D-LIFE D-LIFE AGENCYAGENCY

•Natalia Berrio•Gabriela González•Rafael González

•Maria Angélica Izquierdo•Lorenzo Rojas

D-Life Agency Mission

• We are an agency that provides an excellent service in marketing strategies and programs through understanding the needs and demands of our customers to successfully achieve the client’s goal.

D-Life Agency Vision

• By 2015 we will be an agency that leads the Colombian target market, and will start expanding internationally, beginning with Panama.

D-Life Agency Objectives

• Position ourselves as one of the best companies in Colombia.

• Make our clients to feel comfortable and safe during the process of our service.

• Launch brands and successfully place them as the number one within the market.

• To be updated to the constant changing of the market, in order to offer the best-new services.

OUR CLIENT

Chevrolet’s Mission

• Providing an incomparable experience to our customers we assemble and commercialize vehicles characterized by their excellent quality. We seek business competitiveness and an excellent customer service through the creativity, responsibility and the commitment of our people.

Chevrolet’s Vision

• Be leaders in products and services related to automobile transport in Colombia. We will achieve our customers' enthusiasm through continuous improvement, obtained by integrity, teamwork and creativity of our people.

Chevrolet History

• July 27th. 1956 – A group of Colombian Entrepreneurs Directed by Don German Montoya Velez Founded the company “Fabrica de Automotores S.A.” (Colmotores).

• 1961 – The construction of the fabric for the assembling of vehicles was finished.

• They were going to assemble Austin Vehicles.

• Government allows Cars production, incentives for the industry.

• 1962 – The Colmotores’ fabric Openning. Austin trucks, microbuses and vans started to be produced.

• 1965 – Financial problems because of government incentives fail, Chrysles buys 60% of the company.

• 1966 – Chrysler Colmotores produces first car Coronet 440. Other cars produced: Dodge y Simca.

• 1972 – World’s Oil Crisis affects Chrysler industry. Cars industry introduced by then the small, light engines and automobiles of low gasoline consume.

• 1979 – Due to Chrysler’s crisis, General Motors Corporation acquires their participation in Colmotores (60% of shares).

• 1991 - Named General Motors Colmotores S.A. Basic and really important principles at that moment : Quality and Clients Enthusiasm.

• Now a days, GM COLMOTORES assembles 53 vehicle versions in 14 different platforms.

• Placed in the first places not only in the cars industry but in the ranking of the country’s Big enterprises.

• GM COLMOTORES has enormously contributed economically and socially talking, to Colombia, by giving out jobs, technical and financial support to the industry, among others.

Chevrolets Values

• Our cultural priorities are to focus on the client and on the products, speed, responsibility and risk taking.

Chevrolets Social Responsibility

• Voluntariado GM PLUS• Dividendo por Colombia• Junior Achievement

• Employment Generation• Economic Donations

• Universidad Chevrolet para taxistas

Universidad Chevrolet para Taxistas

• Chevrolet and Sena created a program thinking on the need of the taxi drivers to continue their education by having a technical degree.

• Taxi drivers don't need to pay nor a receipt to gain this privilege.

• The schedule is flexible, you can go to class in the day the taxi has pico y placa.

• Any taxist can enter this program without worrying what car do they have. There are tutorials given by teachers of Sena and they will give some didactic material to study.

Target Product

• SPARK

• Objective: Loyalty, long time relationship • Strategies: - Good service - Low Prices - Opportunities to finance the car. - By offering a high standars of warranty. - By selling the car with 2 free mecanic revision.

BIBLIOGRAPHY

• www.chevrolet.com• http://www.chevrolet.com.co/mundo-chevrol

et/empresa/visi%C3%B3n-y-valores.html