CVM CAMPAIGN BRIEF – SEPTEMBER 2015

September 2015

2

CAMPAIGN SUMMARY

Category CVM Campaigns SeptemberSent

SeptemberSales

SeptemberCR%

Activations

Data Add SIM mailer 23632

Data Add SIM SMS 30152

Data Add SIM leads Ignition 14000

Retail activations TBC

Retentions

Retentions mailers 33027

Retail retentions leads 2558

Internal retentions leads 29888

Retentions Competition SMS 46613

Internal Retentions SMSs 15681

Retentions DNC SMS 5236

VASCellfind leads TBC

EC3 S-Drive VAS leads TBC

CEXWelcome mailers & SMS TBCSync mailer TBCSync SMS TBC

3

CAMPAIGN CALENDAR

MON TUES WED THURS FRI SAT SUN1 2 3 4 5 6Retentions leads to Internal = 29888

Retail BP Additional retentions leads = 2558

Onboarding mailer & SMS

7 8 9 10 11 12 13DAS mailer = 23632Retentions Opt Out SMS = 5236Ignition leads = 3500Cellfind leads EC3 leads

Retentions mailers = 33027DAS SMS = 30128

Onboarding mailer & SMS

14 15 16 17 18 19 20Ignition leads = 3500Supercall bill run date change = TBC

Internal retentions SMSiPhone customers = 1366Sony customers = 498Samsung = 8834Remaining base =

ORM Sync Data Management mailers

Onboarding mailer & SMS

21 22 23 24 25 26 27Ignition leads = 3500 Onboarding mailer & SMS

Retail activations SMS

28 29 30Ignition leads = 3500

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RETENTIONS CAMPAIGNSRetentions Campaigns

Copy Sent

Retentions Mailer See image on left

Retail Retentions Competition SMS (Excl Internal base)

Upgrade with Autopage this September and stand a chance to WIN a Chery QQ3 car! T&Cs apply. STOP to 31424 to opt out.

Internal Retentions Competition SMS – Apple Base

Upgrade during September and stand the chance to WIN an Apple TV! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015. STOP to 31424 to opt out.

1366

Internal Retentions Competition SMS – Sony Base

Upgrade during September and stand the chance to WIN an a Sony Smartband! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015. STOP to 31424 to opt out.

498

Internal Retentions Competition SMS – Samsung Base

Upgrade during September and stand the chance to WIN a Jellyfish Bluetooth Speaker! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015. STOP to 31424 to opt out.

8834

Internal Retentions Competition SMS – Remaining Base

Upgrade during September and stand the chance to WIN a 500GB Transcend Hard Drive! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015. STOP to 31424 to opt out.

13714

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DATA ADD SIM CAMPAIGN

Data Add SIM Campaigns

Copy Sent

DAS Mailer See image on left

Apple Base Sign up for a data line during September and stand the chance to WIN an Apple TV! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015.

3217

Sony base Sign up for a data line during September and stand the chance to WIN an a Sony Smartband! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015.

1443

Samsung base Sign up for a data line during September and stand the chance to WIN a Jellyfish Bluetooth Speaker! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015.

15974

Remaining base Sign up for a data line during September and stand the chance to WIN an Apple iPod Nano! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015.

9494

6

ORM CAMPAIGN

AP Website:• Designed and loaded a Web Banner for the ORM “Something New” campaign.• Created “Something New” listings page for content housing

Social:• Re-created LinkedIn page and updated admins list

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CEX CAMPAIGNS

Data Add SIM Campaigns

Copy Sent

Onboarding Mailer See image on left

Onboarding SMS “Welcome to Autopage - your No. 1 destination for all your favourite networks. We look forward to being of service to you!”

Store closures Dear Autopage customer. Please note that the Autopage Gateway store has been closed. Our Hillcrest store will service all your requirements including repairs going forward. Please see our website for store details.

1241

CEX Banners: Updated website with visual banners

THANK YOU