customer segmentation: how to ‘profile’ your subscribers and
DESCRIPTION
Too many email marketers interact with their list as if the subscribers are a faceless collection of wallets. To be an effective email marketer, you have to give you customer what they want. More often than not, that mean segmenting your list. - PowerPoint PPT PresentationTRANSCRIPT
Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
How Do You Increase Your Email Campaign Engagement andBOOST PROFITABILITY?
SEGMENTATION
Each Subscriber Is UNIQUE
Pitfalls Marketers Fall Into…
Customers ≠ Subscribers
No Segmenting = Fewer Opens
How to Effectively Segment Your Email List(s)
Create Separate Lists
Separate Prospects from Customers
Customer Quality
Create a Unique Avatar for Each Key Segment
Include/Exclude Lists
Sort subscribers based on what emails and offers they respond to.
Offer Reports, Webinars & Social Media
Once you have your subscribers segmented based on their interests AND actions, you can adapt your promotions.
Optimize Your Sales Funnel by Segmenting
