cyber day fundraising project plan online shopping & booking trends 2012, the u.s. online...
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Cyber Day Fundraising Project Cyber Day Fundraising Project
PlanPlanOnline Shopping & Booking Trends
•2012, the U.S. Online Holiday Shopping Season a Record $42.3 Billion for the Nov-Dec! A 14% increase over 2011!
•Consumers spent $2 billion with online retailers on 2012 Cyber Monday. That’s an 18% jump from last year. 22% of purchases made on mobile devices!
•2012 Black Friday online sales exceed $1.2 billion for the first time…topping store sales of 800 million!
•U.S. online travel spending reached $103 billion in 2012, up 9 percent from the previous year! 82% of all personal travel booked online!
•Expedia- $2.2 B ttw, Amazon- $7.6 B ttw, Carnival- $16B ttw
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Super Bowl XLVIISuper Bowl XLVIIHow Much Business Does the Super Bowl Bring In?How Much Business Does the Super Bowl Bring In?
• Accommodations• Food, Drinks, Apparel• Sports Tickets• Airfare• Car Rental• Vacation Packages• Local Economy• And other costs…
2013 Super Bowl
$13 Billion
FTA/YTB Travel & E-commerce Website
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Cyber Day FundraiserCyber Day FundraiserGoal•Identify purpose for fundraising campaign and target amount to raise.
Objective •Supporters stop by the organization’s website on “Cyber Day” and take a look before they shop or book. Spend minimum of $10.00.
Schedule - Pick a CYBER DAY of the month to focus fundraising campaign •1st – 15th – 30th , 2013 Holidays, Spring Break,…Year Round Fundraiser!
Management Milestones •Purchase personalized, full service, FTA Travel & Ecommerce Website•Add Shopping & Travel “LINKS” to Organization’s Website•Walk-thru website features with key participants•Conduct advertising campaign - “To Get the Word Out” Advertise•Campaign Slogan: “Stop n Look before You Shop or Book” or “Take a ______look before you shop or book.”•Emails, Flyers, Text Messaging, Facebook, Twitter, Refrigerator Magnets, Internet Banner on website, Bulletin Announcements, Banners on School Buses, etc.
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Year Round FundraiserYear Round FundraiserConsumer Spending TrendsConsumer Spending Trends
• 2013 Super Bowl: $13 Billion
• 2013 Valentine’s Day Spending: $23 Billion
• 2013 Spring Break: 1.5 Million Students
• Easter (2012): $17 Billion
• Mother’s Day (2012): $19 Billion
• Father’s Day (2012): $11 Billion
• Halloween (2012): $8 Billion
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Keys to SuccessKeys to Success
• Buy-in to a common goal & vision
• Simply request members & supporters… “Stop n Look before you Shop or Book!
• FREE Affiliate Program Registration – cash back in supporter’s pocket!
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Nonprofit Nonprofit BenefitsBenefits
• Generate funds from existing network of members & supporters.
• Get paid for performance and productivity…no glass ceiling on earnings.
• Low participation rate still produces significant revenue.
• Trackable commissions and reporting for online shopping and travel bookings.
• Online purchases and changes are handled directly with the vendors.
• Travel commissions are paid by third party merchants, not your supporters.
• The campaign requires virtually no management overhead.
• Non-contractual. No Long-term Commitment.