Harriet DawsonEmail: harriet.j.dawson@gmail.com; Telephone: 07539358444

PERSONAL STATEMENT

I am a confident, creative and versatile person with strong communication and negotiation skills. I work extremely well independently and as part of a team. I always strive to stand out and achieve in everything I do as demonstrated by graduating university with a First Class Honours in Marketing Communications and through gaining unique marketing and PR work experience at Manchester United Football Club.

I enjoy challenging, fast-moving and dynamic environments where I can develop new skills and get involved in numerous and variable projects. I actively put myself forward for important tasks and am involved in key marketing decisions at my current place of work. I truly understand the importance of knowing company values, products/services and the target audience.

CAREER SUMMARY

Marketing and Events Coordinator, Tracklements, Malmesbury, July 2013 – Present

Tracklements are one of the market leaders in the speciality condiment trade selling to over 1,300 outlets in the UK, including Waitrose, as well as exporting internationally. I am involved in every aspect of delivering the marketing campaigns/activities to consumers as well as trade.

Key Skills Writing marketing reports. Project planning, management and

outcome reporting. Accurate market research

assessment and trend analysis. Management of social media and

company website. Creating budgets and projections.

Customer focussed and experienced in sales and negations.

Supervisory skills. Proposing marketing ideas. Creating artwork (e.g. POS, online,

displays, marketing support materials).

Copywriting/content writing.

Key Achievements Brand profile - Increased:

Number of entries to our monthly website competition by 20,000%. Web traffic by over 90%. Online mail orders by 35%. Facebook likes by over 125%. Email database by over 120%.

Managing, coordinating and delivery of events: Generating >£100,000 of sales at consumer shows (i.e. BBC, RHS). Managing trade and international trade shows (i.e. ANUGA).

Managing PR projects: Gaining recognition in national and local media.

Personal delivery of major projects: Product label compliance and redesign. Implementing new brand redesign.

Other: Increased range demand and sales of Christmas product line by changing

product specification based on my observational feedback.

Store Finance Administrator/Sales Assistant, Urban Outfitters, Bristol, October 2011 – November 2012

Key Achievements I was one of only two offered permanent employment out of over 300 applicants following

a Christmas temporary position. Quickly promoted to the stores Finance Administrator.

CAREER SUMMARY CONT.

Work Experience, Manchester United Football Club, September 2012 Poll Clerk, general elections, Sevenoaks District Council, May 2010, May 2015 Events Coordinator, University of West England Marketing Society, April 2012-May 2013 Business Conference Coordinator, University of West England, October 2011 Summer Sales Assistant, French Connection, Bristol (centre), June-September 2011 Senior/Sales Adviser with Visual Merchandising, French Connection, Tunbridge Wells,

September 2008-2010 Christmas Sales Assistant, Oasis, Tunbridge Wells, November 2007 - January 2008 Exchequer, Accounting and Licencing, Sevenoaks District Council, May 2006

QUALIFICATIONS

University of West England, Bristol, 2010-2013BA (HONS) Marketing Communications (First Class)

West Kent Community College, Tonbridge, Kent, 2007-2010A-Level: Sociology (B), Media (B), Psychology (C)

Robertsbridge Community College, East Sussex, 2002-2007GCSE: English Literature (A), English Language (B), Mathematics (B), Double Science (B,B), Art (B), French (C), Geography (C), History (C), RE (Distinction), GNVQ I.T (Pass).

PROFESSIONAL DEVELOPMENT

CIM Social Media Marketing Day Course, London, 2015 Western Computers Advanced Photoshop Course, Bristol, 2014

ADDITIONAL SKILLS AND COMPETENCIES

IT Skills: Email, Photoshop, Microsoft Office programs, CRM, SAGE. Web Programs: Google Analytics, Mailchimp, ISolve (website), HTML. Basic knowledge of coding (email and website). Writing and distributing press releases. Ability to work under pressure/work to deadlines/multiple projects. Creative and excellent visual presentation skills. Evaluation and market research reports. Confident sales person/strong negotiation skills.

PERSONAL DETAILS

A full clean driving licence. Interests: Interior design, cooking, swimming.

REFERENCES AVAILABLE ON REQUEST