D U ’ M A R YMarketing Modeling

Management (DMM)

singapore

TRAINING LEVEL ONE - SESSION 1

“INTRODUCTION” THE SOURCE FOR TALENTED & PROFESSIONAL INDIVIDUALS

INTRODUCTIONoverview session one

• What and who is DMM?

• Products and services of DMM

• Differences with other modeling agencies

• Payment and terms

• DMM expectations and staff expectations

• Training package

what and who is DMM?DMM is one of the ethical marketing modeling divisions providing

quality and professional marketing model talents for promotional activities e.g. advertisements, magazines, television

commercials and fashion showcases.

DMM is part of the marketing mix program of Du’Mary Events Management - division of ALM PR Agency, iNnovator in

Marketing Industry throughout Asia Pacific

The crew of DMM consists of… # Mary Tjhin, Division Manager of DUMARY Marketing (MR) Model

management Singapore and DuMary Events Management# Siu Yan Liu, Assistant Manager & Head MR Model Trainer S’pore# Sharon Loi, Division MR Model Management Hong Kong# Angelene Kok, MR Model Trainer S’pore# Jaime Low, Division MR Model Management Australia

mission statement

DMM is a full service marketing modeling division. We supply talent and models to work

in televisions commercials and print works. DMM specializes in multitalented, professional and strong personalities. At DMM we do not have a race, height or weight requirement.

“DMM aims to become the premiere Asia Pacific top event management with multi-talented marketing models”

differences with other modeling agencies

DMM is different from other model agencies in the

sense that we provide talents and models who are

well-trained to be an affordable asset to the marketing techniques and tools for clients.

In other words, marketing models showcase the products in such a way that it attracts crowd

and induce awareness or sales. This is in contrary to models who showcase

themselves rather than the products

differences with other modeling agencies

(cont.)Common Market Practice of Model Agencies is:• You look great and will make it big! Please join

us today; there is no administration fee, but you have pay $ 500 for your portfolio

• You have to undergo chargeable basic and/or professional training

• More than half of the registered members are not given any assignments

So what happens to the investment, portfolio and moreover you dream…

DMMSo what is a fair treatment and training fee?

1. Do not expect anything for free! – will you work for free?2. Training is highly dependent on the model – spoon-

feeding is not the practice in the company. The more you wish to learn, the more effort is needed outside the class room. It all depends on your own effort to learn!

3. ALM has charged $500-1000 per day for professional training and seminars with payment in advance

4. In the case of DMM there is no payment made and there is a risk factor which is above the normal fee

5. If there are no assignments given within a year, DMM will not impose the training charges upon the models

payment and terms

What payment can a DMM model expect?

• It depends highly on the assignments, length of contract, type of job, the clients and most importantly: YOURSELF. Currently there is no standard package price in the market.

• Guaranteed payment: DMM models will be either paid directly after the assignment (or maximum 7 days after)

• DMM models will be graded in due time which is in line with DMM policies and standards based on time and job specification

• DMM may not follow the market rate. Our price may be higher or lower for some jobs. As you may know, not many model jobs are available in the market, because of an oversupply of models

payment and terms (cont.)

So DMM hopes to work together with the marketing modelsto grow the industry and to obtain a win-win situation for bothparties

Models attached with modeling agencies, receivinghigher payment may earn several hundreds per assignmentbut there is no job afterwards for a long period. When evenout monthly, e.g. it may come to about $600-1200

So if we lower our charges, and you get more jobs everymonth with relatively stable income of say $1000 versus highcharges and not knowing when the next job will be

Models are not frequently used as part of the marketing mixbecause of the high price barrier and extensive producttraining programs

DMM expectations

As being a marketing model and eventmanagement division DMM stands for

• Professionalism• Innovative in Marketing Industry• Quality • Affordability• Asia Pacific and Internationally focused• Individuality and Strong Personalities• Fresh Local Faces • Multifunctional Operations

staff expectationsWhat does DMM expect from its marketing models?What image does the DMM model hold to the society?

In line with DMM’s expectation we look for unique individualswith …

• multi-talents = not only pretty face, but also knowledgeable in other ways

• a healthy looking impression• a social and strong personality holding = not shy at all times• an outgoing, ‘sportive’ and enthusiastic character• a strong leading presence in terms of self-confident and

independent• an ability to adapt and interact in certain circumstances• willingness to give more than MERELY being a marketing model:

will power and self-disciplined to excel as a marketing model

training packageOUTLINE LEVEL ONE

As mentioned before the training, will be provided forfree. However, to have a win-win situation, DMMmodels are required to sign a contract prior tocommencement of the training.

The first three sessions are compulsory for everyone. Lay-out of LEVEL 1 Basic Pose:

• Introduction and expectations – theory (today)• Practice Posture – sit, stand and lying positions• Portfolio Shooting on CD

You are required to fulfill the given assignments per session andto study it at home. Your quality and improvement will totallydepends on yourself.

training packageOUTLINE LEVEL TWO

Moving PoseFacial Expression

Product and Partner PosingCreative Pose

OUTLINE LEVEL THREE

Basic ActingTelevisions Commercial

Catwalk Indoor and Outdoor

FAQs

• on Photography/Photographer• on Modeling• on Moving Pose• on Training Program• on Test Shoot Guide• on Portfolio Guide

contractrequirements and

signature

go through the contract and NDA

FAQ session

assignment

CD handout to practice at home:

BASIC POSING AND PROPER POSTURE (6cd)

… to improve and correct yourself and body movement by using technology e.g.

professional sports (Olympic sport swimmers and runners)

the end

LEVEL TWO

More about International Modeling

(About 20 cds)

more practice,as practice makes perfect