cyber crime infecting everyone
DESCRIPTION
Computer literacy in Bangladesh is steadily on the rise. There is also a growing number of Internet users; cellular phone is widespread and so is accessibility of technology like SMS. While even a few years ago computers were vastly used as digital ‘typewriters’, they are now being employed to maintain accounts worth tens of millions of takas and more importantly, in storing useful information. The concept of a Digital Bangladesh is welcomed by the IT professionals and the general mass. To fuel this notion the government must give due importance to the matter of cybercrime. Otherwise, like many other positive initiatives this will fall on its face. It is a matter of hope that the “National Information and Information Technology Guidelines 2009” has included Cybercrime as an agenda. To make this a success the Ministry of Information Technology, along with the IT professionals and the media must come forward.TRANSCRIPT
- 1. CYBER CRIMINALS ARE LIKE THIS HIDDEN SHARK
2. FROM CYBER CRIME 3. COMMON CYBER CRIMES BLACKMAILING HACKING VIRUS/ WORMS PHISHING CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 4. OUR CONTEXT BLACKMAILING/ SEXUAL EXTORTION IDENTITY THEFT HACKED INFORMATION SECURITY BREACH 66% 34% 11% 14% 9% PORNOGRAPHIC FRAUD/ THREATS MAIN PROBLEM CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 5. TARGET GROUPS TARGET GROUPS 1 2 3 YOUNG MALES YOUNG FEMALES PARENTS Potential Wrong Doers The Victims Prime Influencers CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 6. TARGET GROUP YOUNG MALES 1 TOUCH POINTS STUDENTS (14-26) WAKE UP CALL DETERRENCE Letting them know that it is a crime Showing the consequences of it Mostly college & university goers College/ University Facebook/ Youtube Cycling/ Gaming Events OUR TARGET CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 7. REASONS BEHIND COMMITTING CRIMES 2 3 1 4 PUBERTY/ IDLE MIND DONT PERCIEVE AS CRIME ANONYMITY UNAWARE OF THE IMPACT NATURAL WAKE UP CALL/ AWARENESS STORIES/ DETERRENCE CONSEQUENCES/ DETERRENCE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 8. CAMPAIGN STRATEGY , 1 2 3 4 Activation campaign: BD Cyclists Partnership with popular FB pages Going ATL TVC & Billboard CYBER MARCH 2014 CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 9. CAMPAIGN STRATEGY STEP STEP STEP STEP Affiliation with BD Cyclists to promote our cause Cyber March 2014 Dhaka-Ghazipur-Dhaka Sponsored t-Shirts Direct effect in TG 1 Mass reach Word of mouth generation Activation to start the campaign Promoting the event to have a huge response Event cover & Logo revealed Next Slide CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 10. CAMPAIGN STRATEGY PROMOTING THE EVENT IN THE FACEBOOK PAGE WORD OF MOUTH GENERATION IN THE COMMUNITY A LOT OF NON MEMBERS JOINING THE EVENT EVENT COVER CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 11. CAMPAIGN STRATEGY DHAKA-GHAZIPUR-DHAKA TOUR WEARING THESE T-SHIRTS TG 1 ITSELF PARTICIPATING IN THE EVENT HUGE PARTICIPATION, MASS REACH T-Shirts CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 12. CAMPAIGN STRATEGY CYBER MARCH 2014 MONITORING & EVALUATION TARGET ESTIMATION 125,00025,000 DIRECT REACH INDIRECT REACH CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 13. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET CAMPAIGN STRATEGY TVC: Removing the distinction between cyber- crime and other crimes GOING ATL Billboard 14. CAMPAIGN STRATEGY You can click but you cannot hide Being an accomplice in cyber-crime is just the same as in actual crime Awareness about new lawTHEME CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 15. CAMPAIGN STRATEGY TITLE SPONSOR OF A NATIONAL GAMING TOURNAMENT CONDUCTING THE INITIAL ROUNDS IN 5 BIG GAMING ZONES IN DHAKA CITY SELECTING THE 5 FINALISTS ONLINE PROMOTION OF THE GRAND FINALE ARRANGING THE GRAND FINALE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 16. CAMPAIGN STRATEGY INITIAL ROUNDS GULSHAN BANANI DHANMONDI MOHAMMADPUR ESKATON TARGET REACH: DIRECTLY: 800 INDIRECTLY: 4,000-6,000 CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 17. CAMPAIGN AMBASSADOR Shakib Al Hasan Tamim Iqbal Mashrafe Mortaza TOO MANYADS LOSES UNIQUE APPEAL HARD TO POSITION IN A CROWDEDMARKET ICONIC HERO UNIQUE EFFECT CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 18. TARGET GROUP YOUNG FEMALES 2 TOUCH POINTS STUDENTS (14-26) AWARENESS/ PREVENTION HOTLINE/ CURE Showing the traps & how to avoid those Giving them ways to fight against the vulnerable situation Mostly college & university goers College/ University Facebook/ Youtube Television/ Radio OUR TARGET CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 19. REASONS BEHIND FALLING INTO TRAPS 2 3 1 4 UNAWARE OF THE PROCESSES SOCIAL BARRIER DONT KNOW THE REMEDIES LACK OF HELPING SOURCES EXAMPLES/ AWARENESS STORIES/ AWARENESS CAMPAIGNS/ PREVENTION HOTLINE/ CURE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 20. CAMPAIGN STRATEGY 3 54 7 H E L P CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 21. CAMPAIGN STRATEGY 3 54 7 H E L P ADS IN THE POPULAR NEWSPAPER SUPPLEMENTS ROSH ALO/ NOKSHA (PROTHOM ALO) SHOUT (THE DAILY STARS) PROMOTING CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 22. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET CAMPAIGN STRATEGY NEWSPAPER ANONYMOUS COLUMN ADVISOR: SARA ZAKER WORKS AS EXAMPLES GAINING TRUST PROMOTING THE HELP LINE 23. CAMPAIGN STRATEGY Only a few clicks can have a permanent impact in your life You dont share info with strangers in real life & same rule should be followed in cyber-life Awareness about new ways to fall in the trap of crimes THEME CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 24. CAMPAIGN STRATEGY MOVIE THEATRES BIG SCREEN MATCHES CAMPAIGNS RELATED TO TG1 &TG2 TOUCH POINT OF TG1 CAMPAIGNS FOCUSING ON YOUNG MALES CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 25. CAMPAIGN AMBASSADOR NOT JUST ANOTHER PRETTY FACE APPEALING TO THE YOUTH CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 26. TARGET GROUP PARENTS 3 TOUCH POINTS JOB HOLDERS/ HOME MAKERS AWARENESS/ PREVENTION IMPACT Showing how it can be life changing for their children Letting them know about the negative consequences & long time effect Prime influencers of our previous target groups Parents meeting Banijjo Mela/ Boi Mela Television/ Radio OUR TARGET CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 27. REASONS BEHIND TARGETTING THEM 2 3 1 4 INFLUENTIAL ABILITY LOW TECH KNOWLEDGE DONT KNOW THE IMPACT DONT KNOW THE SOLUTIONS EVENTS/ AWARENESS AWARENESS CAMPAIGNS/ PREVENTION HOTLINE/ CURE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 28. CAMPAIGN STRATEGY PARENTS MEETING IEBF EATL CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 29. CAMPAIGN STRATEGY INTIAL PHASE: 16SCHOOLS 2ND PHASE: 32SCHOOLS SCHOOL SEMINARS CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 30. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET CAMPAIGN STRATEGY CAMPAIGN MOTIVES SHOWING HOW THE CRIMES HAPPEN HOW VICTIMS ARE AFFECTED HOW WRONG-DOERS ARE CAUGHT THE IMPACT ON BOTH FAMILIES SHOMOY TV: CRIME WATCH INDEPENDENT: TALAASH EKUSHE: EKUSHER CHOKHE MEDIA 31. TARGET GROUP (DIVERSIFIED) BANKING & FINANCE Phishing: Fake e-mail links Malware: Cyber software Spoofing: Fake websites PROMOTION The main target would be to promote the e-mail id & website E-mail id: [email protected] Website: www.csirt.gov.bd INFORMATION THEFT Phishing: Collects secret info Spyware: Gets into your server Virus: Infects your system CORPORATIONS Big/Medium scale Daily large scale financial transaction & information exchange Huge loss on breach of security CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 32. CAMPAIGN STRATEGY We will promote the website www.csirt.gov.bd Target Audience Top Management Training Title Cyber Security Strategies for Successful Business, Need of psychometric analysis & Importance of Financial Planning. Objective To understand need of Cyber Security in prevailing business activities, need of psychometric analysis of employees & need of financial planning. Topics Covered Effect of cyber crime on Top Executives and companies Methods of Financial Planning and its role in wealth creation. Need of psychometric analysis and its benefits for management. Duration Charges 180 minutes in two sessions. BDT 25000/ for 10 Directors/Top Executives. Corporate Training Module CORPORATIONS CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 33. LAUNCHING PHASE FEBRUARY MARCH APRIL MAY JUNE BANIJJO MELA BOI MELA T20 WORLD CUP 2014 FOOTBALL WORLD CUP 2014 JANUARY CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 34. CAMPAIGNS IN A NUTSHELL MALES (TG 1) FEMALES (TG 2) PARENTS (TG 3) OVERLAPPING MONITORING & EVALUATION You can click but you cannot hide ? PARENTS MEETING ATL CAMPAIGNS ACTIVATIONS: 1. BD Cyclists 2. Big Bangla Run 3. Tech Events CRIME SHOWS Measuring Effect Contingency Approaches Changing in case in need Planning next Phases CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 35. BUDGET YEAR ONE Media Cost (BDT) TVC Cost 5,922,000 Newspaper Ad Cost 3,897,600 Poster 1,000,000 Event Sponsorship 4000000 Campaign Activation 3000000 Billboards 4,000,000 Total 21,819,600 CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET 36. PRESENT CONTEXT TARGET GROUP ANALYSIS CAMPAIGN STRATEGIES TIMELINE & BUDGET 37. THANK YOU