CVB Partnership Yields Big Events

MINNESOTA LOVE

FEBRUARY 19, 2015

TWIN CITIES REGION

-mspairport.com

“Twin cities are a special case of two cities or urban centers that are founded in close geographic proximity and then grow into each other over time, losing most of their mutual buffer zone.” –wikipedia.org

2012 2013 2014

Mpls 68 72 72

Bloom 69 70 73

St Paul 60 63 63

52.5

62.5

72.5

82.5

92.5

% Occupancy: 2012-14

% O

ccup

ancy

MEASURING GROWTH

2012 2013 2014

Mpls 129 141 148

Bloom 98 101 108

St Paul 89 93 97

8595

105115125135145155

ADR: 2012-14

AD

RMEASURING GROWTH

2012 2013 2014

Mpls 88 101 107

Bloom 69 71 78

St Paul 53 58 62

5565758595

105115

RevPAR: 2012-14

RevP

AR

MEASURING GROWTH

Minneapolis-Saint Paul (MSP) International Airport and hub for Delta Airlines

Three cities now connected via Light Rail TransitStadiums, Ballparks, and ArenasTwo Convention CentersMall of America19,000 hotel rooms in metro

DESTINATION OVERVIEW

Marketi ng Minneapolis-St. Paul-Bloomington partnership to meeti ng planners:Tradeshows Familiarization (FAM) ToursClient Site Visits Joint Sponsorship OpportunitiesReferralsCross-promotion

3 CITIES, 1 DESTINATION

2014 Highlights – Best Year Ever Major Leagues Baseball All-Star Game, USA Volleyball

Girls Championships, Meeti ng Professionals Internati onal (MPI) 2014 World Educati on Conference, Shriners Internati onal Conventi on

All 4 KPI’s met (Group Room Nights, Minneapolis Conventi on Center Revenue, Partnership/Sponsorship Revenue, and Leisure/Tourism Room Nights

MINNEAPOLISA LOOK BACK AT 2014

Looking ahead… Short Term Leads are UP Corporate Travel is UP (but budgets are sti ll/always fl at )

Key 2015 Groups Railway Interchange (5,000 contracted peak rooms and

10,000 people attend American Society of Agronomy-Crop Science Society of

America-Soil Science Society of America (2,600 contracted peak rooms and 7,500 people attend)

National Senior Games

MINNEAPOLIS2015 & BEYOND

BLOOMINGTONA LOOK BACK AT 2014

Phase 1C expansion, a $325 million project on the north side of the Mall of America that will include 150,000 square feet of offi ce space, over 30 new retail shops and restaurants.

Hyland Ski Jump is awarded a $750,000 grant to improve their facilities and make the jump a year round destination.

BLOOMINGTON2015 & BEYOND

Under construction

Under construction

Under construction

Under construction

Under construction

2014 Highlights Green Line opens in June; transportati on hub at

revitalized Saint Paul Union Depot BMW Internati onal Rally, Big Ten Men’s Ice Hockey

Tournament, Community Transportati on Associati on of America

Crashed Ice wraps up 4 th Year with record crowd

SAINT PAULA LOOK BACK AT 2014

Looking Ahead… Saint Paul Saints open at new CHS Field on May 21 Key Groups:

2015 Association on Higher Education And Disability Annual Conference

2016 Alliance for Innovation Transforming Local Government 2016 U.S. Figure Skating Championships

SAINT PAUL2015 & BEYOND

CITYWIDE EVENTS: 2015 & BEYOND

The Twin Cites will host:2015 Society of Gov’t Meeting Planners 2018 National Education Association Annual Meeting2018 American Legion National Convention

CITYWIDE EVENTS: 2015 & BEYOND

The Twin Cites will host:2015 National Senior Games2016 United States Figure Skating National Championships2016 Coors Light Stadium Series (Wild vs. Blackhawks) at TCF Bank 2016 PGA Ryder Cup2018 NFL Super Bowl2018 NCAA Men’s Frozen Four2019 NCAA Final Four

Get engaged with your CVBsAtt end networking eventsPartner on FAM tours, tradeshows, and other

marketing opportunities We can get them here, you give them the

experiences

THAT’S GREAT, NOW WHAT?

Q & A