customers & false advertising
TRANSCRIPT
![Page 1: Customers & false advertising](https://reader036.vdocuments.net/reader036/viewer/2022071816/55ab27bb1a28abbc268b459c/html5/thumbnails/1.jpg)
CUSTOMERS & FALSE
ADVERTISING
![Page 2: Customers & false advertising](https://reader036.vdocuments.net/reader036/viewer/2022071816/55ab27bb1a28abbc268b459c/html5/thumbnails/2.jpg)
WHAT IS THE PURPOSE OF ADVERTISING?
To raise awareness
To encourage, persuade or
manipulate audience
To increase the demand for goods
& services
![Page 3: Customers & false advertising](https://reader036.vdocuments.net/reader036/viewer/2022071816/55ab27bb1a28abbc268b459c/html5/thumbnails/3.jpg)
WHAT IS FALSE ADVERTISING?
Advertising information &
statements that are false &
misleading or even deceiving
customers
![Page 4: Customers & false advertising](https://reader036.vdocuments.net/reader036/viewer/2022071816/55ab27bb1a28abbc268b459c/html5/thumbnails/4.jpg)
EXAMPLE OF FALSE
ADVERTISING
![Page 5: Customers & false advertising](https://reader036.vdocuments.net/reader036/viewer/2022071816/55ab27bb1a28abbc268b459c/html5/thumbnails/5.jpg)
![Page 6: Customers & false advertising](https://reader036.vdocuments.net/reader036/viewer/2022071816/55ab27bb1a28abbc268b459c/html5/thumbnails/6.jpg)
SOLUTION FOR ERADICATE FALSE
ADVERTISING?
Clearly spell out their expectation of
users/ visitors in the T&C section
“Certify” reviewers by permitting only
people who have bought a product to
review it.