CUSTOMISE YOUR OWNCOFFEE BLEND

SINCE 1960

قهوتك تعكس شخصيتك

MAISON SAMIRA MAATOUK

ORIGIN & HERITAGE ........................................ THE RESOURCES ................................................. SAMIRA MAATOUK ........................................... THE CONCEPT ......................................................... VISION & MISSION ............................................. OUR VALUES ............................................................

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PRODUCTS & FRANCHSING

ARABIC COFFEE ..................................................TURKISH COFFEE ...............................................TEA VARIETIES ......................................................TEA IN CAN PREMIUM ...................................PREMIUM HONEY SELECTION ............CHOCOLATE & SWEETS .............................ACCESSORIES .........................................................COFFEE MACHINES ..........................................SIGNATURE BLEND ..........................................FRANCHISING .........................................................

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TABLE OF CONTENT

ORIGIN &HERITAGE

The story of Maatouk Roastery begins in Downtown Beirut in 1960 by Mahmoud Maatouk a connoisseur and co�ee enthusiast.

In 2009 Maison Samira Maatouk expanded its production facility to state-of-art facility in Abu Dhabi, UAE.

Maatouk have over 50 years of expertise in selecting the best beans, blending and roasting of co�ee.

Our commitment to quality is tested millions of times every day by millions of co�ee lovers around the world.

In 1960 Mahmoud Maatouk; a pioneered co�ee enthusiast, inaugurated the first Maatouk Maison du Café in Azarieh, Downtown Beirut.

The café specialized in freshly roasted premium co�ee with uniquely distinguished blends and became widely acclaimed for its outstanding brew.

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THERESOURCES

Once roasted to perfection and ground it goes instantly to fresh preserving packaging, using “bi- Nitrogeninert” and the one way degassing valve which is the most advanced packaging technology, to retain the rich aroma and taste ensuring its authenticity and unique flavor until it is opened.

Once selected from the best lands in the world, the beans are imported via trusted and controlled transportation systems directly to Maatouk Factories’ purposely built warehouses, keeping it under high quality assured environmental standards.

Cup tasting is an integral phase of the quality assurance process. Each production batch undergoes tight tests in the laboratory by highly trained experts to ensure it meets the pre-set high standards of quality, taste and aroma.

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SAMIRAMAATOUK

A passionate, dynamic and ambitious entrepreneur brought this genuine heritage into an innovative, futuristic and sensorial identity.

She founded “Maison Samira Maatouk”.. Maison de Qualité Fondée En 1960”.. A Café Et Bistro brand that is very much innovative yet authentic and true to its origins.

The excellence that has always been on the inside of every package is now identifiable from the outside.

Mahmoud Maatouk started the business in 1960 but Samira Maatouk expanded the Concept into a modern Business Model that could be Franchised Globally.However, maintaining a balanced blend between the old and the new Age, catering to the loyal co�ee drinker as well as customizing signature blends for the newgeneration.

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THECONCEPT

Sustaining Your Active Lifestyle

The rhythm of our daily lives is ever increasing, and so too is the flexibility we need to live a dynamic, healthy, on-the-go lifestyle.

Though we lead fast-paced lives, the need for high-quality, fresh, and nutritious food is continuously on the rise.

“Maison Samira Maatouk” is an innovative concept of Cafes et Bistros chain serving Customized co�ee blends that caters to the guests specific tastes, and o�ering a flavorful sensory experience with wide o�erings.

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VISION &MISSION

Vision

* Plan to open other prototypes in Lebanon, the region and all over the globe, increasing the brand’s equity and visibility* Elaboration of e�cient business development approaches.* Di�erent business models.* Di�erent distribution channels.* Brand expansion through franchise.

Mission

Our mission is to provide our guests and sta� a unique experience, o�ering them high quality products, ranging from top tier co�ee beans from around the world to other high quality products. Maison Samira Maatouk is also about educating guests regarding co�ee related issues, by challenging their taste buds, and allowing them to customize their own co�ee drinks.

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OURVALUES

Trust

Maison Samira Maatouk consider all stakeholders as a single family holding strong bonds with one another. This relationship established requires a high amount of trust.

Innovation

We seek an institution that does not limit itself to fulfilling the demands of the market, but in creating the demand. Hence, we encourage idea generation from both guests and employees.

Openness

We value and encourage each comment brought by our customers, our employees and our community. We strive for continuous improvement and follow an open-door policy.

Passion

Our sta� is devoted to every job task and communicates its enthusiasm to our guests.

Integrity

Maison Samira Maatouk believes strong moral principles are one of its foundations in dealing with employees & guests.

Commitment

Maison Samira Maatouk commitment to high service and quality standards requires a high commitment of its employees to the company’s standards.

Whatever we do, we do it with strong passion for perfection andhighly- caring attitude towards environment.

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PRODUCTS &FRANCHISING

ARABIC COFFEE DARK

ARABIC COFFEE DARK W/C

ARABIC COFFEE LIGHT

ARABIC COFFEE LIGHT W/C

CEYLONE COFFEE DARK

CEYLONE COFFEE LIGHT

ROASTED COLOMBIAN COFFEE

ROASTED KENYAN COFFEE

COFFEE GULF (GCC)

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TURKISHCOFFEE

TURKISH COFFEE TURKISH COFFEEWITH CARDAMOM AMERICAN COFFEE

ESPRESSO COFFEE

ROASTEDGUATEMALAN COFFEE

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TEAVARIETIES

GREEN TEA SENCHAWITH GINGER

BLACK TEAWITH CARDAMOM

GREEN TEAMOROCCAN

ORGANICBLACK TEA

GREEN TEA

GREEN TEA

CAMOMILE

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TEA MENTHOS GREENIN CAN (GREEN) 100GM

TEA CHAI PUREIN CAN 100GM

TEA SILVER NEEDLEIN CAN (WHITE) 50GM

TEA CEYLON BLACKIN CAN (BLACK) 100GM

TEA IN CANPREMIUM

MENTOS TEA:

* Relieve symptoms of indigestion, heartburn and irritable bowel syndrome by relaxing the muscles in and around the intestine.* Act as a powerful antioxidant, protecting the body against the formation of cancerous cells.* Inhibit the growth of many di�erent types of bacteria and fungus.* Ease and unblock the breathing and respiratory passages and airways.* Relieves the symptoms of colds and u, also minimizing aches and pains such as muscle cramps and sprains.* Provides a cooling sensation to the skin and can help to treat minor burns, itching and skin irritations.* Mint is a very good cleanser for the blood.* This herb is lled with many vitamins and contains carotene and is a very good cleanser for the blood.

WHITE TEA:

* The youngest leaves and buds of the plant are used for Silver needle white tea, which consists of only the buds of the plant and is very rare, as it is harvested only two days of the year.* Brewed white tea may help lower blood glucose levels, potentially helping people su�ering from diabetes.* The antioxidants in white tea may help increase the rate of fat breakdown in your body.

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PREMIUMHONEY

SELECTION

SPECIAL LIMITED HONEY FROM MAISON SAMIRA MAATOUK

RAW HONEYORGANIC 40GM

RAW HONEYW/COFEE 40GM

RAW HONEY W/COFEE& ED GOLD 40GM

MSM GOLD HONEY135GM

MSM GOLD HONEY270GM

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MENTOS TEA:

* Relieve symptoms of indigestion, heartburn and irritable bowel syndrome by relaxing the muscles in and around the intestine.* Act as a powerful antioxidant, protecting the body against the formation of cancerous cells.* Inhibit the growth of many di�erent types of bacteria and fungus.* Ease and unblock the breathing and respiratory passages and airways.* Relieves the symptoms of colds and u, also minimizing aches and pains such as muscle cramps and sprains.* Provides a cooling sensation to the skin and can help to treat minor burns, itching and skin irritations.* Mint is a very good cleanser for the blood.* This herb is lled with many vitamins and contains carotene and is a very good cleanser for the blood.

WHITE TEA:

* The youngest leaves and buds of the plant are used for Silver needle white tea, which consists of only the buds of the plant and is very rare, as it is harvested only two days of the year.* Brewed white tea may help lower blood glucose levels, potentially helping people su�ering from diabetes.* The antioxidants in white tea may help increase the rate of fat breakdown in your body.

CIOCOCAFFEE CHOCOLATE DRAGEE

CHOCOLATE& SWEETS

VIP CHOCOLATESBOX ( 1.5 KG )

VIP CHOCOLATESBOX ( 750 GM )

VIP CHOCOLATESBOX ( 500 GM )

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ACCESSORIES

DALLAH SILVER24 CM FOR BEVERAGE

MSM ESPRESSOCUP DOPIO D/W

MSM ESPRESSOCUP SINGLE D/W

MSM CAPPUCCINOCUP D/W

MSM LATTE CUPD/W

DALLAH GOLD24 CM FOR BEVERAGE

Fun as well as functional, these double-walled glass cups create a dramatic “oating liquid” e�ect when beverages are poured inside. Two walls of borosilicate glass produce an insulating layer that keeps hot drinks hot while remaining cool to the touch outside. These strong yet lightweight cups are ideal for serving warm and cold beverages.

TEA MAKERMAATOUK 5L

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COFFEEMACHINES

MAATOUK RDL ESPRESSOMACHINE MINI POD STD

DITTING MACHINEKR 804 (SMALL)

TURKISH COFFEE MACHINEOKKA MINIO

MAATOUK RDL WALLYPOD MACHINE

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TURKISH COFFEE MACHINEOKKA 2 CUPS

HAVE YOUR FRESH COFFEE WITHA SPECIAL CUSTOMIZED BLEND...

An expert will help customers to select their beans, based on their taste. He will grind them and deliver fresh co�ee with specialized blend.

The customer’s special blend will be registered on a privilege card. The next visit, customers present their card and will get their blend automatically.

Customers can also order their special blend from home, by giving their card number.. The blend will appear on the system.

SIGNATUREBLEND

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PRE-OPENINGFRANCHISE BENENIFITS

Full pledged franchise documentations are provided to the Franchisee upon signature of the franchise agreement in order to help the Franchisee run Maison Samira Maatouk franchise operation in asmooth way. They include:

Introduction toMaison Samira Maatouk philosophy* Introduces the brand, vision, mission and core values of Maison Samira Maatouk to the Franchisee.

Operations* Addresses Maison Samira Maatouk standard procedures related to the day-to-day management of the outlet for both front of house and back of house.* Covers the operational issues that may arise when managing an outlet.

Finance and control* Establishes the relationship between the Franchisee and Maison Samira Maatouk head o�ce with regards to the preparation and submission of reports, statements, budget and Key Performance Indicators (KPIs)

Human resources* Develops Maison Samira Maatouk standard rules, regulations and relationships with the employees.* Details Maison Samira Maatouk organizational chart, and job descriptions.

Sales and marketing* Details Maison Samira Maatouk target clientele and sales and marketing strategies.* Provides details regarding the development of Maison Samira Maatouk marketing plan.

Architecture and interior design* Sets the architectural and design speci cations for a typical Maison Samira Maatouk outlet.

Branding and corporate identity* Develops the application of Maison Samira Maatouk branding and corporate identity on di�erent material including amenities, press releases and in the outlet.

Legal a�airs* Provides details regarding the relation between the Franchisor and Franchisee and their respective liabilities* Includes a copy of the franchise agreement

FRANCHISING

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FRANCHISING

Maison Samira Maatouk brand benefits* A trendy co�ee house and bistro with with high quality products and a wide product o�ering* A place attracting a large array of customers* Has developed a track record in its market through its history and heritage since the 1960s

Maison Samira Maatouk team will assist the Franchisee in pre-opening through* Providing preliminary training for franchisees and key employees* Providing hands-on training for both Front of House and Back of House employees* Providing pre-opening support to help organizing the opening and operating the outlet* Assisting in milestones and tasks to be done* Providing a list of approved suppliers

Maison Samira Maatouk team will assist theFranchisee in post-opening by providing support invarious areas.

TrainingContinuous training to employees

Quality control* Mystery visits* Control and monitor the implementation of Maison Samira Maatouk standards in the Franchisee premises* Outlet performance assessment

Brand communication* Development of the brand awareness through* Promotions on regional and international levels Social media interaction

Management system update * Continuous support depending on operation’s needs

PRE-OPENINGFRANCHISE BENENIFITS

ISO Certified Factory

Abu Dhabi Food Control Authority

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UAE: Abu Dhabi - Khalidiya - Marina Mall - Al AinAbu Dhabi: +971 2 6666 824 | Al Ain: +971 3 6652 551

Lebanon: Verdun Main Road, Khatoun Unesco Center Bldg.+961 1 805590 /95 - P.O.B. 8036 - info@maisonmaatouk.com

Trade: www.maatouk.ae - Retail: www.maisonmaatouk.com