – the market will only remember the

first. In addition to enjoying a lucrative ‘honeymoon’ period, Samsung’s launch of LED TV has

successfully gained foothold in the market and solidified its position as the flagship brand in the

consumer electronics market.

LG

LG made a huge leap to take second place in the LCD TV sales leaderboard. Having

witnessed Samsung’s success with its LED TVs, LG also began its counter strategies. Yet, LG

seems unwilling to follow Samsung’s footsteps in emphasizing the ultra slim design; instead, it

aims at differentiating its product line through product positioning and characteristics.

LG launched a total of three series of LED TVs; among them, only the entry-level SL

series adopts the edge-type design, the 3cm in thickness is similar to that of Samsung, while

mainstream 47W is strategically priced at $2,399, a significant $200 lower than Samsung’s

entry-level 6 series 46W. This price strategy makes it evident that LG intends to capture market

share through price competition.

In contrast, LG’s other two series LH and LHX adopt the more costly direct-type light

source. Its 10cm profile will certainly not be the focus of LG’s marketing campaign; instead, it

highlights the 240Hz refresh rate, as well as the Local Dimming function which cannot be

achieved through edge-type lighting. Also, for the first time, LG is adding 1080p Wireless

Transmission to its flagship model LHX. Although the practicality of this function is quite

limited, through this new product, LG demonstrates the originality of its products and its

excellent integration technology in televisions.

LG is unwilling settle for second place in the market, and tries to create a new segment of

its own. Although the cost of direct-type backlight cannot be reduced in the short-run, LG’s

attempt in gaining market share at the expense of its profits is quite evident, case in point – LG’s

LH series 47W is priced at $2,099, $500 cheaper than Samsung’s entry-level 6 series 46W at

$2,599.

SONY

Sony, the Japanese TV giant, has been facing serious issues with its TV sales this year –

apart from reluctantly losing its number two position to LG, the production of the new generation

of LED products has also been delayed due to its organizational restructuring.

Sony was the first TV manufacturer that launched LED TVs. Yet, because of the high

cost of using RGB direct-type backlight, the price tag was too high for the general public, and

the product eventually faded out of the market. Thereafter, Sony bounced back and chose Japan

as the initial launch site for its new Bravia ZX5 series; two new models 46W and 55W, are

expected to launch in November this year. Having learned a lesson through the tragic failure of

its direct-type products, the ZX5 product design shifted to the mainstream edge-type backlight,

and one of the most prominent feature in its design is the integrated wireless 1080p connectivity

and the 1.6cm ultra slim profile. The former lost its novelty as it had already been introduced in

the market. However, the latter is worth mentioning – Sony has always been recognized for its

cutting-edge design, by introducing an LED TV that is almost as thin as a cell phone handset,

with only half the thickness of Samsung’s LED TV, Sony has done it again in setting a milestone

in the television market.

On the downside though, the price of the ZX5 is out of line with the mainstream market,

both its 46W and 55W cost twice the price of their same-range counterparts, at $5,660 and

$6,669. Ultimately, there is no harm in testing the waters with the price of the ZX5, since Sony’s

full 2010 series of LED TV has yet to be unveiled; but if the full range its 2010 series adopts the

same price strategy, Sony may have trouble taking back the crown through its LED TV sales.

TOSHIBA

Toshiba Regza also joined the LED TV battlefield by promoting its SV670 series.

Although Toshiba only offers two different sizes (46W and 55W), both are equipped with

impressive features – since these models adopt direct-type light source, Toshiba boasts its Local

Dimming function in the "Focal Light". In addition, combined with the most advanced 240Hz

refresh rate and 10 bit panel, and Toshiba’s cutting edge image processing technology, this TV

set includes all the basic functions required for an LCD TV.

Price-wise, the most high-end 55W model is priced under $3,000, in line with that of

LG’s LH series – this price strategy hits the market at core, offering consumers high performance

at a reasonable price, in an attempt to gain market share from existing market leader, Samsung. If

Toshiba offers vertical product extension, namely 40W/42W models, the full range of product

offering should help the company achieve pleasing sales performance.

SHARP

Sharp witnessed the same fate as Sony: both are founding brands of LED TV, and both

were unsuccessful in their introduction for the same reason – the high cost of using RGB direct-

type LED backlight. Although the XS1 series, with RGB LED is still available on the market, the

product is reaching the decline phase as its price is still too high for widespread acceptance.

In the new generation of LED TVs, Sharp adopts drastically different strategies both in the price

and specifications. In the recently launched LE series, Sharp introduced a full-range of sizes,

offering models from 32W to 52W; among them, the 32W is priced at $999, the first LED TV in

the market that is priced below $1,000. Although Sharp also adopted the direct-type light source,

this new definition of "Ultra Brilliant LED System" includes no mention of any Local Dimming

features in any of its catalogues.

Furthermore, even though the LE series adopts Sharp’s own X-Gen LCD panel, the full

range is only equipped with 120Hz refresh rate; therefore, without the Local Dimming feature in

its direct-type light source, it seems to lose the a crucial selling point against LG and Toshiba’s

models.

VIZIO

Although the new rising star Vizio has not had extensive experience in the TV market, its

outstanding features and affordable prices posted excellent sales performance in the U.S. Of all

LED TV brand vendors, Vizio is the most aggressive non-top-tier brand, and has launched the

VF series.

Although the VF series is only available in 55W, but with direct-type light source, Local

Dimming control in 80 blocks, and a 240Hz panel, the specifications have surpassed that of the

mainstream models. With an incredibly low price of $2,199, which virtually matches the price

range of first-tier 55W CCFL models, Vizio once again demonstrated its ambition of dominating

50% of the LED TV market by 2010.

Judging from competition and cooperation, Vizio’s current LED TV panels are supplied

by LG Group’s LG Display, this indicates that LG’s LED TV products are available across

different segments including direct-type, edge-type, high-end, and the affordable entry-level

models – such diversity of product offering is unprecedented in the market.

1.3 COMPANY PROFILE

Vasanth and Co is a premium chain dealer of consumer electronics, home appliances and

mobile phones having base in Chennai, India. Vasanth and Co was started in 1978 and currently

has 50 + showrooms in almost every town in Tamil Nadu. Their base expands to Pondicherry

and Bangalore. The company’s turnover is reported to be over 500 corers Indian Rupee (INR) or

100 Million USD in 2007. Vasanth & Co sells wide range of products that includes mobile

phones, refrigerators, air conditioners, micro wave ovens, washing machines and many house

hold appliances. They are dealers of world class manufacturers like LG, Samsung, Sony, Sharp,

Philips, Whirl Pool etc.,

Vasanth and Co was established by honorable Indian entrepreneur and Tamil Nadu Government

Member of Legislative Assembly (MLA) Mr. H. VasanthaKumar. He is a famous personality in

the Indian political and entrepreneur space. Mr. Vasanthakumar was born in Kanyakumari

District in Tamil Nadu, India. In 2006, he wrote a book titled Vetrikodi Kattu which was

released by Indian Famous Actor Mr. Rajinikanth. He also runs a popular television channel -

Vasanth TV.

The company chose to implement my SAP ERP 2005 across its 50 show rooms to integrate

availability of information which will help in optimizing its supply chain with faster turnaround

of its inventory and enhanced visibility of profits.

1.3.1. Vision

Offering the best products to people on the most affordable terms;

Rendering uncompromising customer care

Offering employment to the deserving and the needy

Serving the larger interests of the Society in ways dear to him

1.3.2 Mission

On time Delivery

Prompt service

1.4 NEED FOR THE STUDY

In this competitive market, it is necessary to study the customers perception towards

purchase of LED TV. The perception of the customer varies on basis of different attributes and

factors. The study helps to determine the factors and attributes that influence customer to buy

LED TV.

Thus, upon understanding factors, designing strategies for increasing sales can be made

much easier. Because of increasing competition company has to analyse the customer perception

and have to increase their demand based on it.

1.5 SCOPE OF THE STUDY

The da t a was co l l e c t ed f rom the r e sponden t s a c ro s s a l l t he age s , i ncome

groups, occupation and gender. The total sample size for the study is 50. The study involves

ascertaining the customer perception towards various areas such as price, promotions offered,

quality and features added etc. The study also tries to know the reason customers buying LED

TV’s and get valuable suggestions from them. So the study tried to get the responses almost all

kinds of respondents.

1.6 OBJECTIVE OF THE STUDY

Primary Objective:

To know the customer perception towards LED TV.

Secondary Objective:

To know the most preferred brand in the market among the customer.

To find out the reason for choosing LED TV.

To find out the important attributes that they keep in mind while purchasing.

1.7 REVIEW OF LITERATURE

According to Kotler (2000), the consumer arrives at attitudes toward the various brands

through an attitude evaluation procedure and most buyers consider several attributes in

their purchase decision. These attributes used by consumers for evaluation are also called

choice criteria. Perception is the process by which as individual selects, organizes, and

interprets information inputs to create a meaningful picture (Kotler, 2000). Different

people tend to perceive quite differently even when they are exposed to the same reality.

A set of factors, e.g. Individual responses, determine an individual’s perception process

and lead to individual differences.

“Customer Brand Relationship : An empirical study of customers’ perception of

brand experience, brand satisfaction, brand trust” Alexandra Muth; Rima Ismail;

Caroline Langfeldt Boye,2003

During the last decade, retail businesses have realized the importance of creating

a strong brand to be able to differentiate in a fierce market. However, having a strong

brand is no longer enough to survive in the long run and gain a large customers base.

Especially in the retail and fashion industry where many products fulfill the same need

for the customer, making it important to adapt to changes on the market and stand out in

the crowd. This has lead to the wide variety of brands that can be found and an intensified

competition. Therefore, the key factor for building a long-term relationship is through

customer brand relationship. A literature review showed that the most important variables

needed to build this relationship are brand experience, brand satisfaction and brand trust.

Customer Perception towards 3G mobile phones, Vikash kumar and rattan singh,2009

According to the research customers consider the above mentioned features below

the other features of the phone and hence the manufactures should give more stress on

making these features better.

Synchronization with Computer 

Battery Life (Talk Time & Standby)

Camera Resolution

Availability of Bluetooth

Screen Resolution

Touch Screen

Overall Look 

Storage Memory and

Price

Consumer behavior towards LCD, Robert Silva, 2008 has made a that Sony is the most

popular brand and market leader.

DIGITIMES Research report, Jessie Lin, Taipei 2010 – conventional TV’s will be

replaced with LED by 2015 worldwide.

1.8 RESEARCH METHODOLOGY

In every research we have to follow some methodology in collecting recquired data and

analyzing it. The data collection was done in VASANTH & Co., for the purpose of my study on

customer perception by using the following methods.

1.8.1 TYPE OF RESEARCH

Research Design:

Research design is considered as a "blueprint" for research, dealing with at least four

problems: which questions to study, which data are relevant, what data to collect, and how to

analyze the results. The best design depends on the research question as well as the orientation of

the researcher. Descriptive Research has been adopted in this study.

Descriptive Research Design

Descriptive research has been followed in this study because the study aims at describing

the situation as it exists at present and also to determine accurate characteristics of a particular

object or a group. It is used to measure the behavior variables of people of subject who are under

the study.

1.8.2 DATA COLLECTION

Sources of Data:

In this study both the Primary data and Secondary data are used.

Primary data:

The primary data was collected from the respondents using questionnaire.

Secondary data:

The Secondary data was collected from the company’s official website and third party

websites.

Methods of data collection:

Data was collected from the customers with the help of a Structured Questionnaire.

Data analysis method:

The Data was summarized from the main study and was analyzed. Based on the results,

conclusions were drawn and suggestions were given.

1.8.3 RESEARCH INSTRUMENT

A testing device for measuring a given phenomenon, such as a paper and pencil test, a

questionnaire, an interview, a research tool, or a set of guidelines for observation is called

Research Instrument. The research instrument used in this study is a structured questionnaire.

1.8.4 SAMPLING DESIGN

There are 2 types of sampling. They are probability sampling and non-probabilistic

sampling. The non-probabilistic sampling used in this study is convenience sampling.

Convenience Sampling

Convenience sampling is a non-probability sampling technique where subjects are

selected because of their convenient accessibility and proximity to the researcher. That is, a

sample population selected because it is readily available and convenient. The subjects are

selected just because they are easiest to recruit for the study and the researcher did not

consider selecting subjects that are representative of the entire population.

1.8.5 SAMPLE SIZE:

 The Sample Size of this study is 50.

Sampling area:

The area of this study is North Usman Road, Chennai.

1.8.6 STATISTICAL TOOLS

A statistical tool used in this study is Chi-Square.

1.9 LIMITATIONS

Due to time constrain the survey cannot be conduct on a very large sample size.

As the research is carried out in Chennai, the result may not represent the same views as

in the other parts of the country.

Co-operation of the customers cannot be predictable plus the information provided by

them is not always correct.

CHAPTER II

DATA INTERPRETATION &

ANALYSIS

2.1 PERCENTAGE ANALYSIS

2.1.1 AGE CLASSIFICATION OF RESPONDENTS

TABLE 2.1.1 Table showing respondent’s classification towards Age

Particulars Frequency Percentage

Below 18 3 6.0

18-24 17 34.0

25-34 14 28.0

35-44 8 16.0

Above 44 8 16.0

Total 50 100.0

CHART 2.1.1-Chart showing respondent’s classification towards Age

INTERPRETATION:

From the above table it can be interpreted that 6% of respondents are age below 18, 34%

are from 18-24, 28% are from 25-34, 28% are from 25-34, 16% are from 35-44 and 16% of

respondents are from age group above 44.

2.1.2 RESPONDENT’S GENDER WISE CLASSIFICATION

Table 2.1.2: Table Showing respondent’s Gender Wise Classification

Particulars Frequency Percentage

MALE 39 78.0

FEMALE 11 22.0

Total 50 100.0

CHART 2.1.2: Chart Showing respondent’s Gender Wise Classification

INTERPRETATION:

The above table reveals that 78% of the respondents are belongs to male category

followed by 22% of the respondents are belongs to female category.

2.1.3 QUALIFICATION CATEGORIES OF RESPONDENTS

TABLE 2.1.3 Table showing respondent’s categories towards Qualification

Particulars Frequency Percentage

SCHOOLING 6 12.0

DIPLOMA 8 16.0

UG 15 30.0

PG 20 40.0

UNEDUCATED 1 2.0

Total 50 100.0

CHART 2.1.3 Chart showing respondent’s categories towards Qualification

INTERPRETATION:

From the above table it can be interpreted that 40% of respondents are PG, 30% are UG ,

16% are Diploma holders, 12% did schooling and 2% of respondents are Uneducated.

2.1.4 OCCUPATION CATEGORIES OF RESPONDENTS

TABLE 2.1.4 Table showing respondent’s categories towards Occupation

Particulars Frequency Percentage

STUDENT 11 22.0

HOUSEWIFE 7 14.0

PUB_EMPLOYEE 6 12.0

PRIV_EMPLOYEE 18 36.0

BUISNESSMAN 8 16.0

TOTAL 50 100.0

CHART 2.1.4 Chart showing respondent’s categories towards Occupation

INTERPRETATION:

From the above table it can be interpreted that 36% of respondents are from private

sectors, 22% are students, 16% are doing business, 14% are housewives and 12% are from public

sectors.

2.1.5 INCOME CATEGORIES OF RESPONDENTS

TABLE 2.1.5 Table showing respondents categories towards income.

Particulars Frequency Percentage

Below Rs 2,00,000 13 26.0

Rs.2, 00,000 to 5,00,000

20 40.0

Rs.5, 00,000 to 8,00,000

11 22.0

Above Rs 8,00,000 6 12.0

Total 50 100.0

CHART 2.1.5 Chart showing respondents categories towards income.

INTERPRETATION:

From the above table it can be interpreted that 40% of respondents are from income level

below Rs 2-5 lakhs, 26% are from below Rs.2 lakhs, 22% are from Rs.5-8 lakhs and 12% are

from above 8 lakhs.

2.1.6 REPONDANT’S KNOWLEDGE ABOUT LED TV BRANDS

TABLE 2.1.6 Table showing respondent’s knowledge about led tv brands.

 Frequency Percent

Tv/Internet 27 54.0

Newspaper/magazine 12 24.0

Radio 1 2.0

friends/relatives 10 20.0

Total 50 100.0

CHART 2.1.6 Chart showing respondent’s knowledge about led tv brands.

INTERPRETATION:

From the above table it can be interpreted that 54% of respondents came to know from

TV/Internet Ads, 24% are from Newspaper/Magazine Ads, 20% are from Friends/Relatives and

2% from Radio Ads.

2.1.7 RESPONDENTS BRAND PREFERENCE

TABLE 2.1.7 Table showing respondent’s brand preference.

Particulars Frequency Percent

PHILLIPS 4 8.0

SONY 20 40.0

SHARP 2 4.0

SAMSUNG 21 42.0LG 3 6.0

Total 50 100.0

CHART 2.1.7 Chart showing respondent’s brand preference.

INTERPRETATION:

From the above table it can be interpreted that 42% of respondents Chose Samsung, 40%

Chose Sony, 8% chose Phillips, 6% Chose LG and 4% chose sharp.

2.1.8 RESPONDENTS LED TYPE PREFERENCE

TABLE 2.1.8 Table showing respondent’s LED type preference.

 Frequency Percent

Full HD 23 46.0

3D Tv 11 22.0

Ready HD 4 8.0

Smart TV 12 24.0

Total 50 100.0

CHART 2.1.8 Chart showing respondent’s LED type preference.

INTERPRETATION:

From the above table it can be interpreted that 46% of respondents Chose Full HD, 24%

Chose Smart TV, 22% chose 3D LED TV , 8% Chose Ready HD TV.

2.1.8 RESPONDENTS PREFERENCE OF BUYING OTHER TV

TABLE 2.1.8 Table showing respondents preference of buying other TV.

Particulars Frequency Percent

YES 20 40.0

NO 30 60.0

Total 50 100.0

CHART 2.1.8 Chart showing respondents preference of buying other TV.

INTERPRETATION:

From the above table it can be interpreted that 60% of respondents answered No and

40% answered Yes.

2.1.8.1 RESPONDENTS PREFERENCE ON TYPE OF TV

TABLE 2.1.8.1 Table showing respondents preference on type of TV.

Particulars Frequency Percent

CRT 1 2.0

Flat TV 7 14.0

LCD 12 24.0

Total 20 40.0

System 30 60.0

50 100.0

CHART 2.1.8.1 Chart showing respondents preference on type of TV.

Inference: It is inferred 24% of respondents had intensions of buying LCD TV.

WHAT MADE YOU TO CHOOSE TO LED TV?

  Frequency Percent

Features 15 30.0

Sleek Design

6 12.0

HD quality 25 50.0

Salesman 3 6.0

Others 1 2.0

Total 50 100.0

Inference: The above table shows that only 50% respondents chose LED TV for HD Quality.

WHAT IS THE SIZE OF THE TV?

  Frequency Percent

15"-22" 6 12.0

26"-34 21 42.0

36"-43" 22 44.0

45"-59" 1 2.0

Total 50 100.0

Inference: It is inferred that 44% chose 36”-43” sized LED TV.

PRICE OF THE PRODUCT?

  Frequency Percent<15k 4 8.0

15k to 30k 14 28.0

30k to 50k 19 38.0

50k to 75k 6 12.0

75k to 1L 7 14.0

Total 50 100.0

Inference: It is inferred that 38% of the respondents bought LED TV for 30,000 to 50,000.

DO YOU HAVE LED AT HOME?

  Frequency PercentYES 15 30.0

NO 35 70.0

Total 50 100.0

Inference: It is inferred that 70% of respondent comes have LED TV at their home.

IF YES,WHAT IS THE BRAND?

  Frequency PercentSONY 6 12.0

SAMSUNG 8 16.0

LG 1 2.0

ONIDA 1 2.0

Total 16 32.0

System 34 68.0

  50 100.0

Inference: It is inferred that 16% are owning Samsung LED TV.

For how many years your owning LED TV?

  Frequency Percent<1yrs 3 6.0

1-2yrs 7 14.0

>2yrs 6 12.0

Total 16 32.0

System 34 68.0

  50 100.0

Inference : It is inferred that 14% of the respondents are owning for 1-2 yrs.

HOW WOULD YOU RATE YOUR OVERALL SATISFACTION REGARDING THE

PRODUCT YOU OWNED?

  Frequency PercentHIGHLY SATISFACTORY 4 8.0

SATISFACTORY 8 16.0

NEITHER SATISFACTORY NOR DISSATISFACTORY 4 8.0

Total 16 32.0

System 34 68.0

  50 100.0

Inference: It is inferred that 16% of the respondents are satisfied about their TV owned.

HOW YOU CAME TO KNOW ABOUT VASANTH & CO.?

  Frequency Percentfamily/friends 24 48.0

newspapers/magazine 10 20.0

Tv/radio 10 20.0

others 6 12.0

Total 50 100.0

Inference: It is inferred that 48% of the respondents came to know about vasanth & Co. from

family/friends.

REASON FOR CHOOSING VASANTH & CO ?

  Frequency PercentOFFERS AND DISCOUNTS 21 42.0

FLEXIBLE PAYMENT 14 28.0

CUSTOMER FRIENDLY 12 24.0

QUALITY OF PRODUCT 1 2.0

TRUST WORTHINESS 2 4.0

Total 50 100.0

Inference: It is inferred that 42% of respondent come to vasanth and co. for offers and discounts.

RANKING OF ATTRIBUTES

Inference : It is inferred that quality(32%) is ranked first followed by price(26%),

technology(20%), warranty(16%) and durability(6%) in order respectively.

2.2 Statistical analysis:

1. To Find the Relationship between Income of the Respondents and the Price of the product

income of thee respondeng * Price of the product Crosstabulation

Count

Price of the product

Total<15k 15k to 30k 30k to 50k 50k to 75k 75k to 1L

income of thee

respondeng

<2l 1 3 6 1 2 13

2l-5l 2 4 10 3 1 20

5L-8l 0 7 3 0 1 11

>8L 1 0 0 2 3 6

Total 4 14 19 6 7 50

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 23.247a 12 .026

Likelihood Ratio 25.383 12 .013

Linear-by-Linear Association .913 1 .339

N of Valid Cases 50

a. 18 cells (90.0%) have expected count less than 5. The minimum

expected count is .48.

Inference: As p-value is greater than 0.05 (0.026 > 0.05), H0 is rejected. Hence, there is a.

significant relationship between income of the respondents and the brand chosen.That income

has influence on price of the product

2. BRAND CHOSEN * INCOME OF THE RESPONDENTS

income of thee respondeng * what are you buying Crosstabulation

Count

what are you buying

TotalPHILLIPS SONY SHARP SAMSUNG LG

income of thee respondeng <2l 3 4 0 5 1 13

2l-5l 1 9 2 8 0 20

5L-8l 0 6 0 3 2 11

>8L 1 1 0 4 0 6

Total 5 20 2 20 3 50

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 14.753a 12 .255

Likelihood Ratio 16.638 12 .164

Linear-by-Linear Association .635 1 .426

N of Valid Cases 50

a. 16 cells (80.0%) have expected count less than 5. The minimum

expected count is .24.

Inference: As p-value is greater than 0.05 (0.255 > 0.05), H0 is accepted. Hence, there is no

significant relationship between income of the respondents and the brand chosen.

CHAPTER III

3. SUMMARY OF FINDINGS:

3.1 FINDINGS

It is inferred that 34% respondents are in the age of 18-24.

It is inferred that 78% respondents are male.

It is inferred that 40% are Post Graduates.

It is inferred that 36% are Private Employee.

It is inferred that 40% are earning 2,00,000 to 5,00,000.

It is inferred 54% came to know from TV/Internet Ads.

It is inferred that 42% chose samsung and 40% chose Sony and least 4.0 by sharp.

It is inferred that 46% chose FULL HD LED TV.

It is inferred that 60% said that they had intentions of buying TV other than LED.

It is inferred 24% of respondents had intensions of buying LCD TV.

It is inferred that only 50% respondents chose LED TV for HD Quality.

It is inferred that 44% chose 36”-43” sized LED TV.

It is inferred that 38% of the respondents bought LED TV for 30,000 to 50,000.

It is inferred that 70% of respondent comes have LED TV at their home.

It is inferred that 16% are owning Samsung LED TV.

It is inferred that 14% of the respondents are owning for 1-2 yrs.

It is inferred that 16% of the respondents are satisfied about their TV owned.

It is inferred that 48% of the respondents came to know about vasanth & Co. from

family/friends.

It is inferred that 42% of respondent come to vasanth and co. for offers and discounts.

The important attribute that cutomers keep in mind in purchasing LED TV are quality

and price

As p-value is greater than 0.05 (0.026 > 0.05), H0 is rejected. Hence, there is a.

significant relationship between income of the respondents and the brand chosen.That

income has influence on price of the product.

As p-value is greater than 0.05 (0.255 > 0.05), H0 is accepted. Hence, there is no

significant relationship between income of the respondents and the brand chosen.

It is found from the opinion from the customers that some of the customers who came for

buying other than LED TV has changed their decision by salesman.

It is found that the dealer is making delay in delivering the product.

From the open suggestions given by the customers that 3D LED TV is of high cost.

3.2 SUGGESTIONS

Display of the new models should be made Separately for easy identification.

Make only realistic promises regarding delivery and installation of the product.

Effective promotion should be done to increase the sales of the brands like Sharp,

Panasonic and Toshiba.

3D LED TVs must be introduced with affordable Price.

3.3 CONCLUSION

This project mainly focuses on studying the LED TV market, where I had done a day-to-

day monitoring of the operations of dealer, studied there organization structure.

This project would help the organization to recognize and reduce the various gaps that

exit between the dealer and the company, the dealer and end customer; the important

variables which consumers do keep in mind while purchasing the air conditioner.

All this will lead to the formulation of a strategy for business development for dealer,

which will in turn lead to the business development of the organization.