cutting through the noise to increase online visibility
TRANSCRIPT
Cutting through the noise
to increase online visibility
Mike Weatherley Mark Johnson
Today’s consumer is changing
Say hello toGeneration Z
They are the‘digital natives’
They have never known a life without…
They are more comfortable online than
they are face-to-face
Social media and digital
communication is part of their
daily life
http://www.youtube.com/watch?v=P81bb0Tzwbo
Just a little louder!
Image needed
Old vs New
Using video to communicate the
message
http://www.youtube.com/watch?v=rofgMueCOqo
Will It Blend?
• Over 7million views
• 28,000 likes• 13,000 comments• Sales up 700%
Mark Johnson
Our history
How to stand out in a crowded
market
The Cube YouTube
Series
Unifying our audience
Unifying our audience
The AndertonsFacebook
“Overall, the findings indicate that most social media users feel
negatively towards marketing
strategies by companies on social
media sites”
How do you measure this
success?
• Image needed
Qualitative / Quantitative
Assisted Revenue
Your fans & subscribers
• Image needed Social media works!
Consumer behaviour is changing
Inbound vs. Outbound
Video & social media is key
Thank You
Don’t forget to grab a memory
stick from Stand 18
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www.metakinetic.com
@metakinetic
Contact Us
www.andertons.co.uk
@andertonsmusic