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Carlos A. Diaz Ruiz, PhD.

Office: Aalto University, School of Business, Marketing Home: Messeniuksenkatu 3 A 8

P.O. Box 21230. 00076, AALTO. Helsinki, FI. 00250. Helsinki, FI.

Website and blog: www.carlosdiazruiz.com Twitter: @cadiazruiz

Phone: +358 (0) 5059 68870 Reasearchgate: /Carlos_Diaz_Ruiz

Email carlos.diazruiz@aalto.fi Linkedin: /in/agoran

Summary:

Dr. Diaz Ruiz is a postdoctoral researcher at the Aalto University School of Business. His research interest is

marketing, and consumer culture. His work on the representations of markets has been published in Marketing

Theory and Industrial Marketing Management. Before joining academia, he was head of marketing

communications at Mexicana Airlines, and served as a consultant in consumer research.

Professional background:

Postdoctoral researcher Aalto University School of Business Aug 2014 -

Department of Marketing, Consumer Culture Theory

Doctoral researcher Hanken School of Economics Sep 2010 - Jul 2014

Department of Marketing

Marketing communications, Director Mexicana Airlines Jul 2008 - Sept 2010

Advertising and media for USA and Canada

Market research for domestic and international flights

Consumer Insights, Director Grupo IDM (Market Research Agency) Apr 2003- Jun 2007

Consulting in market research

Fast moving consumer goods (FMCG) and financial services.

Clients: Manpower, MasterCard, The Coca-Cola Company

Academic background:

D.Sc. (Econ. and Business): Hanken School of Economics. (2010-2014)

(Helsinki, Finland). Department of Marketing

Dissertation:

Diaz Ruiz, CA (2014). Market Representations in Action: Foundations for the performativity of

representations in marketing. Publications of the Hanken School of Economics, Economi och

Samhlle 274. ISBN 978-952-232-239-5, ISSN 0424-7256

Supervisory committee:

Prof. Maria Holmlund, PhD. Hanken School of Economics maria.holmlund@hanken.fi

Prof. Lisa Pealoza, PhD. Kedge Business School lisa.penaloza@kedgebs.com Prof. Christian Kowalkowski, PhD. Linkping University christian.kowalkowski@liu.se

M. A.: University of Jyvskyl. (2005-2007)

(Jyvskyl, Finland) Intercultural Communication

B.B.A. (Econ.): Tecnolgico de Monterrey (ITESM). (1998-2002)

(Mexico City, Mexico). Department of Marketing

(ITESM) Inst. Tecnolgico y de Estudios Superiores de Monterrey

http://www.carlosdiazruiz.com/mailto:carlos.diazruiz@aalto.fimailto:maria.holmlund@hanken.fimailto:lisa.penaloza@kedgebs.commailto:christian.kowalkowski@liu.se

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Publications in peer-reviewed academic journals:

Diaz Ruiz, CA and Kowalkowski, C (2014). Market representations in industrial marketing: Could

representations influence strategy? Industrial Marketing Management, 43 (6). 10261034 DOI:

10.1016/j.indmarman.2014.05.015

o Impact factor 2013: 1.89 (1 yr.) o ABS 2015: 3 stars (out of 4) o JUFO: 3 stars (out of 3)

Diaz Ruiz, C. (2013). Assembling market representations. Marketing Theory, 13(3). 245-261. DOI:

10.1177/1470593113487744

o Impact factor 2013: 2.27 (1 yr.) o ABS 2015: 3 stars (out of 4) o JUFO: 2 stars (out of 3)

Diaz Ruiz, C. (2012). Theories of markets: Insights from marketing and the sociology of markets. The

Marketing Review, 12(1), 61-77. DOI: 10.1362/146934712X13286274424316

Publications in peer-reviewed conference proceedings

Diaz Ruiz, CA, Pealoza L. and Holmqvist J. (2015). Accounting for Value Creation Processes in Salsa

Dancing: From Formulating Intentions to Realizing Accomplishments. In the special session Weijo, H

and Dolbec P-Y, Value and Valuation: Applications of Novel Theorizations. ACR North American

Conference. 1-4 October, New Orleans, USA

Diaz Ruiz, CA and Kjellberg, H. (2015). John is a Lumbersexual. In the special session Murto, R.,

Performativity in markets: What can the field of market studies offer to CCT? 10th annual Consumer

Culture Theory Conference. 18-21 June, Arkansas, USA

Holmqvist J., Diaz Ruiz, CA, and Pealoza L. (2015). Consumers' moments of luxury: the case of salsa

festivals. The 44th EMAC Conference (European Marketing Academy), 26-29 May, Leuven, Belgium

Holmqvist J., Diaz Ruiz, CA, and Pealoza L. (2015). Value as a fleeting moment: Value-in-use in a

temporal practice. The Naples Forum on Service, 9-12 June 2015, Naples Italy

Diaz Ruiz, CA, Holmqvist J. and Pealoza L. (2014). Collective value creation within a Community of

Practice: An ethnography with a community of salsa dancers. 9th annual Consumer Culture Theory

Conference. 16-29 June Helsinki, Finland

Diaz Ruiz, CA, Holmqvist J. and Pealoza L. (2013). Articulation of value at the market level. The 42th

EMAC Conference (European Marketing Academy), 4-7 June, Istanbul, Turkey.

Diaz Ruiz, CA, and Kowalkowski C. (2013). Market representations in industrial marketing: an experimental

investigation. 29th IMP Conference, 1-2 September 2, Atlanta, USA

Diaz Ruiz, CA, Holmqvist J. and Pealoza L. (2013). Articulation of value at the market level. The 41th

EMAC Conference (European Marketing Academy), 22-25 May, Lisbon Portugal.

Diaz Ruiz, CA. (2012). Organizing markets through representations in Market Research. 45th Academy of

Marketing Conference, 2-5 July, Southampton, UK.

Diaz Ruiz, CA. (2011). Reframing Market Configurations: Marketing in Market Scripting. 44th Academy of

Marketing Conference, 5-7 July, Liverpool, UK.

http://dx.doi.org/10.1016/j.indmarman.2014.05.015http://dx.doi.org/10.1177/1470593113487744http://dx.doi.org/10.1362/146934712X13286274424316

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Relevant activities:

Research visits

o Stockholm School of Economics, Stockholm, Sweden (004.2015) o Stockholm University, Stockholm, Sweden (04.2014) o Kedge Business School (Previously BEM). Bordeaux, France. (05.2013) o Graduate School of Management, St. Petersburg University. Saint Petersburg, Russia (02.2013) o Kedge Business School (Previously BEM). Bordeaux, France (11.2012)

Workshops and seminars

o Consumer Culture Nordic (04.2014) Stockholm University, Stockholm, Sweden o Consumer Culture Theorizing (05.2013) Bilkent University, Ankara, Turkey o 2nd Interdisciplinary Market Studies Workshop (06.2012) UCD Michael Smurfit Graduate Business

School. Dublin, Ireland

o Service Management and Relationship Marketing (09.2012) Hanken School of Economics. Helsinki, Finland.

o Effectuation Theory (03.2011) University of Southern Denmark. Klding, Denmark

Doctoral colloquiums

o Manuscript Seminar: opponent Suvi Nenonen. (03.2014). Hanken School of Economics. Helsinki, Finland.

o Industrial Marketing and Purchasing (IMP) Group (08.2013) Robinson College of Business. Atlanta, USA o Finnish Marketing Tutorial (10.2013) University of Vaasa. Vaasa, Finland

o EMAC. (06.2012). ISCTE Business School. Lisbon, Portugal. o CCT. (05.2013). Bilkent University. Ankara, Turkey. o Academy of Marketing. (05.2011). Academy of Marketing. Liverpool, UK.

Teaching experience:

Lead teacher o Consumer Culture Theory (2014) Masters level. Aalto University.

Teacher assistant o E-commerce (2012-2013). Masters level. Hanken School of Economics. Lead instructor

Johanna Gummerus, PhD.

o Market Management. (2012-14) Masters level. Hanken School of Economics. Lead instructor: Kaj Storbacka, PhD.

o Introduction to Marketing. (2011-12) Bachelors level. Hanken School of Economics. Lead instructor: Catharina Von Koskull, PhD.