Industrial internet - Capitalise your knowledge Growth Program

Kick off 12.6.2015, HelsinkiFinpro /Export Reijo Smolander

Agenda 8:30 - 8:45 Registration, coffee and networking

8:45 - 8:50 Opening, welcome, targets for the day

8.50 – 9.00 Setting the scene - Team Finland Growth Programs (Hanna Marttinen-Deakins)

9:00 - 9:20 Capitalise Your Knowledge Growth Program (Reijo Smolander)

9.20 – 9.30 Industrial Internet, Tekes perspective (Kari Penttinen)

9.30 - 9:40 BaseN - expectations for the Growth Program (Jukka Paananen)

9.40 – 10.15 Peer discussions: Needs and Wants for the program & company collaboration

10.15– 10.30 Coffee break

10:30 – 10.50 Case Germany (Petri Katajamäki)

10:50 – 11.10 Big data evolving business, Kemppi Oy (Mika Neffling)

11.10 – 11.30 Big Data Analytics for the Industrial Internet, SAS Institute Oy (Oscar Lindqvist and Pasi Helenius)

11.30 – 12.20 Growth Program business opportunities

General Finland (Juhani Pohjus)

Germany (Lukas Wagner)

US Business leads (Hartti Suomela)

12.20 – 12.30 Next steps

12:30 - Lunch

Team Finland–Finpro–Growth ProgramsHanna Marttinen-Deakins12.6.2015

17/06/2015 © Finpro5

Team Finland internationalisationservices

Government-funded services that help Finnish companies to succeed in international markets

17/06/20156

What opportunities

are there?

http://services.team.finland.fi

17/06/20157

We will help you plan your business internationalization or

get help with practical issues

Are we ready to go international ?

The internationalisation test can identify in basic level company´s strengths and needs for development https://oma.yrityssuomi.fi/en/kansainvalistymistesti

The business infrastructure analysis is to form an overview of your company´s needs for development https://oma.yrityssuomi.fi/yrityksen-kehittamiskartoitus

What to do next ?

http://services.team.finland.fi

Team Finland Service Plan

Pre-internationalization evaluation

Sparring business ideas

17/06/20158 http://services.team.finland.fi

How can I finance this?

17/06/20159

With whom?

http://services.team.finland.fi

Focus activities of Growth Programs

Strengthening Marketing and Sales competencies

Co-operation and Networking

Identifying opportunities; clients, partners, markets

Impact through Marketing and Communication

10

Increased Business to Participating

Companies

Industrial internet value chain- Growth Program focus

12

Services

Analyses & visualisation

Data collection & management

Sensors & equipment

Big Data

Growth Program

Capitalise your Knowledge

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Capitalise your Knowledge- Manufacturing – expand to other sectors ?

13

Services

Analyses & visualisation

Data collection & management

Sensors & equipment

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Manufacturing Retail Transportation SmartInfrastructure

Health

CYKGrowthProgram

MaaS

PreStudy

E-Commer

ce

GrowthProgram

Digital Hospital

Capitalise your Knowledge - Growth Program - what company benefits from it?

• Quicker market & customer access– Meeting and matching with potential customers & partners

• Customer & partner events• Business opportunity / lead information

– Market & promote Finnish offering on target markets• Media• Exhibitions

• Support in finding needed financing– Team Finland – Tekes, Finnvera, Ely etc.– Matching with potential foreign investors – VC, technology partnering etc.

• Strengthening international business capabilities– International business plans / modes– Market knowledge– Competencies

• Supporting in company cooperation– Meet customer need / expectation

• Offering & supplier credibility

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Capitalise your Knowledge- Growth Program content

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Program scope30 – 40 companies

International plan and business

models

Preparation Export camp for

target market

Trade fairs, Conferences, Exhibitions

Minister delegations, Fact

findings trips, Road shows

Export camp on target market

International marketing, Sales,

Distribution channels

Market study for target market

Market study for company group’Beehive’

Cooperation- Big deals - Co-operation based on

customer needs & business opportunities

- Credibility

Beehive ’in operation’

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A

II – Customer needs exceed the capabilities or resources

of company A

Customer

V – Collaboration of companies A+C+E contacts the customer according the business model,

e.g. by company AVI – Beehive collaboration

fulfills the customer expectations

Customer

AE

C

IV – Predefined contracts and business model is

used between companies A,C and E

C

DF

E

GB

Customer interfaceCompany collaboration

Module Description- Export camp on target market

Detail content adjusted to company needs, but overall structure will be:

1. Getting to know the market- customer / buyer / partner understanding

2. Preparing for meeting- Sales speech sparring etc.

3. Meeting potential customer, partner, investor, media

4. Summarise meeting outcomes - Pull together meeting learnings and next actions

Duration: 2 – 4 days for the whole module

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First year scheduling (preliminary)

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2015 2016

Q2 Q3 Q4 Q1 Q2

Kick off, 12.6.2015

General modules

- International plan/Bus.mod

- International sales & mark.

Beehive

- Company grouping

- Progress & experience rev.

Market entry operations

- Germany

- United Kingdom, UK

- Sweden

- Denmark

- USA

- Asia

Conferences/exhibitions

- Slush

- XX Germany

- XX UK

Program metrics and targets

Metrics 2015 2016 2017

Target Result Target Result Target Result

- Number of companies participating in the program

35 45 60

- Number of events abroad 2/3 3/4 3/4

- Media visibility, number of media hits 5 20 40

- Growth of turnover - companies participating in the program

5% * 10% 13%

- Increase of jobs – companies participating

50 150 300

- Growth of export – companies participating

5% * 12% 15%

- Increase of foreign investments – number of investments

0 4 7

- Number of investment negotiation 5 10 10

*) Turnover and export growth measured on made contracts (first year)

Capitalise your knowledge- in short

• Three year program helping companies to expand their international business– First year targets & focus

• 30-40 companies on board

• Beehive for boosting business

• Markets – Germany, UK, Sweden, Denmark

– Second and third year• Expand on new markets, new industry

coverage, deepen Beehive cooperation

• Program participation fee– 1500 / 3000 / 6000 Eur (company size)

• Company participates in activities based on its needs

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21 6/17/2015 © Finpro

Team Finland - Where to get support beyond the program?

Product/Service/ Business model

development

Customer development/

Piloting

Growth/Business scaling

Internationalization

CYK program focus

TEKESIndustrial Internet

program

TEKESFunding for

Planning for global growth

TEKESFunding for

Piloting

OTHER PUBLIC SUPPORT TOOLSTEKES, ELY centers, Finnvera, EU Horizon 2020 etc.

Industrial Internet– Business Revolution

Tekes programme 2014–2019

Why Tekes programme is needed?

Tekes Industrial Internet programme

encourages Finnish companies to

renew their business models by the

means of industrial internet. It provides

services to find new cross-industry

business partners.

This creates better competitiveness,

new companies ja completely new

business models for existing ones for

international business.

Programme objectives

1. New open multidisciplinary networks and creative cooperation

between ICT and other industry clusters

”Opening the Silos”

2. Business utilisation of available and growing amount of data

”Value from meaningful data”

3. Business renewal, growth and international business by the means

of the Industrial Internet

”Business Internet”

The Industrial Internet – actors assisting enterprises and SME’s

EU’s Horizon 2020: Cyber Physical Systems, Internet of Things,

Factories of the Future

ECSEL PPP: Embedded Systems, IoT, Smart Systems, Critical Systems

EUREKA ITEA3 Software-intensive Systems & Services

Strategic research

Other Tekes

programmes:

5thGear

Bits of Health,

Liideri

Tekes

Industrial Internet

programme

Tekes

Research Funding

Hilla-program

DIGILE

IoT, D2I,

CyberTrust

ICT2023 R&D&I

programme

(Academy, Tekes)

Basic research SHOK-research Tekes programmes TEM/Finpro-programmes

Academy of

Finland

ICT2023

research calls

Strategic

Research

Council VTT

Productivity with

IoT, Business

Models for IoT

TEM/Finpro

Team Finland

Future Watch

Sitra

Resource wisdom, Business development,

Industrial symbiosis….

FIMECC

S-STEP, S4Fleet

Finnish Industrial Internet Forum, FIIF (TT ry,

VTT, FIMECC, DIGILE, Tekes + companies)

Distance from the market

Business potential

The biggest growth comes from data

analytics, applications and new servicesThe Industrial Internet brings companies new business

opportunities by renewing business models and services.

World Economic Forum: Industrial Internet of Things: Unleashing the Potential of Connected Products and Services

http://www3.weforum.org/docs/WEFUSA_IndustrialInternet_Report2015.pdf

Programme status

Funding decision by June 10th:

• 44 projects in companies, Tekes funding 14 meur

• 9 research projects, Tekes funding 2,2 meur

Applications in process: >30

Typical challenges in project planning:

• Time needed to find new partners

• Commitment to create new kind of service business

International cooperation:

• ECSEL, ITEA3, CELTIC, Horison 2020

• Tekes-Vinnova

• Project work by Sakari Karppinen in USA June-July 2015

• Advanced Manufacturing initiative with Finpro

03-2013DM

Duration:

• 5 years (2014–2019)

Estimated volume :

• MEUR 100

Tekes funding:

• MEUR +50

Industrial Internet programme – volume and

scheduleFunding criteria – normal Tekes criteria

with an emphasis on:

• Renewing business processes and

service with help of the Industrial

Internet

• Projects with considerable volume to

ensure impact

• Cross-industry collaboration

• Pilots and demonstrations with active

industrial participation

Kari Penttinen, Programme manager, Tekeskari.penttinen@tekes.fi

p. 050 5577 916

www.tekes.fi/ii

Aki Ylönen, team member, data analytics, Tekes Tampere

Sakari Karppinen, business models, USA cooperation, Tekes

Kimmo Ahola, smart devices, large companies, Tekes

Jukka Huikari, facility automation, Tekes

Michael Wiehl, German markets, Munchen, Tekes

Kaj Nordgren, communications, Tekes

Ask for more information!

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BaseNJukka PaananenSenior Vice President, Sales

Peer discussion:Your input needed to shape the program:

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3. New activities to be added to the program? • Why?

2. Expectations of ”Beehive” activities.

1. Focus of the program:• Three most important customer segments?• Comments on country focus.

Case GermanyKick off 12.6.2015, Helsinki

Finpro Germany, Petri Katajamäki

Typisch Deutsch

6/17/2015 © Finpro33

DEMOGRAPHY

17/06/2015 34© Finpro

357 092 km2 (1,05 x Finland)

82,4 inhabitants (15,8 x Finland)

16 federal states (“Bundesländer”)

The biggest cities:

Berlin (3,5 million)

Hamburg (1,8 million)

München (1,3 million)

Köln (1 million.)

Frankfurt am Main (700 000)

Stuttgart (600 000)

Population widely dispersed

14 cities with population over 500 000

25 cities with population between 200 000 – 499 999

Overall 80 cities with population over100 000

Souce: Statista 2013

73179

230244251

295305312317

368370376

442458458474475486

515551557570

6971493

15752210

0 500 1000 1500 2000 2500

FinlandSweden

- - -Malaysia

BrazilAustraliaBelgiumTaiwan

SwitzerlandIndia

United Arab EmiratesMexico

Saudi ArabiaSingapore

SpainCanada

ItalyUnited Kingdom

Hong KongRussia

NetherlandsSouth Korea

FranceJapan

GermanyUnited States

China

UVA MAAILMANKAUPASTA

THE LARGEST EXPORTERS 2013 (USD billion)

GLOBAL TRADE

17/06/2015 © Finpro35

Source: CIA The World Factbook 2013

Overview Machinery & Equipment Industry in Germany

Industry Group No. of Enterprises Employees in 1,000 yearly average

Turnover bn €

Mechanical engineering 6,274 908 173

Electrical equipment 4,000 803 159

Motor vehicles, trailers and semi-trailers 1,056 675 248

Chemical industry 1,162 278 103

Food products and beverages 5,207 419 120

Manufacturing 36,987 4,819 1,233

Source: VDMA, Statistisches Bundesamt, Sitra36

Overview Machinery & Equipment Industry in Germany>> Revenue and Employees

Legend€ - Revenue in Mio. €# - No. of employees

€ 34,301# 196,000

€ 50,061# 285,000

€ 6,268# 34,000

€ 1,811# 11,000

€ 7,948# 42,000

€ 39,197# 197,000

€ 2,036# 17,000

€ 5,598# 34,000

€ 1,851# 13,000

€ 630# 6,000

€ 1,882# 8,000

€ 1,18# 5,000

€ 9,411# 53,000

€ 675# 4,000

€ 2,626 # 11,000

€ 5,331 # 20,000

Source: VDMA

Revenue > 34,000

Revenue > 5,500

37

Handelsblatt spring 2015

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Hannover Messe

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Embedded World 2016, Nürnberg

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Digitalisierung der Energiewirtschaft(Digitalisation of the Energy industry)

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Robotics & Automation

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Big data evolving businessMika Neffling

Agenda

• Kemppi Oy

• Stop guessing – Start knowing

• Kemppi ARC System 3

• What next?

• Q&A

44

Executive

Chairman of the

Board

Mrs. Teresa

Kemppi-Vasama

This is Kemppi

Private

family-owned

company

Established

1949

Headquarters

in Lahti,

Finland

Global revenue

114 MEUR

(2014)

16

subsidiaries

globally

649 people in

16 different

countries

CEO

Mr. Anssi

Rantasalo

Parent company:

Kemppi Group

Oy

Executive

Chairman of

the Board

Mr. Antti

Kemppi

Big data evolving businessMika Neffling

Agenda

• Kemppi Oy

• Stop guessing – Start knowing

• Kemppi ARC System 3

• What next?

• Q&A

47

Executive

Chairman of the

Board

Mrs. Teresa

Kemppi-Vasama

This is Kemppi

Private

family-owned

company

Established

1949

Headquarters

in Lahti,

Finland

Global revenue

114 MEUR

(2014)

16

subsidiaries

globally

649 people in

16 different

countries

CEO

Mr. Anssi

Rantasalo

Parent company:

Kemppi Group

Oy

Executive

Chairman of

the Board

Mr. Antti

Kemppi

Stop guessing - Start knowing

Quality & productivity requirements increasing - How much do we really know about quality of welding?

http://www.nytimes.com

Business environment in all industries

becoming more challengingHypercompetition

Global management challengesCultural differences, multiple sites, extensive networks, several time zones

Kemppi ARC System 3 – KAS 3

Stop guessing and start knowing.

Mika Neffling

Phases of Welding Production Process

Production

Management

Welding

ProductionVerification

Project

Configuration

Phases of Welding Production Process

Production

Management

Welding

ProductionVerification

Project

Configuration

Production

Documentation

Kemppi ARC System 3 and Data

Documentation with one touch of a button

KAS Benefits

Whole welding network, monitored,

documented and controlled

Collected data guarantees traceability

4

3

Complete!

1

2Complete!

defect

Transparency decreases repairs by 50%

Traditional

Kemppi

solutions

50%

Automated documentation decreases delivery time

by months

Time

Documentation

Point of delivery,

Kemppi solutions

Point of delivery,

Traditional

Welding production Documentation

Welding production €

€

Kemppi

solution

Traditional

solution

KAS 3

Reference Case: Outotec

63

KAS 3

Q&A

64

THANK YOU

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

BIG DATA ANALYTICS FOR IOT

CREATING VALUE WITH THE INTERNET OF THINGS

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

We have

customers

in 140countries

And in more

than

75,000sites

93 of the

top 100 companies

on the 2014

Fortune®

Global 500

list use SAS

Privately

owned since

1976

R&D annual

investment

25% of

revenue

38consecutive

years of

revenue

growth

More than

14,000employees

wordwide

Operated in

Finland

27 years

3900professionals

in EMEA 600within the

Nordic region,

90 in Finland

SAS is the leader in business

analytics software and

services, and the largest

independent vendor in the

business intelligence market.

SAS INSTITUTE

Copyr i gh t © 2014, SAS Ins t i tu te Inc . A l l r i gh ts reserved .

Pankki

Telesektori Teollisuus

Julkishallinto

Julkaisutoiminta Kauppa ja Elintarvike

Palvelut Vakuutus

KUKA KÄYTTÄÄ SAS –ANALYTIIKKAA?

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

IOT

ANALYTICS AS A KEY ENABLER

“IoT creates a big data problem that analytics must solve —

transform huge volumes of data into a small quantity of

usable/actionable information.”

- Peter Middleton, Gartner

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

IOT VALUE / ANALYTICS IMPERATIVE

Data Insight Action Value

Copyr i gh t © 2012, SAS Ins t i tu te Inc . A l l r i gh ts reserved .

IOT ANALYTICS / CONNECTING THE VALUE

IoT Analytics

At Device

In-Stream

Out-of-Stream

80

81

82

83

84

85

86

87

88

Recycling

Processing of waste waters

Main grid

Bioenergy plant

Communities

- consumers

- public institutions

- further prosessing plants

- trde

- authorities

Clean recycled water

Energy

-electricity

- steam

- heatConcepts and design

Production and implementation

Use automation, MES and ERP

Soil enrichment

- sludges

- compost

Primary production

- grain and fees production

Emplyees, families

Farm feed plant

Processing

Animal facilities

- pig house

- henhouse

- cattle

- green house

- etc.

896/17/201

5

© Finpro89

Business opportunities in Germany

Lukas Wagner

• Big Data and Industry 4.0 in Berlin and Germany

Big Data in German Companies

71%

29%

Total Yes

No

68%

32%

50-499 employees

96%

4%

≥ 500 employees

Is Big Data relevant to your company?

Source: BITKOM, Potenziale und Einsatz von Big Data, 2014

Big Data in German Companies

Source: BITKOM, Potenziale und Einsatz von Big Data, 2014

Are you using Big Data already?

36%

28%

29%

7%

50-499 employees

8%

23%

42%

27%

≥ 500 employees

33%

28%

31%

9%

We have not lookedinto Big Data yet.

We have discussedintroducing Big Data,but have not planned

anything yet.

We are planning tointroduce Big Data.

We are using Big Dataalready.

Total

Big Data in German Companies

Source: BITKOM, Potenziale und Einsatz von Big Data, 2014

In what areas of your company are you using Big Data?

1%

8%

20%

22%

29%

35%

30%

46%

78%

50-499 employees

3%

20%

23%

14%

13%

19%

45%

34%

55%

≥ 500 employees

1%

10%

20%

21%

26%

33%

33%

44%

74%

Other

R&D

Production

Management

HR

Logistics

IT

Finance,Controlling

Marketing,Sales, PR

Total

Big Data in German Companies

Source: BITKOM, Potenziale und Einsatz von Big Data, 2014

How do you assess the potential of Big Data for the following fields of application?

6%

27%

32%

37%

37%

38%

41%

48%

50-499 employees

5%

27%

32%

36%

37%

39%

41%

48%

≥ 500 employees

5%

27%

32%

36%

37%

39%

41%

48%

Other

Faster managementdecisions

Optimized ResourcePlanning

Competitive analyses

Early warning and forecastmechanisms

Trend analyses

Improving customerinsights

Adding to existingdecision-making bases

Total

Berlin has a huge and diversified big data community with in depth knowledge

and the spirit to integrate the field into the economy, R&D and the every day

life.

With leading research programs like the Berlin Big Data Center, commercial

applications like Labfolder GmbH and events like the Buzzword, we offer

fruitful synergies for the different players.

Big Data in Berlin

Data science:

Data Science Retreat: brings together top data scientists

and mentees

DFKI Project Office Berlin: leading German research

institute in the field of innovative software technology based

on artificial intelligence

Xinnovations e. V.: competence network for web-based

ICT

Huge community with multiple data science meetups

Companies like streamdrill UG

Big Data and Software R&D in Berlin

Advanced analytics & algorithms:

Berlin Machine Learning Groups:

example of success with Zalando

using machine learned weight

watching

Machine Learning at TU Berlin –

the group develops and applies

intelligent algorithms for the analysis

and processing of complex data

sets

Zuse Institut Berlin Data Analysis

Berlin Buzzwords is Germany's

most exciting conference on storing,

processing and searching large

amounts of digital data

M2M mobile communications:

Fraunhofer FOKUS – automotive services and

communication technologies (Car2X-Communication)

Fraunhofer FOKUS – next generation network

infrastructures

Image Analytics:

Fraunhofer HHI with experts on h.264-Codec

Big Data and Software R&D in Berlin

Data quality monitoring:

Zuse Institut Berlin: multiple

research areas in regard to robust

algorithms

Hadoop Infrastructures:

Big Data Beers (Hadoop,

MapReduce, HBase, Cassandra,

Batch processing, Real-time

processing, Storm etc.)

NoSQL database design

Database Systems Group at Technical University Berlin

The nosql-Database is based in Berlin

Berlin Big Data Center: Competence Center

Beuth Hochschule with renowned experts in NoSQL

Multiple meetings relating to NoSQL in Berlin

Big Data and Software R&D in Berlin

Scalable cloud architectures

Computer Science Research

Center Berlin – focus group cloud

computing

Next generation open-source big

data analytics platform

Stratosphere

Major contributor to Apache Flink

is TU Berlin

Amazon Web Services is located

in Berlin

Research groups:

Beuth University of Applied Sciences research groups Data

Science & Smart Data Web

Berlin Big Data Center: Federal Ministry of Education and

Research established competence center under the aegis of TU

Berlin with Konrad-Zuse Zentrum, Fritz-Haber Institut of Max-

Planck Gesellschaft and DFKI (originated from the MIA project)

► Apache Flink (formerly known as Stratosphere) platform

for efficient, distributed, general-purpose data processing

► Development of intelligent retrieval technologies

► Data Scientist Education

► “X”

Quarterly Working group with relevant partners – Big Data AG

Governmental Program “Open it berlin”

Organizations like SIBB Forum Cloud Computing & Big Data

Big Data in Berlin

Commercial applications

labfolder GmbH

Oracle with big data department

The unbelievable Machine Company GmbH

neofonie

uberMetrics

bakdata

motionlogic

idalab

datalize network

Crate.IO GmbH

datapine GmbH

dataArtisans GmbH

IPlytics GmbH

Mapegy GmbH

Events like Berlin Buzzwords

Big Data in Berlin

Being part of Germany’s digital-

industrial revolution:

Possibility to jointly establish virtual

workbenches of the conventional industry and

to support processes of the cyber physical

integration and embedded systems.

Big Data Use Case: Industry 4.0

Industry 4.0 connects embedded systemproduction technologies and smart productionprocesses to pave the way to a newtechnological age which will radicallytransform industry and production valuechains and business models.

©industrieblick - Fotolia.com

Big Data Use Case: Industry 4.0

Opportunities: Challenges:

More flexible and individualproduction (“lot one”)

Better plannable machine maintenance

Cost efficiency

Increased competitiveness

Better market, client, and production analysis (Big Data)

Data and network security

Large investments necessary

Skills and qualifications, changed work environment

Lack of norms, standards, interfaces

Limited access to broadband networks in rural areas

Roland Berger: Industry 4.0 Readiness Check for Europe

Source: Roland Berger Strategy Consultants, INDUSTRY 4.0 – The role of Switzerland within a European manufacturing revolution, 2015

Industry 4.0 in Berlin

Research facilities:

Several IT degree programs and broad range of research

activities for industrial applications

Most dense research network in Europe with 7 universities/

21 universities of applied science/ 100 commercial and

public research facilities

Over 3.8 billion € investment into the research area with 1.3

billion € from the government/ 0.95 billion € from higher

education and 1.5 billion € from the commercial sector

Biggest European research pool with 36,000 scientists

Expertise in production systems, automation technology,

virtual product creation, life cycle engineering, life cycle

management, manufacturing process, crowd production, etc.

Potential initial partners: inpro, GFaI, iaV, IWF, Fraunhofer

IPK/FOKUS/LCE/HHI, TU Berlin, T-Labs

Berlin‘s commercial landscape:

Value chain parts “speed” and “innovation dynamic” are

effective in the region

Great potential for technology transfer in the region

Joint innovation strategy of the capital region empowers the

value chain potential

Further developments of B2C and B2B for industrial

applications

Pool for funding projects

Cooperative structure and networking potential with

potential initial partners with Industry 4.0 focus like:

PSI, lesswire/PRETTL group, innovations Bosch Group,

SAP, Oracle, Atos or init AG

Industry 4.0 in Berlin

Please contact us!

Your contact:

Lukas Wagner

Project Manager Information | Communication Technologies

Tel +49 30 46302-434

E-Mail lukas.wagner@berlin-partner.de

Berlin Partner for Business and Technology

Ludwig Erhard Haus | Fasanenstr. 85 | 10623 Berlin

Tel +49 30 46302-500

www.berlin-partner.de www.businesslocationcenter.de

Some projects of the Berlin Partner für Wirtschaft und Technologie Berlin GmbH are funded by the federal state of Berlin

and the Investitionsbank Berlin, cofunded by the European Union – European Regional Development Fund. Investing in

your Future.

1076/17/201

5

© Finpro10

7

Business opportunities in US

Hartti Suomela

6/17/2015 © Finpro 109

6/17/2015 © Finpro 111

6/17/2015 © Finpro112

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Some Random(?) U.S. Facts

• Population 319 million (June 2014 est.) – growth rate 2014: 2.4%

• Languages: English (79%), Spanish (13%), others

• GDP 2014: $54 800

• Industrial production growth rate 2014: 2.8%

• Unemployment 2014: 6.2% (down from 7.3% in 2013)

• Public companies: about 5 000

• Total companies: over 18 million (or over 12 million with more than 1 employee)

• VC funding in USA 2014: $47.3B (CB Insights) or $48.3B (NVCA) or $49.5 (PWC Moneytree) or $59B (Pitchbook)

– Let’s say it’s a big number

– Silicon Valley’s share: about 45%

– Round sizes increased, unicorn financings exploded…

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Manucaturing, IoT, Industrial Internet –A Hot Topic!

• PWC study on U.S. manufacturing and data-driven business:

– 35% of US manufacturers are currently collecting and using data generated by smart sensors to enhance manufacturing/operating processes

– 34% believe it is “extremely critical” that US manufacturers adopt an IoT strategy in their operations

– 38% currently embed sensors in products that enable end-users/customers to collect sensor-generated data

• IDC Manufacturing Insights, IoT applications boil down to two — for processes and products:

– Support the process: By 2020 at least half of all corporate stand processes will have automated data acquisition; a quarter will have self-correction capabilities.

– Support the products: By 2020, onboard service revenue will double its share of total industry revenue. Technology becomes a core product competency.

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Slightly Off-topic:Open Governmental Data

• Data created by federal, state and at municipal level should (and is going to) be open

– Access is still technologically limited and fragmented

– Various sites, APIs and formats to access the data

– But allows building quite diverse set of applications and services already

• On federal level strong push to work on this front even more: President Obama appointed in Feb 2015 Dr. DJ Patil as Deputy Chief Technology Officer for Data Policy and Chief Data Scientist

– Three main priorities

• Precision medicine

• Usable data products

• Responsible data science (including privacy as well as societal, ethical and moral consequences)

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Opportunity Listing (incomplete)

• Power / electricity

– Oil and Gas, Exploration and Development

– Device (predictive) maintenance

• Healthcare, system wide (although regulation makes this segment tougher than others)

– Precision medicine, insurance, patient traffic, outcome improvement, device (predictive) maintenance

• In general: From batch processing of data to real time data analysis and predictive analysis

– Huge demand for data analysts, statisticians, data scientists

• Data driven decision making

• Security solutions around industrial internet / IoT

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TEMA Technologie Marketing AG

Aachener-und-Münchener-Allee 9 | 52074 Aachen | Germany

Next steps• Call for participation and kick off material 17.6.

• Final commitment by 7.8.

• Company one-2-one discussions 12.6.- 7.8.

• CYK growth program participant & 2015 schedule coms 12.8.

• Beehive kick off 18.-19.8.

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Reijo Smolander, Program Director, 040 5529681, reijo.smolander@finpro.fi

Raimo Malila, Program Manager, 046 9232345, raimo.malila@finpro.fi

Minna Juuti, Program coordinator, 046 9231846, minna.juuti@finpro.fi