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RESEARCH TRACK CHAIR GUIDELINES

Welcome and THANK YOU for your generosity and service as SMA Track Chair. Your service will be recognized in the SMA Proceedings and Conference Program. The following provides a general description of the track chair position, along with all tools needed in the execution of duties. These guidelines along with documents shown as Exhibits are available on the SMA Website (https://marketingadvances.site-ym.com/?page=49).

GENERAL REQUIREMENTS

Track Chairs must hold a terminal degree in Marketing or related field with research/teaching knowledge of Marketing.

Communications for conference business is exclusively by email. Track Chairs must have an email account available for this purpose; personal and/or institutional accounts are acceptable.

Track Chairs may bring on one or more co-chairs. Please notify the Program Chair if a co-chair(s) is added, so he/she may be recognized in the SMA Proceedings and Conference Program.

Track Chairs need not attend the annual conference to serve as a track chair.

Editors and graphic designers, who prepared the SMA Proceedings and Conference Program, operate on a very strict schedule. It is imperative that Track Chairs adhere to the deadline dates.

CONTACTS

Question About... Contact... At...Research Track Alvin J. Williams, Program Chair awilliams@southalaba

ma.eduSMA Annual Conference

Alvin J. Williams, Program Chair [email protected]

SMA Proceedings Jie G. Fowler, Proceedings Editor

[email protected]

TYPES OF RESEARCH MANUSCRIPT

SMA offers three types of research submissions, each with a varying level of review scrutiny.

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1. Papers (P)- complete worksSubject to double-blind review; papers are eligible for Best Paper in Track and Best Paper in Conference

2. Presentations (PS)- early stage and incomplete worksSubject to double-blind review; Track Chairs may serve as a reviewer

3. Panels (PN) - multi-paper, roundtable, and special panel session focused on a specific theme;subject to review by Track Chair(s)

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OVERVIEW OF DUTIES

Recruit and Secure Reviewers

Track Chairs are responsible for recruiting and securing reviewers for their track. Reviewers must be individuals holding a PhD or DBA in Marketing or related field and Marketing and Supply Chain Management PhD candidates (ABD). Authors to a submission may serve as a reviewer for other manuscripts. This is a particularly valuable strategy for tracks with a large number of submissions. The number of reviewers needed for a track varies. The following is a general idea of the number of submissions by track.

Consumer Behavior 50 Product and Brand Management 20Cross-Cultural and Global Marketing

20 Promotions 20

Logistics and Supply Chain Management

10 Retailing 20

Marketing Education 20 Personal Selling & Sales Management

20

Marketing Ethics, Public Policy & Law

20 Services Marketing 20

Marketing Research 10 Social Media and Marketing Technology

20

Marketing StrategyPricing

1010

Tourism, Hospitality, Food, Music, and Sports Marketing

10

Manage Review Process

For Papers and Presentations o Receive manuscripts o Send to reviewerso Evaluate review formso Determine disposition (accept/reject)o Correspond with author(s)

For Panels (special sessions)o Receive topic abstracto Review and determine disposition (accept/reject)o Correspond with author(s)

Select Best Paper in Track o Review and evaluate all Papers (Presentations and Panels are not

eligible for this award) that are not eligible for this award.o Select Best Paper in Track and correspond with author(s).

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o Determine if the Best Paper in Track is eligible for cash award (refer to SMA Research Forum Track Report for details)

Sessionso Panels are assigned to a unique session; name of session determined

by authorso Separate Papers and Presentations into sets of common themes

(Example: Marketing Technology Track may have a set of manuscript that examines online couponing, and another group that exams social media). Within the common themes, assign papers to sessions of at least 3 manuscripts but no more than 4 manuscripts.

o Develop a name for each session (Consumer Attitudes toward Online Couponing).

o Solicit authors of accepted manuscript to serve as a session chair at the conference.

Report to Program Chair

A comprehensive form, SMA Research Track Report, is used to communicate all information necessary for tracking documents through the publication process and assuring that authors are appropriately recognized. It is essential that all sections of the SMA Research Track Report be completed.

A copy of Best Paper in Track manuscript and Manuscript Review Forms (including reviewers' comments) are to be submitted with the SMA Research Track Report on or before September 5th.

Submit the track report and copy of best paper in track and reviewers' comments to:

Alvin J. Williams, Program Chair, [email protected]

TOOLS/FORMS

SMA Research Track Chair Checklist (Exhibit 1) Outlines work flow and indicates required due dates

Manuscript Review Form (Exhibit 2) Use by reviewers to evaluate submissions Delivered to reviewer with manuscripts to be reviewed by July 15th

Correspondence From Track Chair (Exhibit 3) To ensure consistency across tracks, text for various correspondence

between track chairs and reviewers and authors is provided Acceptance Letter (Exhibit 4)

Send to authors of accepted manuscript, along with style sheets, by August 22nd

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SMA Research Track Report (see separate Excel file). To be completed by Track Chair and forwarded to the Program Chair,

along with a copy of the Best Paper in Track manuscript and reviewers' comments, by September 5th

Style Sheets (Exhibits 5 and 6) Provides style requirements for final submissions Send to authors of accepted manuscripts along with reviewers'

comments and acceptance letter by August 22nd Style Sheet for Full Paper/ Full Case submission contain Copyright

Release

(Revised 5/16/16)

EXHIBIT 1

SMA RESEARCH TRACK CHAIR CHECKLISTThe following outline is designed to provide a work flow guide for Track Chairs. Boldface rows are actions that are required by the Track Chair on a specific date. Please made sure to following deadlines as your input is the basis for designing the Conference Program. Other actions that do not have a absolute deadline and relevant events that do not include actions are included for information purposes.

Due Date Activity Tools

_____ 1 MAR Solicit and secure reviewers

_____ 15 MAR Confirm reviewers' participation; request complete name and affiliation for SMA Proceedings

Email #1

_____ 1 APR Follow-up with reviewers re: email #1

_____ 1 APR Complete information in Track Chair Report SMA Research Track Report

15 APR Submission Deadline

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Due Date Activity Tools

1 MAY First deadline extension for submissions

30 JUNE Final deadline extension for submissions

_____ 1 JULY Send acknowledgement of submission (note items that are in compliance with submission guidelines); solicit reviewers from authors of accepted papers if needed

Email #5 OR Email #6

_____ 5 JULY Record reviews Track Chair Report SMA Research Track Report

_____ 10 JULY Deadline for authors to submit correct submission(refer to 1 JUNE above); make decision on non-response authors

_____ 10 JULY Assign reviewers to manuscript; enter into Track Chair Report

SMA Research Track Report

_____ 15 JULY Send manuscripts to reviewers - deadline for completed reviews from reviewers is July 15th

1. Email #22. Manuscript Review Form

_____ 15 JULY Track Chairs review Panels (special sessions); determine deposition; enter into Track Chair Report


_____ 1 AUG Send deadline reminder to reviewers (2 weeks until deadline)

Email #3

_____ 8 AUG Send final deadline reminder to reviewers (1 week until deadline

Email #4

_____ 15 AUG Reviews due

_____ 20 AUG Examine reviews; determine accept/reject; enter disposition in Track Chair Report


_____ 22 AUG Send rejection email with reviewers' comments 1. Email #72. Reviewer's Comments

and/or redlined manuscript

_____ 22 AUG Send acceptance email with acceptance letter, reviewers' comments, and style guides

Email #81. Acceptance Letter2. Reviewer's Comments

and/or redlined manuscript3. Full Style Guide4. Summary Style Guide

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Due Date Activity Tools_____ 22 AUG Record session chairs in Track Chair Report SMA Research Track Report

_____ 25 AUG Review accepted manuscript; determine sessions; develop session titles; record in Track Chair Report


_____ 26 AUG Determine best paper in track; record in Track Chair Report


31 AUG Final formatted papers due via email attachment to Jie G. Fowler, Proceedings Editor, at [email protected]

Send emails to Jie Fowler

31 AUG Final date to submit request for specific date and/or time for presenting paper at conference; send emails to Program Chair, Alvin J. Williams at [email protected]

Email Program Chair

_____ 5 SEPT Send completed Track Chair Report and Best Paper in Track manuscript and Review Forms to:

Program Chair, Alvin J. Williams ([email protected])

1. SMA Research Track Report2. Best Paper in Track

Manuscript3. Review Forms for Best

Paper in Track

15 SEPT Tentative Conference Program posted to SMA website

25 SEPT Deadline for making corrections to Conference Program; send emails to Program Chair, Alvin J. Williams at [email protected]

1 OCT Deadline for early bird conference registration

(Revised 7/6/16)

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EXHIBIT 2

MANUSCRIPT REVIEW FORM

PART 1: REVIEW SUMMARY

This section (Part 1) is used by the Track Chair to determine the deposition (accept/reject) of a manuscript. This section is NOT provided to authors, so please be forthcoming. Please return this form along with redlined manuscript (if applicable) to the Track Chair no later than August 15th.

Manuscript Title: ___________________________________________________________

Manuscript Type: _____Paper (P)(complete works)_____Presentation (PS) (early stage or incomplete work)

Reviewer's Name: ____________________________________________________________

FOR PAPERSLow

1 2 3 4High5

Rigor of the work:

Scientific contribution of the work:

Managerial relevance of the work:

Quality of the manuscript (readability, completeness, accuracy, clarity)

FOR PRESENTATIONSLow

1 2 3 4High5

Potential scientific contribution of the work:

Potential managerial relevance of the work:

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Potential interest in the work:

Quality of the manuscript (readability, accuracy, clarity)

Recommended Disposition: _____Accept _____Reject

Additional Comments to Track Chair:

PART 2: REVIEWER'S COMMENTS(Part 2 is sent to author(s).)

Reviewer No. ______

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Revised 5/16/16, C.EXHIBIT 3

SMA RESEARCH TRACKCORRESPONDENCE FROM TRACK CHAIR

The following text should be use when corresponding with reviewers and authors. Please use the narrative provided to ensure consistency among research tracks. The following samples email text contains minimal formatting, so the cut and paste function may be used.

TO REVIEWERS

Email #1

Re: Confirmation of participationDate: When invitation is accepted

Thank you for serving as a reviewer for the [Track Name] for the 2016 SMA Conference. Manuscripts will be delivered to reviewers on or before July 15th. Reviews are due back no later than August 15th. Your service will be recognized, so please send me your complete name and affiliation as you would like them to appear in the Conference Program and SMA Proceedings.

Email #2

Re: Forward manuscript for reviewDate: No later than July 15thAttachment: Manuscript, Manuscript Review Form

Attached is the manuscript titled [manuscript title] along with Manuscript Review Form. The attached manuscript is a [Paper (complete work) / Presentation (early stage and incomplete work)]. Part 1 of the Manuscript

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Review Form is not seen by the author(s). This form is used by Track Chairs in determining disposition (accept/reject) of the manuscript and selecting the best paper in track, so please be forthright. Part 2 (Reviewer's Comment) section of the form, which is sent to the authors, should include constructive comments and suggestions. Do not include your name in this section; for purposes of this section you are Reviewer [number]. Please be specific and detailed - this is a learning opportunity for authors. In lieu of typing your comments in Part 2, you may make comments/modifications directly on the manuscript using the redline feature. If you elect this option, please make sure to return the redlined manuscript with your review. If for some reason you are unable to complete the review within the timeframe, please contact me immediately. Once you complete your review, please return the Manuscript Review Form and redlined manuscript (if applicable) no later than August 15th. I will send you a friendly reminder two weeks before the deadline and another one week before the deadline( if necessary). Thank you for your service to SMA.

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Email #3

Re: Review deadline reminder 1 (if necessary)Date:August 1st

Just a friendly reminder that reviews are due in two weeks, August 15th. Please advise immediately if are unable to complete the review. Thank you.

Email #4

Re: Review deadline reminder 2 (if necessary) Date:August 8th

Just a friendly reminder that reviews are due in one week, August 15th. Please advise immediately if you are unable to complete the review. Thank you.

TO CONTACT AUTHOR

Email #5

Re: Receipt of manuscript when submission meets SMA requirementsDate:Upon receipt of manuscript but no later than June 30th

Thank you for your submission to the [Track Name] for the 2016 SMA Conference. Research submissions are subject to double-blind review. You will be notified no later than August 22, 2016 of the disposition (accept/reject) of your manuscript. Thank for your interest in SMA.

Email #6

Re: Receipt of manuscript when submission DOES NOT meets SMA requirementsDate:Upon receipt of manuscript, but no later than June 30th

Thank you for your submission to the [Track Name] for the 2016 Annual SMA Conference. Requirements for submission are either missing or incorrect. Please correct/provide item(s) [indicate item number from list below] and re-submit no later than July 10th.1. Manuscript is not prepared in Microsoft Word2. Publication type missing - P = Paper (complete works); PS = Presentation (early stage and incomplete works); PN = Panel (multi-paper, roundtable, and special sessions focused on a specific theme)3. The naming convention is incorrect [SMA/last name of all authors separated by underscore/submission type (P, PS or PN); add a number if multiple papers by

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the same authors are submitted to a track]. Examples: SMA_Jones_Smith_PAN / SMA_Jones_Smith_Pallab_1_P4. Contact author not indicated5. Authors' names or other writings indicating authorship are included within the manuscript6. Missing one or more author's name, affiliation, and/or full contact information

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Email #7

Re: Submission rejectedDate: No later than August 22ndAttachment: Reviewers' Comments and/or Redline Manuscript

Thank you for your [paper / presentation] submission titled [manuscript full title] for 2016 Annual SMA Conference. Unfortunately, based on the reviewers' recommendations, your manuscript was not chosen for this year's conference. The reviewers' comments are enclosed. I encourage you to consider submitting to the Society for Marketing Advances Conference again in the future. I hope to see you at the next SMA Conference.

Email #8

Re: Submission acceptanceDate: No Later than August 22ndAttachments: Acceptance Letter, Reviewers' Comments and/or Redline Manuscript, Full Style Guide, Summary Style Guide

Congratulations! You submission, [manuscript title] has been accepted to the 2016 Annual SMA Conference. Attached is a letter of acceptance along with SMA Style Guides. Please read carefully as requirements for inclusion in the conference and publication in the SMA Proceedings are specified in this letter and attached Style Sheets. Thank you for your participation in SMA. Below are contacts for your convenience. For questions about the SMA Proceedings, contact Jie G. Fowler, at

[email protected]. For assistance with registration, contact Michael Levin, Treasurer, at

[email protected] least one author to an accepted submission must be present (paid conference attendee) at the conference for the manuscript to be included in the SMA Proceedings. If you wish to withdraw your manuscript (i.e., at least one author cannot attend the conference), contact Alvin J. Williams, Program Chair, at [email protected] as soon as possible.The SMA Proceedings will be posted to the SMA website (www.marketingadvances.org) and available to members no later than January 15, 2017.Please let me know if you or your co-author(s) are willing to serve as session chair for the session in which you will be presenting. Thank you.

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(Revised 5/16/16)EXHIBIT 4

[Date - No Later Than July 25th]

[Contact Author Name][Affiliation][Address]

Dear [Author's Name]:

Congratulations on the acceptance of your [paper, presentation, panel] titled [manuscript full title] for presentation at the 2016 SMA Annual Conference. Please make any necessary changes based on the reviewers' comments prior to final submission. The following are requirements for inclusion of your manuscript in the Conference Program and SMA Proceedings.

Manuscripts must be formatted in accordance with SMA Style Guide (see attachments). The style guide must be followed precisely.

The final formatted copy of the manuscript must be submitted via email attachment no later than August 31st to the Proceedings Editor. SMA cannot guarantee inclusion of late submissions in the Conference Program or SMA Proceedings.

Jie G. Fowler, Proceedings Editor, [email protected]

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At least one author of each accepted manuscript must be in attendance (paid conference attendee) at the conference to present the work for inclusion of the manuscript in the SMA Proceedings.

Please notify the Program Chair, Alvin J. Williams, at [email protected] to:

To request a specific time/date . Requests to present your work at a specific time and/or time must be submitted by August 31st. The Program Chair will do his best to accommodate your request.

Withdraw your manuscript (e.g., unable to attend conference); please notify ASAP.

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Correct/change your information [e.g., manuscript title, author(s) name(s), affiliation(s)]. A tentative conference program will be posted to the SMA website (www.marketingadvances.org) by September 25th. It is your responsibility to review the tentative program for accuracy of your information. Requests to correct inaccuracies must be submitted by September 25th. No changes to the Conference Program can be made after September 25th.

Again, congratulations. I hope to seeing you at Conference.

Sincerely

[Name of Chair][Track Name][Complete Contact Information]

(Revised 5/16/16)

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EXHIBIT 5

Full Paper (Full Case)Style Guide for Submission to the Society for Marketing Advances Proceedings

Barbara Ross Wooldridge, The University of Texas at Tyler, USAJames Alfred Weathers, The University of Memphis, USAJoseph P. Zúñiga, Universidad de Chile, ChileAlice Holton, Eastern Michigan University, USA and Potchefstroom Business School, South Africa

This Style Guide provides formatting instructions to be used by authors and typists when preparing a manuscript for publication as a Full Paper and Full Case in the SMA Proceedings. The layout of this document is intended to serve as a model of how your final submission should look. Please read carefully and follow instructions precisely to ensure that your paper is acceptable for publication in the SMA Proceedings.

Introduction

The SMA Proceeding is produced from the manuscripts that authors prepare and submit. Authors must submit their manuscripts electronically in final, camera-ready form. Formatted manuscripts must be submitted as an email attachment to the SMA Proceedings Editor, Jie G. Fowler ([email protected]) by August 31st. Late submission may not be published in the SMA Proceedings or Conference Program. If you have questions about submitting your manuscript for publication, contact the SMA Proceedings Editor, Jie G. Fowler.

General Instructions

Submission Rules Manuscripts must be prepared in Microsoft Word and saved as a ".doc" or ".docx" document. Use the following naming convention: track name, underscore, authors' last names (capitalize first letter of name;

do not space between names), underscore, first three words of the title (capitalize first letter of each word; do not space between words). Example: Pricing_BranchDavisJones_SocialMediaMarketing

Formatted manuscript must be submitted to the Proceedings Editor by August 5th unless otherwise advised. A Copyright Release Form (see last page of this document) must be executed by all authors and a pdf file sent to

Proceedings Editor with the manuscript by August 31st. SMA cannot publish a Full Paper or Full Case without a fully executed Copyright Release Form.

General Formatting Rules Use the Times New Roman font throughout the manuscript. Single space the body of the manuscript. Insert two returns before each major heading and sub-heading EXCEPT

when a sub-heading immediately follows a major heading and then single space between the headings. DO NOT double space between paragraphs. Indent the first line of each paragraph by .5 inch. The body of the text is justified aligned, 10-point Times New Roman. Within the body of the manuscript, only two heading levels may be used.

1. Major Heading - left align, boldface, 12-point Times New Roman2. Sub-Headings - left align, boldface, italic. 12-point Times New Roman

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For all headings, capitalize the first letter of each word except for articles and conjunctions (e.g. "a," "the," "of") appearing after the first word in the heading (e.g., A Historical Perspective; Looking at Resource Theory from a Historical Perspective).

Tables and Figures are inserted into the body of the text and centered in the column. For print clarity use black/white and grayscale only.

Footnotes should be avoided. DO NOT number the pages of the manuscript.

LengthFull Papers and Full Cases should not exceed 10 formatted page including references; this is equivalent to

approximately 20 double-spaced pages created in 12-point, Times New Roman. SMA reserves the right to require authors to condense/reduce excessively lengthy manuscripts as a requirement for publication in the SMA Proceeding.

Word Processing SettingsManuscripts must be prepared in Microsoft Word and saved as a ".doc" or ".docx" file. Set margins as follows:

top margin at 1 inch; bottom margin at 1.25 inches; side margins at 1 inch. Set the font style to Times New Roman. Set tab to .5 inch, so that the first line of each paragraph is indented.

Preparing the Title Heading

Manuscript TypeThe first line of the manuscript indicates the type of manuscript. Select one of the following: Full Paper or Full

Case. Times New Roman, 20-point, boldface Capitalize the first letter of each word Insert one return after the manuscript title

Manuscript TitleInsert the manuscript title using upper and lower case and capitalizing the first letter of each word except for articles

and conjunctions (e.g., "a," "the," "of"). Single space for titles of more than one line. Times New Roman, 20-point, boldface Insert two return after the manuscript title

AuthorsEach author is placed on a separate line. For each author, include the following (refer to page 1 on this document):

1) complete author's name, 2) affiliation, and 3) country (use USA for the United States of America) separated by commas. 12-point Times New Roman, left aligned Insert one return between authors and two returns after the last author DO NOT include titles before the names (Dr./Mr./Ms.) or rank after the name (Ph.D., Professor, Associate Professor,

Assistant Professor). DO NOT abbreviate the name of the affiliated institution For individuals who author more than one manuscript, make sure your name and affiliation are consistent across

manuscripts.

AbstractAll manuscripts must contain an abstract of 150 words or less. The abstract should be single-spaced, 10 point Times New

Roman, and italicized. DO NOT use a heading for the abstract (see page one of this document). Avoid reference citing in the abstract. Insert two returns after the last line of the abstract.

Headings within the BodyTwo heading levels may be used in the body of the manuscript: major heading and sub-heading. Use upper and lower case;

capitalize first letter of each word except for articles and conjunctions (e.g. "a," "the," "of") appearing after the first word in the heading (e.g., A Historical Perspective; Looking at Resource Theory from a Historical Perspective). DO NOT use headings other that those described herein.

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For the major heading, apply the following settings: left alignment; boldface; 12-point font. Insert two returns between major heading and narrative and between a major heading and a sub-heading.

For sub-headings apply the following settings: left alignment; boldface; 12-point font italic style. Insert a single return between the sub-heading and narrative.

BodyThe body text of the paper is single-spaced in 10-point Times New Roman, justified, and begins immediately following the

abstract. Begin with the major heading "Introduction." Thereafter, headings (major and sub-headings) may be customized to the content of the paper. There is no limit for the number of major and/or sub-headings that may be used.

TablesTables should be referenced within the text of the manuscript (e.g., refer to Table 1) and inserted within the applicable section of

text. Tables should contain at least 3 columns. Tables should appear within the body of the manuscript and numbered consecutively (e.g., Table 1, Table 2). Insert two returns before and after the table. The table title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize first word of each

word in the description except for articles and conjunctions. A colon (:) is placed after the table number. Insert the title of the table immediately following the table number (e.g., Table 1: Study 1 Results), followed by one

return. Tables must be created using a white background. Please ensure that tables are sharp and clear. It is highly recommended

for print clarify that only black, white, and grey scale (if contrast or highlighting is desired) be used. Within the table, center column labels and data; left align data in first column. Column titles are enclosed in horizontal lines (see Table 1 below). More complex tables should be included as appendices.

Table 1: Demographic Characteristics of RespondentsDescription Number Percent

Age:<3535 to 55>55

654629

463321

Education:Grade SchoolHigh SchoolCollege

193883

142759

FiguresFigures should appear within the body of the paper and numbered consecutively (e.g., Figure 1, Figure 2). Figures must be

created using a white background. Please ensure the image is sharp and clear. It is highly recommended for print clarify that only black, white, and grey scale be used.

Figures should appear within the body of the manuscript and numbered consecutively (e.g., Figure 1, Figure 2). Insert two returns before and after a figure. The figure title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize first word of

each word in the description except for articles and conjunctions. A colon (:) is placed after the table number. Insert the title of the figure immediately following the figure number (e.g., Figure 1: Advertising Treatment 1), followed

by one return. Figures that requires more than half page of print should be included in the appendices (not within text of manuscript).

AppendicesAppendices, if used, immediately follow the body of the paper and precede the "Reference" section. Appendices should be

numbered consecutively (Appendix 1, Appendix 2). The title (example = Appendix 1: SEM Model) appears at the top of the page and is left aligned.

Citing and References

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Citing and a "References" section are required for publication in the SMA Proceedings. All works cited within the manuscript must have a full reference entry in the "References" section. Available Upon Request" is not acceptable.

Citing ReferencesEach reference should be cited in text at the appropriate place. Citations within the text should be developed according to

Journal of Marketing style guide. A quick reference is presented next. For citations of up to three authors, list all author names; for four or more authors, use the first author's name followed by "et

al." (no italics). A series of citations should be listed in alphabetical order and separated by semicolons: (Branch, Meyer, and Rose 2014;

Donnelly 1961; Kinsey 1960; Wensley 1981). Citation in the text should be by the author's last name and year of publication, enclosed in parentheses without punctuation

(Kinsey 1960). If you use the author's name within the sentence, there is no need to repeat the name in the citation; just use the year of publication in parentheses, as in "The Howard Harris Program (1966)." If a particular page, section, or equation is cited, it should be placed within the parentheses (Kinsey 1960, p. 112).

Reference SectionA reference section that includes all citations must be included in the manuscript. Reference must be formatted using Journal of

Marketing guidelines. A quick reference is presented next. Insert two returns before and after the Reference heading. Use the heading "References;" left align, boldface, 12-point Times New Roman. DO NOT include un-cited works in the reference list. Single space within each reference listing and insert two returns between reference listing. Each reference listing should be

left align. Refer to a current issue of the Journal of Marketing or refer to the AMA Reference List Styles (https://www.ama.org/publications/JournalOfMarketing/documents/AMA_Reference_Style.pdf). The "Reference" section shown below provides an example of most commonly cited sources.

IMPORTANT: There is one exception to the JM style. DO NOT use a line to replace an author's name when there are multiple references for one author (see "Multiple Listings by an Author" in the References section below). Spell out all authors' names.

References

BooksDonnelly, James H. and William R. George (981), Marketing for Services. Chicago: American Marketing Association.

Articles or Chapter in Edited BookDay, George (1981a), "Analytical Approaches to Strategic Marketing Planning," in Review of Marketing, Ben Enis and Kenneth J. Roering, eds. Chicago: American Marketing Association, 90-105.

McFarland, Richard G., Janice M. Payan, and James M. Bloodgood (2003), "Chain Reaction Behaviors in Channels of Distribution," in Enhancing knowledge Development in Marketing, Vol. 14, R. Bruce Money and Randall L. Rose, eds. Chicago, American Marketing Association, 221-22.

PeriodicalWensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal of Marketing, 45 (Summer), 173-82.

Zimmrman, Alfred R. and John D. Branch (2014), "Viral Selling," Journal of Professional Selling and Sales Management," 1 (Winter), 133-66.

Multiple Listings by an AuthorSimonson, Itamar (1989), "Choice Based on Reasons: The Case of Attraction and Compromise Effects, " Journal of Consumer Research, 16 (September), 158-74.

Simonson, Itamar, Allen M. Weiss, and Shantanu Dutta (1999), "Marketing Technology-Intensive Markets: Toward a Conceptual Framework, " Journal of Marketing, 63 (Special Issue), 78-91.

Unpublished WorksCoughlin, Maureen (1980), "Fear of Success: Reaction to Advertising Stimuli and Intention to Purchase," doctoral dissertation, Department of Marketing, City University of New York.

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Ellison, Glenn (2005), "Bounded Rationality in Industrial Organization," paper presented at the 2005 Econometric Society World Congress, University College London (August 19-24).

WebsitesSmith, Julie (22004), "I Am A Marketer," (accessed June 26, 2014). [available at http://www.marketingscool.com].

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SOCIETY FOR MARKETING ADVANCES, INC.COPYRIGHT RELEASE FORM

We the undersigned (Assignors) hereby irrevocably transfer and assign to the Society for Marketing Advances, Inc. (Assignee) in perpetuity all rights (whether now known or hereinafter invested), title and interest throughout the work, including any copyrights and renewals or extensions thereto, in:

______________________________________________________________________________Complete Title of Work

Author 1: Name ______________________________________________________

Signature ___________________________________________________

Author 2: Name ______________________________________________________

Signature ___________________________________________________

Author 3: Name ______________________________________________________

Signature ___________________________________________________

Author 4: Name ______________________________________________________

Signature ___________________________________________________

Author 5: Name ______________________________________________________

Signature ___________________________________________________

This form must be executed by ALL authors and a "pdf." copy of the executed original, along with final manuscript, sent via email attachment to Jie G. Fowler, Proceedings Editor, at [email protected] no later than August 31st.

Jie G. FowlerValdosta State UniversityCollege of BusinessDepartment of Economics and FinanceHSBA Room 32011500 North Patterson StreetValdosta, GA 31698Phone: 229-333-7431

Revised 5/16/16

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EXHIBIT 5

Summary Brief/Case, Presentation, or Special SessionStyle Guide for Submission to the Society for Marketing Advances Proceedings

Barbara Ross Wooldridge, The University of Texas at Tyler, USAJames Alfred Weathers, The University of Memphis, USAJoseph P. Zúñiga, Universidad de Chile, ChileAlice Holton, Eastern Michigan University, USA and Potchefstroom Business School, South Africa

This Style Guide provides formatting instructions to be used by authors and typists when preparing a manuscript for publication as a Summary Brief (from a Full Paper), Summary Case (from Full Case), Presentation (extended abstract and early state and incomplete works), and Special Session (panel submissions: multi-paper, roundtable, and special sessions) in the SMA Proceedings. The layout of this document is intended to serve as a model of how your final submission should look. Please read carefully and follow instructions precisely to ensure that your paper is acceptable for publication in the SMA Proceedings.

IntroductionThe SMA Proceeding is produced from the manuscripts that authors prepare and submit. Authors must submit their

manuscripts electronically in final, camera-ready form. Formatted manuscripts must be submitted as an email attachment to the SMA Proceedings Editor, Jie G. Fowler ([email protected])by August 31st. Late submission may not be published in the SMA Proceedings or Conference Program. If you have questions about submitting your manuscript for publication, contact the SMA Proceedings Editor, Jie G. Fowler.

General Instructions

Submission Rules Manuscripts must be prepared in Microsoft Word and saved as a ".doc" or ".docx" document. Use the following naming convention: track name, underscore, authors' last names (capitalize first letter of name; do not

space between names), underscore, first three words of the title (capitalize first letter of each word; do not space between words). Example: Pricing_BranchDavisJones_SocialMediaMarketing

Manuscript must be submitted to the Proceedings Editor by August 31st unless otherwise advised.

General Formatting Rules Use the Times New Roman font throughout the manuscript. Single space the body of the manuscript. Insert two returns before each major heading and sub-heading EXCEPT when

a sub-heading immediately follows a major heading and then single return between the headings. DO NOT double space between paragraphs. Indent the first line of each paragraph by .5 inch. The body of the text is justified aligned, 10-point Times New Roman. Within the body of the manuscript, only two heading levels may be used.

1. First Heading - left align, boldface, 12-point Times New Roman2. Second Heading - left align, boldface, italic. 12-point Times New RomanRefer to Preparing the Title Heading section below for formatting the manuscript title.

For all headings, capitalize the first letter of each word except for articles and conjunctions (e.g. "a," "the," "of") appearing after the first word in the heading (e.g., A Historical Perspective; Looking at Resource Theory from a Historical Perspective).

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Tables and Figures are inserted into the body of the text and flushed left. For print clarity use black/white and grayscale only.

Footnotes should be avoided. DO NOT number the pages of the manuscript.

LengthFinal submission of a Summary Briefs (Paper) and Cases should not exceed 2 formatted pages (including references);

approximately 5 double-spaced pages, 12-point Times New Roman. SMA reserves the right to require authors to condense/reduce excessively lengthy manuscripts as a requirement for publication in the SMA Proceeding.

Word Processing SettingsManuscripts must be prepared in Microsoft Word and saved as a ".doc" or ".docx" file. Set margins as follows:

top margin 1 inch; bottom margin at 1.25 inches; side margins at 1 inch. Set the font style to Times New Roman. Set tab to .5 inch, so that the first line of each paragraph is indented.

Preparing Sections of the Manuscript

Manuscript TypeThe first line of the manuscript indicates the type of manuscript. Select one of the following: Summary Brief,

Summary Case, Presentation, or Special Session. Times New Roman, 20-point font, boldface Capitalize the first letter of each word Insert one return after the manuscript type

Manuscript TitleInsert the manuscript title using upper and lower case and capitalize the first letter of each word except for articles and

conjunctions (e.g. "a," "the," "of"). Single space for titles of more than one line. Times New Roman, 20-point font, boldface Insert two returns after the manuscript type

AuthorsEach author is placed on a separate line. For each author, include the following: 1) complete author's name, 2) affiliation(s) , and

3) country (use USA for the United States of America) separated by commas. 12-point Times New Roman, left aligned Insert one return between authors and two returns after the last author DO NOT include titles before the names (Dr./Mr./Ms.) or rank after the name (Ph.D., Professor, Associate Professor,

Assistant Professor). DO NOT abbreviate the name of the affiliated institution For individuals who author more than one manuscript, make sure your name and affiliation are consistent across

manuscripts.

AbstractAll manuscripts must contain an abstract of 150 words or less. The abstract should be single-spaced, 10 point Times New

Roman, and italicized. DO NOT use a heading for the abstract (see page one of this document). Avoid reference citing in the abstract. Insert two returns after the last line of the abstract.

Headings within the BodyTwo heading levels may be used in the body of the manuscript: major heading and sub-heading. Use upper and lower case;

capitalize first letter of each word except for articles and conjunctions (e.g. "a," "the," "of") appearing after the first word in the heading (e.g., A Historical Perspective; Looking at Resource Theory from a Historical Perspective). DO NOT use headings other that those described herein.

For the major heading, apply the following settings: left alignment; boldface; 12-point font. Insert two returns between major heading and narrative and between a major heading and a sub-heading.

For sub-headings apply the following settings: left alignment; boldface; 12-point font italic style. Insert a single return between the sub-heading and narrative.

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BodyThe body text of the paper is single-spaced in 10-point Times New Roman, justified, and begins immediately following the

abstract. Begin with the major heading "Introduction." Thereafter, headings (major and sub-headings) may be customized to the content of the paper. There is no limit for the number of major and/or sub-headings that may be used.

TablesTables should be referenced within the text of the manuscript (e.g., refer to Table 1) and inserted within the applicable section of

text. Tables should contain at least 3 columns. Tables should appear within the body of the manuscript and numbered consecutively (e.g., Table 1, Table 2). Insert two returns before and after the table. The table title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize first word of each

word in the description except for articles and conjunctions. A colon (:) is placed after the table number. Insert the title of the table immediately following the table number (e.g., Table 1: Study 1 Results), followed by one

return. Tables must be created using a white background. Please ensure that tables are sharp and clear. It is highly recommended

for print clarify that only black, white, and grey scale (if contrast or highlighting is desired) be used. Within the table, center column labels and data; left align data in first column. Column titles are enclosed in horizontal lines (see Table 1 below). More complex tables should be included as appendices.

Table 1: Demographic Characteristics of RespondentsDescription Number Percent

Age:<3535 to 55>55

654629

463321

Education:Grade SchoolHigh SchoolCollege

193883

142759

FiguresFigures should appear within the body of the paper and numbered consecutively (e.g., Figure 1, Figure 2). Figures must be

created using a white background. Please ensure the image is sharp and clear. It is highly recommended for print clarify that only black, white, and grey scale be used.

Figures should appear within the body of the manuscript and numbered consecutively (e.g., Figure 1, Figure 2). Insert two returns before and after a figure. The figure title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize first word of

each word in the description except for articles and conjunctions. A colon (:) is placed after the table number. Insert the title of the figure immediately following the figure number (e.g., Figure 1: Advertising Treatment 1), followed

by one return. Figures that requires more than half page of print should be included in the appendices (not within text of manuscript).

AppendicesAppendices, if used, immediately follow the body of the paper and precede the "Reference" section. Appendices should be

numbered consecutively (Appendix 1, Appendix 2). The title (example = Appendix 1: SEM Model) appears at the top of the page and is left aligned.

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Citing and References

Citing and a "References" section are required for publication in the SMA Proceedings. All works cited within the manuscript must have a full reference entry in the "References" section. Available Upon Request" is not acceptable.

Citing ReferencesEach reference should be cited in text at the appropriate place. Citations within the text should be developed according to

Journal of Marketing style guide. A quick reference is presented next. For citations of up to three authors, list all author names; for four or more authors, use the first author's name followed by "et

al." (no italics). A series of citations should be listed in alphabetical order and separated by semicolons: (Branch, Meyer, and Rose 2014;

Donnelly 1961; Kinsey 1960; Wensley 1981). Citation in the text should be by the author's last name and year of publication, enclosed in parentheses without punctuation

(Kinsey 1960). If you use the author's name within the sentence, there is no need to repeat the name in the citation; just use the year of publication in parentheses, as in "The Howard Harris Program (1966)." If a particular page, section, or equation is cited, it should be placed within the parentheses (Kinsey 1960, p. 112).

Reference SectionA reference section that includes all citations must be included in the manuscript. Reference must be formatted using Journal of

Marketing guidelines. A quick reference is presented next. Insert two returns before and after the Reference heading. Use the heading "References;" left align, boldface, 12-point Times New Roman. DO NOT include un-cited works in the reference list. Single space within each reference listing and insert two returns between reference listing. Each reference listing should be

left align. Refer to a current issue of the Journal of Marketing or refer to the AMA Reference List Styles (https://www.ama.org/publications/JournalOfMarketing/documents/AMA_Reference_Style.pdf). The "Reference" section shown below provides an example of most commonly cited sources.

IMPORTANT: There is one exception to the JM style. DO NOT use a line to replace an author's name when there are multiple references for one author (see "Multiple Listings by an Author" in the References section below). Spell out all authors' names.

References

BooksDonnelly, James H. and William R. George (981), Marketing for Services. Chicago: American Marketing Association.

Articles or Chapter in Edited BookDay, George (1981a), "Analytical Approaches to Strategic Marketing Planning," in Review of Marketing, Ben Enis and Kenneth J. Roering, eds. Chicago: American Marketing Association, 90-105.

McFarland, Richard G., Janice M. Payan, and James M. Bloodgood (2003), "Chain Reaction Behaviors in Channels of Distribution," in Enhancing knowledge Development in Marketing, Vol. 14, R. Bruce Money and Randall L. Rose, eds. Chicago, American Marketing Association, 221-22.

PeriodicalWensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal of Marketing, 45 (Summer), 173-82.

Zimmrman, Alfred R. and John D. Branch (2014), "Viral Selling," Journal of Professional Selling and Sales Management," 1 (Winter), 133-66.

Multiple Listings by an AuthorSimonson, Itamar (1989), "Choice Based on Reasons: The Case of Attraction and Compromise Effects, " Journal of Consumer Research, 16 (September), 158-74.

Simonson, Itamar, Allen M. Weiss, and Shantanu Dutta (1999), "Marketing Technology-Intensive Markets: Toward a Conceptual Framework, " Journal of Marketing, 63 (Special Issue), 78-91.

Unpublished Works

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Coughlin, Maureen (1980), "Fear of Success: Reaction to Advertising Stimuli and Intention to Purchase," doctoral dissertation, Department of Marketing, City University of New York.

Ellison, Glenn (2005), "Bounded Rationality in Industrial Organization," paper presented at the 2005 Econometric Society World Congress, University College London (August 19-24).

WebsitesSmith, Julie (22004), "I Am A Marketer," (accessed June 26, 2014). [available at http://www.marketingscool.com].

Revised 5/16/16

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c.ymcdn.comc.ymcdn.com/sites/€¦ · web viewreviewers must be individuals holding a phd or dba...

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