Doing Business on the Internet

2011 – Part 19th Annual Rogue Valley Business Resource Fair

October 22, 2011

Doing business on the internet 101 Web Site design and essential Internet

marketing Techniques - BEYOND THE BASICS Internet Tools for Growing your Business

Jim Teece Jim@ProjectA.com

About this Session

9th year in a rowNew and ImprovedThree times the Fun!All Jim all the Time!

About Jim Teece Parallel Entrepreneur President, CEO and CO-Founder of Project A, Inc. Ashland Chamber of Commerce, SOU Foundation

Board Member, Asante Foundation Board Member. Past Boards & Committees Past President Ashland

Independent Film Festival Board , Ashland Fiber Network, Past President of the Ashland Chamber of Commerce, Past President of the Southern Oregon chapter of the Software Association of Oregon and Board Member, Past President of the SOTTC, Founder and Past Chair of the Ashland Economic Sustainability Committee.

Fair, TV Show Teaching DBOTI and Internet Marketing since 1998

Empire Building

Project A (1990) Ashland Home Net (January 2008)

Unicom AFN Customers (2008) We-Envision.com (May 2008) Scarab Media (Medford) (February 2009) Planeteria Hosting (Santa Rosa, Ca) (June 2009) Open Door Networks AFN Customers (October

2009)

my Passions

EducationSmall BusinessHealth CareLocal GovernmentCommunity

About Project A Founded in 1990 Creators/Inventors of Site-In-a-Box(tm) - Clients

include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts,

eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone

Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema

Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20

Doing Business on the Internet How many of us?

Bank Online Pay bills Online Buy Supplies Online Use email for regular and preferred

business communication

Doing Business on the Internet NOT Get Rich Quick NOT Low Cost NOT Easy It’s Doing Business, Taking Care of

Existing Customers, Attracting New Customers, Making a Profit, Developing a Sustainable Business Model

The Original WWW

1922 - RadioWorldwide WirelessRCA was formed because of security issues1921 - 5 stations1922 - 575Radio changed the world, business, people, church attendance, newspapers.Mass CultureTime Slots, Prime Time, Lead-insAdvertisingBy 1926 failing at 15% a month

Commercial Beginnings

Non-commercial net 1969-1994

Web Takes off Fascination and Functionality The Virtuous web cycle

Consumers & Business Internet Access

Web Sites & Web ContentPopular Fascination

Is eCommerce Good for Oregon?

Import Dollars from around the world

Provide Opportunity regardless of Location

Selling something made in Oregon means more jobs in Oregon“One of Southern Oregon’s best kept

secrets is that E-Commerce has become a major economic force and job creator in the

Rogue Valley,” Senator Ron Wyden, Sept 7, 2010

eCommerce

Powells Books Store Motorcycle USA Gary West Meats OregonCountryBeef Musicians Friend Fire Mountain Gems Dr. Martens and Lithia Park Shoes Ashland Equestrian Center

Doing Business

Business Plan Part Time, Full Time Marketing Sales Manufacturing Reselling

On the Internet

Evil-Doer’s Paradise Virus SPAM Ad Ware False Emails Privacy On top of all that... Email SUCKS!

Business 2.0

• Ethics• Customer Service• Roles and Responsibilities

• ISP• You• Customer• Vendors

False Expectations

• Cost of doing business on the internet is low• Privacy Policy? what privacy policy?• Less customer service is required, if at all• Email me don’t call me• Inventory?• I can run my business from the beach• I can make up for loss with more volume• Forget going public - I’m going to sell to

Google!

QuickStart eCommerce

AffiliationsAssociationeBay & PayPalCafePressETSYKickStarter

DIY - do it yourself

• Business Plan• Software & Hardware• Graphics• Photos• Copy• Banking• Inventory• License, Fees and Taxes

Easy to Maintain no HTML no Webmaster no Software

Secure, Scalable, SimpleInterfaces with eBayLets you create your own affiliate program

Finding the right eCommerce Solution

Critical Partners in doing business on the Internet

Lawyer, CPA, BankProduct VendorsMerchant ServicesISPSoftware CompanySite Marketing FirmCustomer

Site Marketing

Global or Local? Who is your Target Audience? How do you create one-to-one

marketing? Tricks and Tips to bring people to

your site Hits versus Visits Data Mining

Other Partners

Your Local ResourcesSBDC, JobCouncil, PowerUpAcademyLibraryNewspaperCommunity CollegeUniversity

Online ResourcesGoogleCompetitionVendorsServices

Online Resources

Google.com (froogle?)A9.com (Amazon)eBay StoresYahoo StoresBingPaypal and Google Checkout

Doing Business on the Internet

eMail Marketing without SPAMing

Building a loyal AudienceLegal IssuesDomain Names

Top 10 Tips for Success

1. Get Help2. Follow Best Ethics & Tech Practices3. Practice proper “Netiquette”4. Align your expectations with reality5. Don’t stare at Google ratings all day6. Don’t Sweat the Small Stuff7. Save your Profits8. Listen to your customers9. Marketing, Marketing, Marketing10. Improve operations, site, technology constantly

Bonus Success Tip

Know all critical partners in your business and have contingency plans ready for failure at any point in the chain.

Can you sell anything on the Web?

ShoesTreesMapsSpecialized ToolsInventionsBooksPhotos

Active8™ your Website

News AlertsSubscriptionSite Wide SearchEventsLinksDynamic Site MapPrinter Friendly PagesEmail to a friend (share)

Community Operating System

One Citizen, One WebGovernmentEducationHealth CareSmall BusinessCommunity

The future is yesterday…

MobileGlobalFasterFacebookTwitterSMS