customer segmentation: how to ‘profile’ your subscribers and boost email campaign conversions
DESCRIPTION
Three problems that occur when you don’t use customer segmentation are the “one size does not fit all” syndrom, message to subscriber match (or lack there of), and confusing prospects with customers. In this article we’ll tell you how to avoid all three.TRANSCRIPT
Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
How Do You Increase Your Email Campaign Engagement andBOOST PROFITABILITY?
SEGMENTATION
Each Subscriber Is UNIQUE
Pitfalls Marketers Fall Into…
Customers ≠ Subscribers
No Segmenting = Fewer Opens
How to Effectively Segment Your Email List(s)
Create Separate Lists
Separate Prospects from Customers
Customer Quality
Create a Unique Avatar for Each Key Segment
Include/Exclude Lists
Sort subscribers based on what emails and offers they respond to.
Offer Reports, Webinars & Social Media
Once you have your subscribers segmented based on their interests AND actions, you can adapt your promotions.
Optimize Your Sales Funnel by Segmenting