CONVERSION FUNNEL MASTERYA N D C E R T I F I C A T I O N C L A S S

OUR GOAL:Craft a conversion funnel that lowers

the cost of acquisition, while simultaneously increasing immediate

and lifetime customer value

HE (OR SHE) WHO IS ABLE AND WILLING TO SPEND THE MOST TO ACQUIRE A CUSTOMER - WINS...

THE ONE IMMUTABLE LAW OF

BUSINESS GROWTH

THE CVO GROWTH PLAN

WHAT IS CVO?

SHOCKING STATEMENT

Just because you know your product or service is great

just because you know your prospects really need it

that doesnt mean they know they need it

nor does it mean they want it from you if they do. (At least not yet.)

nor does it mean they want it from you if they do. (At least not yet.)

The CVO Growth Plan works because it follows the structure and sequence of normal, healthy human relationships

This is what most marketers are doing

Others are over-compensating and never get out of the friend zone

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Lead Magnet

Tripwire

Core Offer

Profit Maximizer

Return Path

THE FIVE THINGS

Our Methodology...

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Lead Magnet

Tripwire

Core Offer

Profit Maximizer

Return Path

Whats your number?

Want to get coffee?

Can I take you to dinner?

Will you marry me?

(Flowers, date night, etc.)

WE DO THIS BY OPTIMIZING ALL 5 PHASES OF THE CONVERSION FUNNEL

THE FORMULA:L x c x m x f = GP

L x c x m x f = GP2 2THE GOAL:

L x2 c x m x f = GP22 4THE GOAL:

L x2 x m x f = GP42 82cTHE GOAL:

L x2 x mx f = GP82 12c 2THE GOAL: