cyber monday 2014 social media review
DESCRIPTION
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media. Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend. This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.TRANSCRIPT
CYBER MONDAY2014 SOCIAL MEDIA REVIEW
Po
st V
olu
me
60K
45K
30K
15K
0
809,723TOTAL POST VOLUME OVER PAST 24 HOURS
20K
58K
51K
59% FEMALE
41% 59%
GENDER BREAKDOWN
157K 2K14K
TRENDING ON SOCIAL
Retailers and celebrities made their
last sales e�ort on social networks. Most talked about products including electronics,
gadgets, and clothing.
People mentioned weak sales reported by retailers during Black Friday/Cyber Monday. Fewer customers are
expected to take advantage of deals.
People commented about the amount of Black Friday/Cyber
Monday-related emails they received.
KEY TOPICS
TRENDING ON TWITTER
TOP BRANDS
115% YoY
Nov. 2014
Nov. 2013
29K13.5K
611%YoY
Nov. 2014
Nov. 2013
5.7K802
1731%YoY
Nov. 2014
Nov. 2013
5.4K295
496%YoY
Nov. 2014
Nov. 2013
3.3K554
50%YoY
Nov. 2014
Nov. 2013
2.4K1.6K
TOP SOCIAL PERFORMERS
TOP BRAND MENTIONS TOP KEYWORDS
67%
9%
7%
7%
ALL MEDIA
Amazon
AndroideBaySamsungWalmart
30%
24%
11%
8%Deal
SaleShopGiftShipping
10% 27%
TOP SOCIAL PERFORMERS
HASHTAGS
6.9K10.5K306K#CyberMonday
#Amazon
#OtherTech
TOP SOCIAL PERFORMERS
TWEETS
#GivingTuesday
8K SOCIAL MENTIONS21M Twitter Impressions
Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over last year’s numbers. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.