d3o® brand guidelines

FOLLOW US: WWW.D3O.COM

B R A N D G U I D E L I N E S

FOLLOW US: WWW.D3O.COM©2016 Design Blue Limited. All rights reserved.

TRUSTED IMPACT PROTECTION™

WE ARE THE EXPERTS IN IMPACT PROTECTION AND SHOCK ABSORPTION.

WE MAKE TRUSTED, HIGH PERFORMANCE, QUALITY SHOCK ABSORBING SOLUTIONS FOR OUR GLOBAL PARTNERS.

WE PROTECT PEOPLE AND THEIR THINGS.

D3O IS A GLOBALLY RECOGNISED BRAND FOR TRUSTED IMPACT PROTECTION.



D3O® LOGO

The D3O® logo is a globally recognised trustmark for impact protection and our most valuable visual asset.

The D3O® logo is made up of the word D3O (D for Delta, the number 3, O for Oscar). It features a row of 8 large and small evenly spaced dots underneath. It is essential that the D3O® logo is consistently represented to ensure recognition of the D3O® brand and protect our trademark.

D3O® is a registered trademark and must be used as supplied and directed in this document. It should not be modified without permission from D3O.

MAIN LOGO

ORANGE BLOCK

MAIN LOGO

ORANGE BLOCK

MONO

TACTICAL ON PRODUCT USE ONLY

MONOCLEAR BACKGROUND

SECONDARY LOGO

CLEAR BACKGROUND



D3O® CLEAR SPACE

The D3O® logo must be differentiated from other design elements with a minimum clear space equal to the size of the letter D of the wordmark D3O®. Do not distort or modify the D3O® logo.

D3O LogoMinimum Size 25mm on A4

0 10 20 30 40

D3O LogoMinimum Size 25mm on A4

0 10 20 30 40

✓

✓

DO NOT ANGLE

DO NOT SQUASH

DO NOT APPLY SHEAR ANGLE

DO NOT BEVEL OR EMBOSS

DO NOT DISTORT

DO NOT DROP SHADOW

DO NOT USE DOTS WITHOUT D3O



PANTONE ® 1505 C



D3O® COLOUR PALETTE

The D3O® brand is distinctively orange. The Pantone® is 1505C and the logo must be created in this colour. Protecting orange is important to us. Please do not use any variation of our orange.

A monochrome logo option is also available where orange cannot be used (Pantone® Black)

The use of a tactical green logo (Pantone® 452C) is available for Defence on-product applications only.

PANTONE ® 1505 C C=0

M=70

Y=100

K=0

R= 255

G=107

B=0

PANTONE® 452C

TACTICAL ON PRODUCT USE ONLY

C=33 M=28Y=58 K=0

R=187 G=174 B=123

PANTONE® BLACK

C=91.25 M=78.76 Y=61.98 K=97.47

R= 0 G=0 B=0

PANTONE ®452 C

PANTONE ®BLACK

Pantone is a registered trademark of Pantone LLC



D3O® TAG LINE

D3O® is a trustmark for high performance, quality shock absorbing and impact protection solutions. Our technologies are trusted by leading partner brands and end-users worldwide.

D3O® is designed to protect people and their things.

D3O® is trusted for impact protection.

Approved D3O® brand partners may use the tag line “Trusted Impact Protection™” in conjunction with the D3O® logo on marketing collateral.




The D3O® main typeface is Helvetica.It clearly differentiates the letter O compared to the number 0 (zero). D3O is spelled letter D, number 3, letter O

(Delta Three Oscar)

It is not D30 (Delta Thirty)

D3O® TYPOGRAPHY

Helvetica a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9A B C D E F G H I J K L M N O P Q R S T U V W X Y Z @ # $ % ^ & * ( ) - _ = + , . ! ? ‘ ’ “ ”

a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9A B C D E F G H I J K L M N O P Q R S T U V W X Y Z @ # $ % ^ & * ( ) - _ = + , . ! ? ‘ ’ “ ”

Helvetica Bold Headings 14pt

Helvetica Light Body Copy 10pt

Light

Bold

✓

X



Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example

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Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example

Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example Letterhead example

D3O® GRIDS

A4

A4

A4

A4

D3OThe Lab7-8 Commerce WayCROYDONCR0 4XA+44 (0) 1273 418 600+44 (0) 1273 425 459

D3OThe Lab7-8 Commerce WayCROYDONCR0 4XA+44 (0) 1273 418 600+44 (0) 1273 425 459

FOLLOW US: WWW.D3O.COM©2016 Design Blue limited. All rights reserved.NAMEEXAMPLE TITLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE

D3OTHE LAB

7-8 COMMERCE WAYCROYDON

CR0 4XA, UKWWW.D3O.COM

This selection of grid options highlights best practice placement of the D3O® logo.



D3O® LOGO PLACEMENT

Do not place logo on a busy background If using the D3O® logo on a busy background image, use our orange block logo.

✓



D3O® VISUAL ASSETS

D3O® is the secret ingredient found in a wide range of products in the world of sports, motorcycle, defence, law enforcement, industrial workwear and electronics. D3O® protects on the pitch, on the road and in the field and our imagery is used to highlight these technology applications.

A range of graphic illustrations are available for use by approved partners to help communicate how D3O® technologies work.



D3O® COMMUNICATIONS

Tone of voice

D3O is a globally recognised voice of authority for impact protection. Through enhanced chemistry and innovative product design, we deliver trusted impact protection solutions to our partners.

Our tone of voice is technical, authoritative and approachable.

We help to translate science and engineering jargon into a language everyone can understand.

Recommended copy:

About D3O:

D3O is a UK based company specialising in impact protection and shock absorption. It develops unique, high performance impact protection technologies that are used by global brands in sports, electronics, motorcycle, defence and industrial workwear.

How D3O® technologies work:

D3O uses unique patented and proprietary technologies to make rate-sensitive, soft, flexible materials with high shock absorbing properties that are used in impact protection products. Based on non-Newtonian principles, in its raw form, the material’s molecules flow freely, allowing it to be soft and flexible, but on impact, lock together to dissipate impact energy and reduce transmitted force.

Corporate boilerplate (for press releases):

D3O develops ground breaking impact protection solutions and is a market leader in protective wear and shock absorbing materials. The UK based company currently supplies leading brands in the electronics, sport, motorcycle, industrial workwear, law enforcement and military protection markets.

D3O uses unique patented and proprietary technologies to make rate-sensitive, soft, flexible materials with high shock absorbing properties that are used in impact protection products. Based on non-Newtonian principles, in its raw form, the material’s molecules flow freely, allowing it to be soft and flexible, but on impact, lock together to dissipate impact energy and reduce transmitted force.

D3O licenses its protective solutions to leading brands and organisations worldwide including Under Armour, Schutt Sports, Snickers Workwear, Dr. Martens, US Special Forces, 3M, Furygan and Scott Sports.

WWW.D3O.COM



D3O® TRADEMARKS & INTELLECTUAL PROPERTY

D3O uses patented and proprietary technologies to make its impact protection solutions. Our product offering includes materials and products that deliver enhanced shock absorption and impact protection properties.

D3O® is a registered trademark of Design Blue Limited.

When referencing D3O the company, no registered trademark is required.

When referencing D3O® technologies and products, the registered trademark symbol must be used.

D3O® APPROVALS PROCESSAll products and marketing collateral featuring D3O® must be approved by D3O. This is essential to ensure that D3O® is consistently and correctly represented to protect the D3O® trademark and brand. What are we looking for?

- Correct integration of D3O® technologies into partner products- Use of D3O® logo on product- Use of D3O® logo on all marketing collateral- Use of visuals to explain how D3O® technologies works (X-rays, illustrations, animations)- On-product branding (hangtags, CE hangtags, woven labels, printing and in-mould branding)

- Correct use of D3O® assets on Product Packaging (branding, D3O® logo, wording and registered trademark)

- Correct copy descriptors of D3O® in digital and print communications such as press releases, literature, websites, social media etc. About D3O the company About D3O® technologies Correct performance claims relating to D3O® technologies

Please submit all collateral using D3O® technologies, trademark and branding to [email protected] for approval or contact your account manager. A response will be provided within 5 days.

• • •



D3O® CONTACT

A range of Marketing Support tools and brand assets can be downloaded at www.d3o.com/d3o-support

Please submit any collateral using the D3O® trademark and branding to [email protected] for approval

You can reach the Marketing team by calling +44(0)1273 425470

WWW.D3O.COM

d3o® brand guidelines

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