customer relationship management
DESCRIPTION
Five Different Orientations Toward CRM, What is CRM?, THE UNDER PINNING THEORY, CRM Systems and STEPS, Why CRM Systems are Being Used?, Steps to improve CRM, Customer’s need, How General Electric Co. Measures Customers Experience, Why CRM?, 3 Phases of CRM, Market PLAYERS of CRM’s software, Benefits of CRM, CRM FailuresTRANSCRIPT
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Customer Relationship Management
PRESENTED BY:
PRESENTED TO:
SUJAY KUMAR
OF BFIA 2B
ROLL NO. 75261
Mrs. PRIYA GUPTA
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CONTENTS
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― Gandhi
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― Gates
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― Bezos President
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This is how most business organizations look at their
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What they really are
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So, EVERY
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What is
CRM is a cross-functional core business process concerned with achieving improved shareholder value through the development of effective relationships with key customers and customer segments.
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UNDER
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“ ”
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Systems and
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5-10
8-1070%
3
520-85
Why ?
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╎co
llab
ora
tive
serv
ice.
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Benefits
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Failures
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3
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3
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END
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