Cut Through the Noise, How to Succeed on Google and Amazon

Corey DulimbaSenior Manger of Product Management, Adobe

Ryan ManorProduct Manager, Adobe

Consumer journey’s have grown more complex

50% Marketplace global web sales in 2018

Channels mission

Acquire Engage Convert

Lots of channels

Sales Channel Ads Channel

Our first…

Google Shopping ads Channel

Why Google Ads?

• Google commands 37.2% of digital advertising market*

• 63,000 Google searches per second• Google Ads excel at driving traffic

with intent to convert

But there are problems…Google Merchant Center

Very particular Data Schema

Keeping data in sync

Google Ads

Complex

Time intensive

Expensive

Google Shopping ads Channel

• All in One – The only solution that provides an end-to-end solution for Google Ads for Magento merchants.

• Native Integration - manage your Google advertising through the comfort of your store’s Magento admin.

• Simple - Simplifies onboarding and ongoing maintenance using your Magento configurations. Automatically push product changes to Google to ensure your data is up-to-date.

• Smart Shopping campaigns – Leverage Google’s newest ad type that leverages machine learning to reach the right user at the right time with the right ad with just a few setup clicks.

20% Higher conversion value over standard campaigns

Your business goals Across GoogleMachine learning

Objective: Maximize conversion value ($$$)

Automated optimization across data intent signals

One Ad Campaign +Remarketing across Google

Smart Shopping campaigns

Search Display Network

YouTube Gmail

Find the right user on the right channel at scale

SearchQueries

Seasonality

Devices Location Placements

Time

Google data

+

Retailer data

Price & basket size

BrandAudience lists

Sales

Product category

Ad creative

Smart Shopping campaigns optimize bid for every user and each auction

Getting data from gtag

Create Smart Shopping campaign

“Smart shopping campaigns is great... Google does the rest for you!...we don't need to pay for a google expert….one of the frustrations of an SMB business owner is they are trying to run a business and operations” – Richard Powell, Ecommerce Manager

Business Challenge:

• High ad spend• Poor performance of ads• High operations cost

50% Reduction in Ads Cost of Sale

2 Hours saved per week managing Google ads

Available in 2.3.3 orDownload today from the

Magento Marketplace!Marketplace.magento.com/magento-google-shopping-ads.html

Amazon Sales Channel

In 2018 Amazon accounted for 50% of all US retail ecommerce sales*

#1 reason Magento merchants aren’t selling on Amazon is because there is no seamless integrations available between

their Magento store and Amazon.*

* Magento Merchant Survey, August 2017

Reach new customers and grow sales while decreasing your operational costs with the Amazon

Sales Channel

Seamless Integration

Listing Management

Intelligent Pricing

Order Management

Inventory Sync

Fulfillment Management

Marketplace Availability

Amazon.com

Amazon.ca

Amazon.com.mx

Amazon.co.uk

Stay tuned in 2020…

Up and to the right• Total GMV: 2x m/m• # of orders: +60% m/m• Merchants: +18% m/m

“I’m excited to be finally selling on Amazon, and to have this capability in Magento, no longer having to jump between platforms.” - Kris Becke, eCommerce Manager Erwin Distributing Co., Inc.

Business Challenge:• Rise of Amazon• Stay competitive in a crowded market• Boost visibility and reach• Better manage inventory and distribution

Results:• 20% Increase in customer lifetime value• 20% Increase in average order value• 30% Increase in overall business growth

https://magento.com/case-studies/ecommerce-website-design-hoopologie

“Our experience with Magento has had a positive impact on our business. We attribute our success to selecting Magento as our eCommerce platform, and learning how to leverage all of its capabilities, including Amazon Sales Channel.”

Melinda RiderFounder, Hoopologie

Case Study: Z natural foods

“The fact that Amazon Sales Channel pulls all our Amazon orders into our Magento account really simplifies management. I’d estimate it reduces about 60% to 70% of the work that has to be done in Amazon.”

- Jonathan Parker, Director, Z Natural Foods

Demo

Download today from the Magento Marketplace!

marketplace.magento.com/magento-module-amazon