customer segmentation: how to ‘profile’ your subscribers and boost email campaign conversions

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to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

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Post on 29-Jun-2015

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Three problems that occur when you don’t use customer segmentation are the “one size does not fit all” syndrom, message to subscriber match (or lack there of), and confusing prospects with customers. In this article we’ll tell you how to avoid all three.

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Page 1: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Page 2: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
Page 3: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

How Do You Increase Your Email Campaign Engagement andBOOST PROFITABILITY?

Page 4: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

SEGMENTATION

Page 5: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Each Subscriber Is UNIQUE

Page 6: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
Page 7: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Pitfalls Marketers Fall Into…

Page 8: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
Page 9: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
Page 10: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
Page 11: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Customers ≠ Subscribers

Page 12: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

No Segmenting = Fewer Opens

Page 13: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

How to Effectively Segment Your Email List(s)

Page 14: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Create Separate Lists

Page 15: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Separate Prospects from Customers

Page 16: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Customer Quality

Page 17: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Create a Unique Avatar for Each Key Segment

Page 18: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Include/Exclude Lists

Page 19: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Sort subscribers based on what emails and offers they respond to.

Page 20: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Offer Reports, Webinars & Social Media

Page 21: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Once you have your subscribers segmented based on their interests AND actions, you can adapt your promotions.

Page 22: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

Optimize Your Sales Funnel by Segmenting

Page 23: Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions