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Sales Director /Manager Leigh Williams Swansea Tel: 07741767386 [email protected] uk.linkedin.com/pub/leigh-williams/61/736/697/ PROFESSIONAL OVERVIEW: A highly effective and versatile senior sales manager professional with extensive experience of man management and track record of over achieving targets. Vast experience of gas boilers, hot water cylinders and a range of renewable products. Biomass, Solar Thermal, Ground /Air source Heat pumps, Micro CHP Gas boilers and radiators. A strong pro- active leader, providing coaching, training and mentoring. Covered the South West and South Wales and West Midlands area’s and have focussed on Social housing New Build and Commercial sectors of the business. While working leading teams duties have always necessitated that I had a core base of key account customers. Experienced in budget management and delivery, developing and achieving the required sales targets. Managing up to 5 BDM’s and developed business plans and call plans to achieve targets. Experienced with key account relationship with national merchants and independents at senior level. CAREER SKILLS: Communication Negotiation skills Staff Management Leadership National Merchant Experience Planning & Implementation Organisation Self-reliance Specification consultation Computer skills Team building Experience of a number of heating sectors Presentation skills implementing change Regional Sales Director Jan 2012 to present Covering South West and South Wales Stelrad Radiators employs over 3,000 Responsible for a turnover of 260,000 in 2013 to an increased level of 320,000 in 2014 to value of £12,000,000, People management up to 5 BDM’s. Gained national specifications with Bullock construction and Lovell group as a key account customer, resulting in new business to the value £8,000,000 to the UK 2012 Developed strong product specifications on behalf of Stelrad resulting in 28% growth, on sales year on year figures. 32% up on 2012 -2013. Won a Specification for Swindon Borough Council through Liberty Gas resulting in new business to the value of £85,000 of radiators.2014 1

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Page 1: CV Leigh Williams 2 page 1

Sales Director /ManagerLeigh Williams

SwanseaTel: 07741767386 [email protected]

uk.linkedin.com/pub/leigh-williams/61/736/697/

PROFESSIONAL OVERVIEW:

A highly effective and versatile senior sales manager professional with extensive experience of man management and track record of over achieving targets. Vast experience of gas boilers, hot water cylinders and a range of renewable products. Biomass, Solar Thermal, Ground /Air source Heat pumps, Micro CHP Gas boilers and radiators. A strong pro-active leader, providing coaching, training and mentoring. Covered the South West and South Wales and West Midlands area’s and have focussed on Social housing New Build and Commercial sectors of the business. While working leading teams duties have always necessitated that I had a core base of key account customers. Experienced in budget management and delivery, developing and achieving the required sales targets. Managing up to 5 BDM’s and developed business plans and call plans to achieve targets. Experienced with key account relationship with national merchants and independents at senior level.

CAREER SKILLS:

Communication Negotiation skills Staff Management Leadership

National Merchant Experience Planning & Implementation Organisation

Self-reliance Specification consultation Computer skills Team building

Experience of a number of heating sectors Presentation skills implementing change

Regional Sales Director Jan 2012 to presentCovering South West and South WalesStelrad Radiators employs over 3,000 Responsible for a turnover of 260,000 in 2013 to an increased level of 320,000 in 2014 to value of £12,000,000, People management up to 5 BDM’s. Gained national specifications with Bullock construction and Lovell group as a key account

customer, resulting in new business to the value £8,000,000 to the UK 2012 Developed strong product specifications on behalf of Stelrad resulting in 28% growth, on

sales year on year figures. 32% up on 2012 -2013. Won a Specification for Swindon Borough Council through Liberty Gas resulting in new busi-

ness to the value of £85,000 of radiators.2014 Worked with Mears Group to secure a specification for CURO Group for £600,000 of new

business Increased the number of stocking branches by 33 from 60 to 93, this has given Stelrad an in-

crease in market share to 50% in my region. 2014Products include a range of steel panel radiators, Designer radiators and Low Surface Temperature. Duties included to recruit a new team of sales managers. My business was achieved by a professional and effective use of coaching mentoring and use of CRM, business plans/ call plans, also my relationships built up over my time in the business.BDR Thermea Group Jan 2008 – Dec 2012 Baxi Group Specification and Social Housing Sales Manager employs over 6,500Responsible for South West South Wales and West MidlandsResponsible for a sales target of 60,000 products worth £30,000,000Quality and well-known brand of gas boilers and renewable products, Air/Ground source Heat pumps, Biomass, Heat recovery units and MicroCHP boilers Duties were to recruit a new team and set up a new region for sales of gas boilers and a wide range of renewable products into the social housing sector. Manage and developed the sales

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through 5 BDM’s.Developed through a project team a new call plan/ business plan data collection system. This made the contracts easier to access and resulted in increased business. Gained a specification for Baxi for a contract specification over 5 years for ASW buying con-

sortium in the South West for 5,000 Solar Thermal systems and Gas Boilers for Local author-ities and housing associations, resulting in new business to the value of £10,000,000 2011

Gained specification for RCT Homes for 2,500 boilers value £1,000,000 2008 -2011

Vaillant Group National Renewable Manager employs 13,000 Dec 2007-2008 Responsible for the Renewable products development covering all of the UK Vaillant launched Renewable products in the UK, mostly Solar Thermal Managed a regional turnover of £1,000,000 in first year of product launch. Managed a team of two BDM’s to cover Solar Product Launch. Developed strategic market awareness through vari-ous initiatives.

Vaillant Group Area Sales Manager Dec 1993-- Dec2007

Responsible for South Wales GL AND HR post codes Duties were to increase sales, I was successful to increase the area I managed from a

turnover of £170,000 per annum to a turnover of over £7,000,000 in 13 yearsResponsible for South Wales GL HR SN Post codesAchieved / exceeded 100% target sales.

IMI Range Area Sales Manager Dec 1988- Dec1993 Responsible for South Wales GL SN post codesMarket leader manufacturer of hot water cylinders and thermal store boilers. Achieved / exceeded 100% target sales.

Education:Diploma Management Level 5 ILM Croft Management Centre 2009-2011 details;- Understanding Management, Developing the reflective Manager, Managing improvement, Making a financial case, Developing the manager as a thinker, Leading innovation and change, Becom-ing an effective leader, Managing projects, Managing meetings, Analysing and interpreting statist-ics to inform management decisions, Analysing and presenting data to inform management de-cisions, Making professional presentations, Leading teams. T.E.C Electronics level 3 7 GCSE ‘O’ Level Mathematics, English, Technical Drawing, History, Business Studies, Art N.I.C.C (Qualified Electrician) City and Guilds in Electrical and Electronic Craft Studies

Technical Training Skills: Presentational skills 2014 Coaching and mentoring skills 2012 Performance Evaluation 2011 Excellence training course 2000 Management / leadership course 2000 Improving Sales efficiency.2000 Presentation Skills course 1999 Negotiating Skills course 1999 Field Observation and Coaching course 1999 and 2012 Train the trainer on consultative selling 2013 Solar BPEC CITB Unvented 2011

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