How Sales Cloud can help transform your business

Supercharge Pipeline and Sales Productivity With the World’s #1 Sales Application

Wednesday 22nd January 2014

Agenda & Speakers

• Introduction to Sales Cloud - Sanj Bhayro, AVP GB Sales, salesforce.com

• How we use Salesforce - Chris McClellan, CEO, RAM Tracking

• Sales Cloud Demo - Manoj Shivji, Lead Sales Engineer, salesforce.com

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2013. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Missed

Target

Hard to Drive Performance if Sales Process is Broken

Limited Insights

No lead routing

Poor data quality

No social insights

No mobile access

Hard to find information & experts

Time wasted on emails & approvals

Inconsistent selling process

Limited coaching and feedback

Limited automation

Lack of reporting flexibility

No real-time visibility

Too many spreadsheets

Not Enough Pipeline

Not Enough Time Selling

Underperforming Reps

Enabling Sales Performance

+28% Sales

Cloud . Mobile . Social

Gain full Insight

+45% Improved forecast

accuracy

Increase Sales Productivity

+36% Higher

productivity

Grow Pipeline

+38% Improved lead

conversion

Improve Rep Performance

+26% Higher win

rate

Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.

Chris McClellan CEO, RAM Tracking

RAM Tracking

• Award winning GPS tracking company based in Leeds

• Founded in 2004

• Approx. 3,000 customers / 20,000 devices

• Opened an office in Toronto, Canada in 2009

• Currently employ 50+ staff across both offices

Why did we need a solution?

• Multiple CRM platforms which created isolated departments

• One system, Paperless, Mobile and Scalable that will align the business

• Visibility of our Sales Pipeline to increase Sales Performance

• Improve support & offer optimum service

• Management information

• A platform for growth

Why we chose Salesforce

Why Salesforce?

Out of the Box

Market Leader

Cloud Based

Ease of Use

360° Holistic

View

Sales Cloud Benefits • Maximise opportunities

• Ability to identify weaknesses quickly

• Understand our customers

– target customer vertical / segments to drive sales and profitability

– Highlight market and adoption trends

• Improvement in sales conversion rate

• End to end visibility of each customer

• Driving efficiency and alignment with back office

– Reduction in internal emails, calls and meetings

• Budgeting, planning & forecasting insight

Financial Benefits

• Sales increased by 28% (within the first six months after implementation)

• 26% Increase Pipeline per quarter with online demos

• 24% decrease in pay per click advertising spend

• 21% faster order fulfilment

• 14% reduction in cost of service

• Reduced number of incoming customer calls by 11%

The Future…

30% YOY Growth

• Alignment

• Focus

• Customer first

– Salesforce Exact Target Marketing Cloud

– Compensation System

– Electronic Signatures

– Increase customer interaction with the use of surveys

– Aggregate customer usage data

Sample Dashboard

Sample Dashboard

Sample Dashboard

Manoj Shivji Lead Sales Engineer, salesforce.com

Want to find out more?

• If you are already a Salesforce customer, then

please speak to your AE for follow up

• Or visit our Salesforce1 Sales Cloud page:

http://bit.ly/1eN7ETL

• Read the full story of RAM Tracking:

http://bit.ly/1bONMS0

Best practices for choosing a CRM Solution

• Solution must be scalable – grow with your business

• Business is changing and you want a life time solution so

partner with an innovator

• Mobile as well as desktop solutions

• Must be easy to use to keep training costs down

• Focus on why you need a solution and the ROI - not the price

• Find a customer focused company who listen to their

customers and respond to their needs

Thank you!