customers are checked in now what
DESCRIPTION
Ignite Presentation for WPP StreamTRANSCRIPT
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Customers are “Checked in” now
what?
Dirk Shaw, SVP – Digital Influence
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Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
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http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg
Why should you get excited about location based services.
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It can augment traditional advertising and PR
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A great new way to extend loyalty.
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New experiences by blending physical space with digital content
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Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
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Brands need to increase relevance.
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Move from anonymous “check in” to tailored
experience.
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Tailor content based on data. Not simply what peers think..
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Make point of sale redemption more
accessible.
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Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
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Extend existing programs. Not create new ones.
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Use data to reward people based on what they are interested in.
Recommended rewards near you
20% off all things in the cycling department
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Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
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Each location can have dozens of platforms to manage check in data
Location based content management
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Location analytics beyond check in.
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Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
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Summary
Increase relevance of location based offers.
Extend existing rewards programs with new interactions.
Plan the experience beyond giving away coupons.