czechia| slovakia · warning: the partner may not disclose the discount code on its website, in...

PARTNER PRESENTATION

Czechia| SlovakiaSeptember 18 —20,2020

Czechia| SlovakiaApril 16 —18, 2021

BECOMEA PARTNER

Registration deadline: May 31, 2020Registration deadline: December 15, 2020

STAŇTE SE PARTNEREM

OF THE LARGEST SHOPPINGEVENT IN CZECHIA AND SLOVAKIA

JOIN US TO REACH OUT TO OVER 6 MILLIONPOTENTIAL CUSTOMERS


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Czechia| SlovakiaSeptember 18 —20, 2020

NEWS!20th Anniversar y of Marianne Days!

• An year-round promotional campaign during 2020

• Bags with the design of the reader‘s choice, online voting

• New form of bags distribution - package in the August issueand dispensing in Marianne Lounges so that really everyone gets a bag

• Special gifts in Marianne Lounges

20th Marianne Days will be truly spectacular!

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• The most recognizable and biggest shopping event of the year.

• A weekend full of exclusive discounts and gifts with every purchase.

• A diverse offer of products from different segments.

• A rich program in Marianne Lounges.

• Connection with lifestyle magazines Marianne and Marianne Bydlení.

ABOUT THE MARIANNE DAYS EVENT

600 000

400 000

200 000

0

Website traffic

2017 2018 2019

374,146

538,900

2

1

4

Number of app downloads

1 0 000

00 000

80 000

60 000

0 000

20 000

0

2014 2015 2016 2017 2018 2019

106,500

79,000

30,59929,152

Number of validated coupons(both printed and electronic)

2014 2015 2016 2017 2018 2019

600 000

500 000

400 000

300 000

200 000

100 000

0

577,800535,360

478,000434,000

406,000372,000

Source: Burda International internal database.

Increase of 34,8 %Increase of 44 %

4

70

00

2010

Number of offers

2012 2013 2014 2015 2016 2017 2018 2019

006 05004 03 0

000

380 400

476 506556 634

635 657

284,118

15,50017,528


634,856INFLUENCERS

690,000POS

52,199EVENTS (MARIANNE LOUNGE)

1,212,743SOCIAL NETWORKS

106,500MOBILE APPDOWNLOADS

950,000RADIO

3,500,000PRINT, SHOPPING MALLS+ OUTDOOR CAMPAIGN+ AUDIOVISUAL CAMPAIGN+ INFLUENCER MARKETING

1,530,218 UR

300,000 cONtActS

ONLINE CAMPAIGN

27,600CINEMA 4.7 mil.

TV

Source: Media projekt, 4–9/2019, Radio projekt, 4–9/2019 Netmonitor, 12/2019, Facebook, Instragram, 12/2019 Burda International internal database

2019 Marketing Campaign. The 2020 campaign will be created according to the overall concept of the event; Burda International reserves the right to change the campaign structure.

REACH OUT TO UP TO 6 MILLIONPOTENTIAL CUSTOMERS

2019 Marketing Campaign

THE CAMPAIGN INCLUDED

360°CAMPAIGN

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Brick-and-mortar stores offer E-shops offerTHE CLIENT WILL ACQUIRE:• Presentation of offer in Marianne or Marianne Bydlení, on the microsite and in the mobile app.• Discount coupon in the coupon book of Marianne Days or Marianne Bydlení Days and in the mobile app.• Listing of the participating stores in the magazine, on the microsite and in the mobile app.• Promo materials of the Marianne Days (a poster, a display stand for RFID gates – limited quantity) and an online press-kit for download to cover other ways of event presentation.• Promotion and association with an established and successful brand.

THE CLIENT WILL ACQUIRE:• Presentation of offer in Marianne or Marianne Bydlení, on the microsite and in the mobile app.• Listing of the e-shop in the magazines, on the microsite and in the mobile app.• Online promo materials for download to cover other ways of event presentation.• Promotion and association with an established and successful brand.

WARNING: The partner may not disclose the discount code on its website, in newsletters, or other materials.

CZECHIA

Module size 1/6 1/3 vert./hor. 2/3 1/1Marianne CZK 57,000 CZK 93,000 CZK 150,000 CZK 260,000Marianne Bydlení CZK 30,000 CZK 48,000 CZK 78,000 CZK 100,000

CZECHIA

Module size 1/6 1/3 vert./hor. 2/3 1/1Marianne CZK 79,000 CZK 109,000 CZK 169,000 CZK 279,000 Marianne Bydlení CZK 42,000 CZK 68,000 CZK 110,000 CZK 140,000

KOSMETIKA A KRÁSA

DOUGLAS – ABERCROMBIE & FITCHAmerická značka ABERCROMBIE & FITCH je určena vyznavačům mladistvé elegance a pozitivního přístupu k životu. Patříte mezi ně? Pokud ano, potěšíme vás dvojnásob. K nákupu vůně ABERCROMBIE & FITCH (50 ml a více) totiž získáte jako dárek cestovní balení (15 ml) dámské nebo pánské vůně Authentic. Nabídka platí exkluzivně v parfumeriích DOUGLAS do vyčerpání zásob dárků.

DÁREK

S kartou Mastercard navíc dárek

DOUGLAS – CLARINSPodtrhněte svou krásu francouzskou kosmetikou CLARINS. K nákupu produktů značky CLARINS v minimální hodnotě

1700 Kč dostanete elegantní tašku a 4 produkty v cestovním balení: hydratační krém, dvoufázový odličovač na oči, objemovou

řasenku a pečující olej na rty. Platí exkluzivně v parfumeriích DOUGLAS do vyčerpání zásob dárku.

DÁREK


DOUGLAS – CLINIQUEHypoalergenní kosmetika pro jakýkoliv typ pleti, produkty líčení, ale také velmi žádané pánské a dámské vůně nabízející svěžest i klasiku, to je značka CLINIQUE. K nákupů produktů CLINIQUE nad 1 000 Kč vám během Dnů Marianne přibalíme také rtěnku stejné značky z daného výběru. Nabídka platí exkluzivně v parfumeriích DOUGLAS do vyčerpání zásob dárků.

DÁREK


DOUGLAS – COACHK nákupu jakékoliv vůně COACH (50 ml a více) je pro vás během Dnů Marianne připraven pánský balzám po holení COACH MEN (100 ml), kterým jistě nepohrdne žádný muž. Nabídka platí exkluzivně v parfumeriích DOUGLAS do vyčerpání zásob dárků. DÁREK


DOUGLASNavštivte během Dnů Marianne kteroukoliv parfumerii DOUGLAS a využijte neodolatelnou slevu 27 % na všechny vůně (50 ml a více) a 20 % na ostatní sortiment. Ke každému nákupu navíc obdržíte dárek v podobě odličovacích ubrousků Douglas Essential a k nákupu nad 3 000 Kč vás potěšíme ještě

micelární vodou Aqua Focus (200 ml). Nabídka platí exkluzivně v parfumeriích DOUGLAS do vyčerpání zásob dárků a nelze ji kombinovat s ostatními slevami. Sleva se nevztahuje na značky Jo Malone a Kiehl‘s.

27%


+ 2x dárek

MARIANNE DAYS

SLOVAKIA

Module size 1/6 1/3 vert./hor. 2/3 1/1Marianne CZK 22,600 CZK 34 000 CZK 48 000 CZK 80 000Marianne Bydlení CZK 12 600 CZK 18 000 CZK 28 000 CZK 43 000

SLOVAKIA

Module size 1/6 1/3 vert./hor. 2/3 1/1Marianne CZK 79,000 CZK 109,000 CZK 169,000 CZK 279,000

Marianne Bydlení CZK 42,000 CZK 68,000 CZK 110,000 CZK 140,000

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SHOPPING TIPSIN THE APP

Technical SpecificationsHeadingMaximum 50 characters

LeadMaximum 100 characters

Content of the whole articleMaximum 400 characters

Discount name and specificationIf the client has multiple discounts only

one shall be listed.

Photo1 main photo required; maximum 5 photos;

size min. 600x450 px

Logo LinkLink to the website. The link may be on the logo

or directly in the article content.

Format fo sendingTextWord

PicturesJPG or PNG

It is advisable to send all the documents together in one ZIP file.

PRICE LIST

Advertising PR article in the Marianne Days app CZK 45,000

MARIANNE DAYS 2020

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What will it look like?1. Push notification2. Details of the notification content

The number of notifications is limited in order to make the message as effective as possible. A user can receive at most 3 notifications a day. This unique offer can only be used by 2 clients who purchase the service for all 3 days of the event or 6 clients who purchase the service for 1 day of the event. The user who has the application installed will receive the notification (similar to SMS). Then they will click on the details of the message and from there, they will get directly to the discount offer.

Unique push notifications with the client’s content

Number of Marianne Days app downloads

2014 2015 2016 2017 2018 2019

Technical SpecificationsOption A: no pictureTitleMaximum 25 characters (1 line)LeadMaximum 100 characters (4 lines)

Option B: with pictureTitleMaximum 25 characters (1 line)LeadMaximum 62 characters (2 lines)

Photoany size, it will be scaled down to the phone screenClick-through (on both options):1) URL2) Click-through to the coupon details

Please provide preferred date and time for sending the notification. Dates and times will be gradually taken by the registering clients.

PRICE LIST

1x push notification troughout the weekendExclusively for 6 clients only.

CZK 120,000

3x push notifications (one every day)Exclusively for 2 clients only.

CZK 300,000

MARIANNE DAYS 2020

PUSH NOTIFICATIONSEXCLUSIVELY FOR 6 CLIENTS ONLY!

Increase of 25,8 %

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120 000

100 000

80 000

60 000

40 000

20 000

0

15,50017,528

29,15230,599

79,000

106,500


MOBILE APP PARTNER

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CONCEPT• The Marianne Days app makes shopping simpler and easier for the customers

• The partner can use the app within its own project to reach all of its users in a unique way

THE APPLICATION ENABLES THE USER• To search for individual partner offers and store addresses• To find a route to the store• To create a custom shopping list• To purchase and redeem Marianne Days electronic coupons• NEW: Added features of content management system and push notifications

FOR CZK 350,000, PARTNER WILL ACQUIRE:The partner’s logo on each page (within the App Store and Google Play options and rules) and a space for the sponsored PR article in the mobile app menu CZK 150,000A 1/2 page logo/product introducing the mobile app in the special Marianne Days supplement,which is part of the September editions of Marianne and Marianne Bydlení magazines CZK 480,000

Logo in the mobile app presentation placed on the MD microsite and 1x Facebook post (Marianne and Marianne Bydlení) for 3 weeks CZK 135,000

1 side of the advertorial presenting the MD mobile app in Marianne and Marianne Bydlení 9/20 CZK 820,000Video with a step-by-step instruction on how to work with the app + partner’s logo/product placed in the video (the video placed in the app, so it is subject to the App Store and Google Play rules) CZK 60,000

1 video banner (3 weeks) with the partner’s logo on marianne.cz and mariannebydleni.cz CZK 390,000Using the client’s offer in the video tutorial CZK 20,0001 PR article with the partner’s logo and video with a step-by-step instruction on how to work with the app on marianne.cz and mariannebydleni.cz CZK 540,000

Direct mailing with the partner’s logo and a step-by-step instruction on how to work with the app CZK 270,000TOTAL CZK 2,875,000


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92,139

NUMBER OF VALIDATED COUPONS NUMBER OF WEB VISITS NUMBER OF APPLICATION DOWNLOADS

40,651

2014 2015 2016 2017 2018 2019

64,236

79,662 80,55285,314

NUMBER OF OFFERS

160200 207

246230

245

2014 2015 2016 2017 2018 2019

82,033

111,459

84,184

169,901

2016 2017 2018 2019

3,800

7,463 8,831

13,32115,220

16,235

2014 2015 2016 2017 2018 2019

ABOUT THE SHOPPING FEVER EVENT

• One of the biggest spring shopping events.

• A weekend full of attractive discounts and gifts with every purchase.

• A diverse offer of products from different segments.

• A rich program in Meeting Points.

• Connection with lifestyle magazines ELLE, Marie Claire and JOY.

Source: Burda International internal database.

Increase of 100 %


REACH OUT TO UP TO 5 MILLION POTENTIAL CUSTOMERS

THE CAMPAIGN INCLUDED

2019 Marketing Campaign

1,250,000WEBSItES

18,000MOBILE APPS

800,000SOcIAL NEtWORKS (FAcEBOOK, INStAGRAM AND INFLUENcERS)

350,000POS

762,000PRINt

1,484,000OUtDOOR

2,730,000RADIO+tv

360°CAMPAIGN

Source: Media projekt, 4–9/2019, Radio projekt, 4–9/2019 Netmonitor, 12/2019, Facebook, Instragram, 12/2019 Burda International internal database

2019 Marketing Campaign. The 2020 campaign will be created according to the overall concept of the event; Burda International reserves the right to change the campaign structure.

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Brick-and-mortar stores offer E-shops offerTHE CLIENT WILL ACQUIRE:• Presentation of offer in the Shopping Fever supplement, which is part of the April editions of ELLE, Marie Claire and JOY. Also, presentation on the microsite and in the mobile app.

• Discount coupon included in the Shopping Fever supplement and coupon in the mobile app.

• Listing of the participating stores in the mobile app.

• Shopping Fever promo materials (a poster, a display stand for RFID gates – limited quantity) and an online press-kit for download to cover other ways of event presentation.

• Promotion and association with established and successful brands.

THE CLIENT WILL ACQUIRE:• Presentation of offer in the Shopping Fever supplement, which is part of the April editions of ELLE, Marie Claire and JOY. Also, presentation on the microsite and in the mobile app.

• Online promo materials for download to cover other ways of event presentation.

• Listing of the e-shop in the mobile app and on the microsite.

• Promotion and association with established and successful brands.

. WARNING: The partner may not disclose the discount code on its website, in newsletters, or other materials

CZECHIA

Module size 1/6 page 1/3 vert./hor. 2/3 pages 1/1 pagePRICE CZK 45,000 CZK 77,000 CZK 139,000 CZK 199,000

CZECHIA


SHOPPING FEVER

SLOVAKIA


SLOVAKIA


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SHOPPING TIPSIN THE APP

Technical SpecificationsHeadingMaximum 50 characters

LeadMaximum 100 characters

Content of the whole articleMaximum 400 characters

Discount name and specificationIf the client has multiple discounts only one shall be listed.

Photo1 main photo required; maximum 5 photos; size min. 600x450 px

LogoLinkLink to the website. The link may be on the logo or directly in the article content.

Format for sendingTextWord

PicturesJPG or PNGIt is advisable to send all the documents together in one ZIP file.

Shopping Fever 2019

Jarní trendy v roce 2020.Na co se těšíme?

PRICE LIST

Advertising PR article in the Shopping Fever app CZK 39,000

SHOPPING FEVER 2021

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1.

What will it look like?1. Push notification2. Details of the notification content

The number of notifications is limited in order to make the message as effective as possible. A user can receive at most 3 notifications a day. This unique offer can only be used by 2 clients who purchase the service for all 3 days of the event or 6 clients who purchase the service for 1 day of the event.

The user who has the application installed will receive the notification (similar to SMS). Then they will click on the details of the message and from there, they will get directly to the discount offer.

Unique push notifications with the client’s content

Technical SpecificationsOption A: no pictureTitleMaximum 25 characters (1 line)LeadMaximum 100 characters (4 lines)

Option B: with a pictureTitleMaximum 25 characters (1 line)LeadMaximum 62 characters (2 lines)

Photoany size, it will be scaled down to the phone screen

Click-through (on both options):1) URL2) Click-through to the coupon details

Please provide preferred date and time for sending the notification. Dates and times will be gradually taken by the registering clients..

PUSH NOTIFICATIONSEXCLUSIVELY FOR 6 CLIENTS ONLY!

PRICE LIST

1x push notification throughout the weekendExclusively for 6 clients only.

CZK 100,000

3x push notifications (one every day)Exclusively for 2 clients only.

CZK 250,000

SHOPPING FEVER 2021

2.

14


15

MARIANNE DAYS 2020• Only active clients who already ordered or plan to order advertising in 2020 (no later than 9/20) in Marianne and Marianne Bydlení can participate.

• Give guests of the Marianne Days event a discount of at least 25% (Marianne) or 20% (Marianne Bydlení) on goods and services, or an attractive gift with their purchase adequate to the basic discount.

• In addition, provide an additional 3% discount or a valuable gift for customers paying with the main partner’s card.

• Register on https://akce.burda.cz/ and upload all documents (discount specifications, product/gift photos in 300 DPI without logos, text and addresses of your participating stores) by May 31, 2020 at the latest..

HOW TO PARTICIPATEORDER A MODULE FOR BRICK-AND-MORTAR STORESOR E-SHOPS AND SIGN THE BINDING ORDER YOU RECEIVE FROM US.

SHOPPING FEVER 2021• Give guests of the Shopping Fever event a discount of at least 22% on goods and services, or an attractive gift with their purchase adequate to the basic discount.

• In addition, provide an additional 5% discount or a valuable gift for customers paying with the main partner’s card.

• Register on https://akce.burda.cz/ and upload all documents (discount specifications, product/gift photos in 300 DPI without logos, text and addresses of your participating stores) by December 15, 2020 at the latest..

CONDITIONS• Each module can be used for only one brand.

• The discount must apply to the entire product range, including the new collection. Exceptions are subject to approval by Burda International CZ.

• Each offer or gift is subject to approval by Burda International CZ.

• In the case of the Marianne Days event, partners whose goods and services correspond in their essence to the title Marianne Bydlení, but are interested in advertising in Marianne, must send their offers to both titles (Marianne and Marianne Bydlení).

• E-shops and brick-and-mortar stores cannot be advertised together in one module (there is a separate section for e-shops since 2015).

• Text presentation of the client’s brick-and-mortar stores may not contain any web links.

• The participation of individual e-shops is subject to approval by Burda International CZ.

• The client may not publish the discount code in any way. In the case of publication, the client may be fined with a monetary penalty.

• Readers may only claim discounts and gifts upon presentation of the printed or electronic coupon of Marianne Days/Shopping Fever at the cash registers of individual stores and after entering the discount code in e-shops.

• The client is obliged to display sent promo posters in their stores at least 2 weeks before the event (does not apply to e-shops).

• The client is obliged to promote the entire event at least 2 weeks before the event on their Facebook page or website.

• The client is obliged to instruct the store personnel on the event details, in particular the mechanism of use of printed and digital coupons.

• There must be no concurrent discount event in the store. Holding such an event may be fined with a monetary penalty.

• To maximize the effect of our cooperation, we recommend not to offer any similar discounts for one month before and one month after the event.

• Please fill in the participating stores carefully. In the event that promotional materials are sent to

an already terminated store or a wrong address, the client will be charged for such distribution.

• General Terms and Conditions for participation in the Marianne Days and Shopping Fever events are available on https://burda.cz/cs/inzerce/ke-stazeni/tisk and https://akce.burda.cz.

DNY MARIANNE 2020 REGISTRATION UNTIL MAY 31, 2020

SHOPPING FEVER 2021 REGISTRATION UNTIL DECEMBER 15, 2020

IMPORTANT DEADLINE


CONTACTS

Vít FialaCommercial DirectorT +420 221 589 223M +420 606 640 [email protected]

Martina KrátkáGroup Manager Team LifestyleT + 420 221 589 364M +420 734 600 [email protected]

Denisa OlšavskáGroup Manager Team Food and Home-DecoT +420 221 589 269M +420 725 861 [email protected]

Renáta JägerHead of digital salesT +420 221 589 305M +420 730 141 [email protected]

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Andrea NassirSenior Media Consultant VIP Clients ELLE, MarianneT +420 221 589 334M +420 603 549 [email protected]

Michala NajmrováSenior Media Consultant ELLET +420 221 589 335M +420 603 549 [email protected]

Lenka MatějkováSenior Media Consultant ELLET +420 221 589 162M +420 605 235 [email protected]

Zuzana JanovskáSenior Media Consultant MarianneT +420 221 589 349M +420 724 929 [email protected]

Barbora PirnáSenior Media Consultant ELLE, Marianne, Marie Claire, JOY a Svět ženyT +420 221 589 348M +420 774 223 342 [email protected]

Tereza PetákováSenior Media Consultant Marie Claire, JOY a Svět ženyT +420 221 589 351M +420 739 323 [email protected]

Jana BrázdováSenior Media Consultant MarianneT +420 221 589 160M +420 732 254 [email protected]

Katarína OndrášikováSenior Media Consultant Marie Claire, JOY, Svět ženyT +420 221 589 290M +420 603 883 [email protected]

Helena KacbundováSenior Media Cunsultant Marianne Bydlení, ELLE Decoration, Marianne Venkov a styl, Náš útulný bytT +420 221 589 157M +420 725 861 909 [email protected]

Martina MatajováSenior Media Cunsultant Marianne Bydlení, ELLE Decoration, Marianne Venkov a styl, Náš útulný bytT +420 221 589 307M +420 724 014 [email protected]

Hana KrausováSenior Media Cunsultant Marianne Bydlení, ELLE Decoration, Marianne Venkov a styl, Náš útulný bytT +420 221 589 125M +420 605 227 848 [email protected]

Milan DurnaSenior Media Cunsultant Marianne Bydlení, ELLE Decoration, Marianne Venkov a styl, Náš útulný bytT +420 221 589 107M +420 737 874 098 [email protected]

Jana LukavskáSenior Project ManagerT +420 221 589 153M +420 739 [email protected]

Veronika HercikováProduction ExecutiveT +420 221 589 793M +420 725 780 [email protected]

Czechia| SlovakiaApril 16 —18, 2021 Czechia| Slovakia

September 18 —20, 2020

czechia| slovakia · warning: the partner may not disclose the discount code on its website, in...

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